New Music

What New Music does

New Music (operating as Nova Musica Community Orchestra) is a non-profit adult community orchestra based in Edmonton, Alberta, Canada, founded in 1982. It serves adult amateur musicians who want to continue playing orchestral music in a non-competitive, social environment without the pressure of auditions or professional performance standards. The ensemble rehearses weekly on Tuesday evenings from 7:30-9:30 PM at the Crestwood Community League (14226 96 Ave NW), conducted by Bill Dimmer, a professional trumpet player with the Edmonton Symphony Orchestra. Membership is non-auditioned, with a fixed number of seats maintained in the woodwinds and open recruitment for Strings, French Horn, Trombone, Bassoon, Bass, and Oboe.

The organization's core offering is a single weekly ensemble playing opportunity underpinned by professional conductor guidance and a community-oriented social experience. Its technology footprint is minimal: a Squarespace-hosted website (novamusica.org) used for informational and membership-facing purposes, with contact handled via a Gmail address. There are no digital products, no apps, no APIs, and no disclosed proprietary systems. Affiliation signals are present through AFA and EAC logos displayed on the site, indicating integration into Edmonton's broader arts and culture ecosystem.

The business model is charitable and volunteer-driven rather than commercial: Nova Musica does not charge for membership participation, no pricing tiers exist, and there are no disclosed funding rounds, institutional investors, or commercial revenue streams. Operations are sustained by member contributions and likely community/arts grants, with 11-50 personnel (predominantly volunteer musicians and a part-time artistic lead). The go-to-market is organic — word-of-mouth within Edmonton's amateur music community — with no formal marketing, sales motion, or demand-generation channels.

Name

New Music

Legal name

Nova Musica Community Orchestra

Website

https://novamusica.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Nova Musica Community Orchestra is a non-profit, non-auditioned adult community orchestra in Edmonton, Alberta that provides weekly orchestral rehearsal opportunities for amateur musicians, conducted by Edmonton Symphony Orchestra trumpet player Bill Dimmer.

Ownership category

akta.pro rank

Product category

Community Orchestra / Amateur Music Ensemble

NAICS

Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

• Adult community orchestra
• Amateur orchestral ensemble
• Community music programs
• Non-auditioned orchestra
• Weekly ensemble rehearsals

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Core offering

Nova Musica Community Orchestra is an adult, non-auditioned community orchestra in Edmonton, Alberta that meets weekly on Tuesday evenings for ensemble rehearsals of orchestral music under the direction of a professional conductor. The organization maintains fixed woodwind seats and is otherwise open to any adult able to play, providing a structured social ensemble environment for amateur musicians outside of professional or formal educational settings.

Product overview

Nova Musica is a single community orchestra offering — an adult, non-auditioned orchestral ensemble in Edmonton, Alberta. Members meet weekly on Tuesday evenings for rehearsals at Crestwood Community League. The orchestra provides opportunities for amateur musicians to continue making music outside of professional settings, with current openings for various instrumental sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Nova Musica Community Orchestra Weekly Rehearsals
• Conductor-Led Ensemble Program

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Regional players

• National Arts Centre Orchestra: Canada's national orchestra based in Ottawa, presenting orchestral music to public audiences. Directly comparable as an orchestral organization, though at a professional and national scale.
• Victoria Symphony Orchestra: Regional professional orchestra serving Victoria, BC. Comparable operating model as a Canadian orchestral organization with mixed professional/community programming, useful as a size and structure comparable.
• Toronto Symphony Orchestra: Major Canadian professional orchestra. Operates in the same category of orchestral performance and serves as a benchmark for orchestral operations in Canada, though geographically distant from Nova Musica's Edmonton base.
• Calgary Philharmonic Orchestra: Professional orchestra serving Calgary and southern Alberta. Comparable in operating model (orchestral ensemble) and regional arts ecosystem, though it operates at a professional rather than community level.

Broad incumbents

• Edmonton Symphony Orchestra: The professional orchestra based in Edmonton, sharing the same city and conductor talent pool (Bill Dimmer is an ESO trumpet player). It is the natural professional counterpart and potential pipeline/partner for Nova Musica's amateur members.

Direct peers

• Amadeus Choir of Greater Toronto: A Canadian community-based choral ensemble that brings together amateur singers for regular rehearsals and performances. Comparable as a Canadian community performing-arts organization serving adult amateurs.
• Civic Orchestra of Chicago: A training/community orchestra in the Chicago area designed for adult and pre-professional musicians. Shares the community-orchestra model that Nova Musica operates, though at a larger scale and with a training-program structure.

Others

• Alberta Foundation for the Arts: Provincial arts funding body whose logo appears on Nova Musica's website. Functions as a potential grant funder and ecosystem partner; not a competitor but a relevant stakeholder for the organization's sustainability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/novamusicaedm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Music