St. Leonhards
St. Leonhards is a family-owned German company distributing premium natural mineral water from Bavarian and Chiemgau Alps artesian springs in returnable glass bottles, serving health-conscious individual consumers across Germany through a regional dealer network.
- Company typePrivate
- Founded1734
- HeadquartersNeubeuern, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What St. Leonhards does
St. Leonhards is a family-owned German natural mineral water company distributing water from multiple artesian deep springs located in the Bavarian pre-Alps and the Chiemgau Alps. The legal entity, St. Leonhards-Vertriebs GmbH & Co. KG, is headquartered in Neubeuern, Bavaria, and operates with 51–100 employees under the ownership of the Abfalter family. The portfolio comprises four core product lines: St. Leonhardsquelle (the 1734-rediscovered historical source), the Sonnen-/Mond-/Lichtquellen and 'Ich bin die Quelle' individually flavored artesian waters, St. Georgsquelle from Ruhpolding, and JodNatur, a natural iodine supplement that mixes iodine-rich brine from approximately 200 meters depth with St. Georgsquelle mineral water at a 1:54 ratio. All products are bottled in returnable multi-use glass bottles under quality criteria the company states exceed German legal requirements. The JodNatur line carries 37 micrograms of iodine per 100g and is positioned for consumers at risk of dietary iodine deficiency.
The go-to-market is direct-to-consumer through an authorized German dealer/retailer network (Händler), supplemented by a website, content marketing across 'Wasserwissen' and 'Rezeptideen' sections, a weekly water consultation service (Wassersprechstunde) operated by Heilpraktikerin Elke Maria Freier, an email newsletter, and a social media presence on Facebook, Instagram, and X. The target customer is a health-conscious individual consumer prioritizing natural, biological, and regional nutrition, with secondary appeal for fasting and iodine-supplementation use cases. Pricing is not publicly disclosed.
St. Leonhards operates within the broader St. Leonhards Unternehmensgruppe, which includes the source-holding subsidiaries Georgsquellen and Bad Lauchstädter Brunnen, the distribution arm, and the educational entity St. Leonhards Akademie. Revenue, funding history, and investor ownership are not publicly disclosed, and the company remains a privately held German GmbH & Co. KG with no external institutional investment identified.
St. Leonhards firmographics
Firmographics- Name
- St. Leonhards
- Legal name
- St. Leonhards-Vertriebs GmbH & Co. KG
- Website
- https://st-leonhards-quelle.de
- Company type
- Private
- Founded year
- 1734
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- St. Leonhards is a family-owned German company distributing premium natural mineral water from Bavarian and Chiemgau Alps artesian springs in returnable glass bottles, serving health-conscious individual consumers across Germany through a regional dealer network.
- Ownership category
- akta.pro rank
St. Leonhards industry classification
Industry- Product category
- Bottled Mineral Water
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Mineral Water Bottling (Naturally Mineral) (AFAFACAB)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)
Keywords
Where St. Leonhards is headquartered
LocationHeadquarters
- HQ city
- Neubeuern
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
St. Leonhards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Premium Spring Water Sales: Sale of premium natural mineral waters and spring waters packaged in multi-use glass bottles. Multiple product lines including St. Leonhardsquelle, Sonnen-/Mond-/Lichtquellen, St. Georgsquelle, and JodNatur iodine supplement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
St. Leonhards product offering
Product offeringCore offering
St. Leonhards produces and bottles natural mineral water from several protected artesian springs in the Bavarian Inntal valley, sold exclusively in reusable glass bottles under brand names such as St. Leonhardsquelle, Sonnen-, Mond- and Lichtquellen, St. Georgsquelle, and JodNatur. The company also offers a Wassersprechstunde, an in-house consultation service through which a Heilpraktikerin advises customers on which mineral water best fits their individual health profile.
Product overview
St. Leonhards is a family-owned German water company offering a portfolio of natural mineral waters from artesian deep springs in the Bavarian Alpine region. The product line includes St. Leonhardsquelle (the historical origin spring), Sonnen-/Mond-/Lichtquellen (Sun, Moon, Light sources with individual taste profiles), St. Georgsquelle (from Chiemgau Alps), and JodNatur (iodine-enhanced mineral water). All products are filled in reusable glass bottles with quality standards exceeding legal requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Sonne, Mond & Licht: Product line featuring sun, moon, light, and 'Ich bin' (I am) springs - individually flavored artesian deep spring waters
- JodNatur
- St. Leonhardsquelle
- St. Georgsquelle
Products and services
- St. Leonhardsquelle mineral water Natural mineral water from the St. Leonhards spring in the Bavarian Inntal valley, bottled in reusable glass and marketed as the company's signature product for consumers seeking traceable, naturally sourced mineral water.
- Sonnen-, Mond- and Lichtquellen mineral waters Range of three natural mineral waters sourced from separate Sonnen-, Mond- and Licht springs, each with a distinct mineral composition, bottled in reusable glass for consumers who want to match mineral intake to specific health needs.
- St. Georgsquelle mineral water Natural mineral water from the St. Georg spring, extending the company's multi-spring portfolio and offering customers another distinct mineral profile in reusable glass packaging.
- JodNatur mineral water Low-sodium mineral water naturally enriched with iodine, bottled in reusable glass and targeted at consumers seeking iodine supplementation and reduced sodium intake.
- Wassersprechstunde (water consultation) In-house consultation service where a Heilpraktikerin advises individual customers on which St. Leonhards mineral water best fits their personal health needs, reinforcing the brand's advisory and premium positioning.
Quantifiable outcome
- JodNatur contains 37 micrograms of iodine per 100g - natural iodine content that can help prevent deficiency
Companies that use St. Leonhards
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
St. Leonhards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
St. Leonhards partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- St. LeonhardsminorRelated company within the corporate group. St. Leonhards.de is the main company website, separate from the st-leonhards-quellen.de product site.
- GeorgsquellenminorRelated company managing the Georgsquelle water sources. Website: st-georgsquelle.de
- Bad Lauchstädter BrunnenminorRelated company within the St. Leonhards corporate group. Website: bad-lauchstaedter-brunnen.de
- St. Leonhards AkademieminorEducational arm of the corporate group focused on water knowledge and wellness education. Website: st-leonhards-akademie.de
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
St. Leonhards competitors and assessment
Company assessmentDirect peers
- Vittel (Nestlé Waters): French natural mineral water sold across Europe in glass and PET formats at premium price points. Comparable product offering and channel mix to St. Leonhards' premium mineral water portfolio.
- Adelholzener Alpenquellen: Bavarian premium mineral water brand sourced from Alpine springs, distributed across German retail and foodservice. Directly comparable as a regional German Alpine water with similar product positioning and reusable packaging strategy.
- San Pellegrino: Italian premium sparkling mineral water widely distributed in reusable glass bottles through foodservice and retail. Comparable on premium positioning, heritage, and glass-bottle format strategy.
- Bad Driburger Mineralbrunnen: German natural mineral water brand positioned in health/premium retail channels with a heritage dating to the 18th century. Comparable as a niche German premium mineral water with similar wellness/health-oriented brand narrative.
- Gerolsteiner Brunnen: Germany's leading premium mineral water brand, also sourced from volcanic origins in the Eifel and bottled in reusable glass and PET formats. Closest direct competitor to St. Leonhards in the German premium still-water category with comparable heritage positioning.
- Rietenauer Mineralbrunnen: German regional mineral water brand with multi-spring portfolio and reusable glass packaging. Comparable as a smaller German mineral spring operator with similar premium positioning and direct-to-consumer marketing approach.
Broad incumbents
- Volvic (Danone): Natural mineral water from volcanic origins in France, owned by Danone. Comparable natural-source narrative and premium positioning across European retail, though at much broader scale.
- Danone Waters: Global bottled water division of Danone with Evian, Volvic, and other regional brands. Comparable as a broad incumbent shaping European premium mineral water retail dynamics and competing for the same shelf space as St. Leonhards.
- Evian (Danone): Global premium still mineral water brand from the French Alps with broad international distribution. Comparable natural-source provenance and premium positioning, though at vastly larger scale and global reach than St. Leonhards.
- Nestlé Waters: Global bottled water division of Nestlé operating premium and mainstream mineral water brands across Europe. Comparable as a broad incumbent in the same category, though with vastly larger scale, marketing budgets, and channel reach than St. Leonhards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
St. Leonhards financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Leonhards leadership team
Management profileNumber of profiles
Profiles2 records
St. Leonhards subsidiaries and ownership
Company hierarchySubsidiaries3 records
St. Leonhards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Leonhards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Leonhards
What does St. Leonhards do?
St. Leonhards produces and bottles natural mineral water from several protected artesian springs in the Bavarian Inntal valley, sold exclusively in reusable glass bottles under brand names such as St. Leonhardsquelle, Sonnen-, Mond- and Lichtquellen, St. Georgsquelle, and JodNatur. The company also offers a Wassersprechstunde, an in-house consultation service through which a Heilpraktikerin advises customers on which mineral water best fits their individual health profile.
Is St. Leonhards a public or private company?
St. Leonhards is a private company. It is classified as family owned and is currently operating.
When was St. Leonhards founded?
St. Leonhards was founded in 1734. It employs 51 to 100 people.
Where is St. Leonhards based?
St. Leonhards is headquartered in Neubeuern, Germany, in the Europe region.
How does St. Leonhards make money?
One revenue line is on record: premium Spring Water Sales.
Who are St. Leonhards's main competitors?
Direct peers on record are Vittel (Nestlé Waters), Adelholzener Alpenquellen, San Pellegrino, Bad Driburger Mineralbrunnen, Gerolsteiner Brunnen and Rietenauer Mineralbrunnen. Broad incumbents are Volvic (Danone), Danone Waters, Evian (Danone) and Nestlé Waters.
Does St. Leonhards have an API?
No public API is recorded for St. Leonhards.
What industry is St. Leonhards in?
St. Leonhards's product category is Bottled Mineral Water. Its primary akta.pro industry code is AFAFACAB, Mineral Water Bottling (Naturally Mineral), with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2080.