Nebraska Pork Producers Association

What Nebraska Pork Producers Association does

The Nebraska Pork Producers Association (NPPA) is a non-profit trade association founded in 1961 and headquartered at 4435 O St, Suite 200 in Lincoln, Nebraska. It serves as the unified voice for Nebraska's pork industry, representing approximately 942 pig farms that collectively market around 8 million pigs annually, generate $5.63 billion in economic activity, and support 15,544 jobs. The organization is led by Executive Director Seth Mitchell and operates with a small staff (1-10 employees). NPPA delivers its mission through industry advocacy (the Strategic Investment Program), producer certification programs (PQA PLUS and TQA), sustainability initiatives (We Care), youth and leadership development (Pork Leadership Program, Pork Ambassador Program, the Larry E. Sitzman scholarship), signature events (Pork Chop Scramble, Bacon Bourbon and Brews, Nebraska Pork Conference, Nebraska Pork Expo), publications (Pork Talk Magazine, radio reports, news releases), and consumer education programs (Kitchen Krashers, Worth the Road Trip, Chef Videos).

The organization's revenue model centers on a tiered Allied Membership program: Gold at $2,000/year, Silver at $850/year, and Bronze at $350/year, with benefits such as Pork Talk advertising discounts (10-20%), event sponsorships (e.g., Pork Chop Scramble hole sponsorship), logo and website placement, and spotlight features. Additional revenue flows from event ticket and sponsorship sales, Pork Talk Magazine advertising, and implicit support tied to its affiliation with the National Pork Board, the National Pork Producers Council, the Nebraska Department of Agriculture, the University of Nebraska-Lincoln, and the USDA's U.S. Meat Animal Research Center. Distribution is conducted domestically in Nebraska through direct producer engagement, allied member networking, the nepork.org website, social channels (Facebook, Twitter/X, LinkedIn, YouTube), community events, and educational outreach into schools.

NPPA's technology footprint is modest and conventional, consisting of a WordPress website, standard social media accounts, and quarterly print/radio publishing; the organization does not disclose any proprietary technology, APIs, AI/ML capabilities, or patents. Strategically, NPPA's value lies in policy representation, producer education, market promotion, and convening the Nebraska pork ecosystem rather than in any technology platform.

Name

Nebraska Pork Producers Association

Legal name

Nebraska Pork Producers Association

Website

https://nepork.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

The Nebraska Pork Producers Association is a Lincoln-based non-profit trade association founded in 1961 that advocates for, educates, and promotes Nebraska's pork industry across 942 farms and allied agribusinesses through membership programs, certifications, events, and publications.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Hog and Pig Farming (1122)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Contract Hog Growing (Integrator/Production Contracts) (AFAEAEAK)

akta.pro secondary industries

Organic & Pasture-Raised Hog Farming (AFAEAEAI), Pork Processing & Packing (AFAKALAB)

Keywords

• Pork industry advocacy
• Trade association services
• Producer certification programs
• Agricultural policy representation
• Industry membership programs

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Allied Membership Fees: The organization generates revenue through a tiered Allied Membership program with three sponsorship levels: Gold Level at $2,000 annually, Silver Level at $850 annually, and Bronze Level at $350 annually. These memberships provide access to insider industry information, advertising discounts in Pork Talk magazine, event sponsorships, and promotional visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Nebraska Pork Producers Association is a non-profit trade association that advocates for Nebraska's pork industry, educates the public, and supports pork producers. It offers tiered Allied Membership sponsorships, PQA PLUS and TQA producer certification, the Pork Talk Magazine publication, the Strategic Investment Program for policy advocacy, the We Care sustainability initiative, youth development programs (Pork Leadership Program, Pork Ambassador Program, scholarship), and signature networking events such as Pork Chop Scramble, Bacon Bourbon and Brews, and Nebraska Pork Expo.

Product overview

The Nebraska Pork Producers Association (NPPA) is a nonprofit trade organization serving Nebraska's pork industry. Rather than offering a single product, NPPA provides a portfolio of member services, industry programs, and events. The Allied Membership Program offers tiered sponsorship with advertising and event benefits. Publications include Pork Talk Magazine. Education programs encompass the Pork Leadership Program, Pork Ambassador Program, and youth scholarships. Certification support includes PQA PLUS and TQA. Industry initiatives cover the We Care sustainability program and Strategic Investment Program for policy advocacy. The organization also hosts signature events including Pork Chop Scramble, Bacon Bourbon and Brews, and the Nebraska Pork Expo, plus consumer-facing programs like Kitchen Krashers for recipe resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Allied Membership Program A tiered sponsorship program with Gold ($2,000/year), Silver ($850/year), and Bronze ($350/year) levels offering Pork Talk ad discounts, event sponsorships, newsletter access, and website recognition. Available to allied industry businesses serving the Nebraska pork sector.
• Pork Talk Magazine A quarterly periodical publication covering pork industry news, producer profiles, recipes, and advertising opportunities. Distributed to producers and Allied members.
• PQA PLUS and TQA Certification Programs Food safety and animal welfare certification programs (Pork Quality Assurance Plus and Transport Quality Assurance) for pork producers.
• Strategic Investment Program (SIP) A legislative policy and advocacy program representing pork producers' interests at state and federal levels through legislative policies and congressional contacts.
• Pork Leadership Program A leadership development program designed to develop future leaders within the pork industry through training, networking, and industry education.
• Pork Ambassador Program A youth development initiative that trains young people to serve as ambassadors for the pork industry.
• Larry E. Sitzman Youth in Nebraska Agriculture Scholarship A scholarship program supporting youth pursuing careers in agriculture within Nebraska.
• Pork Chop Scramble An annual golf event bringing together allied members and pork producers for networking and fundraising.
• Nebraska Pork Expo An annual expo bringing together pork producers and industry partners for education, exhibits, and networking.
• Bacon, Bourbon, and Brews An annual fine dining event featuring pork courses paired with bourbon and craft beverages for industry networking and consumer engagement.

Quantifiable outcome

• $5.63 billion in economic activity generated by Nebraska pork industry
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Pork BoardcoreStrategic or Co-development PartnerNational organization governing the pork checkoff program. NPPA works with the National Pork Board on national pork promotion, research, and consumer education initiatives. Dr. David Newman, CEO of National Pork Board, provides national pork industry updates at NPPA events.
• National Pork Producers CouncilcoreStrategic or Co-development PartnerNational advocacy organization representing pork producers. Tyler Bettin, AVP Producer Services, participates in NPPA conferences discussing national producer priorities and policy issues affecting the pork industry.
• Nebraska Corn BoardminorStrategic or Co-development PartnerNebraska agricultural commodity organization recognized by NPPA for Outstanding Pork Service Award contributions to the pork industry.
• Nebraska Soybean BoardminorStrategic or Co-development PartnerNebraska agricultural commodity organization recognized by NPPA for Outstanding Pork Service Award contributions supporting pork industry collaboration.
• University of Nebraska-LincolncoreStrategic or Co-development PartnerAcademic partner providing research, extension services, and swine education. Dr. Amy Schmidt, Professor at UNL, serves as moderator for NPPA events and the Pork Leadership Program. UNL Extension has received Outstanding Pork Service Awards.
• Nebraska Department of AgriculturecoreStrategic or Co-development PartnerState government agency. Dr. Pam Dinslage, Field Veterinarian with Nebraska Department of Agriculture, participates in NPPA conferences discussing swine health, biosecurity, and disease preparedness.
• U.S. Meat Animal Research Center (US MARC)coreStrategic or Co-development PartnerUSDA research facility. Researchers from US MARC present at NPPA conferences on emerging innovations in genetics, swine health, animal behavior and welfare, and production technologies.
• Pork Act DelegatescoreStrategic or Co-development PartnerProducer representatives who participate in National Pork Board governance. NPPA Annual Meeting includes Pork Act Delegate elections as part of organizational governance.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Pork Board: National checkoff-funded organization governing pork promotion, research, and consumer education. NPPA's core national partner for checkoff-funded programming and Pork Act Delegate governance.
• National Pork Producers Council: National trade association representing U.S. pork producers on federal policy, trade, and advocacy. Operates as the umbrella industry voice NPPA coordinates with on national producer priorities.

Direct peers

• Illinois Pork Producers Association: State pork producer association serving Illinois producers with advocacy, education, and promotion. Functionally identical mission and program set as NPPA.
• Iowa Pork Producers Association: State-level pork producer association in Iowa, the largest hog-producing state. Operates a nearly identical model of advocacy, producer services, youth programs, and consumer education — directly comparable to NPPA.
• Ohio Pork Council: Ohio's state-level pork producer organization running advocacy, promotion, and education programs. Comparable mission and program design to NPPA.
• Wisconsin Pork Association: Wisconsin's state pork industry association, focused on producer support, advocacy, and consumer education. Comparable mid-size state-level association.
• Indiana Pork Producers Association: Indiana state pork producer association offering advocacy, consumer outreach, and youth programs. Structurally similar to NPPA at the state level.
• Missouri Pork Association: Missouri state pork producer association providing advocacy, promotion, and youth programming. Direct state-level peer in a neighboring hog-producing state.
• Minnesota Pork Board: Minnesota state pork checkoff and promotion organization. Closely parallel structure to NPPA with producer advocacy, research, and consumer outreach in a competing hog-producing state.
• Kansas Pork Association: Kansas state pork producer organization with advocacy, promotion, and producer education programs. Comparable state-level peer in the central U.S. hog belt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/neporkproducers
• YouTubeyoutube.com/@neporkproducers1
• Facebookfacebook.com/nepork
• LinkedInlinkedin.com/company/northeast-prestressed-products-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nebraska Pork Producers Association