Fundación SERES
Fundación SERES is a Spanish nonprofit foundation founded in 2009 that serves approximately 150 large Spanish corporations, including over 70% of IBEX 35 companies, with proprietary social-impact measurement frameworks, ESG research reports, dialogue platforms, and the new Hub SERES digital platform for corporate social responsibility.
- Company typePrivate
- Founded2009
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fundación SERES does
Fundación SERES (legal name: FUNDACION SERES SOCIEDAD Y EMPRESA RESPONSABLE) is a Spanish nonprofit foundation constituted on November 26, 2009 and headquartered in Madrid. Its stated mission is to drive the transformation of Spanish companies to integrate responses to social challenges into business strategy. The foundation operates as a membership collective of approximately 150 companies — including more than 70% of IBEX 35 constituents — that collectively represent over 30% of Spanish GDP. Member companies span banking (BBVA, Santander, CaixaBank, ING España), telecommunications (Telefónica), energy (Repsol, Endesa), retail (El Corte Inglés), pharmaceuticals (Merck), insurance (MAPFRE), postal (Correos), fashion (Inditex), and other major sectors.
The foundation's core intellectual property consists of three proprietary social-impact frameworks: Mapa SERES de Huella Social® (a unified social-impact measurement framework aligned with GRI, SASB, and EFRAG), RSC³ (a strategic decision-making methodology co-developed with McKinsey & Company), and PROYECTARSE (a self-evaluation tool). These are packaged into a broader portfolio of research reports (the annual Informe del Impacto Social co-produced with Deloitte, now in its ninth edition; PROYECTARSE reports with Valora), dialogue programs (Líderes Responsables, with 75+ executives featured), eight thematic LabS working groups (covering human rights, demographics, diversity, responsible AI, just transition, and others), the Premios SERES annual awards, the RADARSERES social-innovation event platform, and — launched in 2025 — the Hub SERES de Huella Social open-access digital platform.
Revenue is generated primarily through recurring annual corporate membership fees (specific pricing not publicly disclosed) supplemented by publication and report sales. Channel and partnership structure includes co-development relationships with tier-one consulting firms (Deloitte, McKinsey, Valora), academic institutions (Esade Instituto de Innovación Social), industry associations (CEOE), regulators (CNMV, Banco de España), and supranational bodies (European Commission, European Parliament, World Benchmarking Alliance). Governance follows the standard Spanish foundation structure of a patronato, executive committee, and advisory committee; no parent company, subsidiaries, or external equity investors are reported.
Fundación SERES firmographics
Firmographics- Name
- Fundación SERES
- Legal name
- FUNDACION SERES SOCIEDAD Y EMPRESA RESPONSABLE
- Website
- https://fundacionseres.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fundación SERES is a Spanish nonprofit foundation founded in 2009 that serves approximately 150 large Spanish corporations, including over 70% of IBEX 35 companies, with proprietary social-impact measurement frameworks, ESG research reports, dialogue platforms, and the new Hub SERES digital platform for corporate social responsibility.
- Ownership category
- akta.pro rank
Fundación SERES industry classification
Industry- Product category
- Corporate Social Responsibility Services
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Corporate Foundations & CSR Grantmaking (BPAGAKAC)
- akta.pro secondary industry
- Community Foundations (BPAGAKAB)
Keywords
Where Fundación SERES is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Fundación SERES business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Corporate Membership Fees: Foundation funded by member companies (around 150 companies) who pay membership dues. More than 70% of IBEX 35 companies and representing over 30% of Spanish GDP.
- Publication Sales and Reports: Sale of research reports and publications including the annual Impact Report (Informe del Impacto Social) developed with Deloitte, and the PROYECTARSE reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Corporate Membership |
Distribution channels4 records
Marketing channels6 records
Fundación SERES product offering
Product offeringCore offering
Fundación SERES is a Spanish nonprofit foundation that drives the transformation of companies to integrate responses to social challenges into business strategy. It offers a portfolio of measurement frameworks (Mapa SERES de Huella Social, PROYECTARSE, RSC³), annual impact reports (developed with Deloitte), thematic working groups (LabS SERES), leadership dialogues (Líderes Responsables), corporate volunteering resources, digital platforms (Hub SERES de Huella Social, RADARSERES), and an annual awards program (Premios SERES). Its membership network comprises around 150 major Spanish corporations, including more than 70% of IBEX 35 companies.
Product overview
Fundación SERES is a foundation that serves as a movement driving corporate transformation to integrate responses to social challenges into business strategy. The organization operates a platform-plus-services model centered on the Mapa SERES de Huella Social® framework for measuring social impact. The portfolio includes research reports (Informe del Impacto Social, PROYECTARSE), dialogue programs (Líderes Responsables), thematic working groups (LabS SERES covering 8 areas including Responsible AI), awards (Premios SERES), digital platforms (Hub SERES de Huella Social, RADARSERES), and corporate volunteering tools. All offerings are designed to help companies integrate social impact considerations into their core business strategy and operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Mapa SERES de Huella Social A unique model and framework for measuring the social impact of companies' economic activities. Provides a homogeneous common framework that considers nuances of each sector, European regulatory movements, and recommendations from GRI, SASB, and EFRAG. Targeted at SERES member companies across all activity sectors.
- Informe del Impacto Social de las Empresas Annual study developed with Deloitte analyzing the aggregated social contribution of participating companies. Uses the Global Impact Model to evaluate ESG alignment, covering human, organizational, relational, economic, and social communication capital. For SERES member companies and the broader public interested in corporate social impact data.
- PROYECTARSE Self-assessment tool for evaluating key social aspects of companies. Analyzes how SERES companies incorporate social issues as a strategic lever for business competitiveness and evaluates organizational maturity in integrating social impact into strategy and decision-making. For SERES member companies.
- Líderes Responsables Dialogue space featuring business and institutional leaders discussing the connection between economic progress and social progress. Over 75 responsible leaders have participated, generating constructive conversations on key challenges for the 21st century. For corporate executives and institutional leaders.
- LabS SERES (Working Groups) Eight thematic working groups addressing common challenges: ESG Communication and Trust, Human Rights, Demographics, Diversity and Inclusion, Social Impact, Responsible AI, Investors, and Just Transition. Multisectoral forums for collective intelligence and solution development. For SERES member companies.
- Premios SERES a la innovación y compromiso social Annual awards recognizing company innovation and social commitment, celebrating initiatives that generate positive social impact. Winners include CaixaBank (Compromiso Senior), Fundación Telefónica (Campus 42), Sogeviso (Social Housing), and Techo (Housing First). For SERES member companies and broader ecosystem.
- Hub SERES de Huella Social Digital and open platform for understanding, communicating, and managing the social impact of companies. Accessible at hubsereshuellasocial.com. For companies and stakeholders interested in social impact measurement.
- RSC³ Methodology developed with McKinsey & Company for orienting strategic decision-making based on social impact criteria and aligning purpose with actual company activity. Helps integrate social dimension into business strategy. For corporate executives and strategy teams.
- RADARSERES Social innovation space and event platform connecting companies with social innovators. Attracts approximately 500 attendees, 144 companies, and generates around 90 media impacts. For companies and social innovation organizations.
- Alianza Intergeneracional Strategic movement connecting companies, experts, and society to build a future for all generations, addressing intergenerational challenges in business. For SERES member companies and society stakeholders.
- Voluntariado Corporativo Corporate volunteering programs and tools helping companies implement volunteering initiatives. Includes methodologies for measuring volunteer impact on talent development. For SERES member companies.
Quantifiable outcome
- 80 companies participating in latest impact report, representing 1,535 million euros in social investment and 29,104 projects
- +3 more outcomes
Companies that use Fundación SERES
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Fundación SERES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Fundación SERES partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- World Benchmarking AlliancecoreJoined the World Benchmarking Alliance in 2023 to participate in global benchmarking efforts for corporate social impact measurement and to align with international standards.
- European Parliament (#DóndeEstánEllas)coreJoined the #DóndeEstánEllas initiative of the European Parliament, participating in European efforts to promote gender equality and social responsibility.
- Alianza por la Formación ProfesionalcoreJoined the Alliance for Vocational Training to promote employment and skills development as part of social impact efforts.
- DeloittecoreCollaboration with Deloitte to produce the annual Informe del Impacto Social de las Empresas using the Global Impact Model developed by Deloitte. Nine consecutive editions published.
- McKinsey & CompanycoreDeveloped RSC³ methodology with McKinsey for strategic decision-making based on social impact criteria. Joint sessions hosted at McKinsey offices.
- ValoracorePartnership with Valora Consultores to produce the PROYECTARSE reports evaluating social impact transformation in SERES companies.
- Esade (Instituto de Innovación Social)coreJoint Ciclo de Conferencias Esade-SERES covering topics like responsible business and vulnerable consumers.
- CEOE (Confederación Española de Organizaciones Empresariales)coreStrategic alliance with main Spanish employers' confederation for promoting corporate social responsibility at national level.
- CNMV (Comisión Nacional del Mercado de Valores)coreCollaboration with Spanish securities regulator on ESG factors in financial markets, particularly the 'S' in ESG.
- Banco de EspañacorePartnership with Spanish central bank on topics of inequality, economic growth, and social impact.
- European CommissioncoreCollaboration with European Commission on social responsibility and sustainability agenda at EU level.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Fundación SERES competitors and assessment
Company assessmentRegional players
- Asociación Española de Fundaciones (AEF): National membership association representing Spanish foundations, including corporate foundations like SERES. Comparable as a Spanish foundation-sector convening and advocacy body, though broader than SERES' CSR-only remit.
- Fundación ONCE: Large Spanish corporate-affiliated foundation with overlapping missions around social impact, disability inclusion, and diversity - areas SERES addresses through its Demographics, Diversity, and Just Transition LabS working groups.
Direct peers
- Forética: Spain's leading corporate sustainability and CSR membership organization, with a similar member-driven model focused on ESG strategy, social impact, and responsible business. The closest functional analog to Fundacion SERES in the Spanish market.
- Red Española del Pacto Mundial de las Naciones Unidas: Spanish local network of the UN Global Compact, pursuing the same mission of mobilizing corporates around social responsibility principles and reporting. Competes for corporate membership and CSR mindshare in Spain.
- B Lab Spain: National arm of the B Corp movement responsible for certifying Spanish companies on social and environmental performance. Operates a similar membership-plus-standard model for responsible business in Spain.
Broad incumbents
- CSR Europe: Pan-European corporate sustainability network that aggregates national CSR organizations and large corporate members. Comparable convening and CSR agenda-setting function at a broader geographic scope.
- World Benchmarking Alliance: International alliance that ranks companies on social and sustainability performance and with which SERES already partners. Serves overlapping corporate benchmarking and social measurement needs at global scale.
Others
- GRI (Global Reporting Initiative): International independent standards organization for sustainability reporting whose frameworks SERES' Mapa SERES explicitly aligns with. Functions as an upstream standard-setter to SERES' measurement offerings.
- WBCSD (World Business Council for Sustainable Development): Global, CEO-led association of large multinationals advancing sustainable business. Comparable convening power and corporate sustainability mandate, but operating at international scale rather than Spanish national scope.
Emerging players
- Spainsif: Spanish forum on sustainable and responsible investment that convenes institutional investors, asset managers, and corporates around ESG/SRI issues. Overlaps with SERES on ESG advisory and member engagement for Spanish corporates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fundación SERES social profiles
Digital presenceFundación SERES compliance and trust
Trust signalCompliance1 record
Fundación SERES financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fundación SERES leadership team
Management profileNumber of profiles
Profiles6 records
Fundación SERES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fundación SERES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fundación SERES
What does Fundación SERES do?
Fundación SERES is a Spanish nonprofit foundation that drives the transformation of companies to integrate responses to social challenges into business strategy. It offers a portfolio of measurement frameworks (Mapa SERES de Huella Social, PROYECTARSE, RSC³), annual impact reports (developed with Deloitte), thematic working groups (LabS SERES), leadership dialogues (Líderes Responsables), corporate volunteering resources, digital platforms (Hub SERES de Huella Social, RADARSERES), and an annual awards program (Premios SERES). Its membership network comprises around 150 major Spanish corporations, including more than 70% of IBEX 35 companies.
Is Fundación SERES a public or private company?
Fundación SERES is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fundación SERES founded?
Fundación SERES was founded in 2009. It employs 11 to 50 people.
Where is Fundación SERES based?
Fundación SERES is headquartered in Madrid, Spain, in the Europe region.
How does Fundación SERES make money?
Two revenue lines are on record. Corporate Membership Fees are the primary driver. The others are publication Sales and Reports.
Who are Fundación SERES's main competitors?
Regional players on record are Asociación Española de Fundaciones (AEF) and Fundación ONCE. Direct peers are Forética, Red Española del Pacto Mundial de las Naciones Unidas and B Lab Spain. Broad incumbents are CSR Europe and World Benchmarking Alliance. Others are GRI (Global Reporting Initiative) and WBCSD (World Business Council for Sustainable Development). Spainsif is listed as an emerging player.
Does Fundación SERES have an API?
No public API is recorded for Fundación SERES.
What industry is Fundación SERES in?
Fundación SERES's product category is Corporate Social Responsibility Services. Its primary akta.pro industry code is BPAGAKAC, Corporate Foundations & CSR Grantmaking, with a secondary code of BPAGAKAB, Community Foundations. Its NAICS code is 8133 and its SIC code is 8600.