Szene Hamburg
Szene Hamburg is a private Hamburg city magazine founded in 1973, publishing print and digital coverage of local events, culture, nightlife, food, and sports for Hamburg residents and visitors, monetized through subscriptions, advertising, and newsletters.
- Company typePrivate
- Founded1973
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Szene Hamburg does
Szene Hamburg, legally operated as VKM Verlagskontor für Medieninhalte GmbH, is a private Hamburg-based city magazine (Stadtmagazin) founded in 1973, publishing continuously for over 50 years. The publication covers Hamburg's local events, culture, nightlife, food, sports, and society through a monthly themed print magazine, a daily-updated WordPress-based website (szene-hamburg.com), dedicated event calendar and cinema program subdomain platforms, and a daily 'Heute in Hamburg' newsletter distributed via email and WhatsApp. The company serves three primary segments: Hamburg residents seeking curated local event and lifestyle information (primary), Hamburg visitors and tourists, and Hamburg-area local businesses purchasing advertising and sponsored content inventory.
The product portfolio is organized around the core SZENE HAMBURG magazine and extended through sub-brands and add-on modules including the Genuss-Guide Hamburg (dining guide), HAMBURG PUR (lifestyle supplement), FREIZEIT-Guide (leisure guide), SZENE HAMBURG ESSEN+TRINKEN (food/drink themed edition), Tagestipps (daily event tips), Veranstaltungskalender (event calendar), and Kinoprogramm (cinema listings). Technology is built on a WordPress content management system with subdomain-based event and cinema platforms; no proprietary technology, mobile app, AI/ML capabilities, patents, or external integrations are documented. Distribution combines physical newsstand and subscription channels with a global digital storefront and international print subscription availability.
The business model derives revenue from three documented streams: recurring print magazine subscriptions and single-issue sales through newsstands and the online shop; digital advertising and sponsored 'Anzeige'-tagged content on the website; and newsletter subscription (email and WhatsApp). Specific pricing is not publicly disclosed. Operations are concentrated in the Hamburg metropolitan area with no disclosed external investment, parent company, or M&A activity, indicating an owner-operated traditional regional publishing house.
Szene Hamburg firmographics
Firmographics- Name
- Szene Hamburg
- Legal name
- VKM Verlagskontor für Medieninhalte GmbH
- Website
- https://szene-hamburg.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Szene Hamburg is a private Hamburg city magazine founded in 1973, publishing print and digital coverage of local events, culture, nightlife, food, and sports for Hamburg residents and visitors, monetized through subscriptions, advertising, and newsletters.
- Ownership category
- akta.pro rank
Szene Hamburg industry classification
Industry- Product category
- Local City Magazine Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Szene Hamburg is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Szene Hamburg business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Print Magazine Sales: Monthly print magazine sold through newsstands, subscriptions, and the online shop. The magazine features themed issues such as 'Abkühlung', 'Divers(c)ity', 'Hamburger Stationen', 'Nachhaltigkeit', and special editions covering various Hamburg topics.
- Digital Content & Advertising: Online platform generating traffic for advertising opportunities. Website features sponsored content sections including 'Anzeige' tagged articles and partner content.
- Newsletter Subscription: Daily 'Heute in Hamburg' email and WhatsApp newsletter updates providing curated event recommendations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Szene Hamburg product offering
Product offeringCore offering
Szene Hamburg publishes Hamburg's oldest city magazine, founded in 1973, covering local events, culture, nightlife, dining, sports, and society through a monthly print edition and a daily-updated website. The company operates an integrated event calendar platform (veranstaltungen.szene-hamburg.com), a cinema program guide (kino.szene-hamburg.com), themed sub-brand publications (Genuss-Guide Hamburg, HAMBURG PUR, FREIZEIT-Guide), and a daily "Heute in Hamburg" newsletter distributed by email and WhatsApp.
Product overview
SZENE HAMBURG is a city magazine platform offering a unified product portfolio centered around its core print and digital magazine (published since 1973). The offering combines the main magazine with specialized sub-brands including the Genuss-Guide Hamburg (food/dining), Hamburg PUR (lifestyle), and FREIZEIT-Guide (leisure activities). Key digital products include the Tagestipps daily event recommendations, Veranstaltungskalender event calendar, and Kinoprogramm cinema guide. The platform operates a subscription and shop service (SZENE HAMBURG Shop & Abo) and offers a daily "Heute in Hamburg" newsletter via email and WhatsApp. The product ecosystem serves Hamburg residents and visitors seeking cultural, dining, nightlife, and recreational recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- Genuss-Guide Hamburg: Food and dining guide associated with Szene Hamburg
- hamburg pur
- SZENE HAMBURG ESSEN+TRINKEN
Products and services
- SZENE HAMBURG (Print & Digital Magazine) Hamburg's primary city magazine covering events, culture, nightlife, restaurants, sports, and society. Published monthly in print and continuously online since 1973, available through subscriptions, newsstands, and the online shop, with themed special issues.
- Tagestipps (Daily Tips) Daily curated event recommendations for Hamburg covering categories including markets, culture, art, music, sports, literature, and quizzes, organized by today, tomorrow, and the day after.
- Veranstaltungskalender (Event Calendar) Comprehensive event calendar platform for the Hamburg region covering concerts, festivals, theater, and cultural events, integrated with the SZENE HAMBURG website.
- Kinoprogramm (Cinema Program) Cinema program guide for the Hamburg region providing showtimes and film information, integrated with the SZENE HAMBURG website.
- Newsletter "Heute in Hamburg" Daily email and WhatsApp newsletter delivering curated event recommendations and the latest news from Hamburg's gastro and cultural scene.
- Genuss-Guide Hamburg Food and dining guide covering restaurants, ice cream parlors, and culinary experiences in Hamburg, operating as a sub-brand of SZENE HAMBURG.
- HAMBURG PUR Lifestyle supplement under the SZENE HAMBURG umbrella focusing on Hamburg-specific content and local features.
- SZENE HAMBURG Shop & Abo Online shop for SZENE HAMBURG magazine subscriptions and individual print issues, including themed editions such as 'Abkühlung', 'Divers(c)ity', and 'Hamburger Stationen'.
- FREIZEIT-Guide Leisure and recreation guide with toplists and recommendations for outdoor activities, beach clubs, cycling tours, and sports events in Hamburg, operating as part of the SZENE HAMBURG product family.
Companies that use Szene Hamburg
Customer profileSegments3 records
Ideal customer profiles3 records
Szene Hamburg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Szene Hamburg partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Szene Hamburg competitors and assessment
Company assessmentEmerging players
- Fever: Fever is a digital event discovery and ticketing platform operating in multiple cities including Hamburg. It overlaps with Szene Hamburg's event calendar and Tagestipps products by aggregating local experiences, and competes for the same local experience-discovery advertising budgets.
Direct peers
- PRINZ: PRINZ is a German Stadtmagazin brand covering multiple cities with print and digital editions focused on local events, nightlife, culture, and dining. It is the closest direct peer to Szene Hamburg, operating the same Stadtmagazin content model with similar sponsorship, subscription, and editorial revenue streams.
- Überlines: Überlines is Stuttgart's city magazine covering local culture, events, and lifestyle in the same Stadtmagazin editorial format. It is a direct structural peer in another mid-size German metropolitan market, sharing the same print-plus-digital publishing model.
- intro: Intro is a German city magazine covering culture, events, and lifestyle across multiple German cities. It operates the same Stadtmagazin editorial and multi-channel publishing model as Szene Hamburg, making it a direct peer in the German local city-magazine category.
- StadtRevue: StadtRevue is Cologne's independent city magazine covering culture, politics, nightlife, and local events. It directly mirrors Szene Hamburg's editorial-led Stadtmagazin model in another German city, making it a structurally comparable regional publishing business.
- Tip Berlin: Tip Berlin is a Berlin city magazine covering events, culture, nightlife, and restaurants in the same editorial Stadtmagazin format. It is a direct functional peer, demonstrating the same content-led, multi-channel city guide model in a comparable German metropolitan market.
Broad incumbents
- Time Out: Time Out is a global city guide brand covering restaurants, events, nightlife, and culture across major cities. While it does not yet publish a dedicated Hamburg edition, it competes for the same digital city-guide audience and represents the international template Szene Hamburg operates at a regional scale.
- Hamburger Abendblatt: Hamburger Abendblatt is the dominant regional daily newspaper in Hamburg with a broad news and lifestyle coverage footprint including local event listings. It overlaps with Szene Hamburg in Hamburg advertising inventory and local audience reach, but as a much larger incumbent with general news scope.
- Eventim: Eventim is Europe's largest ticketing and live entertainment platform with deep Hamburg event inventory. As a broader incumbent in event commerce and promotion, it overlaps with Szene Hamburg's event calendar product and competes for local event advertising spend.
- Hamburger Morgenpost: Hamburger Morgenpost is Hamburg's other major regional newspaper publishing local news, lifestyle, and event content. As a broad Hamburg media incumbent, it competes for the same local advertising budget that Szene Hamburg targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Szene Hamburg social profiles
Digital presenceSzene Hamburg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Szene Hamburg leadership team
Management profileNumber of profiles
Profiles1 record
Szene Hamburg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Szene Hamburg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Szene Hamburg
What does Szene Hamburg do?
Szene Hamburg publishes Hamburg's oldest city magazine, founded in 1973, covering local events, culture, nightlife, dining, sports, and society through a monthly print edition and a daily-updated website. The company operates an integrated event calendar platform (veranstaltungen.szene-hamburg.com), a cinema program guide (kino.szene-hamburg.com), themed sub-brand publications (Genuss-Guide Hamburg, HAMBURG PUR, FREIZEIT-Guide), and a daily "Heute in Hamburg" newsletter distributed by email and WhatsApp.
Is Szene Hamburg a public or private company?
Szene Hamburg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Szene Hamburg founded?
Szene Hamburg was founded in 1973. It employs 11 to 50 people.
Where is Szene Hamburg based?
Szene Hamburg is headquartered in Hamburg, Germany, in the Europe region.
How does Szene Hamburg make money?
Three revenue lines are on record. Print Magazine Sales are the primary driver. The others are digital Content & Advertising and newsletter Subscription.
Who are Szene Hamburg's main competitors?
Fever is listed as an emerging player. Direct peers are PRINZ, Überlines, intro, StadtRevue and Tip Berlin. Broad incumbents are Time Out, Hamburger Abendblatt, Eventim and Hamburger Morgenpost.
Does Szene Hamburg have an API?
No public API is recorded for Szene Hamburg.
What industry is Szene Hamburg in?
Szene Hamburg's product category is Local City Magazine Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 51312 and its SIC code is 2721.