Sumich
Sumich is a Western Australian vertically integrated grower, producer, and wholesaler founded in 1944, producing fresh vegetables, extra virgin olive oil, carrot juice concentrate, and olive leaf extract for Australian supermarkets, food service operators, exporters to 19+ countries, and direct consumers.
- Company typePrivate
- Founded1944
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sumich does
Sumich is an Australian vertically integrated agricultural company founded in 1944, headquartered in Perth, Western Australia, operating as a grower, producer, and wholesaler of fresh vegetables and olive-derived products. The company owns substantial farmland across strategic growing regions in Western Australia (Lancelin, Gingin, Moore River, Kwinana) and Tasmania (North West Coast), producing carrots (including a purple variety), celery, cabbage, potatoes, pumpkins, and onions, alongside olives. Sumich operates a state-of-the-art olive processing plant in the Moore River Region using Italian pressing equipment, a dedicated olive leaf extraction facility, and a carrot juice concentrate facility, with HACCP certification across all operations and full paddock-to-glass traceability.
Post-harvest technology is a core differentiator: Sumich employs vacuum cooling, hydro cooling, and pressure cooling (6-10x faster than room cooling) along with controlled and modified atmosphere storage to extend shelf life and preserve product quality through to export. The company also operates on-site renewable energy infrastructure, including 10 x 500kW wind turbines at Lancelin (capable of 100% wind-powered operation in peak summer) and a 100kW solar system at Kwinana, making it the largest commercial horticultural farm in Australia to run partially on renewable energy.
Revenue is generated through one-time sales across multiple channels: domestic wholesale to Australian supermarkets and food service operators, international export of fresh produce, bulk EVOO, carrot juice concentrate, and olive leaf extract to 19+ countries across Asia, the Middle East, and Europe (with over 50 years of export trade experience), and direct-to-consumer retail via the company website and Amazon Australia. Customers include supermarket chains, food service businesses, wholesale importers, food manufacturers (for concentrate), and retail consumers. The company employs 11-50 staff and remains privately held.
Sumich firmographics
Firmographics- Name
- Sumich
- Legal name
- Sumich Group
- Website
- https://sumich.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sumich is a Western Australian vertically integrated grower, producer, and wholesaler founded in 1944, producing fresh vegetables, extra virgin olive oil, carrot juice concentrate, and olive leaf extract for Australian supermarkets, food service operators, exporters to 19+ countries, and direct consumers.
- Ownership category
- akta.pro rank
Sumich industry classification
Industry- Product category
- Fresh Produce & Horticultural Products
- NAICS
- Vegetable and Melon Farming (1112), Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB)
- akta.pro secondary industries
- Allium Vegetable Farming (Onions, Garlic, Leeks, Shallots, Chives) (AFAGADAD), Aromatic Alliums & Dehydrated Vegetables (Garlic, Onion, Shallot, Celery) (AFAJANAH)
Keywords
Where Sumich is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Sumich business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Produce Sales (Domestic): Sale of premium quality vegetables including carrots, celery, cabbage, potatoes, pumpkins, and onions to Australian supermarkets, food service businesses, and wholesalers.
- Bulk Extra Virgin Olive Oil: Wholesale of extra virgin olive oil in bulk quantities (20 foot containers) to international customers. Sumich sends full containers to customers worldwide.
- Retail Olive Oil Products: Sale of retail-sized olive oil products in various sizes (12ml satchels, 500ml bottles, 3lt/4lt tins, 20lt tins) to supermarkets and food service businesses.
- Olive Leaf Extract Sales: Sale of Olive Leaf Extract products (500ml bottles, 2-packs) through Amazon Australia marketplace and direct e-commerce. Wholesale available in 200ml, 500ml, 20lt drums, and 1000lt IBC.
- Carrot Juice Concentrate: Sale of carrot juice concentrate in 225kg recyclable steel drums at 42, 50, or 65 Brix. Supplies long-term contracts or one-off orders.
- Export Sales: Export of fresh produce, carrot juice concentrate, extra virgin olive oil, and olive leaf extract to international markets including Singapore, Malaysia, Hong Kong, Taiwan, Korea, Japan, China, Thailand, UK, Europe, Middle East, and other regions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Olive Leaf Extract 500ml single bottle |
| Unit Pricing | Pay-as-you-go | Olive Leaf Extract 2-pack bundle |
| Unit Pricing | Pay-as-you-go | Australia domestic delivery |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels2 records
Sumich product offering
Product offeringCore offering
Sumich is an Australian grower, producer, and wholesaler of fresh vegetables (carrots, celery, cabbage, onions, potatoes, pumpkin) and value-added products including Extra Virgin Olive Oil, Olive Leaf Extract, and Carrot Juice Concentrate. The company operates company-owned farms in Western Australia and Tasmania with integrated packing, processing, and dispatch facilities, supplying supermarkets, food service businesses, wholesalers, and export markets in 19+ countries.
Product overview
Sumich is an Australian agricultural company offering a diversified portfolio of fresh produce and premium health products. The core offerings include fresh vegetables (carrots, purple carrots, celery, cabbage, onions, potatoes, pumpkins) grown on company-owned farms in Western Australia and Tasmania, alongside value-added products including Extra Virgin Olive Oil, Olive Leaf Extract, and Carrot Juice Concentrate. Products are distributed through wholesale channels, retail supermarkets, and an online shop (via Amazon Australia). The company operates with a focus on freshness, quality, and traceability from paddock to consumer.
Differentiator
Problem solved
Functional benefit
Products and services
- Carrots
Quantifiable outcome
- Produce arrives fresher and has longer shelf life through advanced cooling and storage technology
- +2 more outcomes
Companies that use Sumich
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Sumich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Sumich partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sumich competitors and assessment
Company assessmentDirect peers
- Costa Group: Australia's largest vertically integrated horticulture company, growing and marketing berries, mushrooms, citrus, table grapes, and avocados domestically and internationally. Most comparable large-scale Australian peer to Sumich's integrated grower-wholesaler model across fresh produce categories.
- Harvest Freshcuts: Australian fresh-cut produce processor serving supermarket and food-service channels. Relevant comparable for Sumich's value-added processing capabilities and supermarket distribution model.
- OneHarvest: Australian fresh produce supplier growing, packing, and distributing vegetables (broccoli, beans, leafy greens) to supermarket and food-service customers. Comparable business model and customer mix to Sumich.
- Mitolo Group: One of Australia's largest potato and onion producers with integrated packing and national distribution. Directly comparable to Sumich's onion/potato farming operations in Tasmania and value-added processing capabilities.
- Kalfresh: Queensland-based vertically integrated vegetable grower-packer-marketer with carrots, onions, and value-added produce. Comparable to Sumich's integrated model and multi-channel retail/food-service distribution.
- Zerella Fresh: South Australian grower-packer of carrots, onions, and potatoes with national supermarket distribution. Directly comparable to Sumich's vegetable growing footprint and supermarket channel relationships.
- Perfection Fresh: Family-owned Australian fresh produce company growing, packing, and distributing a wide range of vegetables and fruit to supermarkets and food service. Closely mirrors Sumich's integrated grower-wholesaler model and broad-produce portfolio.
- Cobram Estate Olives: Australia's largest vertically integrated olive oil producer (formerly Boundary Bend), with own groves, processing, and branded retail presence. Closest peer for Sumich's Moore River olive operation, EVOO range, and bulk olive oil exports.
- California Olive Ranch: Leading US extra virgin olive oil producer with own groves, processing, and branded retail presence. International comparable for Sumich's EVOO production model and premium retail positioning.
Broad incumbents
- Select Harvests: ASX-listed Australian almond and horticulture company with vertically integrated orchards, processing, and global distribution. Broader incumbent comparable for Sumich's vertically integrated orchard-to-export model and listed horticulture peers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sumich social profiles
Digital presenceSumich compliance and trust
Trust signalCompliance2 records
Sumich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sumich leadership team
Management profileNumber of profiles
Sumich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sumich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sumich
What does Sumich do?
Sumich is an Australian grower, producer, and wholesaler of fresh vegetables (carrots, celery, cabbage, onions, potatoes, pumpkin) and value-added products including Extra Virgin Olive Oil, Olive Leaf Extract, and Carrot Juice Concentrate. The company operates company-owned farms in Western Australia and Tasmania with integrated packing, processing, and dispatch facilities, supplying supermarkets, food service businesses, wholesalers, and export markets in 19+ countries.
Is Sumich a public or private company?
Sumich is a private company. It is classified as family owned and is currently operating.
When was Sumich founded?
Sumich was founded in 1944. It employs 11 to 50 people.
Where is Sumich based?
Sumich is headquartered in Perth, Australia, in the Oceania region.
How does Sumich make money?
Six revenue lines are on record. Fresh Produce Sales (Domestic) is the primary driver. The others are bulk Extra Virgin Olive Oil, retail Olive Oil Products, olive Leaf Extract Sales, carrot Juice Concentrate and export Sales.
Who are Sumich's main competitors?
Direct peers on record are Costa Group, Harvest Freshcuts, OneHarvest, Mitolo Group, Kalfresh, Zerella Fresh, Perfection Fresh, Cobram Estate Olives and California Olive Ranch. Select Harvests is listed as a broad incumbent.
Does Sumich have an API?
No public API is recorded for Sumich.
What industry is Sumich in?
Sumich's product category is Fresh Produce & Horticultural Products. Its primary akta.pro industry code is AFAIAHAB, Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.), with a secondary code of AFAGADAD, Allium Vegetable Farming (Onions, Garlic, Leeks, Shallots, Chives). Its NAICS code is 1112 and its SIC code is 100.