ChristianHeadlines.com

What ChristianHeadlines.com does

ChristianHeadlines.com, branded and operated as Crosswalk.com, is a Christian-focused online news and content platform serving faith-based consumers in the U.S. and internationally. It publishes daily curated news headlines, devotionals, opinion, and feature articles, and extends its offering to crossword puzzles, video, podcasts, and user-generated discussion via Crosswalk Forums. The property is owned and operated by Salem Media Group (NASDAQ: SALM) as part of its Salem Web Network, alongside sister sites including BibleStudyTools.com, GodTube.com, iBelieve.com, Christianity.com, LifeAudio.com, and Oneplace.com.

The underlying platform is a conventional web and mobile content stack, distributed via web, iOS/Android mobile applications, and integration points with sister properties in the Salem Web Network for cross-promotion. There is no disclosed proprietary technology, data infrastructure, or AI component; the value proposition is editorial curation and audience aggregation rather than technological differentiation.

The business model is freemium, monetized through third-party advertising on the free tier and a paid PLUS subscription that removes ads and unlocks exclusive devotionals. Go-to-market is organic and network-driven, leveraging the broader Salem Web Network ecosystem and Salem Media Group's broadcast and conservative-media brand to attract and retain Christian consumers. The unit economics at the property level are not publicly disclosed; revenue is aggregated into Salem Media Group's consolidated digital segment.

Name

ChristianHeadlines.com

Legal name

Crosswalk.com

Website

https://christianheadlines.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

ChristianHeadlines.com (Crosswalk.com) is a Christian-focused online news and devotional platform operated by Salem Media Group, serving faith-based consumers with daily headlines, devotionals, forums, and multimedia content via a freemium advertising-plus-subscription model.

Ownership category

akta.pro rank

Product category

Christian News and Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI)

Keywords

• Christian news media
• Faith-based content
• Religious news articles
• Christian devotional content
• Online news platform

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

ChristianHeadlines.com (Crosswalk.com) is a Christian news and media platform that delivers breaking and trending religion news, devotional content, podcasts, video, and community forums from a Christian worldview perspective. The platform operates on a freemium model, offering free news and devotional content supplemented by a PLUS subscription tier with ad-free browsing and exclusive content.

Product overview

Crosswalk.com is a Christian news and media platform operated by the Salem Web Network. The core product is the Crosswalk Headlines news service, which delivers breaking and trending religion news across multiple categories including Celebrity, Church, Entertainment, Sports, Movies, Politics, and Israel. The platform operates on a freemium model with a PLUS subscription tier offering ad-free access and exclusive devotional content. Additional offerings include devotionals (daily prayers, Bible verse content, themed spiritual content), community forums, a crossword feature, video content, and podcasts. The platform is designed to inform and inspire productive discussion about current events from a Christian worldview.

Differentiator

Problem solved

Functional benefit

Brands

• PLUS: Premium subscription service offering ad-free experience and exclusive content
• Crosswalk Devotional
• BreakPoint Daily Commentary

Products and services

• Crosswalk Headlines The primary Christian news headline service providing breaking and trending religion news, featuring articles on celebrity, church, entertainment, sports, movies, politics, and Israel topics for Christian readers.
• PLUS Subscription Premium subscription offering ad-free experience, exclusive devotionals, video devotionals, and marriage devotional content for paying members.
• Devotionals Collection of spiritual content including daily prayers, nightly prayers, the Crosswalk Devotional, daily Bible verses, and themed devotionals for specific audiences seeking spiritual encouragement.
• Crosswalk Forums Community discussion platform for Christian conversations and engagement among readers.
• Crosswalk Crossword Interactive crossword puzzle feature for spiritual and Bible-themed word games.
• Video Content Video news stories, interviews, and spiritual content including worship moments and celebrity features.
• Podcasts Audio podcast content covering Christian news, interviews, and spiritual discussions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Christianity Today: Flagship evangelical Christian news and commentary magazine and website. Directly comparable as a Christian-worldview digital news outlet targeting overlapping audiences with news, opinion, and feature journalism.
• The Christian Post: One of the largest independent Christian news websites in the US, covering church, politics, culture, and entertainment from an evangelical perspective. Closely overlaps with Crosswalk Headlines on beat and audience.
• ChurchLeaders.com: Christian content site focused on pastors and church leaders with news, leadership resources, and culture commentary. Directly overlaps Crosswalk's secondary segment of "Church Leaders and Pastors."
• Relevant Magazine: Digital-first Christian media brand covering culture, faith, and social issues for a millennial-leaning Christian audience. Comparable mix of news, devotionals, and culture content.
• GodTube: Sister Salem Web Network property focused on Christian video content, worship moments, and faith-based entertainment. Directly comparable in audience and subject matter, and a co-distribution channel for Crosswalk video content.
• Faithwire: Faith-based news and culture site associated with conservative Christian media. Competes head-to-head in Christian news commentary, family-friendly entertainment coverage, and culture reporting.
• Charisma Magazine: Christian news, prophetic commentary, and culture site targeting charismatic/Pentecostal readers. Competes for the same Christian news readership with overlapping topical coverage (church news, Israel, politics).

Emerging players

• Patheos: Multi-faith digital platform hosting religion blogs, columns, and news across denominations including Christianity. Partial overlap as a Christian-content discovery hub but broader in faith coverage.

Others

• LifeAudio: Sister Salem Web Network property focused on Christian and family-friendly podcast content. Comparable as adjacent Salem-network faith audio platform and a co-distribution surface for Crosswalk's podcast offering.

Broad incumbents

• Christian Broadcasting Network (CBN News): Large, established Christian media organization producing TV, news, and digital content. Broader incumbent with overlapping digital news and culture coverage but operates at significantly larger scale with broadcast TV as the anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/christianhlines
• YouTubeyoutube.com/user/GodTube
• Facebookfacebook.com/christianheadlinescom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChristianHeadlines.com