moBiel

Name

moBiel

Legal name

moBiel GmbH

Website

https://www.mobiel.de

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Transport Fare Revenue: moBiel generates the majority of its revenue through the sale of tickets for bus and StadtBahn (light rail) services. Revenue is collected through single tickets, day tickets, period tickets, subscriptions (Abonnements), the Deutschlandticket (national flat-rate local transport ticket), and special tickets for specific groups (students, apprentices, seniors 60+, social tickets via Bielefeld-Pass). All ticket sales operate under the WestfalenTarif and NRW-Tarif frameworks.
2. JobTicket and Corporate Tickets: moBiel offers JobTickets for employees of business customers and KombiTickets that bundle transportation with event or attraction entry, generating revenue from both individual commuters and their employers.
3. Vehicle Advertising: moBiel sells advertising space in and on its vehicles (buses and StadtBahn). With approximately 220,000 daily passengers, the company offers targeted advertising opportunities in and on its fleet to business customers.
4. Freizeit and Special Event Services: Special recreational services such as the SparrenExpress (a tram converted into a bar/party venue), OldtimerBahn (heritage tram rides), TierparkBus (zoo shuttle), and event KombiTickets generate supplementary revenue from leisure travelers.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

moBiel operates the local public transport network in Bielefeld, Germany, providing scheduled bus and StadtBahn (light rail) services under the WestfalenTarif and NRW-Tarif frameworks. The company sells a broad range of fares including single and day tickets, monthly subscriptions (Abo), the nationwide Deutschlandticket, JobTickets for employers, and discounted tickets for students, apprentices, seniors, and social-pass holders. Its integrated mobility offering extends to on-demand services (NachtBus, AST, ALF, meinAnton), sharing via flowBie (bikes, e-scooters, carsharing), and digital ticketing and real-time information through the moBiel YOU App, the website, and voice assistants.

Product overview

moBiel is a public transportation operator in Bielefeld, Germany, operating as a 100% subsidiary of the Stadtwerke Bielefeld Group. The company offers an integrated mobility ecosystem centered on its StadtBahn (light rail/tram) network of 81 vehicles and a bus fleet of 104 owned plus 67 rented buses, serving approximately 60 million passengers annually. The core offering comprises fixed-route transit services supplemented by on-demand options (NachtBus, AST, ALF, meinAnton microbus) and the flowBie multimodal sharing platform integrating bicycles (meinSiggi), e-scooters (Dott), and carsharing. The digital moBiel YOU App serves as the primary customer interface for ticketing (including Deutschlandticket, TagesTicket24, JobTicket, and Sozialtickets), journey planning via the electronic Fahrplanauskunft with real-time information, and accessing sharing services. Additional offerings include voice assistant access through Alexa and Google Assistant (moBiel Auskunft), special experience services like the SparrenExpress party tram and OldtimerBahn heritage rides, and loyalty benefits through the Stadtwerke Club program. The company also provides business solutions including JobTickets for employers and KombiTickets for combined transit and event access.

Differentiator

Problem solved

Functional benefit

Brands

• moBiel YOU App: Mobile application providing smart route search, real-time stop information, sharing offers, and ticket purchasing including Deutschlandticket.
• meinSiggi
• meinAnton
• flowBie
• SparrenExpress
• OldtimerBahn
• TierparkBus
• NachtBus
• AST (Anruf-Sammel-Taxi)
• ALF (Anruf-Linien-Fahrt)
• Germany Ticket (Deutschlandticket)

Products and services

• StadtBahn (Light Rail) Light rail/tram network of 81 StadtBahn vehicles operating throughout Bielefeld as the backbone of the city's public transport corridors.
• Bus Services Local and regional bus services with a fleet of 104 owned and 67 rented buses providing comprehensive coverage across Bielefeld and surrounding areas.
• Deutschlandticket (D-Ticket) National monthly transit pass allowing unlimited travel on regional and local public transportation throughout Germany, available as a subscription through moBiel, with discounted variants for students, commuters, and social-pass holders.
• Abo (Subscription) Monthly/annual transit subscription with multiple ticket variants including city-specific passes and the Deutschlandticket social subscription, providing regular commuters with benefits such as the Mobilitätsgarantie (mobility guarantee) and Stadtwerke Club loyalty discounts.
• JobTicket Employer-sponsored commuter ticket program offering discounted transit passes for employees, with a dedicated JobTicket portal (jobticket.mobiel.de) for corporate enrollment and management.
• TagesTicket24 24-hour day ticket valid for 1 or 5 persons for travel throughout Westfalen, providing flexible day-long regional transit access.
• Sozialtickets Discounted transit tickets for Bielefeld-Pass holders providing affordable access to bus, rail, and StadtBahn for daily travel and longer journeys throughout the region.
• moBiel YOU App Mobile application providing smart route search, real-time stop and departure monitoring via map, sharing services (bike, e-scooter, carsharing), and full ticket offerings including the Deutschlandticket; supports dark mode, larger fonts, bold text, and screen readers for accessibility.
• flowBie Sharing Platform Integrated sharing platform bringing together meinSiggi (bike rental), Dott e-scooters, meinAnton (shared microbus), and carsharing options, accessible through the moBiel ecosystem for multimodal first/last-mile connectivity.
• meinAnton On-Demand Microbus Modern ride-pooling microbus service operating in Sennestadt and Jöllenbeck areas, bookable via app or telephone, providing flexible on-demand transportation.
• NachtBus, AST & ALF Night and On-Demand Services Night bus and demand-responsive transport services (NachtBus, Anruf-Sammel-Taxi, and Anruf-Linien-Fahrt) providing 24-hour mobility options throughout Bielefeld and surrounding areas.
• SparrenExpress Party Tram Themed party tram offering rides through Bielefeld with drinks and music, combining transit with leisure and event experiences for groups.
• OldtimerBahn Heritage Tram Historic vintage tram rides offering nostalgic transit experiences for leisure travelers and special occasions.
• Stadtwerke Club Loyalty Program Loyalty program offering Abo customers discounts and benefits at partner businesses, with exclusive offers and a premium tier for multi-service Stadtwerke customers.
• moBiel Auskunft (Voice Assistant on Alexa & Google Assistant) Voice assistant skill available on Amazon Alexa and Google Assistant that allows passengers to ask route and schedule questions using voice commands.
• Fahrplanauskunft (Electronic Route Planner) Electronic route planning service providing real-time transit connections, stop-specific arrival and departure information, and route search across the Bielefeld network, integrated with WestfalenTarif and NRW-Tarif.
• Mobilitätsgarantie (Mobility Guarantee) Mobility guarantee that ensures passengers reach their destination, with taxi cost reimbursement in case of service disruptions for Abo customers.
• Vehicle Advertising (Werbung schalten) Advertising space sold in and on moBiel vehicles (buses and StadtBahn) and at stops, offering business customers targeted reach to the approximately 220,000 daily passengers in the Bielefeld transit network.

Quantifiable outcome

• 60 million passengers transported annually
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Stadtwerke Bielefeld Gruppe (City of Bielefeld Utilities Group)coreStrategic or Co-development PartnermoBiel is a 100% subsidiary of Stadtwerke Bielefeld GmbH, which in turn is owned by the City of Bielefeld (via BBVG). As part of the Stadtwerke Bielefeld Gruppe, moBiel operates in an integrated municipal utility ecosystem alongside BITel (telecommunications), Bielefelder Bäder (swimming pools), and Interargem (energy). This parent relationship provides institutional backing, shared services, and integration with other city services.
• WestfalenTarif GmbHcoreStrategic or Co-development PartnermoBiel participates in the WestfalenTarif and NRW-Tarif, the regional and state-level tariff frameworks that enable cross-network travel across Ostwestfalen-Lippe and all of North Rhine-Westphalia. moBiel's ticketing, route planning tools, and Fahrplanauskunft integrate with these tariff systems, making moBiel services accessible throughout the broader region.
• Stadtwerke Club (Loyalty Program Partners)minorGTM or Marketing PartnerThe Stadtwerke Club is a loyalty program offering Abo customers discounts and benefits at partner businesses. Partners in the Stadtwerke Club benefit from exposure to moBiel's large commuter customer base, while Abo customers enjoy partner discounts. The program also accepts partners like Bielefelder Bäder for cross-promotion.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bogestra: Municipal public transport operator for Bochum and Gelsenkirchen in NRW, operating buses and a tram (StadtBahn) network. Highly comparable to moBiel as a mid-sized NRW StadtBahn-plus-bus operator with similar fleet composition and municipal ownership.
• Ruhrbahn: Public transport operator for Essen and Mülheim an der Ruhr, running StadtBahn (light rail), buses, and on-demand services. Comparable to moBiel in being an NRW-based municipal operator combining rail, bus, and flexible mobility under one brand.
• Üstra Hannoversche Verkehrsbetriebe: Hannover's municipal transit operator running the Stadtbahn (light rail), buses, and on-demand services. Similar to moBiel in operating a StadtBahn-plus-bus network of comparable scale in a mid-sized German city.
• Stuttgarter Straßenbahnen (SSB): Municipal operator of Stuttgart's Stadtbahn, buses, and on-demand services. Comparable to moBiel in delivering an integrated rail-plus-bus network with multimodal mobility services in a mid-sized German metropolitan area.
• Kölner Verkehrs-Betriebe (KVB): Cologne's municipal Stadtbahn and bus operator. Comparable to moBiel in NRW operating model (StadtBahn + bus + sharing) but at meaningfully larger scale in a major German city.
• Duisburger Verkehrsgesellschaft (DVG): Municipal transit operator for Duisburg offering tram, bus, and on-demand mobility. Closely comparable to moBiel as an NRW-based mid-sized operator with a StadtBahn-plus-bus model.
• Verkehrsgesellschaft Frankfurt (VGF): Municipal operator of Frankfurt's U-Bahn, tram, and bus network. Comparable to moBiel in providing light-rail and bus services in a German city, though at a larger urban scale.

Broad incumbents

• Münchner Verkehrsgesellschaft (MVG): Munich's municipal U-Bahn, tram, and bus operator. Comparable business model (StadtBahn + bus + multimodal) but operates at substantially greater scale than moBiel.
• Berliner Verkehrsbetriebe (BVG): Berlin's municipal transit operator running U-Bahn, tram, bus, and ferries. Operates in the same broad municipal-transit category as moBiel but at far greater scale and across more modes.
• Hamburger Hochbahn: Hamburg's municipal operator of U-Bahn, buses, and on-demand services. Comparable multimodal model to moBiel but at much larger scale in a major German city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1thFDlGlRTJqVPxDGHI7xA
• Facebookfacebook.com/moBiel.de
• Instagraminstagram.com/stadtwerke.bielefeld

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about moBiel