M Locações Varredeiras
M Locações Varredeiras is a Brazilian B2B equipment rental and operation services company that rents Bucher and TSM mechanized sweepers with trained operators to municipalities, industrial facilities, airports, ports, and highways across Brazil and Latin America.
- Company typePrivate
- Founded2007
- HeadquartersIbiraçu, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What M Locações Varredeiras does
M Locações Varredeiras is a Brazilian B2B equipment rental and operation services company specializing in mechanized urban sweeping, operating as a subsidiary of the Grupo Cecato conglomerate since its 2007 founding (with mechanized sweeping operations dating from 2008). Headquartered in Ibiraçu, Espírito Santo, the company rents Bucher (English) and TSM (Italian) sweeping machines bundled with trained operators and technical support to municipalities, industrial facilities, airports, ports, highway concessionaires, and private properties. Its headquarters is in Ibiraçu, with three regional branches in Campinas (São Paulo), Conselheiro Lafaiete (Minas Gerais), and Goiânia (Goiás), supplemented by mobile workshops providing technical coverage across Brazil and Latin America. The company claims the largest mechanized sweeper fleet in Brazil.
The core technology M Locações deploys is sourced from European OEMs rather than developed in-house. The fleet spans compact electric walk-behind sweepers (Itala 135 BT, Aria 240), compact electric ride-on sweepers (CityCat V20e, CityCat VR50e), compact diesel sweepers (CityCat VR50), mid-size chassis-mounted units (Bucher V65, V80), and heavy-duty airport equipment (MaxPowa V95tAero), complemented by Tecsolum brushes, a bilateral frontal weed cutter accessory, and water trucks. Equipment integrates partner-developed digital features including Bucher's Smart-Con one-handed operating system with 4.3-inch display, CSense 10.1-inch touchscreen, Bucher Connect fleet digitization, CANbus diagnostics, EasyClean self-cleaning, water recirculation (saving 900 liters/day), and 4-star PM10/PM2.5 dust filtration. The CityCat VR50e has won the 2023 German Innovation Award and German Design Award Gold.
The business model is primarily a subscription-style "sweeping-as-a-service" rental: multi-year contracts bundle equipment, trained operators, and technical support so clients avoid capex on machines. Secondary revenue streams include one-time sales of certified pre-owned Bucher C202 and V65 sweepers (with 3-month warranty), recurring maintenance plans and spare parts supply through physical workshops and mobile units, and exclusive Tecsolum brush distribution. Pricing is non-public and quote-based. Distribution is direct through four company offices and mobile workshops with no dealer network. Marketing relies on Instagram, the company website, WhatsApp, phone, and direct referrals — there is no digital self-service channel or e-commerce. The company has 51-100 employees and operates as a private limitada under CNPJ 09.634.112/0001-79, with no disclosed revenue, funding rounds, or M&A activity.
M Locações Varredeiras firmographics
Firmographics- Name
- M Locações Varredeiras
- Legal name
- M Locação Ltda.
- Website
- https://mlocacoes.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- M Locações Varredeiras is a Brazilian B2B equipment rental and operation services company that rents Bucher and TSM mechanized sweepers with trained operators to municipalities, industrial facilities, airports, ports, and highways across Brazil and Latin America.
- Ownership category
- akta.pro rank
M Locações Varredeiras industry classification
Industry- Product category
- Industrial Cleaning Equipment Rental Services
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Street Sweeper & Municipal Service Vehicles Leasing & Rental (TLABAEAK)
- akta.pro secondary industries
- Street & Outdoor Cleaning Equipment (Street Sweepers, Litter Vacuums) (IMAHALAG), Municipal & Public Works Specialty Vehicles (Street Sweepers, Sewer Jetters) (IMAHAIAI)
Keywords
Where M Locações Varredeiras is headquartered
LocationHeadquarters
- HQ city
- Ibiraçu
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
M Locações Varredeiras business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Mechanized Sweeping Equipment Rental with Operation: Core revenue stream providing complete sweeping services with equipment, trained operators, and technical support. Clients benefit from avoiding capital expenditure (capex) on machines while receiving professional sweeping services with real-time operational data.
- Semi-New Equipment Sales: Sale of certified pre-owned Bucher sweepers (C202, V65 models from 2013) with maintenance contracts available. Equipment comes with 3-month warranty and technical delivery support.
- Technical Services and Maintenance: Maintenance plans, spare parts supply, mobile workshops, and technical support services. Physical workshops in Ibiraçu (ES) and Campinas (SP) plus mobile service throughout Brazil.
- Tecsolum Brush Parts Sales: Exclusive representation of Tecsolum broom brushes for mechanized sweepers. European quality products at Brazilian prices, certified for quality and durability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom rental contracts based on equipment type and service scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
M Locações Varredeiras product offering
Product offeringCore offering
M Locações Varredeiras rents and operates mechanized street sweepers (primarily Bucher and TSM brands) for municipalities, industrial facilities, airports, ports, highways, and private properties across Brazil. The company provides complete sweeping solutions bundling high-tech equipment, trained operators, and technical support, enabling clients to avoid capital expenditure. It also sells certified pre-owned equipment, spare parts (Tecsolum brushes), and offers maintenance and technical services through physical workshops and mobile units.
Product overview
M Locações operates a comprehensive fleet rental and operation service for mechanized sweepers, primarily featuring English-engineered Bucher Municipal equipment alongside Italian TSM products. The portfolio spans compact walk-behind sweepers (Itala 135 BT), compact ride-on sweepers (CityCat V20e, CityCat VR50/VR50e), mid-size chassis-mounted sweepers (V65, V80), and heavy-duty airport equipment (MaxPowa V95tAero), complemented by electric vacuum systems (Aria 240), accessory brooms (Tecsolum), weed cutters (Capinadeira Frontal), and water trucks (Caminhão Pipa). The company offers both rental with trained operators and equipment sales, serving airports, industrial parks, ports, highways, condominiums, and urban streets throughout Brazil and Latin America.
Differentiator
Problem solved
Functional benefit
Brands
- Bucher Products: Line of Bucher brand mechanized sweepers including CityCat V20e, CityCat VR50, CityCat VR50e, C202, V65, V80 models.
- TSM Products
- Tecsolum Products
Products and services
- Bucher C202 Compact Sweeper Compact sweeper with English Bucher technology, zero particle emission, 4-star PM10/PM2.5 rating, under 2-meter height for restricted spaces, 1.8m³ debris capacity, and 40% fuel economy with Euro 5 engine. Available for rental with operator and as semi-new unit.
- Bucher V65 Mid-Size Sweeper Mid-size chassis-mounted sweeper with up to 3,600mm sweeping width, CANbus monitoring, 1,572L water tank, and water recirculation system saving 900L/day, mounted on Volvo VM 220 chassis. Available for rental and as certified pre-owned unit.
- Bucher V80 Heavy-Duty Sweeper Heavy-duty sweeper with 8.0m³ stainless steel hopper, 2,300L water tank, wireless dump control, EUnited PM10 4-star certification, and optional rear suction with hydrojetting on GVM 15-17 ton chassis.
- Bucher CityCat V20e Electric Sweeper
Quantifiable outcome
- 40% fuel consumption reduction compared to previous models
- +6 more outcomes
Companies that use M Locações Varredeiras
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
M Locações Varredeiras technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
M Locações Varredeiras partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, strategic and flagship.
- Bucher MunicipalcorePrimary equipment supplier providing English-engineered mechanized sweepers with 80+ years of tradition. M Locações operates largest Bucher fleet in Brazil. Partnership enables exclusive access to advanced sweeping technology including Smart-Con operating system and Bucher Connect fleet management. Equipment includes CityCat V20e, CityCat VR50, CityCat VR50e, C202, V65, V80, and MaxPowa series.
- TSM ItalycoreItalian equipment manufacturer supplying TSM brand sweepers (Itala 135 BT, Aria 240). M Locações represents TSM products in Brazilian market. Equipment features European quality engineering with electric operation for urban cleaning applications.
- TecsolumstrategicExclusive Brazilian representation for Tecsolum broom brushes - world leader in mechanized sweeper brush production. Products used in highways, urban roads, industries, ports, airports, and mining applications. European quality at Brazilian pricing with 100% quality certification.
- Grupo CecatoflagshipParent company conglomerate containing M Locações as subsidiary. Founded by Cecato family. Grupo Cecato focuses on operational excellence in products and services across diverse segments, working to be present in entire Brazilian market with international expansion plans.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
M Locações Varredeiras competitors and assessment
Company assessmentBroad incumbents
- Herc Rentals: North American equipment rental company serving industrial, infrastructure, and government customers with specialty and general equipment. Comparable as a large incumbent in specialty equipment rental serving similar industrial and government verticals, though without a sweeper-specific fleet.
- United Rentals: World's largest equipment rental company, offering specialty and aerial equipment to industrial and municipal customers across North America. Comparable as a large-scale specialty equipment rental operator serving industrial and government end markets, though operating at vastly greater scale and broader scope than M Locações' sweeper-specific niche.
- Mills (Mills Estruturas e Serviços): Major Brazilian rental company for aerial work platforms, scaffolding, and industrial equipment, publicly listed on B3. Comparable as a Brazilian-listed specialty equipment rental operator with national coverage serving industrial and construction customers, providing a benchmark for Brazilian rental-company scale and capital structure.
Regional players
- Arena (Locação e Serviços): Brazilian company offering urban cleaning and environmental sanitation services including mechanized street sweeping for municipalities. Comparable as a direct Brazilian competitor in mechanized urban sweeping services, though typically operating smaller fleets and at a more regional level than M Locações' national footprint.
Others
- Bucher Municipal: Bucher Municipal is the UK-based OEM that supplies M Locações' core equipment fleet (CityCat series, MaxPowa, C202). It is the primary strategic partner and equipment supplier; comparable as the source of the differentiated technology M Locações deploys, though Bucher itself sells equipment directly in many markets rather than operating a rental fleet.
- Grupo Cecato: Parent conglomerate of M Locações, operating across diversified industrial and service segments in Brazil. Comparable as the controlling parent whose strategic direction and capital allocation decisions govern M Locações' expansion trajectory.
- Tecsolum: European manufacturer of mechanized sweeper broom brushes for which M Locações is the exclusive Brazilian representative. Comparable as a complementary parts/accessory supplier in the same sweeper ecosystem, though Tecsolum operates upstream of the rental service.
- TSM Italy: Italian manufacturer of electric street sweepers (Itala 135 BT, Aria 240) that M Locações represents in Brazil. Comparable as a key equipment partner whose products form a distinct part of M Locações' fleet, particularly for electric and sidewalk-sweeping use cases.
Direct peers
- EcoUrbis: Brazilian urban cleaning and waste management contractor providing street sweeping, collection, and sanitation services to municipalities. Comparable as a direct competitor in mechanized urban sweeping services for municipal governments in Brazil, though typically focused more on waste collection than sweeper rental specifically.
- Prominer (Promaq Ambiental): Brazilian mechanized street sweeping service provider operating in multiple Brazilian states with industrial-grade sweeping equipment. Comparable as a direct competitor in mechanized sweeper rental/operation for municipalities and industrial clients, with similar business model of bundling equipment with trained operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
M Locações Varredeiras social profiles
Digital presenceM Locações Varredeiras financial estimates
Financial estimateRevenue estimate
Valuation estimate
M Locações Varredeiras leadership team
Management profileNumber of profiles
M Locações Varredeiras funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M Locações Varredeiras M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M Locações Varredeiras
What does M Locações Varredeiras do?
M Locações Varredeiras rents and operates mechanized street sweepers (primarily Bucher and TSM brands) for municipalities, industrial facilities, airports, ports, highways, and private properties across Brazil. The company provides complete sweeping solutions bundling high-tech equipment, trained operators, and technical support, enabling clients to avoid capital expenditure. It also sells certified pre-owned equipment, spare parts (Tecsolum brushes), and offers maintenance and technical services through physical workshops and mobile units.
Is M Locações Varredeiras a public or private company?
M Locações Varredeiras is a private company. It is classified as corporate owned and is currently operating.
When was M Locações Varredeiras founded?
M Locações Varredeiras was founded in 2007. It employs 51 to 100 people.
Where is M Locações Varredeiras based?
M Locações Varredeiras is headquartered in Ibiraçu, Brazil, in the Latin America region.
How does M Locações Varredeiras make money?
Four revenue lines are on record. Mechanized Sweeping Equipment Rental with Operation is the primary driver. The others are semi-New Equipment Sales, technical Services and Maintenance and tecsolum Brush Parts Sales.
Who are M Locações Varredeiras's main competitors?
Broad incumbents on record are Herc Rentals, United Rentals and Mills (Mills Estruturas e Serviços). Arena (Locação e Serviços) is listed as a regional player. Others are Bucher Municipal, Grupo Cecato, Tecsolum and TSM Italy. Direct peers are EcoUrbis and Prominer (Promaq Ambiental).
Does M Locações Varredeiras have an API?
No public API is recorded for M Locações Varredeiras.
What industry is M Locações Varredeiras in?
M Locações Varredeiras's product category is Industrial Cleaning Equipment Rental Services. Its primary akta.pro industry code is TLABAEAK, Street Sweeper & Municipal Service Vehicles Leasing & Rental, with a secondary code of IMAHALAG, Street & Outdoor Cleaning Equipment (Street Sweepers, Litter Vacuums). Its NAICS code is 53241 and its SIC code is 7350.