Social Capital

What Social Capital does

Social Capital B.V. is a Dutch social detachment and staffing bureau incorporated in the Netherlands, founded in 2019 and operationally launched in July 2020 as a joint venture between HEINEKEN Nederland, Happy Tosti, and Milieuwerk. The company employs 101-250 people (250 employees with work limitations as of April 2022) across an operating footprint that spans Amsterdam, The Hague, Breda, Leiden, with Rotterdam identified as the next planned region, and serves two primary customer segments: people with visible or invisible work limitations seeking paid employment in the Dutch hospitality sector, and hospitality employers seeking coached, supported staff.

The core operational model is a HUB-and-spade pipeline. Social Capital owns and operates a portfolio of hospitality exploitation brands — Happy Tosti (social lunch restaurants), Lekker Brood (bakery), Juni Lekkernijen (sustainable catering at cultural institutions), De Prael Amsterdam and Proeflokaal De Prael (beer brewery and café-restaurant), Amare Horeca, and RSC Amsterdam — that function as in-house training sites where employees with work limitations develop hospitality skills supported by certified internal jobcoaches via the Praktijkleren model (leading to MBO praktijkverklaring certificates). After training, employees flow outward to external partner organizations through social detachment arrangements; partner employers include the Heineken Experience, Johan Cruijff Arena, Het Scheepvaartmuseum, Van der Valk Hotels, Hutten Catering, Museon-Omniversum, Madurodam, Amare, Ziggo Dome, AFAS Live, Madame Tussauds Amsterdam, and Peppa Pig World of Play, among 30+ named hospitality, events, museum, and tourism venues.

Revenue is generated through employer fees for detachment/staffing services and supported by public-private financing — most notably a 2022 grant from the Sociaal Innovatiefonds (Ministry of Social Affairs) and Fonds1818 — alongside formal covenants with municipalities (Den Haag, Breda). Social Capital does not operate any proprietary software platform; its product surface is service-led and human-coach-driven. The organization achieves PSO 30+ certification across all brands (November 2025), the highest tier of the Dutch social-employment performance ladder, and publicly targets scaling from approximately 250 to 2,500 jobs nationwide by 2030.

Name

Social Capital

Legal name

Social Capital B.V.

Website

https://socialcapital.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Social Capital is a Dutch social detachment bureau that trains and places people with visible or invisible work limitations into paid hospitality jobs, operating training HUBs (Happy Tosti, De Prael, Juni Lekkernijen, Lekker Brood) before placing coached staff with employer partners including HEINEKEN venues, museums, hotels, and event locations across the Netherlands.

Ownership category

akta.pro rank

Product category

Social Staffing and Supported Employment Services

NAICS

Temporary Help Services (561320), Professional Employer Organizations (561330), Caterers (722320), Vocational Rehabilitation Services (624310)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro industry

PRIMARYBPACACAN

Hospitality & Events Temp Staffing

Business & Public Services/HR, Staffing & Recruitment Services/Staffing & Temp Agencies (Generalist)

SECONDARYTHAFAIAE

Institutional Catering (Schools, Hospitals, Government)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

SECONDARYBPACACAH

Local & Regional Generalist Staffing Agencies

Business & Public Services/HR, Staffing & Recruitment Services/Staffing & Temp Agencies (Generalist)

Keywords

• Social staffing services
• Inclusive hospitality employment
• Social detachment agency
• Supported employment placement
• Horeca jobcoach services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Social Detachment / Staffing Services: Social Capital places people with work limitations at partner hospitality employers. The organization functions as a social detachment bureau, receiving payment from employers for placing and supporting employees. Revenue comes from employer fees for the staffing/detachment services, supplemented by public funding and partnerships that help bridge the social business case for hiring people with disabilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Social Capital is a Dutch social detachment bureau that recruits, trains, coaches, and places people with visible or invisible work limitations into paid hospitality roles via its own training HUB brands (Happy Tosti, Lekker Brood, Juni Lekkernijen, De Prael Amsterdam). Employees remain on Social Capital's payroll and receive ongoing jobcoach support after being detached to partner employers such as HEINEKEN Experience, Johan Cruijff Arena, Van der Valk Hotels, Het Scheepvaartmuseum, Ziggo Dome, and Hutten Catering. The offering combines staffing (werving, selectie, opleiding, coaching, plaatsing, administratie, verloning) with a Praktijkleren program that issues MBO praktijkverklaring certifications.

Product overview

Social Capital is een sociaal detacheringbureau dat een inclusieve arbeidsmarkt creëert door mensen met een zichtbare of onzichtbare arbeidsbeperking aan een betaalde baan te helpen. Het bedrijf opereert via een hub-model waarbij centrale horecalocaties (Happy Tosti, Juni Lekkernijen, Lekker Brood, De Prael Amsterdam) fungeren als opleidings- en trainingslocaties. Vanuit deze hubs worden medewerkers klaargestoomd en via detachering geplaatst bij externe partners zoals de Heineken Experience, Johan Cruijff Arena, en Hutten Catering. Het bedrijf biedt tevens interne jobcoaching, praktijkleren voor mbo-praktijkverklaringen, en ondersteunt doorstroom naar partners waarbij werknemers hun contract bij Social Capital behouden.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Tosti: Social lunch restaurant chain serving fresh toasts and drinks, operated by Social Capital
• Juni Lekkernijen
• Lekker Brood
• De Prael Amsterdam
• De Prael Den Haag
• Proeflokaal De Prael

Products and services

• Social Detachering (Social Detachment Service) Core B2B service: Social Capital recruits, selects, trains, coaches, places, administers, and pays employees with visible or invisible work limitations, then detaches them to partner hospitality employers (HEINEKEN Experience, Van der Valk Hotels, Johan Cruijff Arena, Het Scheepvaartmuseum, Ziggo Dome, AFAS Live, Hutten Catering, Madurodam, Museon-Omniversum, Amare, Madame Tussauds Amsterdam) while the employment contract and jobcoach relationship remain with Social Capital.
• Social Capital HUB Training Model Central hospitality locations operated by Social Capital (under its sub-brands Happy Tosti, Lekker Brood, Juni Lekkernijen, De Prael Amsterdam) where candidates with work limitations learn hospitality skills on the job and are then detached to partner organizations via coaching support.
• Interne Jobcoach (Internal Jobcoach Service) Coaching-on-the-job service delivered by Social Capital's certified internal jobcoaches at HUB locations and at detached partner sites, helping employees with work limitations develop hospitality skills and obtain MBO praktijkverklaring certifications as part of the Praktijkleren program.
• Happy Tosti Operated lunch-restaurant sub-brand serving fresh toasted sandwiches and drinks; functions as a Social Capital HUB location where employees with work limitations train before being detached to partner employers.
• Juni Lekkernijen Sustainable catering sub-brand of Social Capital operating at cultural institutions and corporate sites, also serving as a HUB training environment for people with work limitations.
• Lekker Brood Bakery sub-brand operated by Social Capital as a HUB location providing bread and sandwich products while training employees with work limitations.
• De Prael Amsterdam (Brouwerij De Prael) Amsterdam craft brewery and café-restaurant acquired by Social Capital in January 2023; serves as the Amsterdam HUB location, employing 60 people with work limitations and training candidates before their detachment to partner organizations.

Quantifiable outcome

• 250 people with work limitations currently employed as of 2022, with target to reach 2,500 nationwide by 2030
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Het ScheepvaartmuseumminorChannel Partner/ Reseller/ Distributor · 23 October 2023The collaboration with Het Scheepvaartmuseum was formalized and strengthened in October 2023 as part of Social Capital's mission to create social impact. The museum is a detachment partner where Social Capital employees work.
• De Prael AmsterdamcoreStrategic or Co-development Partner · 30 January 2023De Prael Amsterdam was acquired by Social Capital in January 2023 and serves as the Amsterdam HUB location. The Amsterdam brewery and café-restaurant employs 60 people who have difficulty finding work elsewhere and trains them for subsequent placement with external partner organizations. De Prael was founded in 2002 by Fer Kok and Arno Kooy with support from Stichting DOEN. All employees retained their jobs after the acquisition, and Cees Geel continues as Operational Director.
• Gemeente Breda (Municipality of Breda)minorStrategic or Co-development Partner · 8 October 2020The municipality of Breda signed a covenant with BANK15, Social Capital, and Foodhall Breda for a minimum of two years to guide over 100 people with visible or invisible limitations to paid work in hospitality. The municipality provides institutional support and endorses the inclusive labor market initiative.
• BANK15minorStrategic or Co-development Partner · 8 October 2020BANK15 is a creative entrepreneurs bureau that helps develop plans. They partnered with Gemeente Breda, Social Capital, and Foodhall Breda to create over 100 jobs for people with work limitations in the Breda hospitality sector.
• Foodhall BredaminorChannel Partner/ Reseller/ Distributor · 8 October 2020Foodhall Breda serves as the central HUB location in Breda where candidates start their work activities under the partnership. Social Capital handles the personnel side, placing and coaching employees, while Foodhall Breda provides the venue and hospitality training environment.
• HEINEKEN NederlandcoreStrategic or Co-development Partner · 2 July 2020HEINEKEN Nederland is the founding co-partner of Social Capital alongside Happy Tosti and Milieuwerk. HEINEKEN connects its hospitality partners to Social Capital and helps create job positions. The partnership was formalized in July 2020 and renewed with a new three-year agreement in April 2023. HEINEKEN's venue network (Heineken Experience, events venues) serves as key placement locations. HEINEKEN provides brand equity, employer network access, and a brewpub location in Leiden as a HUB.
• Happy TosticoreStrategic or Co-development Partner · 2 July 2020Happy Tosti is a co-founding partner of Social Capital, contributing expertise in training and coaching people with work limitations in the hospitality sector. Happy Tosti had 7 branches in the Netherlands and experience in onboarding and supporting employees with various disabilities (autism, borderline, physical conditions, hearing/visual impairments). The Happy Tosti restaurants in Den Haag serve as HUB locations under the Social Capital umbrella.
• MilieuwerkcoreStrategic or Co-development Partner · 2 July 2020Milieuwerk is a co-founding partner of Social Capital, contributing expertise in social detachment/temporary staffing since 1990. Milieuwerk has long experience in labor integration, training, and reintegration, working with municipalities, companies, and educational/care organizations to create social employment.
• Laudine Witteveen (Director Corporate Affairs, Heineken Nederland)minorOthers · 2 July 2020Laudine Witteveen succeeded Mark Blok as Heineken Nederland's representative in Social Capital's Raad van Advies (Advisory Board). She represents the partnership with Heineken and brings a creative perspective on internal and external communication.
• Hutten CateringminorChannel Partner/ Reseller/ DistributorHutten Catering is a catering partner where Social Capital employees can flow through to after training at HUB locations. Visible in partner logo section on the website.
• Johan Cruijff ArenaminorChannel Partner/ Reseller/ DistributorJohan Cruijff Arena is a partner venue where Social Capital employees can be placed. Visible in partner logo section on the website.
• Van der Valk HotelsminorChannel Partner/ Reseller/ DistributorVan der Valk Hotels is a hospitality partner where Social Capital employees can flow through after training at HUB locations.
• Heineken ExperienceminorChannel Partner/ Reseller/ DistributorThe Heineken Experience is both a partner venue and a training location for Social Capital employees. First employees started in August 2020. Visible in partner logo section.
• Amare (Koninklijke Muziekgebouw aan 't IJ)minorChannel Partner/ Reseller/ DistributorAmare is a cultural venue partner where Juni Lekkernijen (Social Capital brand) provides catering services. Visible in partner logo section.
• Museon-OmniversumminorChannel Partner/ Reseller/ DistributorCultural museum partner where Juni Lekkernijen (Social Capital brand) provides catering services. Visible in partner logo section.
• MadurodamminorChannel Partner/ Reseller/ DistributorMadurodam is a cultural partner venue where Social Capital employees are placed. Visible in partner logo section.
• Ziggo DomeminorChannel Partner/ Reseller/ DistributorZiggo Dome is an events venue partner for Social Capital employee placements. Visible in partner logo section.
• AFAS LiveminorChannel Partner/ Reseller/ DistributorAFAS Live is an events venue partner for Social Capital employee placements. Visible in partner logo section.
• Amsterdam Madame TussaudsminorChannel Partner/ Reseller/ DistributorMadame Tussauds Amsterdam is a tourism/entertainment partner where Social Capital employees can be placed via detachment. Noted as a placement partner in the De Prael acquisition announcement.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tempo-Team: Major Dutch generalist staffing brand (part of Randstad Group). Comparable as a generalist temp-staffing competitor with presence in Dutch hospitality, though without the social-employment specialization.
• Randstad: Largest generalist staffing firm in the Netherlands and a global incumbent. Relevant as a broad competitor in hospitality staffing, but does not specialize in the supported-employment / social detachment niche that defines Social Capital.
• UWV: Dutch national employee insurance agency and the public operator of the doelgroepregister referenced by Social Capital. A structural upstream counterparty that both feeds candidates into the system and competes indirectly via its own work-coaching programs.

Direct peers

• Albron: Dutch food services and contract-catering company with a strong social-employment track record. Comparable on the catering/food-service operating side and on the social-impact positioning within Dutch hospitality.
• Vermaat: Dutch hospitality and contract-catering group serving corporate, cultural, and leisure venues. Comparable as a large Dutch hospitality employer that hires from — and competes for talent with — Social Capital's HUB pipeline.
• Driestroom: Dutch social enterprise providing employment and reintegration for people with a distance to the labor market. Directly comparable model combining own operational sites with employer placement.
• Pantar: Amsterdam-based social employment organization focused on reintegration of people with a distance to the labor market, including hospitality and facility services. Closely comparable as a Dutch social-work reintegration entity operating in the same candidate pool and partner-employer ecosystem.
• Hutten: Dutch hospitality and catering company and existing Social Capital partner. Comparable in that it operates a large horeca/catering business that integrates supported employees, and represents the employer-side counterpart of Social Capital's placement flow.
• Wender: Dutch social reintegration and employment services organization (Limburg region). Comparable in mission and operating model — placing people with work limitations into paid employment via partnerships with regional employers.
• Vitree: Dutch social employment and reintegration organization (formerly onderdeel of WSD Groep). Directly comparable as a regional Dutch social staffing entity placing candidates with work limitations into sustained employment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/social-capital-nl/?viewAsMember=true
• Instagraminstagram.com/socialcapitalnl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Capital