Assam Roofing

What Assam Roofing does

Assam Roofing Limited, incorporated in 1972 and headquartered in Kolkata with manufacturing operations in Guwahati, Assam, manufactures asbestos cement sheets, galvalume (aluminium-zinc alloy coated) coils, and colour-coated roofing sheets sold under the Rhino Roofs brand across three sub-lines — Rhino AC, Rhino Gold, and Rhino Star. The company operates fully automated continuous process plants with a combined installed capacity of 58,000 tonnes per annum, vertically integrated through an in-house Cold Rolling Mill (commissioned 2006) that supplies the primary raw material for its coated steel products. The manufacturing platform is positioned by the company as one of the most sophisticated roofing plants of its kind in India.

The company generates revenue through one-time hardware sales of roofing products to domestic, industrial, and commercial building customers, primarily across all Northeastern Indian states, served via direct sales from the manufacturing plant, a regional distributor network, and a product-brand e-commerce site (rhinoroofs.in). Its go-to-market motion is direct-to-customer, supported by marketing through its corporate site (assamroof.com), a LinkedIn presence, and content marketing around product durability and sustainability. Product positioning emphasises weather-resistance for the Northeast's heavy rainfall and high wind conditions, corrosion resistance, UV resistance, and longevity — all functional attributes of the physical product rather than technology differentiation.

The portfolio has evolved from a single asbestos cement sheet line (1978) through galvanised iron sheets (1995), galvalume (2017), and most recently premium colour-coated sheets (2021), reflecting a deliberate migration up the value chain. The company is currently setting up a new manufacturing plant in West Bengal under Green category clearance from the West Bengal Pollution Control Board, targeting zero liquid discharge and what it describes as "0 discharge" manufacturing — an attempt to reposition its environmental profile as asbestos cement faces tightening regulatory scrutiny globally.

Name

Assam Roofing

Legal name

Assam Roofing Limited

Website

https://assamroof.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Roofing Sheet Manufacturing and Sales: The company manufactures and sells roofing solutions including Color Coated Sheets, Galvalume Coils, and Asbestos Cement Sheets. Revenue is generated through one-time product sales to domestic, industrial, and commercial customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Assam Roofing Limited manufactures and sells roofing solutions, primarily Asbestos Cement Sheets, Color Coated Sheets (Rhino Star), and Galvalume Coils/Sheets (Rhino Gold) under the Rhino Roofs brand. Products are produced at fully automated continuous process plants in Guwahati, Assam, with a combined capacity of 58,000 tonnes per annum, serving domestic, industrial, and commercial building applications across North Eastern India.

Product overview

Assam Roofing Limited operates as a roofing solutions manufacturer with a portfolio of three primary product lines under the Rhino Roofs brand: Color Coated Sheets (Rhino Star), Galvalume Coils (Rhino Gold), and Asbestos Cement Sheets (Rhino AC). The company also produces corrugated sheet variants including Colour Coated Corrugated, Aluminium Zinc Corrugated, and Asbestos Corrugated sheets. All products are manufactured in Guwahati, Assam, using state-of-the-art automated continuous process plants with a combined production capacity of 58,000 tonnes per annum. The product range is designed specifically for the Northeast India's climate conditions, offering solutions for domestic, industrial, and commercial building applications.

Differentiator

Problem solved

Functional benefit

Brands

• Rhino Roofs: Product brand for roofing solutions including Color Coated Sheets, Galvalume Coil, and Asbestos Cement Sheets under product lines Rhino Star, Rhino Gold, and Rhino AC.

Products and services

• Color Coated Sheet (Rhino Star) Color coated roofing sheets made from high-strength materials with high durability, rustproof properties, UV resistance, and suitability for all weather conditions. Available in 3 different colors; designed for residential, commercial, and industrial buildings.
• Galvalume Coil (Rhino Gold) Galvalume roofing sheet with high durability materials offering superior corrosion resistance, anti-darkening properties, and long-lasting performance. Suitable for roofing, ducting, and coolers in challenging environments.
• Asbestos Cement Sheet (Rhino AC) Asbestos cement roofing sheets with long-lasting durability against extreme weather, heavy rains, and high-velocity winds. Lightweight for easy handling; suitable for domestic, industrial, and commercial buildings.
• Colour Coated Corrugated Sheet Color coated corrugated roofing sheet variant offering enhanced weather protection and aesthetic appeal for residential and commercial applications.
• Aluminium Zinc Corrugated Sheet Aluminium zinc alloy coated corrugated roofing sheet with advanced corrosion resistance for industrial and commercial roofing applications.
• Asbestos Corrugated Sheet

Quantifiable outcome

• Production capacity of 58,000 tonnes per annum
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• P. D. Pasari FoundationcoreStrategic or Co-development PartnerAssam Roofing supports P. D. Pasari Foundation in Bonda, Narengi, Guwahati, providing accessible medical facilities for the local population. The foundation provides Outpatient Department (OPD) services to residents within a 4-5 km radius with focus on hygiene and patient comfort.
• Lions ClubminorStrategic or Co-development PartnerCollaborated with Lions Club for construction of an air-conditioned public toilet at 6 Mile, Guwahati, as part of community infrastructure development.
• Bonda CollegeminorOthersFunded construction of two classrooms at Bonda College as part of education infrastructure support.
• Bonda Anchalik High SchoolminorOthersDonated desks, benches, bookshelves, and GE sheets to Bonda Anchalik High School.
• Bonda Prathamik VidyalayaminorOthersDonated educational furniture and GE sheets to support learning environment.
• Bonda Janajati Pragati Puthibharal Unnayan CommitteeminorOthersProvided donations and materials to support educational initiatives.
• Kamrup Socio-Economic Development OrganizationminorStrategic or Co-development PartnerExtended financial aid to support socio-economic development initiatives.
• Assam Sahitya SabhaminorStrategic or Co-development PartnerProvided support to reinforce socio-cultural progress in Assam.
• Government of Assam (Abhiruchi Sports Day)minorStrategic or Co-development PartnerProudly support Abhiruchi Sports Day, an annual event organized by the Government of Assam encouraging youth participation in sports.
• West Bengal Pollution Control BoardcoreOthersThe company is setting up a plant that will be the only one with Green category clearance from West Bengal Pollution Control Board, demonstrating regulatory compliance and environmental commitment.

Scale indicators4 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Tata BlueScope Steel: Joint venture between Tata Steel and BlueScope; manufactures color coated steel roofing sheets (LYSAGHT) and pre-engineered building solutions. Competes head-on with Assam Roofing's Rhino Star and Rhino Gold product lines.
• Interarch Building Products: Indian manufacturer of pre-engineered steel buildings and metal roofing systems. Comparable to Assam Roofing in metal-based roofing solutions for industrial and commercial customers.
• Ramco Industries: Manufacturer of asbestos cement sheets and related building products in India. Direct competitor in the asbestos cement roofing space with overlapping customer base.
• Everest Industries: Leading Indian manufacturer of asbestos cement sheets, fibre cement boards, and pre-engineered steel buildings. The most direct competitor to Assam Roofing in the asbestos cement roofing segment.
• Visaka Industries: Indian manufacturer of asbestos cement sheets and fibre cement boards under V-next and V-Boards brands. Directly comparable product portfolio and customer segments to Assam Roofing's Rhino AC line.
• Bansal Roofing Products: Indian manufacturer of metal roofing sheets, color coated sheets, and roofing accessories. Direct product and regional comparable to Assam Roofing's coated metal roofing portfolio.
• HIL Limited: Formerly Hyderabad Industries, manufacturer of Charminar-brand asbestos cement sheets and other building products. Direct peer in the Indian asbestos cement roofing market.

Broad incumbents

• JSW Coated Products: Part of JSW Group, manufacturer of galvanized and galvalume coated steel products used in roofing applications. Competes with Assam Roofing's metal-coated sheet offerings at a national scale.
• Centuryply (Century Plyboards India): Diversified Indian building materials company spanning plywood, laminates, and adjacent products. Overlaps with Assam Roofing in serving building construction customers through distribution networks.

Emerging players

• Shree Roofings: Indian regional manufacturer of metal roofing and cladding products serving domestic and industrial customers. Comparable product mix and customer base to Assam Roofing in the metal roofing segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/north-east-roofing-pvt.-ltd.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assam Roofing