Atelierele Ilbah

What Atelierele Ilbah does

Atelierele ILBAH (legal entity: ILBAH Studio SRL) is a Romanian authorized vocational training provider founded in 2012 and headquartered in Bucharest. The company delivers in-person and online professional and hobby courses across 16+ categories spanning design, fashion, culinary arts, IT, beauty, business, languages, and — more recently — AI and construction. Its certificates are Ministry-authorized, COR-aligned (Romanian Classification of Occupations), and Apostille-eligible under the Hague Convention, giving graduates officially recognized credentials. The company operates five training facilities totaling approximately 2,500 m² across Bucharest, Cluj-Napoca, and Ploiesti, complemented by a proprietary Online LIVE platform for remote learners.

Its core offering comprises 80+ authorized courses priced between 1,190 and 5,390 Lei (~$240–$1,100), targeting both career-oriented learners and hobbyists. ILBAH is an initiator and licensor of COR occupational standards for Interior Decorator, Floral Decorator, and Fashion Item Creator, an unusual position that gives it curriculum influence within Romania. Partnerships such as the TBI Bank installment-financing arrangement and corporate training engagements supplement the primarily retail learner base, which has produced 55,000+ graduates since inception. Public-figure testimonials and category breadth (from Vibe Coding and AI Marketing to Pastry Chef) anchor its consumer brand positioning.

The business model is predominantly fee-for-service course tuition, with periodic promotional pricing (e.g., the Online40 campaign at 40% off online courses). The company employs 11–50 staff, holds Romanian Ministry authorization for vocational training, and is privately held with no disclosed external funding. Revenue is derived from per-course enrollment across physical branches and the Online LIVE channel, with corporate training and installment-financed enrollments providing additional monetization layers.

Name

Atelierele Ilbah

Legal name

ILBAH Studio SRL

Website

https://ateliereleilbah.ro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Atelierele ILBAH is a Romanian Ministry-authorized vocational training provider offering 80+ courses across 16+ categories — including design, culinary, AI, and construction — delivered through five physical branches and an Online LIVE platform to 55,000+ graduates since 2012.

Ownership category

akta.pro rank

Product category

Vocational Training and Professional Education

NAICS

Technical and Trade Schools (6115), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional Culinary Arts (Chef Training) (EDAOAKAA)

akta.pro secondary industries

Construction, Engineering & Skilled Trades Licensure Prep (EDAAANAL), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Exam Preparation for Language Proficiency (TOEFL/IELTS/DELE/HSK/JLPT, etc.) (EDAMAFAF)

Keywords

• Vocational training courses
• Professional qualification programs
• Authorized certification training
• Online live courses
• Corporate workforce training

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Course Tuition Fees: One-time course fees for authorized vocational training courses ranging from professional qualification programs to hobby courses. Prices vary by course duration and specialization, with typical range of 1190-5390 Lei per course.
2. Installment Payment Plans: Flexible payment options including 3-rate, up to 12-rate installment plans without interest or commissions, and TBI bank financing for course payments
3. Corporate Training: Customized training programs for business clients and public institutions through SEAP/SICAP procurement system

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Atelierele ILBAH delivers authorized vocational qualification, initiation, and specialization courses across 80+ programs spanning design, fashion, culinary arts, IT, artificial intelligence, beauty, business, and event organization. Training is delivered both in-person at owned training facilities in Bucharest, Cluj-Napoca, and Ploiesti, and remotely via an interactive Online LIVE platform, with certificates recognized by the Romanian Ministry of Labor and Ministry of Education.

Product overview

Atelierele ILBAH is a comprehensive professional training organization offering authorized courses recognized nationally and internationally in Romania since 2012. The portfolio consists of 80+ courses organized into 17 categories: DESIGN (Interior Design, Feng Shui, Floral Decorator), FASHION (Fashion Design, Pattern Making, Stylism, Sewing), COOKING & HoReCa (Chef, Pastry, Bartending, Barista, Sommelier), EVENT ORGANIZATION (Wedding Planner, Event Organizer), VISUAL ARTS (Photography, Video), GRAPHICS & PROIECTARE (3ds Max, ArchiCAD, SketchUp, AutoCAD, Photoshop, Illustrator), CONSTRUCTII (Electrician, Installer), IT COURSES (Web Programming, AI/Vibe Coding, Java, Python, Cybersecurity), ARTIFICIAL INTELLIGENCE (Intro to AI, AI Productivity, AI Marketing, AI Video), COMMUNICATION & ONLINE MARKETING (PR, Digital Influence, SEO, Social Media), ACTING & PERSONAL DEVELOPMENT (Acting, Coaching), FOREIGN LANGUAGES (English, French, German, Spanish), BUSINESS & MANAGEMENT (Entrepreneurship, Project Management, Accounting), FINANCIAL EDUCATION (Investment, Financial Literacy), BEAUTY (Makeup, Hairdressing, Manicure, Cosmetology), plus HOBBY and CORPORATE offerings. Courses are delivered in physical classrooms across 5 locations (Bucharest, Cluj, Ploiesti) and via Online LIVE interactive format.

Differentiator

Problem solved

Functional benefit

Products and services

• Curs Design Interior (Interior Design Course) Authorized interior design course teaching decoration principles, color theory, space planning, and room-by-room design techniques. Awards Decorator Interioare certification recognized nationally and internationally. Over 2000 graduates and 100+ completed groups.
• Curs Design Interior Avansati (Advanced Interior Design) 3.5-month advanced interior design course covering architectural software, technical details, public space design, and project elaboration with AutoCAD 2D and Photoshop.
• Curs Management Proiect Design Interior Project management course specifically for interior design, covering planning, coordination, site tracking, and implementation of design projects from concept to completion.
• Curs Design Interior Express Online LIVE 10-session (20 hours) online interior design course covering residential space design, moodboard creation, and implementation concepts delivered via the Online LIVE platform.
• Curs Feng Shui 4-week Feng Shui course integrated with interior design, teaching space analysis, energy flow, orientation, and harmonious room arrangement principles.
• Curs Design Vestimentar (Fashion Design) 4-month fashion design course teaching garment creation, fashion sketching, collection development, textile studies, and basic sewing techniques leading to Creator/Conceptor Articole Vestimentare certification. Over 1600 graduates.
• Curs Decorator Floral (Floral Decorator) 2.5-month floral decoration course teaching arrangement techniques, floral design principles, event decorations, and bouquet creation for Florar Decorator certification.
• Curs Programare cu AI – Vibe Coding AI-assisted programming course teaching developers to use artificial intelligence tools for coding productivity and software development (Vibe Coding).
• Inteligenta Artificiala (Introducere in AI) Introduction to Artificial Intelligence course covering fundamental AI concepts and applications.
• Curs Marketing cu AI si Automatizare AI Marketing and Automation course teaching AI-powered marketing strategies and automation tools.
• Curs Video cu AI AI Video course teaching artificial intelligence tools for video creation and editing.
• Cursuri Programare Web (Full-Stack Web Development) Full-stack web development course covering front-end and back-end programming technologies.
• Curs Python Python programming language course for software development.
• Curs Java Java programming language course for software development.
• Curs Cybersecurity (Securitate Cibernetica) Cybersecurity course covering computer security, threat detection, and digital protection.
• Curs 3ds Max – Vizualizari Arhitecturale 3ds Max course for architectural visualization and rendering.
• Curs AutoCAD – Proiectare CAD AutoCAD computer-aided design course for technical drawing and drafting.
• Curs Photoshop Adobe Photoshop course for image editing and graphic design.
• Curs Bucatar (Professional Chef) Professional chef qualification course covering cooking techniques and kitchen management.
• Curs Cofetar (Pastry Chef) Pastry making course for confectionery qualification.
• Curs Barista Barista course covering coffee preparation and beverage service.
• Curs Wedding Planner Wedding planning course covering event organization and coordination.
• Curs Fotografie Photography course covering camera techniques and photographic composition.
• Cursuri Corporate (Corporate Training Programs) Customized training programs tailored for businesses and organizations covering team building, staff development, and bespoke training events (including private culinary experiences).
• Cursuri Online LIVE 100% interactive, real-time online courses accessible from anywhere in Romania or internationally, with real-time video streaming, screen sharing, virtual whiteboard, and direct trainer communication.

Quantifiable outcome

• Over 55,000 graduates since 2012
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• BrotherminorOthersOfficial partner for sewing machines, providing students with 5% discount on Brother sewing, embroidery, and overlocking machines. Valid voucher for 1 year.
• MettlerminorOthersThread supplier partner providing consistent discounts for Atelierele ILBAH students
• PrymminorOthersNotions and haberdashery supplier partner for the Fashion courses
• Pluxee (Sodexo)minorChannel Partner/ Reseller/ DistributorGift voucher cards accepted as payment method for courses
• EdenredminorChannel Partner/ Reseller/ DistributorGift voucher cards accepted as payment method for courses

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• MasterClass: Premium online education platform featuring celebrity-taught courses in creative fields, business, and lifestyle. Comparable to ILBAH's high-profile celebrity endorsements and creative course offerings, though MasterClass focuses on inspiration rather than vocational certification.
• CreativeLive: Online creative education platform offering courses in photography, design, video, and creative business. Comparable to ILBAH's visual arts and creative courses, though CreativeLive is online-only and focused on creative professionals rather than vocational certification.
• General Assembly: Tech and digital skills training provider offering bootcamps and short courses in web development, data science, UX design, and digital marketing. Comparable to ILBAH's IT and marketing courses with a focus on career outcomes, though General Assembly operates primarily in English-speaking markets.
• BrainStation: Digital skills training provider offering courses in web development, data science, design, and marketing. Comparable to ILBAH's IT and digital marketing course offerings, with a similar focus on career-changing professionals, though BrainStation operates in North America and online globally.
• Codecademy: Online learning platform specializing in programming and IT skills (web development, data science, cybersecurity). Comparable to ILBAH's IT course segment (Web Dev, Python, Java, Cybersecurity), though Codecademy is global and online-only.

Broad incumbents

• Udemy: Global online learning marketplace with massive course catalog spanning IT, business, design, marketing, and personal development. Competes with ILBAH on price and accessibility for many of the same course categories, but lacks ILBAH's government-authorized certification and hands-on vocational training.
• Coursera: Major online education platform offering courses, certificates, and degrees across many disciplines including IT, business, and creative fields. Broadly comparable to ILBAH's catalog breadth and online delivery model, though Coursera partners with universities rather than offering government-authorized vocational certifications.
• LinkedIn Learning: Professional development platform offering courses in business, technology, and creative skills. Comparable to ILBAH's professional and corporate training segments, with strong B2B distribution and integration with LinkedIn's professional network—though lacking ILBAH's hands-on vocational focus.

Direct peers

• Domestika: Online creative education platform offering courses in design, illustration, crafts, and creative professions. Directly comparable to ILBAH's design and creative course offerings (Interior Design, Fashion, Floral), with a similar target audience of career changers and hobbyists seeking practical creative skills.
• Skillshare: Subscription-based online learning platform with a strong creative course focus (design, illustration, photography, DIY). Comparable to ILBAH's creative and hobby course catalog, though Skillshare is global and online-only rather than offering certified vocational training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ateliereleilbah
• YouTubeyoutube.com/user/ateliereleilbah
• Facebookfacebook.com/AteliereleILBAH.ro
• LinkedInlinkedin.com/in/ateliereleilbah
• Instagraminstagram.com/atelierele_ilbah

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atelierele Ilbah