Ocean Office Automation

What Ocean Office Automation does

Ocean Office Automation (trading as Octek) is an Australian IT solutions distributor and custom systems integrator headquartered in Silverwater, NSW, with a regional office in Woolloongabba, Brisbane. Founded in 1992, the company has been the exclusive distributor of Zotac mini-PCs and graphics cards in Australia since 2006 and operates a state-of-the-art production facility in Sydney for in-house custom configuration, imaging, BIOS customization, and asset tagging.

The company's product portfolio is centered on the Zotac ZBOX line — split into Fanless (CI331, CI332, CI342, CI649, CI655, CI675), Performance/VR (MAGNUS EN275060TC with NVIDIA GeForce RTX 5060 Ti), and Pro/Q series with NVIDIA RTX Ada professional GPUs for AI inference, medical analytics, and multi-display control rooms — supplemented by Octek custom-built desktops and workstations (including an RTX A1000 8-display workstation), Intel Xeon-based servers (tower and rack), Fujitsu mini-PCs, Zotac graphics cards, and Apple products under its 2021 Authorized Reseller status. Notable technical differentiators include fanless passive cooling designs with honeycomb vents for silent 24/7 operation, EN60601-1 medical certification on healthcare SKUs, ChromeOS Flex certification, multi-display support up to 8 displays on workstation SKUs, and AI-ready Intel Core Ultra processors with integrated NPU.

The company generates revenue primarily through project-based hardware sales (one-time license/hardware model), with annual-volume milestone of 70,000+ Zotac mini-PCs sold in Australia (2024), supplemented by professional services including multi-year configuration, deployment management spanning up to 3 years, and extended warranties of 2-5 years. Go-to-market combines direct enterprise sales with phone-supported quoting (Sydney 02 9748 6788, Brisbane 07 3357 3388), a channel of resellers and system integrators, and event-driven demand generation including ISE trade shows. Target segments are QSR digital menu boards (e.g., Red Rooster 570 locations), digital signage integrators (Stratos Media, Entwined, CV Media), VR training (FLAIM — 1,000+ systems in 45 countries), AI-powered security (Icetana, SKYCITY via C.R Kennedy), healthcare, transportation, and emergency services, primarily in Australia and New Zealand.

Name

Ocean Office Automation

Legal name

Ocean Office Automation Pty Ltd

Website

https://octek.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Ocean Office Automation (Octek) is an Australian IT distributor and custom systems integrator, founded in 1992 and exclusive distributor of Zotac mini-PCs in Australia, supplying configured computing hardware for digital signage, POS, VR, security, and edge-AI deployments across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mini PC Hardware Sales: Sale of Zotac mini-PCs including fanless, performance, business, and VR device categories. Products sold as barebone units or fully configured systems with customer-specified RAM, storage, and operating system. Primary revenue driver with custom configuration services included.
2. Enterprise Server Solutions: Custom-built Intel-based servers using Xeon processors, available as pedestal tower or rack-mounted configurations. Includes single and dual processor Xeon platforms for businesses of all sizes.
3. Professional Services: Configuration, imaging, asset tagging, BIOS customization, and deployment management services. Includes multi-site rollout management over extended periods and product continuity assurance for long-term projects up to 3 years.
4. Desktop PCs and Workstations: Custom-built desktop computers using Intel Core processors and NVIDIA GPUs for CAD, content creation, and professional workstation applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ocean Office Automation (Octek) is the exclusive Australian distributor of Zotac mini-PCs and graphics cards, designing, building, and configuring compact fanless and high-performance mini-PCs, custom desktops and workstations, and Intel Xeon servers for enterprise deployment. The company operates a Sydney production facility for per-unit custom configuration, imaging, asset tagging, and BIOS customization, and sells through direct enterprise sales and channel resellers across digital signage, POS, VR training, security, and healthcare verticals.

Product overview

Ocean Office Automation (Octek) is an Australian custom IT solutions provider founded in 1992, serving as the exclusive distributor of Zotac mini-PCs and graphics cards in Australia since 2006. The company's product portfolio centers on Zotac ZBOX mini-PCs spanning multiple series: the C-Series (CI331, CI332, CI342, CI649, CI655, CI675) providing fanless silent computing for digital signage, POS, and office applications; the E-Series and MAGNUS EN Series featuring discrete NVIDIA GeForce/RTX graphics for performance and VR workloads; the Pro and Q Series (ZRP5N2000, ZRP5N3500, QTG7A4500) offering professional-grade NVIDIA Quadro/RTX Ada GPUs for AI, analytics, and healthcare deployments; and the M-Series (MI652, MI672) delivering AI edge computing with integrated NPUs. Supporting the mini-PC lineup, Octek offers custom-built Octek Desktops and Workstations (including the RTX A1000 8-display system), Intel-based servers, Fujitsu mini-PCs, Apple products as an authorized reseller, and specialized video wall systems. Octek provides customization services including hardware configuration, imaging, asset tagging, and BIOS customization, with production facilities in Sydney serving diverse industries including retail, hospitality, security, healthcare, transportation, and VR training.

Differentiator

Problem solved

Functional benefit

Products and services

• CI331 zBox Fanless Nano Compact fanless nano mini-PC with Intel Celeron N5100 quad-core processor, dual display support, up to 16GB DDR4, designed for digital signage, POS, and office applications.
• CI332 zBox Pro Fanless Nano High-performance embedded fanless nano mini-PC with Intel Celeron J6412 quad-core, triple display support, RS-232 serial port, WiFi 6E, for digital signage, POS, and kiosk applications.
• CI342 zBox Pro Fanless Edge Ultra-thin 31mm fanless edge mini-PC with Intel Pentium N6415 quad-core, dual display support, for edge computing, industrial control, and slim digital signage installations.
• CI649 zBox Fanless Nano Award-winning honeycomb-design fanless mini-PC with 13th Gen Intel Core i5-1335U, Intel Iris Xe graphics, triple display support, up to 64GB DDR5.
• CI655 zBox Fanless Nano Next-generation fanless mini-PC with Intel Core Ultra 5 225U (12 cores, 14 threads), Intel AI Boost NPU, WiFi 7, Bluetooth 5.4, triple display via HDMI 2.1 and DisplayPort 1.4 in a 1.8L chassis.
• CI675 zBox Fanless Nano Honeycomb-inspired fanless mini-PC with Intel Core Ultra 7 255U, passive cooling chassis, triple display support, for hospitality POS and demanding business applications.
• EN474070C zBox E Series Performance mini-PC with 14th Gen Intel Core i7-14700HX (20 cores) and NVIDIA GeForce RTX 4070 GPU, triple display support, for content creation, gaming, and creative workflows.
• MAGNUS EN275060TC VR/AI-optimized performance mini-PC with Intel Core Ultra 7 255HX (20 cores) and NVIDIA GeForce RTX 5060 Ti 16GB GDDR7, quad display, WiFi 7, for VR training and demanding professional applications.
• Octek Professional RTX A1000 System Professional workstation supporting up to 8 displays via dual NVIDIA RTX A1000 8GB GPUs, Intel Core Ultra 7 265K processor, designed for video walls, digital signage, control rooms, and security applications.
• H39R5000W zBox Healthcare Series EN60601-1 medical-grade mini-PC with Intel Core i9-13900HX (24 cores), NVIDIA RTX 5000 Ada GPU, quad display support, designed for AI diagnostic algorithms and medical imaging.
• MI652 zBox AI Edge Thin AI edge mini-PC with Intel Core Ultra 5 125H (14 cores, 18 threads), integrated NPU, Intel ARC Graphics, dual display support for edge AI workloads.
• MI672 zBox AI Edge Thin AI edge mini-PC with Intel Core Ultra 7 155H (16 cores, 22 threads), integrated NPU, Intel ARC Graphics, dual display support for edge AI workloads.
• QTG7A4500 zBox Q Series Compact workstation mini-PC with Intel Core i7-11800H (8 cores) and NVIDIA RTX A4500 16GB GDDR6, quad display support, for creative workflows and professional graphics.
• ZRP5N2000 zBox Pro Series AI-enabled Pro series mini-PC with Intel Core i5-13400 (10 cores) and NVIDIA RTX 2000 Ada 8GB, triple display support for AI, deep learning, and medical analytics.
• ZRP5N3500 zBox Pro Series High-performance Pro series mini-PC with Intel Core i7-13700 (16 cores) and NVIDIA RTX 3500 Ada 12GB, quad display support for AI inference and VR applications.
• PI339 zBox Fanless Pico Ultra-compact pico mini-PC with Intel N150 quad-core, dual HDMI 2.0, operates at 9.57W under load, VESA mount ready, for digital signage, IoT, and edge computing.
• Octek Intel Xeon Servers Enterprise-class Intel Xeon servers in single and dual processor configurations, pedestal tower or rack-mounted, built with validated Intel components, including E-2224 and E-2134 models, for hospitality, retail, and business infrastructure.
• Octek Desktops Custom-built desktop computers with Intel processors, NVIDIA GPUs, configurable memory and storage, for CAD, content creation, high-performance computing, and business applications.
• Zotac Graphics Cards Zotac GeForce RTX series graphics cards including RTX 20 series, featuring ArcticStorm cooling and AMP Extreme editions, in compact form factors compatible with 99% of desktop PCs.
• Fujitsu ESPRIMO G558 Ultra-compact Fujitsu mini-PC with Intel Core i5-9400T, dual display support, USB Type-C, PCI Express SSD, designed for space-constrained office environments.
• Apple Products (Authorised Reseller) Apple authorised reseller offering Mac computers, iPad devices, and Apple accessories for business and enterprise deployments.
• Octek C-Series Video Wall Systems Multi-display small form factor systems including C680 (6 displays) and C900 (9 displays) with framelock synchronization, designed for video walls, control rooms, and digital signage deployments.
• Octek Performance RTX 4U Workstations Octek Performance RTX 4U Workstations featuring Intel Core Ultra 7 265K, NVIDIA RTX 5070 12GB, and RTX A1000 professional graphics, deployed for AI-powered security and surveillance at gaming and hospitality venues.

Quantifiable outcome

• 20,000+ Zotac fanless mini-PCs deployed since 2006 without issues
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• ZotaccoreChannel Partner/ Reseller/ Distributor · 1 January 2006Exclusive distributor of Zotac mini-PCs and graphics cards in Australia since 2006. Ocean Office Automation is the first and sole distributor of Zotac products in Australia, providing complete product line access including fanless, performance, business, VR, and professional series.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Simply NUC: Simply NUC is a US-based specialty mini-PC integrator offering custom-configured NUC-class systems for signage, edge, and enterprise — analogous to Octek's value-added custom configuration model for Zotac hardware.

Direct peers

• Shuttle Inc. Shuttle is a Taiwan-based ODM/OEM specializing in compact and fanless mini-PCs for digital signage, POS, kiosks, and industrial applications — directly overlapping Octek's core product positioning and customer verticals.
• Zotac: Zotac is the Hong Kong-based manufacturer of ZBOX mini-PCs whose products Ocean Office Automation exclusively distributes in Australia. While Zotac is the upstream OEM rather than a competitor, their direct global distribution model makes Zotac the most structurally relevant entity to Ocean's business model and product roadmap.
• AOPEN: AOPEN specializes in commercial-grade small form factor and fanless computing for digital signage, kiosks, POS, and retail — directly comparable to Octek's core fanless C-Series mini-PC line.
• Advantech: Advantech manufactures industrial-grade embedded PCs, fanless systems, and edge computing platforms targeting signage, kiosks, healthcare, and industrial automation — the same verticals where Octek sells Zotac-based solutions.
• Logic Supply (OnLogic): OnLogic builds rugged industrial and edge mini-PCs for IoT, machine vision, and AI inference — overlapping with Octek's edge AI, industrial control, and healthcare mini-PC deployments.
• ASUS (NUC lineup): ASUS acquired Intel's NUC business and produces competing mini-PCs (NUC 14 Pro, ExpertCenter) with similar fanless and AI-ready SKUs. ASUS competes for the same enterprise digital signage, POS, and edge computing customers that Octek serves in ANZ.

Broad incumbents

• Dell Technologies (OptiPlex Micro / Precision): Dell's OptiPlex Micro and Precision workstation compact lines are widely deployed enterprise mini-PCs with strong direct sales channels, competing with Octek for large multi-site enterprise and government deals.
• HP Inc. (ProDesk / Z2 Mini): HP's ProDesk Mini and Z2 Mini Workstation lines target the same compact enterprise and professional workstation use cases as Octek's desktop and workstation offerings.
• Lenovo (ThinkCentre Tiny / ThinkStation): Lenovo's ThinkCentre Tiny and ThinkStation P3 Tiny lines compete in the same compact enterprise PC category with global warranty support and direct enterprise sales motion, representing a larger incumbent alternative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/octek
• Facebookfacebook.com/OctekAustralia
• LinkedInlinkedin.com/company/octek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Office Automation