Lab of Codes

What Lab of Codes does

Lab of Codes is a Brazilian digital transformation and innovation consulting firm founded in 2020 and headquartered in Florianópolis, Santa Catarina. The firm operates as a boutique professional services practice serving public sector organizations, industrial and service-sector companies, and technology firms within Brazil. Delivery is structured around a seven-pillar methodology (Value, Business Model, Technology, Processes, Clients, Innovation, and People) applied across a defined "Transformation Journey" that includes capacity building, mentoring, and digital materials. Core service lines include Digital Transformation consulting, Innovation Management, Digital Products and Services, Process Management, and Digital Governance, with all-in-one, end-to-end project delivery as stated service attributes.

The named customer base spans education (CESUSC), regional engineering councils (CREA-SC, CREA-PR), government-technology providers (Softplan), large technology platforms (Meta), financial technology firms (Sinqia), media (NSC Comunicação), and software companies (Pulsati, Target Solucoes). Several of these organizations (notably CREA-SC and ACATE) also function as institutional partners, supporting co-marketing channels including the GovCast webinar series, the 4 Inovar Confea program, Festival de Aprendizado, and BRDE Labs events. The firm is led by CEO Rodrigo Bianchetti, who additionally coordinates the GT Transformacao Digital working group within ACATE.

Lab of Codes generates revenue through tailored consulting and advisory engagements delivered as professional services, with no publicly disclosed pricing, subscription tiers, or SaaS component. The go-to-market is sales-led via direct client engagement, thought-leadership events, webinars, and partnership referrals, with all activity confined to the Brazilian domestic market. The firm has disclosed no external funding, no patents, no certifications, and no AI/ML product capabilities; technology differentiation rests on methodology rather than proprietary software.

Name

Lab of Codes

Legal name

Lab of Codes

Website

https://labofcodes.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Lab of Codes is a Brazilian digital transformation and innovation consulting firm serving public sector agencies and technology companies through a seven-pillar methodology, headquartered in Florianópolis and operating domestically across Brazil.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Policy Management, Training & Ethics/Whistleblowing (BPAEAPAI)

akta.pro secondary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

Keywords

• Digital transformation consulting
• Innovation management advisory
• Digital governance consulting
• Process optimization services
• Public sector digitalization

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting and Advisory Services: The company generates revenue through digital transformation consulting, innovation management activities, digital products and services consultancy, process mapping and optimization, and specialized digital governance advisory — all delivered as tailored projects and ongoing engagements to public and private sector clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lab of Codes is a Brazilian digital transformation and innovation consulting firm that delivers tailored advisory projects for public sector, industry/services, and technology clients. Its core offerings center on five consulting service lines: digital transformation (built on a proprietary seven-pillar methodology covering Value, Business Model, Technology, Processes, Clients, Innovation, and People), innovation management, digital products consulting, process mapping and optimization, and specialized digital governance advisory. All engagements are delivered as bespoke professional services with capacity building, mentorship, and digital materials rather than as packaged software products.

Product overview

Lab of Codes is a Brazilian digital transformation and innovation consulting firm that offers a portfolio of professional services focused on the public sector, industry, and technology companies. The company provides consulting services built around a structured Digital Transformation Journey, supported by seven strategic pillars (Value, Business Model, Technology, Processes, Clients, Innovation, and People). Core service offerings include Digital Transformation consulting, Innovation Management, Digital Products, Process Management, and Digital Governance, complemented by methodological attributes such as All-in-One Deliveries, End-to-End Organization, High Quality Standards, and Differentiated Methodology. The company operates as a services firm rather than a software product company, delivering tailored solutions and avant-garde strategies to help clients achieve a prominent position in the competitive digital market.

Differentiator

Problem solved

Functional benefit

Products and services

• Transformação Digital (Digital Transformation) Consulting services for digital transformation in the public sector, based on seven critical pillars (Value, Business Model, Technology, Processes, Clients, Innovation, People), aimed at strengthening digital transformation skills, innovation, and digital governance.
• Inovação (Innovation) Consulting for Innovation Management activities aimed at driving digital transformation and improving government services, products, and processes through new ideas, technologies, and approaches.
• Produtos Digitais (Digital Products) Consulting for digital products and services with a focus on integration between business areas, product managers, and product designers to foster value generation.
• Gestão por Processos (Process Management) Consulting for mapping and optimization of business processes and services, essential for ensuring continuous organizational improvement.
• Governança Digital (Digital Governance) Specialized consulting in digital governance and management, focused on increasing productivity and effectiveness of Business and IT teams through agile methods and lean practices.
• Jornada de Transformação (Transformation Journey) Structured digital transformation journey methodology that includes capacity building, mentoring, and digital materials across all stages.

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• WeGovminorStrategic or Co-development Partner · 27 October 2023At the Festival de Aprendizado event promoted by WeGov and the Confea system on October 27, 2023, CEO Rodrigo Bianchetti spoke on the pillars of digital transformation and its relationship with building capabilities to innovate. The partnership focuses on knowledge sharing and capacity building in public sector innovation.
• ACATE (Associacao Catarinense de Tecnologia)coreStrategic or Co-development PartnerACATE is a key strategic partner through its Smart Cities Vertical and BRDE Labs program. Lab of Codes participates in BRDE Labs events and the GovCast webinar series organized by ACATE's GT Transformacao Digital in partnership with CREA-SC. The partnership drives public sector innovation initiatives in Santa Catarina.
• BRDE Labs (promoted by ACATE)minorStrategic or Co-development PartnerAt a BRDE Labs event promoted by ACATE, Rodrigo Bianchetti conducted a fireside chat with the Superintendent of Electronic Government of Florianopolis (Marcos Lichtblau) on how the city has been transforming citizen experience and public services. The event showcases Florianopolis public sector digital transformation cases.
• Sistema ConfeaminorStrategic or Co-development PartnerLab of Codes participated in the 4th edition of Inovar Confea, where CEO Rodrigo Bianchetti spoke on digital transformation and innovation to the Confea system audience, which includes regional engineering councils across Brazil.
• CREA-SCcoreStrategic or Co-development PartnerCREA-SC is both a client and a strategic partner. The GovCast webinar series is organized by CREA-SC together with ACATE's GT Transformacao Digital, featuring institutional leadership discussing CREA-SC's digital transformation journey. The partnership drives awareness of digital governance practices in the regional engineering and architecture council.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Bain & Company: Bain & Company is a leading global management consulting firm with digital transformation and innovation practices. Comparable as a senior strategic advisor to enterprise and institutional clients seeking transformation advisory services.
• Deloitte: Deloitte is a Big Four professional services firm with a global digital transformation and consulting practice serving enterprise and public sector clients. Comparable for its governance, process, and technology advisory work for institutional buyers.
• Slalom: Slalom is a global consulting firm focused on business and technology transformation across industries. It is comparable as a mid-sized methodology-led consultancy competing for similar digital transformation, process optimization, and innovation strategy engagements.
• McKinsey & Company: McKinsey is a top-tier global management consulting firm with extensive digital transformation, innovation, and public sector practices. Comparable as a senior-advisor alternative for institutional clients evaluating consulting engagements of similar scope.
• Boston Consulting Group: BCG is a top global management consulting firm with BCG Platinion and BCG Digital Ventures for technology and innovation transformation. Comparable as a high-end alternative for clients evaluating large-scope digital transformation advisory work.
• Accenture: Accenture is the largest global management and technology consulting firm with deep digital transformation, innovation, and governance practices. It serves the same enterprise and public sector buyer with a broader portfolio of strategy, technology, and operations services.
• Thoughtworks: Thoughtworks is a global technology consultancy specializing in digital transformation, software engineering, and innovation strategy. It serves the same enterprise buyer with methodology-driven consulting (e.g., agile, lean, design thinking) comparable to Lab of Codes' seven-pillar approach.

Regional players

• TOTVS: TOTVS is a major Brazilian enterprise software and digital services company serving businesses across multiple verticals. Comparable as a Brazil-headquartered digital transformation partner with deep presence in the same domestic enterprise and government buyer base.

Direct peers

• CI&T: CI&T is a Brazilian-founded digital transformation and technology consulting firm with global operations. Most direct comparable: domestic peer delivering end-to-end digital transformation, agile development, and innovation consulting to enterprise and public sector clients using a methodology-driven model.
• Stefanini: Stefanini is a Brazilian global IT services and consulting company offering digital transformation, application development, and BPO. It is comparable in serving Brazilian enterprise and government clients with digital transformation consulting and IT services delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/labofcodes
• LinkedInlinkedin.com/company/lab-of-codes-solucoes-digitais

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lab of Codes