Magic Color

What Magic Color does

Magic Color Inc. is a privately held, Burbank, California-based printing services company that has operated for over 16 years under founder and owner Karo Chaprazian. The company serves three primary customer segments — printers, designers, and private business owners — across the Burbank/Los Angeles metro area, offering pre-press file preparation, full-service printing, and in-house graphic art & design. Its value proposition centers on combining modern digital pre-press workflows with traditional craftsmanship ("the original table 'stripping' art applied to computer files"), positioning itself as a one-stop execution partner for small commercial print and design jobs ranging from business cards to advertising kits.

The company's core technical capability lies in pre-press computer operations: file preparation (spreads, trims, grippers, bleeds, die cuts, traps), scan analysis, color correction, and dot/monitor calibration to ensure print accuracy. Supporting infrastructure includes FTP-based electronic file transfer for remote job submission and free pick-up/delivery service in certain locations. There is no proprietary software platform, no public-facing API, no mobile application, and no disclosed AI/ML component — the technology stack is conventional digital pre-press tooling augmented by operator expertise.

Magic Color generates revenue through professional-services fees for pre-press, printing, and design engagements. Pricing is opaque — quotes are available only on request via email or phone — and there are no publicly disclosed tiers, minimums, or enterprise contracts. The go-to-market motion is sales-led: direct engagement via phone (818.566.4200), fax, and email ([email protected]), supplemented by a basic company website and search engine optimization. No named customers, enterprise logos, partnerships, certifications, or outside funding have been disclosed, and the company has not raised venture or private equity capital based on the available information. The firm employs between 11 and 50 people.

Name

Magic Color

Legal name

Magic Color Inc.

Website

https://magiccolorinc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic Color Inc. is a Burbank, California-based printing services company offering pre-press file preparation, full-service printing, and graphic design to printers, designers, and private business owners in the Los Angeles area.

Ownership category

akta.pro rank

Headquarters

HQ city

Montclair

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Printing Services: Full-service printing from start to finish, including paper sourcing, press checks, packaging, special finishes, and custom cuts under supervision.
2. Pre-Press Services: Expert pre-press computer operations including file preparation, color corrections, and technical specifications (spreads, trims, bleeds, die cuts, traps) for print production.
3. Graphic Design Services: Graphic art and design staff available to create jobs ranging from business cards to advertising kits.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Magic Color Inc. is a pre-press, commercial printing, and graphic design service provider that assists printers, designers, and private business owners in the Burbank/Los Angeles area. The company handles print jobs from start to finish, including paper sourcing, press-checks, packaging, special finishes, and custom cuts, alongside expert pre-press file preparation (spreads, trims, bleeds, die cuts, traps) and in-house graphic art & design staff. Free pick-up/delivery in certain locations and FTP access support remote and local project workflows.

Product overview

Magic Color Inc. is a pre-press and printing service provider offering a unified suite of services for the printing industry. The company operates as a single integrated offering combining pre-press computer operations, printing services, and graphic design. Core services include Pre-Press Services (preparing files with spreads, trims, bleeds, die cuts, and traps), Printing Services (paper, press-checks, packaging, finishes, and cuts), and Graphic Art & Design Services. Supporting infrastructure includes FTP file delivery and free pick-up/delivery in certain locations. The company serves printers, designers, and private business owners in Burbank/Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Press Services Expert pre-press computer operations that prepare files for commercial printing, including spreads, trims, grippers, bleeds, die cuts, traps, color corrections, and critical-eye scan analysis. The service is designed for printing companies that need skilled operators to deliver press-ready files.
• Printing Services Full-service commercial printing handled from start to finish, including paper selection, press-checks, packaging, special finishes, and custom cuts under company supervision. Designed for printers, designers, and private business owners needing complete print production management.
• Graphic Art & Design Services In-house graphic art and design staff produce creative materials ranging from the smallest business cards to the largest advertising kits. The service is targeted at designers and business owners who need design creation that integrates with Magic Color's print production capabilities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Moo: Moo is a premium online printing brand focused on business cards, stationery, and marketing materials with a strong design sensibility. It overlaps with Magic Color's design and SMB print services but competes primarily through a digital, premium-brand channel.

Broad incumbents

• PsPrint: PsPrint is an online commercial printing company offering offset and digital printing, design services, and direct mail for SMBs. Its broader online platform competes with Magic Color's local pre-press and printing offering for the same end-customer segments.
• FedEx Office: FedEx Office (formerly Kinko's) is a national chain offering printing, copying, and document services for walk-in and SMB customers. It overlaps with Magic Color's printing services but operates at much greater scale and is not specialized in pre-press color management.
• PrintingForLess: PrintingForLess is an online commercial printing company providing offset and digital printing with pre-press file preparation services. It overlaps with Magic Color's pre-press and SMB print services but operates through a national digital channel rather than local service.
• The UPS Store: The UPS Store is a national retail chain offering printing and business services alongside its shipping core. It competes for SMB printing customers in the same geographies as Magic Color but lacks specialized pre-press and color expertise.
• Vistaprint: Vistaprint is a large online printing services platform specializing in business cards, marketing materials, and customized print products for SMBs. It competes with Magic Color for the same end customers but through a digital-first self-service model rather than local pre-press expertise.

Direct peers

• AlphaGraphics: AlphaGraphics is a franchised commercial printing and marketing services network offering pre-press, design, and production print for SMBs. It competes directly with Magic Color in the same local commercial-print services category, though typically at greater scale through franchise locations.
• Sir Speedy: Sir Speedy is a printing and marketing services franchise offering pre-press, graphic design, and commercial printing to local business customers. Its integrated service mix closely mirrors Magic Color's pre-press-to-print model.
• Minuteman Press: Minuteman Press is a franchise-based commercial printing business providing design, printing, and marketing services to local SMB markets. It directly competes with Magic Color for the same printers, designers, and business-owner customers in the Burbank/LA area.
• PostNet: PostNet is a franchise network offering printing, copying, and document services to local business customers. It competes directly with Magic Color for SMB printing work in the same Southern California geography through neighborhood storefronts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/magic-color-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Color