All Events Services

What All Events Services does

All Events Services (AES) is a Dubai, United Arab Emirates-based private company that supplies temporary structures for live events. Per the firmographic record, its customer base spans music, sports, cultural, and business event organizers — a segment mix that implies project-based revenue tied to the regional event calendar, including concerts, sports tournaments, exhibitions, and corporate functions held across the UAE and adjacent Gulf markets. The company was founded in 2012 and is led by founder and managing partner JJ Trichardt. It operates with a headcount of 51–100 employees, consistent with a mid-sized specialist contractor handling design, fabrication/installation, and on-site deployment of event structures (such as stages, tents, grandstands, pavilions, and overlays) rather than a mass-market rental business.

The company's value proposition is rooted in physical-asset execution: providing engineered temporary structures that meet safety, load, and aesthetic requirements for time-bound events. Operating from Dubai places it in proximity to one of the most active live-event markets globally, including flagship annual fixtures (e.g., Dubai Shopping Festival activations, UAE national-day events, regional motorsport, and touring concerts) and government-backed tourism initiatives. No specific pricing models, product catalog, technology stack, partnership roster, certifications, or customer references are disclosed in the available data, and the company's own website (aes.ae) was not parseable at the time of data collection — limiting visibility into revenue mix, project pipeline, and competitive positioning within the UAE temporary-structure supply market.

The business model is best characterized as project-based services revenue with a likely mix of (a) rental fees for owned structure inventory, (b) installation/dismantling labor charges, and (c) design and engineering fees for bespoke event builds. Customer concentration, segment economics, contract structure, and channel strategy cannot be assessed from the available data.

Name

All Events Services

Website

https://aes.ae

Company type

Private

Founded year

2012

Headcount range

51–100 employees

Short description

All Events Services is a Dubai-based supplier of temporary structures — including stages, tents, and event overlays — for music, sports, cultural, and business event organizers across the UAE and Gulf region. Founded 2012, led by founder JJ Trichardt, with 51–100 employees.

Ownership category

akta.pro rank

Product category

Event Infrastructure Rental

NAICS

Arts, Entertainment, and Recreation (71), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK)

akta.pro secondary industries

Staging & Rigging Services (MPAGAKAA), Dance Floor, Staging & Platform Rentals (HSACAFAD), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Temporary event structures
• Event tenting solutions
• Temporary infrastructure rental
• Event structure supply
• Sports event tents

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Core offering

All Events Services supplies temporary structures for music, sports, cultural, and business events. The company provides physical event infrastructure (such as tents and temporary structures) to organizers across multiple event verticals. Operations are based in Dubai, United Arab Emirates.

Product overview

No Information

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary structures for music events
• Temporary structures for sports events
• Temporary structures for cultural events

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Regional players

• ShowPro Events (Middle East): Middle East-focused event production and rental company. Comparable in product and regional market exposure, though typically operating from a different GCC base.

Direct peers

• Röder HTS Höcker: Premium tent and temporary-structure supplier for high-profile events and exhibitions. Comparable in product category and event-services delivery model.
• Neptunus: European temporary-structure provider for major live events, exhibitions, and sports. Directly comparable on core offering (modular structures, tents, halls) and event-services business model.
• Losberger De Boer: Global specialist in temporary structures (tents, halls, space solutions) for events, sports, and exhibitions. Direct competitor to All Events Services in the same product category, with a much larger fleet and global footprint.
• HTS tentiQ: Manufacturer and supplier of large temporary structures (tents, halls) used for events and exhibitions worldwide. Directly comparable product line and target customer base to All Events Services.
• Wernick Event Solutions: UK-based supplier of temporary and permanent structures for events, exhibitions, and sports. Directly comparable product line and event-rental model.
• Al Laith Event Services: UAE-based competitor providing event services including temporary structures, staging, and site solutions. Directly competes in the same Dubai market with overlapping product offerings and customer base.
• Polygonal Group: Manufacturer and renter of large temporary structures and tents for events. Closely comparable business model and product category to All Events Services.

Broad incumbents

• GL events: Large global events group offering temporary structures alongside broader venue management and event services. Overlaps with All Events Services on the structures side but operates a much wider portfolio.

Emerging players

• Stageco: Specialist in staging, rigging, and temporary structures for concerts and large events. Comparable in event-production technical services and structures, though more weighted to staging than tenting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/officialalleventsservices
• LinkedInlinkedin.com/company/all-events-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Events Services