Kelldrin

What Kelldrin does

Kelldrin is a family-owned Brazilian manufacturer of pest control, household cleaning, pet care, gardening, air care, and hospital hygiene products, founded in 2003 and headquartered administratively in Aparecida de Goiânia. The company operates a manufacturing facility at the Distrito Agroindustrial de Anápolis (DAIA), between Goiânia and Brasília, and a distribution center in Recife, allowing national coverage of the Brazilian territory. Kelldrin also exports to Paraguay, Bolivia, the United States, Portugal, and African nations, positioning itself as a national and international reference in environmental, human, and animal health.

The product portfolio is organized into distinct sub-brands, including Kellthine (insecticides with citronella and eucalyptus formulations), Kellmat (rodenticides in multiple formats), Mais Jardim (organomineral Class A fertilizers), PetKiss (pet grooming and behavioral products), Ar Gradável (air fresheners), Poderoso (household cleaning and multi-insecticide concentrates), and a veterinary line (Poderoso VET). Core technology is chemical formulation and manufacturing, including active ingredients such as Fipronil, Cypermethrin, Lambda-Cyhalothrin, Imidacloprid, Deltamethrin, Dichlorvos, and Azadirachtin, delivered across aerosols, liquid concentrates, powders, gels, and ready-to-use formats. The company claims organomineral fertilizers deliver up to 50% higher yield than competitors and insect-control products offering up to 45 nights of protection.

Kelldrin operates a B2B2C distribution model, selling through supermarket chains, pharmacies, hardware stores, agricultural retailers, pet stores, and veterinary clinics, while reaching end consumers via Brazilian e-commerce marketplaces Mercado Livre and Shopee, the company's own website, and an 0800 customer service line. Revenue is generated through one-time product sales (no subscription or licensing model), with pricing not publicly disclosed. The company is privately held with no disclosed parent company, no institutional investors, no funding rounds, and no executive team listed in the source material.

Name

Kelldrin

Legal name

Kelldrin

Website

https://kelldrin.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Kelldrin is a family-owned Brazilian manufacturer, founded in 2003, of pest control, cleaning, pet care, and gardening products. It operates a factory in Anápolis and a distribution center in Recife, selling through retail chains, specialty channels, and online marketplaces domestically and exporting to multiple countries.

Ownership category

akta.pro rank

Product category

Household Chemical Products (Pest Control and Cleaning)

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Crop Protection Chemicals (Herbicides/Insecticides/Fungicides) (IMAEAEAI)

akta.pro secondary industries

Natural/Green Pest Control Products (CRAJAHAK), Aerosol, Fumigant & Specialty Application Formulations (foggers, gases, smoke generators) (AFABAIAF), Biological Pest Control (Beneficial Insects, Nematodes, Microbials) (AFABAKAB)

Keywords

• Pest control products
• Household cleaning products
• Pet care products
• Garden fertilizers
• Rodent control products

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pest Control Products: Sale of insecticides, rodenticides, and pest control formulations to retail chains, hardware stores, and consumers through distributors and e-commerce platforms
2. Household Cleaning Products: Sale of cleaning products including multi-use cleaners, disinfectants, and surface treatments through retail and e-commerce channels
3. Pet Care Products: Sale of pet care products including shampoos, behavioral trainers, and grooming products for dogs and cats through pet stores and retail
4. Garden Care and Fertilizers: Sale of fertilizers and gardening products for amateur and professional use through agricultural retail and e-commerce

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Kelldrin manufactures and distributes chemical formulations for pest control, household cleaning, pet care, and garden fertilization. The company produces insecticides, rodenticides, multi-purpose cleaners, air fresheners, organic fertilizers, and pet care products, selling them through retail chains, pharmacies, hardware stores, agricultural retailers, e-commerce platforms, and international export channels.

Product overview

Kelldrin is a family-owned manufacturer founded in 2003 specializing in hygiene, cleaning, and pest control products for environmental health, animal health, and human health sectors. The company operates from Anápolis, Goiás, Brazil, with distribution across Brazil and exports to Paraguay, Bolivia, United States, Portugal, and African nations. The product portfolio is organized into distinct lines: Kellthine (urban pest aerosols and concentrates), Kellmat (rodent control), Mais Jardim (organic fertilizers), PetKiss (pet care and training), Ar Gradável (air fresheners), and Poderoso Casa (home cleaning). The pest control portfolio includes chemical insecticides (Cipermetrina, Alpha Ciper, Kelldrin SC25), herbicides (Matt Tiririca), antiparasitic shampoos for animals (Matt 6×1, Clorexidina 5 em 1), agricultural products (Kellthion), and specialized formulations (Barakell gel, Tsunami for termites, Regenciador multi-purpose). The products target both domestic/residential and professional/commercial use across segments including supermarkets, agro/pets, construction, pharmacies, floriculture, and hardware retail.

Differentiator

Problem solved

Functional benefit

Brands

• Kellthine: Product line for protection against urban pests including insects such as cockroaches, ants, fleas, mosquitoes, and flies with formulas containing eucalyptus oil and citronella.
• Kellmat
• Poderoso
• PetKiss
• Ar Gradável
• Mais Jardim
• Matt

Products and services

• Kellthine Insecticide product line for urban pest control (cockroaches, ants, fleas, mosquitoes, moths) in aerosol, electric vaporizer, and concentrate formats with formulas containing citronella and eucalyptus oils. Sold to retail chains, hardware stores, and end consumers.
• Kellmat Rodent control product line including seed-based rodenticide, block rodenticide, granule rodenticide, soft bait, contact powder, and adhesive mouse traps for various infestation levels and environments. Sold through retail and pest control distributors.
• Poderoso Casa Home cleaning product line including all-purpose cleaner, stainless steel polish, general cleaner, furniture polish, oven and microwave cleaner, and glass cleaner. Sold through supermarkets and retail chains.
• PetKiss Pet care product line including biting educator, potty training sprays, stain and odor eliminator, pet repellent, and grooming products (clarifying shampoo, puppy shampoo, neutral shampoo). Sold through pet stores, veterinary clinics, and retail.
• Ar Gradável Air freshener and odorizer product line available in fragrances including Talco Baby, Chá Branco, Aquamarine, Lavanda, Verbena, and Flores Campestres. Designed for bathrooms, rooms, living rooms, and offices.
• Mais Jardim Organic organomineral Class A fertilizers for gardening, available in Mais Verde (growth), Mais Flores (flowering), Mais Frutos (fruit development), and Mais Raizes (root development) variants. Non-toxic with up to 50% higher yield than competitors. Sold through agricultural retail and e-commerce.
• Poderoso VET Veterinary insecticide with Fipronil 2.5% and Pyriproxyfen 2.5% for dogs and cats (adults and puppies from 15 days). Controls fleas, ticks, lice, sarcoptic mange, and also effective against termites, ants, cockroaches, and scorpions in the environment.
• Regenciador Dosador Multi-purpose insecticide concentrate with Fipronil 2%, Pyriproxyfen 5%, and Alpha Cypermethrin 5%. Controls scorpions, ticks, cockroaches, mosquitoes, fleas, ants, bed bugs, flies, and termites with various dilution ratios per pest type.
• Kellthine Multi Inseticidas Aerossol Multi insecticide aerosol with Transfluthrin 0.02%, Imiprothrin 0.02%, and Cypermethrin 0.05%. Available in variants: Mata Baratas, Óleo de Citronela, and Óleo de Eucalipto. Kills cockroaches, ants, fleas, scorpions, Aedes aegypti, centipedes, and caterpillars.
• Kelldrin SC25 Liquid concentrate insecticide with Lambda-Cyhalothrin 0.5%. Broad-spectrum control of cockroaches, flies, leaf-cutting ants, scorpions, termites, caterpillars, ticks, fleas, moths, aphids, and spiders. Dilution: 30ml per 1 liter of water.
• Cipermetrina 250CE Insecticide concentrate with Cypermethrin 25% for control of cockroaches, ants, ticks, and moths. Dilution: 10ml per 1 liter of water, apply 50ml per m2.
• Alpha Ciper Cipermetrina 15% Multi-purpose Cypermethrin 15% insecticide for sheep, dogs, birds, cattle, environments, facilities and equipment. Controls ticks, fleas, lice, flies, mange, and screwworms.
• Matt Tiririca

Quantifiable outcome

• Organomineral fertilizers deliver up to 50% higher yield than conventional competitors
• +2 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Corteva Agriscience: Major US-based agricultural inputs company operating broadly in Brazilian crop protection and seeds. Comparable to Kelldrin in insecticide and crop protection chemistry categories targeting Brazilian growers and rural retailers.
• FMC Corporation: US-listed agricultural sciences company with strong insecticide and crop protection presence in Brazil, particularly in sugarcane, soybeans, and specialty crops. Directly comparable active ingredient categories to Kelldrin's portfolio (synthetic pyrethroids, organophosphates).
• Nufarm: Australian crop protection specialist with a meaningful Brazilian business. Comparable as a mid-sized global crop protection player competing in similar active ingredient categories to Kelldrin's ag insecticide portfolio.
• Syngenta: One of the world's largest agrochemical companies, with deep presence in Brazilian ag retail through its crop protection portfolio. Competes with Kelldrin's ag-targeted insecticides (Kellthion, Matt Pulgões, Cipermetrina) and broader pest control portfolio in agricultural input channels.
• ADAMA: Global crop protection company with a large portfolio of off-patent actives and significant Latin American footprint. Competes with Kelldrin in commodity insecticides, herbicides (Matt Tiririca competes in the same nutsedge segment), and fungicides.
• Bayer Crop Science: Global crop protection and seed giant with significant Brazilian operations. Directly competes with Kelldrin's insecticide and fertilizer portfolio (Kellthine, Kellmat, Mais Jardim) at the professional/agricultural end of the market and competes for retail shelf space via brands like Baygon.
• BASF Agricultural Solutions: Global chemical company with a substantial agricultural solutions division in Brazil. Overlaps with Kelldrin in insecticides and crop protection chemicals distributed through Brazilian agro retailers, and competes in the professional pest control segment.
• UPL Limited: Indian-headquartered global agrochemical major with extensive Latin American operations. Overlaps with Kelldrin in insecticides, rodenticides, and crop protection products, particularly in agricultural retail channels across Brazil.

Regional players

• Claragri (Grupo Agrex): Brazilian agrochemical distributor and formulator focused on the Brazilian market. Comparable to Kelldrin as a Brazilian-domestic crop protection player distributing through agro retailers, though with a more concentrated focus on agricultural channels vs. Kelldrin's broader consumer/pet mix.

Direct peers

• Ouro Fino Química: Brazilian family-controlled manufacturer of veterinary pharmaceuticals, biological products, and animal health/pest control solutions. Comparable to Kelldrin in the Brazilian animal health segment (overlapping with Matt antiparasitic and Poderoso VET lines) and in the broader Latin American small-cap chemical manufacturer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kelldrin
• Xx.com/kelldringrupo
• Facebookfacebook.com/Grupokelldrin
• LinkedInlinkedin.com/company/grupo-kelldrin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelldrin