Enablement Group
Enablement Group is a small B2B professional services firm providing sales, marketing, and HR enablement consulting to organizations of all sizes, following its 2021 merger with Mainspire Marketing.
- Company typePrivate
- Founded2016
- HeadquartersLaconia, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Enablement Group firmographics
Firmographics- Name
- Enablement Group
- Website
- https://enablementgroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Enablement Group is a small B2B professional services firm providing sales, marketing, and HR enablement consulting to organizations of all sizes, following its 2021 merger with Mainspire Marketing.
- Ownership category
- akta.pro rank
Enablement Group industry classification
Industry- Product category
- Business Enablement Consulting
- NAICS
- Engineering Services (54133)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Channel, Partner & Alliance Sales Enablement (EDABABAH)
- akta.pro secondary industry
- Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL)
Keywords
Where Enablement Group is headquartered
LocationHeadquarters
- HQ city
- Laconia
- HQ country
- United States
- HQ region
- North America
Markets served
Enablement Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Enablement Group product offering
Product offeringCore offering
Enablement Group (TEG) provides integrated sales, marketing, and HR enablement services to B2B organizations, drawing on combined expertise from its 2021 merger with Mainspire Marketing. The firm delivers enablement experiences designed to improve organizational visibility, profitability, and employee productivity for client organizations of all sizes.
Differentiator
Problem solved
Functional benefit
Products and services
- Enablement Group (TEG) Sales, Marketing & HR Enablement Services
Companies that use Enablement Group
Customer profileSegments1 record
Ideal customer profiles1 record
Enablement Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Enablement Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mainspire MarketingcoreIn June 2021, The Enablement Group (TEG) and Mainspire Marketing merged operations to create a combined entity serving sales, marketing, and HR teams more effectively. The merger combines their respective expertise to deliver high-quality experiences that improve visibility, profitability, and employee productivity for client organizations.
Enablement Group competitors and assessment
Company assessmentBroad incumbents
- Mindtickle: Sales readiness and enablement platform covering training, content, and coaching for B2B sales teams. Broad incumbent in the same enablement category, although delivered as software rather than consulting.
- Highspot: Enterprise sales enablement platform spanning content management, training, and engagement. Competes for the same enablement budget that consulting services like Enablement Group would address.
- Seismic: Large sales enablement platform providing content, training, and coaching tools to B2B sales/marketing organizations. Adjacent incumbent offering overlapping enablement capability as part of a broader technology portfolio.
Direct peers
- Force Management: B2B sales transformation and enablement consultancy focused on methodology, training, and customer engagement. Comparable methodology-led, services-only delivery for enterprise sales teams.
- Wilson Learning: Global training and performance improvement company with strong sales and leadership enablement practices. Comparable in delivering packaged enablement methodologies to B2B clients across geographies.
- RAIN Group: Global sales training and consulting company delivering sales enablement, leadership, and negotiation programs to B2B organizations. Matches Enablement Group on expert-led training services and horizontal mid-market/enterprise targeting.
- The Brooks Group: Sales training and performance consulting firm focused on B2B sales effectiveness, negotiation, and sales management. Directly comparable on services-only delivery to corporate sales teams and consultative engagement model.
- Richardson Sales Training: Long-standing sales training and enablement consulting firm serving global B2B organizations. Comparable to Enablement Group in offering customized sales capability programs, similar horizontal B2B customer base, and consulting-led delivery model.
- BTS Group: Global professional services firm specializing in sales, marketing, and leadership enablement via experiential learning. Strong comparable on cross-functional enablement scope and B2B enterprise client base.
- Sandler Training: Franchised sales and sales management training network serving SMB and mid-market B2B firms. Comparable decentralized expert-network delivery model and horizontal sales enablement positioning.
Market position
Customer concentration
Enablement Group social profiles
Digital presenceEnablement Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enablement Group leadership team
Management profileNumber of profiles
Enablement Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enablement Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enablement Group
What does Enablement Group do?
Enablement Group (TEG) provides integrated sales, marketing, and HR enablement services to B2B organizations, drawing on combined expertise from its 2021 merger with Mainspire Marketing. The firm delivers enablement experiences designed to improve organizational visibility, profitability, and employee productivity for client organizations of all sizes.
When was Enablement Group founded?
Enablement Group was founded in 2016. It employs 1 to 10 people.
Where is Enablement Group based?
Enablement Group is headquartered in Laconia, United States, in the North America region.
Who are Enablement Group's main competitors?
Broad incumbents on record are Mindtickle, Highspot and Seismic. Direct peers are Force Management, Wilson Learning, RAIN Group, The Brooks Group, Richardson Sales Training, BTS Group and Sandler Training.
Does Enablement Group have an API?
No public API is recorded for Enablement Group.
What industry is Enablement Group in?
Enablement Group's product category is Business Enablement Consulting. Its primary akta.pro industry code is EDABABAH, Channel, Partner & Alliance Sales Enablement, with a secondary code of EDABAOAL, Onboarding Program Design, Enablement & Train-the-Trainer. Its NAICS code is 54133 and its SIC code is 8700.