94.1 The Bear
94.1 The Bear is a Spokane, Washington FM radio station (KJRB, 94.1 MHz) operated by Stephens Media Group, broadcasting classic rock from the 1970s through the 2000s to the Spokane DMA across FM, web streaming, and mobile apps, monetized through local radio and digital advertising.
- Company typePrivate
- Founded-
- HeadquartersSpokane, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 94.1 The Bear does
94.1 The Bear (KJRB) is a Spokane, Washington-based FM radio station broadcasting classic rock music from the 1970s through the 2000s on the 94.1 MHz frequency (with FM Translator K231CU), serving the Spokane Designated Market Area across Eastern Washington and Northern Idaho. The station is operated by SMG Spokane, LLC, a subsidiary of Stephens Media Group (SMG), a privately held diversified media company that runs multiple radio properties in the Spokane market. Distribution spans free-to-air FM broadcast, website live streaming powered by Securenet Systems, and a mobile application (The Bear App) available on iOS and Android, with a companion email/SMS newsletter (The Bear Lowdown) for concert alerts and contest announcements. The station also operates a local job board (Northwest Jobs) and curates concert/event listings for the regional market.
The core product is audio content — primarily a curated classic rock playlist supplemented by on-air personalities such as Bryan and Operations Manager Tim Cotter — supported by contest-driven listener engagement (concert ticket giveaways, festival passes). Underlying technology is conventional: an FCC-licensed FM transmitter at 94.1 MHz, a Securenet-powered streaming pipeline, native iOS/Android apps, and Nielsen Audio audience measurement integrated into the mobile experience. The station maintains co-promotion partnerships with regional venues including Northern Quest Resort & Casino, Knitting Factory, First Interstate Center for the Arts, and Mode Stadium/Stateline Speedway, generating exclusive contest giveaways around touring acts.
94.1 The Bear's business model is advertising-based. Revenue derives from local and regional radio ad sales (sold directly by Market Manager Andrew Adams) and digital advertising (banners and promotional content on the website and mobile app). Pricing is not publicly disclosed; advertisers must contact the Market Manager for custom quotes. The station also offers free radio ads to non-profit organizations through a partnership with Windermere Real Estate, which functions as a community-engagement vehicle rather than a revenue stream. Audience concentration is in the Spokane DMA, with contest eligibility restricted to DMA residents per published contest rules.
94.1 The Bear firmographics
Firmographics- Name
- 94.1 The Bear
- Legal name
- SMG Spokane, LLC
- Website
- https://941thebear.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 94.1 The Bear is a Spokane, Washington FM radio station (KJRB, 94.1 MHz) operated by Stephens Media Group, broadcasting classic rock from the 1970s through the 2000s to the Spokane DMA across FM, web streaming, and mobile apps, monetized through local radio and digital advertising.
- Ownership category
- akta.pro rank
94.1 The Bear industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where 94.1 The Bear is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
94.1 The Bear business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Radio Advertising: Local and regional businesses purchase ad spots on the station to reach the Spokane DMA audience. Sales conducted through direct outreach by Market Manager.
- Digital Advertising: Banner advertisements and promotional content on the station's website and mobile application.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
94.1 The Bear product offering
Product offeringCore offering
94.1 The Bear (KJRB) is a free-to-air FM radio station serving the Spokane DMA with classic rock music from the 1970s through the 2000s. Programming is delivered via 94.1 MHz FM broadcast, live streaming on its website, and dedicated iOS/Android mobile apps, complemented by listener contests, a concert/event news feed, and a Bear Lowdown email newsletter.
Product overview
94.1 The Bear is a rock music radio station serving Spokane, Washington, operated by Stephens Media Group. The primary offering is AM/FM radio broadcast and live streaming of rock music from the 70s through the 2000s. The station's digital presence includes a mobile app (The Bear App) available on iOS and Android platforms, an email newsletter service (The Bear Lowdown), listener contests and giveaways, and a local job board (Northwest Jobs). The station promotes concerts and events in the region, featuring live performances and artist appearances.
Differentiator
Problem solved
Functional benefit
Products and services
- 94.1 The Bear (KJRB) FM Radio Station Free-to-air FM rock radio station broadcasting classic rock from the 1970s through the 2000s to listeners in the Spokane DMA, operated by Stephens Media Group.
- The Bear App Mobile application for iOS and Android that streams the 94.1 The Bear broadcast, providing push notifications for contests and events for listeners on the go.
- The Bear Lowdown Newsletter Subscription-based email and SMS newsletter providing notifications about concerts, contest opportunities, ticket giveaways, and station updates to listeners.
- Radio Advertising on 94.1 The Bear Radio and digital advertising placements sold to local and regional businesses that want to reach the Spokane DMA classic rock listening audience, sold directly by Market Manager Andrew Adams.
Companies that use 94.1 The Bear
Customer profileSegments3 records
Ideal customer profiles3 records
94.1 The Bear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
94.1 The Bear partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- RaceCalsminorEvent presenter for Third Eye Blind concert at Mode Stadium, Stateline Speedway. Partnership for co-promotion of the event with 94.1 The Bear.
- Windermere Real EstateminorCommunity partnership offering free radio ads for non-profit groups in Spokane and North Idaho. Non-profits can contact [email protected] to participate.
- Stephens Media Group (SMG)coreParent company and licensee of 94.1 The Bear (KJRB). SMG Spokane, LLC, a subsidiary of Stephens Media Group, holds the FCC license for the station. Governs contest rules and station operations.
- Mapleton Communications / Mapleton LLCminorWebsite operator and privacy policy owner. Manages website infrastructure and user data policies for the station's digital properties.
- NielsenminorNielsen proprietary measurement software integrated into the mobile app for audience measurement and ratings research (Nielsen Audio).
- First Interstate Center for the ArtsminorSpokane venue hosting Kenny Wayne Shepherd concert on September 17, 2026. Station promotes event and offers contest giveaways.
- Mode Stadium / Stateline SpeedwayminorIdaho venue hosting Third Eye Blind concert on July 24, 2026. Station co-promotes event and offers contest giveaways.
- Northern Quest Resort & CasinominorMajor venue partner hosting concerts including Rob Zombie & Marilyn Manson (September 16, 2026) and Volbeat. Station promotes events and offers ticket giveaways.
- Knitting FactoryminorSpokane venue hosting Zoso Led Zeppelin tribute concert on February 27, 2026. Station promotes event and offers contest giveaways.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
94.1 The Bear competitors and assessment
Company assessmentDirect peers
- KZZU-FM 92.9: Spokane FM station focused on classic hits and pop, competing for the same listener and local advertiser attention in the Spokane DMA.
- KDRK-FM (93.7 The Mountain): Sister station under Stephens Media Group in Spokane, also serving the classic rock audience in the Spokane DMA. Closest comparable format, market, and parent portfolio overlap.
- KISC-FM 98.1: Alternative rock station in Spokane operating in the same market with overlapping target audience and competing directly for rock listeners and ad budgets.
Broad incumbents
- iHeartMedia: Largest US radio broadcaster, owns multiple competing stations in Spokane. Competes directly for local ad dollars and offers a much broader portfolio of formats and digital assets.
- Townsquare Media: Mid-sized US radio operator focused on small and mid-sized markets similar to Spokane, with comparable classic rock and rock-formatted stations and event-driven programming.
- Audacy: Major US radio operator with nationwide portfolio of stations and digital platforms (Audacy app). Competes for advertisers and listener attention across multiple markets.
- Cumulus Media: Second-largest US radio broadcaster with hundreds of stations across mid-sized markets, comparable in advertiser-supported broadcast model and digital extensions.
- Salem Communications: US radio broadcaster focused on smaller markets and niche programming formats, operating a similar advertiser-supported model across regional stations.
Regional players
- KGON 92.3: Long-running classic rock FM station in Portland, Oregon, with a similar format and audience profile targeting classic rock listeners in the Pacific Northwest.
- KZOK-FM 102.5: Classic rock FM station in Seattle, comparable format and Pacific Northwest audience but operating in a different metropolitan market under iHeartMedia.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
94.1 The Bear social profiles
Digital presence94.1 The Bear financial estimates
Financial estimateRevenue estimate
Valuation estimate
94.1 The Bear leadership team
Management profileNumber of profiles
Profiles2 records
94.1 The Bear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
94.1 The Bear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 94.1 The Bear
What does 94.1 The Bear do?
94.1 The Bear (KJRB) is a free-to-air FM radio station serving the Spokane DMA with classic rock music from the 1970s through the 2000s. Programming is delivered via 94.1 MHz FM broadcast, live streaming on its website, and dedicated iOS/Android mobile apps, complemented by listener contests, a concert/event news feed, and a Bear Lowdown email newsletter.
Is 94.1 The Bear a public or private company?
94.1 The Bear is a private company. It is classified as corporate owned and is currently operating.
When was 94.1 The Bear founded?
94.1 The Bear was founded in -1. It employs 1 to 10 people.
Where is 94.1 The Bear based?
94.1 The Bear is headquartered in Spokane, United States, in the North America region.
How does 94.1 The Bear make money?
Two revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising.
Who are 94.1 The Bear's main competitors?
Direct peers on record are KZZU-FM 92.9, KDRK-FM (93.7 The Mountain) and KISC-FM 98.1. Broad incumbents are iHeartMedia, Townsquare Media, Audacy, Cumulus Media and Salem Communications. Regional players are KGON 92.3 and KZOK-FM 102.5.
Does 94.1 The Bear have an API?
No public API is recorded for 94.1 The Bear.
What industry is 94.1 The Bear in?
94.1 The Bear's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.