Megara
Megara is a privately held boutique residential property developer in Western Australia, founded in 2007 by Matthew Pickford, Chad Scott, and Jamie Clarke, delivering architecturally designed apartments and townhouses to affluent owner-occupiers and investors across Perth submarkets.
- Company typePrivate
- Founded2007
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Megara does
Megara is a privately held boutique residential property developer founded in 2007 by Matthew Pickford, Chad Scott, and Jamie Clarke, operating from Leederville in Perth, Western Australia. The company develops architecturally designed apartment and townhouse projects across Perth metropolitan submarkets, with a portfolio of 17+ projects spanning luxury beachfront residences (Ora Sorrento, 73 residences, completing 2026), coastal apartments and townhouses (Serai, 98 residences, North Fremantle), waterfront townhouses (Maraboo Island, Port Coogee), and a series of smaller inner-urban boutique developments (The Foundry, Matheson on Kearns, Evoque, Parque, The Laneway, Vale, and others). Megara positions itself as WA's leading boutique developer, emphasizing distinctive locations, premium finishes, European appliances, sustainable design features, and resort-style amenities. Core technology consists of property development and architectural design; no proprietary software, AI, or platform product is referenced. Megara has delivered over $400M in cumulative project value since founding.
The business operates a direct-to-consumer sales model: dedicated project sales contacts manage buyer enquiries, prospects register interest through megaraproperty.com.au forms (selecting a project of interest), and units are sold individually to owner-occupiers and investors. Revenue is generated through one-time residential property sales at settlement, with pricing quote-based and not publicly disclosed. The company sells across a single primary segment — affluent residential property buyers in WA — and markets via Google AdWords remarketing, Google Analytics, and organic social channels (Facebook, Instagram, LinkedIn). There is no external institutional or private equity ownership; the firm remains founder-controlled with 11-50 employees and no disclosed funding rounds, acquisitions, or subsidiaries.
Megara firmographics
Firmographics- Name
- Megara
- Legal name
- Megara
- Website
- https://megaraproperty.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Megara is a privately held boutique residential property developer in Western Australia, founded in 2007 by Matthew Pickford, Chad Scott, and Jamie Clarke, delivering architecturally designed apartments and townhouses to affluent owner-occupiers and investors across Perth submarkets.
- Ownership category
- akta.pro rank
Megara industry classification
Industry- Product category
- Residential Property Development
- NAICS
- New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)
- SIC
- Operative Builders (1531)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
Keywords
Where Megara is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Megara business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Residential Property Sales: Sale of residential apartments and townhouses developed by Megara. Revenue is generated through one-time transaction sales at project completion or during pre-sales. Projects include Ora Sorrento (73 residences), Serai (98 residences), and various other developments across Western Australia.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Megara product offering
Product offeringCore offering
Megara is a boutique residential property developer that designs, develops, and sells luxury apartments and townhouses in prime Western Australian locations. The company operates as a single unified offering, developing each project from ideation to completion in collaboration with industry partners, with a focus on distinctive locations, enduring design, and resort-style amenities. Their portfolio spans beachfront, coastal, riverside, and inner-urban developments across the Perth metropolitan area.
Product overview
Megara is a boutique property development group that operates as a single unified offering rather than a platform-plus-modules architecture. Their portfolio consists of distinct residential development projects across Western Australia, ranging from luxury beachfront apartments to boutique townhouse communities. Key products include Ora Sorrento (luxury beachfront residences), Serai (coastal/riverside apartments and townhouses), and various inner-urban boutique developments. Projects are developed from ideation to completion by the company and its industry partners, delivering over $400 million worth of projects since 2007.
Differentiator
Problem solved
Functional benefit
Products and services
- Ora Sorrento A boutique collection of 73 luxury beachfront apartment residences in Sorrento, featuring two- or three-bedroom apartments and exclusive four-bedroom penthouses with resort-style amenities including heated ocean view pool, gym, residents' dining room, cocktail lounge, and wine cellar. Targeted at affluent owner-occupiers and investors seeking luxury coastal living in Perth.
- Serai
Companies that use Megara
Customer profileSegments1 record
Ideal customer profiles1 record
Megara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Megara partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Megara competitors and assessment
Company assessmentBroad incumbents
- Mirvac Group: ASX-listed Australian diversified property group with residential apartment developments in capital cities including Perth. Comparable on for-sale apartment product but operates a much larger portfolio across office, retail, and residential.
- Cedar Woods Properties: ASX-listed Australian residential property developer with significant Western Australian operations. Comparable on residential for-sale product and WA exposure, but operates at much larger scale across multiple states and asset classes.
- Lendlease Residential Development: Global and Australian major property developer with residential apartment projects in capital cities. Comparable in delivering for-sale apartment product but operates at vastly larger scale and broader asset mix than Megara.
- Peet Limited: ASX-listed Australian land and residential developer with WA project exposure. Comparable in residential development activity but operates at broader scale including land subdivision and masterplanned communities.
Direct peers
- DevWest Developments: Western Australia-based boutique residential property developer focused on apartments and townhouses in Perth metro precincts. Directly comparable to Megara on geography, boutique scale, target buyer, and product type (mid-rise urban apartments and townhouses).
- Q Developments (Perth): Western Australian boutique residential developer focused on design-driven apartments in inner-city Perth suburbs. Directly comparable on geography, scale, and apartment-led for-sale residential model.
- Match Property Group: Western Australian residential and mixed-use property developer delivering boutique apartment and townhouse projects in Perth. Comparable on size, geography, and for-sale residential product mix.
- Blackburne Property Group: Perth-based design-led property developer delivering residential apartments, townhouses, and mixed-use precincts in WA. Comparable in boutique positioning and emphasis on architectural quality in premium locations.
- Psaros Property Group: Perth-based boutique property developer delivering mid-rise residential apartments and townhouses in inner-city WA locations. Closely aligned with Megara on boutique positioning, WA focus, and design-led apartment product.
Emerging players
- Resolve Property Group: Western Australian boutique residential developer focusing on apartment projects in Perth inner-city locations. Comparable to Megara on boutique WA residential product, though smaller and earlier-stage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Megara social profiles
Digital presenceMegara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Megara leadership team
Management profileNumber of profiles
Profiles3 records
Megara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Megara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Megara
What does Megara do?
Megara is a boutique residential property developer that designs, develops, and sells luxury apartments and townhouses in prime Western Australian locations. The company operates as a single unified offering, developing each project from ideation to completion in collaboration with industry partners, with a focus on distinctive locations, enduring design, and resort-style amenities. Their portfolio spans beachfront, coastal, riverside, and inner-urban developments across the Perth metropolitan area.
Is Megara a public or private company?
Megara is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Megara founded?
Megara was founded in 2007. It employs 11 to 50 people.
Where is Megara based?
Megara is headquartered in Perth, Australia, in the Oceania region.
How does Megara make money?
One revenue line is on record: residential Property Sales.
Who are Megara's main competitors?
Broad incumbents on record are Mirvac Group, Cedar Woods Properties, Lendlease Residential Development and Peet Limited. Direct peers are DevWest Developments, Q Developments (Perth), Match Property Group, Blackburne Property Group and Psaros Property Group. Resolve Property Group is listed as an emerging player.
Does Megara have an API?
No public API is recorded for Megara.
What industry is Megara in?
Megara's product category is Residential Property Development. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders). Its NAICS code is 236117 and its SIC code is 1531.