Jordan Media Institute

What Jordan Media Institute does

Jordan Media Institute (JMI), founded in 2009 under the patronage of King Abdullah II and Queen Rania of Jordan and led by founder and President Princess Rym Ali, is a private non-profit journalism education institute headquartered in Amman. Its core product is a Master's program in Journalism and New Media, delivered under an academic affiliation with the University of Jordan that confers a credit-bearing degree; the program is currently in its 13th cohort. The institute supplements the degree with a portfolio of non-degree offerings: the Media and Information Literacy (MIL) Academy, which executes Jordan's National Strategy for MIL; the AKEED Jordan Media Credibility Observatory, a national initiative monitoring media credibility and hate speech; the Sahafiyoun digital news platform operated by students and alumni; and a calendar of professional training workshops for government spokespersons, civil society organizations, working journalists, and corporate clients.

Underlying the academic product is a teaching model built on applied curricula developed with international media partners — GIZ, Deutsche Welle, the Norwegian Institute of Journalism, UNESCO, and the EU — combined with modern broadcast and digital facilities in a dedicated building leased from the Higher Media Council. The institute's senior leadership is split between a CEO (Mustafa Hamarneh) and academic Dean Dr. Basem Touqan, with the founding Dean Dr. Najah Abdallah appointed in 2010.

Revenue is generated through a mix of tuition fees (with 45 partial scholarships offered across the Master's program), fee-based professional training for government and private-sector clients, and project grants from international donors (EU, UNESCO, GIZ). The customer base spans journalism students, government communication professionals, civil society, schools, and working journalists across Jordan and, through regional partnerships, the broader MENA region.

Name

Jordan Media Institute

Legal name

Jordan Media Institute (معهد الإعلام الأردني)

Website

https://jmi.edu.jo

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Jordan Media Institute is a non-profit journalism school in Amman offering a University of Jordan-affiliated Master's program, media and information literacy training, a national media credibility observatory (AKEED), and a student-run news platform (Sahafiyoun), serving students, government, and civil society across Jordan and the MENA region.

Ownership category

akta.pro rank

Product category

Journalism Education

NAICS

Junior Colleges (61121), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)

akta.pro secondary industry

Reference Works & Academic Databases (Encyclopedias, Indexes, Abstracts) (MPAJABAI)

Keywords

• Journalism education
• Media literacy training
• Professional journalism training
• Graduate journalism programs
• Media research observatory

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Fees: Revenue from Master's program tuition fees for journalism education
2. Training Programs: Professional training programs for journalists, government spokespersons, and civil society organizations
3. Grants and Partnerships: Funding from international organizations including EU, UNESCO, GIZ for specific projects and capacity building initiatives

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jordan Media Institute is a private, non-profit higher-education institute that delivers a Master's program in Journalism and New Media, supplemented by a Media and Information Literacy Academy, professional training workshops for journalists, government spokespersons and civil society, the AKEED Media Credibility Observatory, and the student-run Sahafiyoun digital news platform, all delivered through applied curricula, modern studios, and international partnerships.

Product overview

Jordan Media Institute (JMI) operates as a specialized academic institute offering a Master's-level degree program in journalism and new media alongside a portfolio of non-degree professional training programs. The core academic product is the Master's Program in Journalism, supplemented by the Media and Information Literacy (MIL) Academy, the Sahafiyoun digital news platform (a student journalism outlet), the Jordan Media Credibility Observatory (AKEED), and a range of training workshops for journalists, government spokespersons, and civil society. The institute positions itself as bridging academic education with practical, hands-on journalism training using modern equipment and international partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• صحافيون (Sahafiyoun): A specialized news website operated by JMI that publishes news content covering various topics including general news, politics, economy, environment, and society.

Products and services

• Master's Program in Journalism and New Media A Master's-level academic degree program in journalism and new media delivered through applied curricula with hands-on training, modern studios, and regional relevance through international partnerships. Targets individuals seeking an advanced journalism credential.
• Media and Information Literacy (MIL) Academy A national training initiative providing media and information literacy training to educators, civil society organizations, and the general public, including the annual MIL campaign and the National Strategy for MIL.
• Jordan Media Credibility Observatory (AKEED) A research and monitoring initiative focused on tracking media credibility and combating hate speech in Jordanian media, producing regular reports and hosting expert panels.
• Sahafiyoun News Platform An Arabic-language digital news outlet produced by JMI students and alumni, covering politics, economy, environment, society, and culture, functioning as a practical training ground for journalism students.
• Professional Training and Research Programs Short-course professional training programs for journalists, government spokespersons, civil society organizations, and private-sector entities covering digital journalism, mobile journalism, social media, photojournalism, and gender-sensitive reporting.
• Events and Symposia Program An events platform hosting public discussions, workshops, and conferences on topics including digital transformation in media, press freedom, and gender-sensitive reporting.

Quantifiable outcome

• Multiple cohorts of Master's graduates employed in media sector

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered major, flagship, core, regional and minor.

• German Agency for International Cooperation (GIZ)majorStrategic or Co-development PartnerPartnership for international development and media capacity building projects in Jordan
• Deutsche Welle (DW)majorStrategic or Co-development PartnerGerman international broadcaster collaborating on media training and journalism education
• Norwegian Institute of JournalismmajorStrategic or Co-development PartnerOngoing partnership for developing media skills with regular exchanges and training collaborations since 2012
• Prime Ministry of JordanmajorStrategic or Co-development PartnerGovernment partnership for media development and training government spokespersons
• UNESCOmajorStrategic or Co-development PartnerUnited Nations agency partnership for media literacy and information literacy initiatives
• European UnionmajorStrategic or Co-development PartnerEU funding and support for journalist capacity building and media development projects
• University of JordanmajorStrategic or Co-development PartnerAcademic affiliation agreement for Master's program in journalism
• Royal Hashemite CourtflagshipStrategic or Co-development PartnerRoyal patronage and support for institute operations and initiatives
• Ministry of Government CommunicationmajorStrategic or Co-development PartnerGovernment ministry partnership for media and communication training
• AKEED - Jordan Media Credibility ObservatorycoreStrategic or Co-development PartnerNational observatory for monitoring and promoting media credibility in Jordan
• Al-Mamlaka TV (قناة المملكة)majorStrategic or Co-development PartnerStudent internship agreement with Kingdom TV channel
• UN WomenmajorStrategic or Co-development PartnerCollaboration to work with media for promoting women's economic empowerment
• Arab States Broadcasting Union (ASBU)regionalStrategic or Co-development PartnerMOU for cooperation in broadcasting and media training across Arab states
• Columbia University School of JournalismflagshipStrategic or Co-development PartnerAward recognition and potential academic exchange program
• Jordan Environment SocietyminorStrategic or Co-development PartnerMOU for environmental media coverage and awareness initiatives
• Netherlands Embassy in JordanmajorStrategic or Co-development PartnerPartnership for monitoring and analyzing gender issues in local media
• Abu Dhabi CultureregionalStrategic or Co-development PartnerCultural cooperation agreement with Abu Dhabi for media and cultural exchange
• InterContinental Hotel Group (IHG)minorImplementation/ SI/ Consulting PartnerSocial media training for IHG staff in Jordan and Palestine

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deutsche Welle Akademie: Germany's international broadcaster's training arm, delivering journalism capacity-building, media literacy, and partner training worldwide. Direct partner of JMI and a structural peer in media development training funded by donor agencies.
• Norwegian Institute of Journalism: Norway's premier journalism training school, offering applied Bachelor's and Master's-level programs with international student exchanges. It is JMI's most active foreign partner (since 2012) and the closest organizational model — a specialized, applied journalism institute rather than a university.
• BBC Media Action: The BBC's international development charity, training journalists and supporting media literacy in low- and middle-income countries. Highly comparable to JMI in mission, donor-funded training model, and focus on media credibility and information integrity.
• Konrad Adenauer Stiftung — Media Programme MENA: German political foundation running donor-funded journalism and media literacy programs across the MENA region. Directly comparable to JMI in funding model, regional focus, and training of journalists and government communicators.

Broad incumbents

• Columbia University Graduate School of Journalism: World's leading journalism school offering applied Master's programs. Direct award-granting connection to JMI (2011 Columbia award) and aspirational peer setting the global benchmark for applied journalism curricula that JMI adapts regionally.
• Sciences Po — School of Journalism: Paris-based applied journalism school offering multi-level degrees with strong international and policy orientation. Comparable in applied methodology and donor-funded international programming, though at much larger scale and European base.
• Reuters Institute for the Study of Journalism: University of Oxford-based global research and training institute focused on journalism trends, media literacy, and industry research. Comparable through its training programs and credibility research mission (similar to AKEED), though based in a global academic setting.

Regional players

• American University in Cairo — Journalism and Mass Communication: AUC's journalism program is a leading Arabic-language journalism educator in Egypt, with applied training and government media partnerships. Geographic peer competing for the same donor-funded media development agenda in the Arab world.
• American University of Beirut — Department of Journalism and Communication: Long-established journalism program at a leading regional university, training Arab journalists at undergraduate and graduate levels. Comparable in mission and target audience but embedded within a broader university, unlike JMI's specialist-institute model.
• Mohamed bin Rashid Academy of Communication (formerly Dubai School of Government Media Program): Regional peer based in the UAE offering journalism and communication training with similar applied orientation. Competes with JMI for Arab-region students and government spokesperson contracts but operates from a different Gulf media market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jomedins
• YouTubeyoutube.com/user/JMIMedia
• Facebookfacebook.com/JordanMediaInstitute
• LinkedInlinkedin.com/company/jordan-media-institute
• Instagraminstagram.com/jordanmediainstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan Media Institute