Atlantic Oil
Atlantic Oil is an independently owned Australian lubricant manufacturer (founded 1997) producing engine oils, transmission fluids, hydraulic oils, greases, coolants, and industrial lubricants at a purpose-built facility, serving automotive, transport, agricultural, mining, and industrial customers nationwide through six branch offices, a reseller network, and an owned delivery fleet.
- Company typePrivate
- Founded1997
- HeadquartersIngleburn, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Atlantic Oil does
Atlantic Oil (legal entity Atlantic Lubricants Pty Ltd, ABN 67 088 335 059) is an independently owned Australian lubricant manufacturer established in 1997 and headquartered at 40 Liverpool Street, Ingleburn NSW. The company manufactures a full-spectrum range of lubricating products at a purpose-built facility, including synthetic and mineral engine oils (PAO-based and hydrocracked Group II), racing oils, heavy-duty diesel engine oils (CK-4, CJ-4, CI-4 specs), two-stroke oils, automatic transmission fluids, gear oils (synthetic, mineral, and industrial), hydraulic fluids (including biodegradable variants), industrial lubricants, coolants, brake fluids, greases, specialty products, and workshop consumables. Proprietary technology elements include Mid SAPS additive systems for DPF/GPF-compatible low-viscosity formulations, a Clean Earth additive technology targeting fuel economy and emissions, and 100% synthetic PAO base oil formulations.
Atlantic Oil firmographics
Firmographics- Name
- Atlantic Oil
- Legal name
- Atlantic Lubricants Pty Ltd
- Website
- https://atlanticoil.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Atlantic Oil is an independently owned Australian lubricant manufacturer (founded 1997) producing engine oils, transmission fluids, hydraulic oils, greases, coolants, and industrial lubricants at a purpose-built facility, serving automotive, transport, agricultural, mining, and industrial customers nationwide through six branch offices, a reseller network, and an owned delivery fleet.
- Ownership category
- akta.pro rank
Atlantic Oil industry classification
Industry- Product category
- Industrial Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191), All Other Petroleum and Coal Products Manufacturing (324199)
- SIC
- Miscellaneous Products Of Petroleum & Coal (2990), Wholesale-Chemicals & Allied Products (5160)
- akta.pro primary industry
- Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG)
- akta.pro secondary industries
- Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Gear Oils & Transmission Fluids (IMAEAMAE), Marine Lubricants (IMAEAMAM)
Keywords
Where Atlantic Oil is headquartered
LocationHeadquarters
- HQ city
- Ingleburn
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Atlantic Oil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lubricating Oil and Engine Oil Sales: Atlantic Oil manufactures and sells the complete range of lubricating oils for Automotive, Transport, Agricultural and Industrial applications. Revenue is generated through direct sales, reseller network, and fleet deliveries.
- Non-Lubrication Products: Sale of non-lubrication products including Diesel and Petrol Engine Coolants, Brake Fluids, Degreasers, and Hand Cleaners.
- Custom Solutions: Ability to support specialized requirements through custom solutions, demonstrating flexibility in meeting unique customer needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B Lubricant Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Atlantic Oil product offering
Product offeringCore offering
Atlantic Oil manufactures and distributes a complete range of lubricating oils for Automotive, Transport, Agricultural, Industrial, and Mining applications, including synthetic, semi-synthetic, and mineral engine oils, heavy-duty diesel engine oils, automatic transmission fluids, gear oils, hydraulic oils, industrial oils, greases, coolants, brake fluids, and workshop supplies. The company also produces non-lubrication products such as Diesel and Petrol Engine Coolants, Brake Fluids, Degreasers, and Hand Cleaners, and offers custom formulation solutions.
Product overview
Atlantic Oil is an independently owned Australian lubricant manufacturer established in 1997, producing a comprehensive portfolio of lubricating oils and related products. The company operates as a single-brand manufacturer offering multiple product lines organized by application: Engine Oils (synthetic, mineral, racing, and heavy-duty diesel variants), Automatic Transmission Fluids, Gear Oils, Hydraulic Oils, Industrial Products, Coolants, Brake Fluids, Greases, Specialty Products, and Workshop Supplies. The product portfolio serves Automotive, Transport, Agricultural, Mining, and Industrial sectors. Key brand families include Nitro-R, Nitro Gold Plus, EC Formula, Optimum Ultra, Mechtra, Race Blend, Gearex, Premio, Transfluid, Hy-Lube, Opti-X, Envirotek, and Supatac. The company manufactures at purpose-built facilities in Australia and maintains distribution through its own fleet of trucks and a network of resellers across Australia, with locations in Sydney, Victoria, Queensland, Newcastle, Darwin, and Tasmania.
Differentiator
Problem solved
Functional benefit
Brands
- Atlantic Oils: The primary commercial brand name used for the company's lubricating oils and lubricants product range.
Products and services
- Synthetic Engine Oils Full synthetic engine oils (e.g., NITRO-R C5 0W-20, EC PLUS 0W-20, EC FORMULA 5W-30, NITRO-R FUEL EDGE PRO 5W-30, OPTIMUM ULTRA 5W-40) for passenger vehicles, light commercial vehicles, high-performance vehicles, and engines with aftertreatment systems (DPF/GPF).
- Mineral Engine Oils Mineral-based engine oils including Mechtra 15W-40, Star Plus HV 15W-50 SL, Stop Smoke 40W-70, and Mow-Lawn 30 for general automotive use including vintage vehicles and utility equipment.
- Racing Engine Oils High-performance racing engine oils (Race Blend 50, Race Blend 60 10W-60, Race Blend 70) formulated for flat tappet pushrod actuated overhead valves in small and big block race engines.
- Heavy Duty Diesel Engine Oils Heavy-duty diesel engine oils (Euro Diesel V 10W-40 MID S.A.P.S, Proglide Extreme 15W-40 CK-4, Pro Diesel 15W-40 CJ-4, Supertronic 15W-40 CI-4, Supermax 15W-40 CH-4, Super Trans MP Farm Oil STOU) for trucks, commercial vehicles, and agricultural machinery with aftertreatment systems.
- Two-Stroke Engine Oils Two-stroke engine oils (Performance Plus 2T, Ultra Tough 2T, Ultra Plus Semi, Super Outboard) for small two-stroke engines and water-cooled outboard marine engines.
- Automatic Transmission Fluids ATF products (New Gen 10 ULV, New Generation LV, New Generation Advanced, Syn Shift LD 668, Qik-Shift Syn, Qik-Shift 3, CVT Ultra-Syn Low/High Viscosity, Gearmax-Syn DCT) for automatic, CVT, and dual-clutch transmissions.
- Gear Oils Gear oils including synthetic (Gearex Full Synthetic 75W-90/80W-140, Premio Professional), mineral (Gearex, Transfluid), industrial (ISO VG 68-680), and agricultural (Farmtrans Plus) grades for automotive drivelines, industrial gearboxes, and off-highway transmissions.
- Hydraulic Oils Hydraulic fluids including Hy-Lube Hydraulic Fluid (ISO VG 22-100), Hy-Lube HT, Hy-Lube Zinc Free, and Full Synthetic and standard Biodegradable Hydraulic Fluid (46, 68) for industrial and mobile hydraulic systems.
- Industrial Products Industrial lubricants including Synthetic and Mineral Compressor Oils, Slideway Oils (32, 68, 220), Heat Transfer Oils, Metal Cut SS semi-synthetic metalworking coolant, and Koolkut EP emulsifying oil.
- Coolant Products Engine coolants including Opti-X Coolant Concentrate, Opti-X Blue (phosphate-organic acid technology), Opti-X Euro Purple (hybrid coolant for European vehicles), Opti-X Heavy Duty Coolant Premix, Cooling System Flush, Deionised Water, and Long Life Inhibitor (Green/Red).
- Brake Fluids DOT 3 and DOT 4 brake fluids in blue and clear formulations for ABS, disc, drum brakes, and hydraulic clutch systems.
- Grease Products Greases including Ultraplex 3 (lithium complex EP), Supatac EP-2 Red Grease, Calsulf Grease (calcium sulfonate complex), Truck and Farm Grease, Ultra EP-2 Premium Bearing Grease, Multiplex Extreme EP2 Blue Grease, EP 2 Mining Grease, and 00 Grease.
- Speciality Products Specialty products including NOx Neutraliser for SCR NOx Reduction Systems, MP Power Steering Fluid, Lubetac 150 Chain & Bar oil, Log End Sealer, BP 15/68 White Oil, Rock Drill oils (100, 150, 320), and Rustex corrosion preventive.
- Workshop Products Workshop supplies including Envirotek DPF Aerosol Cleaner, Engine Flush, Fuel System Cleaner, Petrol/Diesel Power Boost, Diesel Conditioner, Oil Booster, Transmission Flush/Conditioner, Airco Bomb, Carby Cleaner, HD Degreaser, Brake Cleaner (aerosol and bulk), B1 Solvent, Wash A Part, Euro Paste 900 hand cleaner, Scrub Off hand cleaner, Black Rocket Gloves, WF55 Water Based Degreaser, Heavy Duty Degreaser PK63, Truck Wash, Tyre Shine, and Windscreen Additive.
Companies that use Atlantic Oil
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Atlantic Oil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Atlantic Oil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IAMEminorIAME logo appears on the Atlantic Oil website as a featured partner/sponsor, indicating a commercial or collaborative relationship.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Atlantic Oil competitors and assessment
Company assessmentDirect peers
- Penrite Oil: Australian independently owned lubricant manufacturer with a comparable multi-vertical product range spanning automotive, heavy-duty, industrial, and racing applications, and a similar domestic distribution model — the closest like-for-like peer to Atlantic Oil in Australia.
- Nulon Products Australia: Australian lubricant and additive brand with a comparable domestic catalog covering engine oils, coolants, and workshop chemicals, serving similar automotive aftermarket and reseller channels.
- Fuchs Lubricants Australia: Specialist industrial and automotive lubricant manufacturer with deep presence in Australia, directly competing in hydraulic, gear, metalworking, and engine oils; comparable product breadth and B2B focus to Atlantic Oil.
- Valvoline Australia: Operates in the same Australian lubricant market with overlapping engine oil, transmission fluid, and grease categories; competes directly for automotive and heavy-duty fleet customers against Atlantic Oil's branded portfolio.
Broad incumbents
- Shell Australia Lubricants: Operates in the same Australian lubricant categories including engine oils, hydraulic fluids, and greases; competes on brand and OEM approvals but offers a far broader global product portfolio than Atlantic Oil.
- Ampol (Caltex) Lubricants: Australian fuel and lubricant supplier with own-brand lubricant lines and an extensive national retail and distribution footprint, providing direct competition in the passenger and commercial vehicle lubricant categories.
- Mobil Australia (ExxonMobil): Major global lubricant brand present across Australia in passenger vehicle motor oils, heavy-duty diesel, and industrial lubricants — direct competition for Atlantic Oil's automotive and transport portfolio.
- Castrol Australia (BP): Global lubricant major with established Australian distribution across automotive, industrial, and marine — competes head-to-head with Atlantic Oil in engine oils, gear oils, and greases, but as part of a much broader multinational portfolio.
- TotalEnergies Australia Lubricants: Multinational lubricant supplier with Australian operations across automotive, industrial, and mining segments, competing with Atlantic Oil particularly in mining and heavy-duty engine oils.
Emerging players
- Gulf Oil Australia: Licensed regional marketer of Gulf Oil lubricants in Australia, offering engine oils and greases through similar automotive aftermarket and reseller channels; a smaller competitor with overlapping product categories to Atlantic Oil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Atlantic Oil social profiles
Digital presenceAtlantic Oil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic Oil leadership team
Management profileNumber of profiles
Profiles1 record
Atlantic Oil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic Oil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic Oil
What does Atlantic Oil do?
Atlantic Oil manufactures and distributes a complete range of lubricating oils for Automotive, Transport, Agricultural, Industrial, and Mining applications, including synthetic, semi-synthetic, and mineral engine oils, heavy-duty diesel engine oils, automatic transmission fluids, gear oils, hydraulic oils, industrial oils, greases, coolants, brake fluids, and workshop supplies. The company also produces non-lubrication products such as Diesel and Petrol Engine Coolants, Brake Fluids, Degreasers, and Hand Cleaners, and offers custom formulation solutions.
Is Atlantic Oil a public or private company?
Atlantic Oil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atlantic Oil founded?
Atlantic Oil was founded in 1997. It employs 51 to 100 people.
Where is Atlantic Oil based?
Atlantic Oil is headquartered in Ingleburn, Australia, in the Oceania region.
How does Atlantic Oil make money?
Three revenue lines are on record. Lubricating Oil and Engine Oil Sales are the primary driver. The others are non-Lubrication Products and custom Solutions.
Who are Atlantic Oil's main competitors?
Direct peers on record are Penrite Oil, Nulon Products Australia, Fuchs Lubricants Australia and Valvoline Australia. Broad incumbents are Shell Australia Lubricants, Ampol (Caltex) Lubricants, Mobil Australia (ExxonMobil), Castrol Australia (BP) and TotalEnergies Australia Lubricants. Gulf Oil Australia is listed as an emerging player.
Does Atlantic Oil have an API?
No public API is recorded for Atlantic Oil.
What industry is Atlantic Oil in?
Atlantic Oil's product category is Industrial Lubricants. Its primary akta.pro industry code is EUALAJAG, Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking), with a secondary code of EUALAJAJ, Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro). Its NAICS code is 324191 and its SIC code is 2990.