Grupo Postres Reina

What Grupo Postres Reina does

Grupo Postres Reina is a Spanish packaged-food manufacturer headquartered in Caravaca de la Cruz, Murcia, founded in 1926. It produces dairy desserts (flans, custards, rice pudding), yogurts, kefir, ambient cakes, and a growing portfolio of plant-based and protein-positioned products, with BRC, IFS, ISO 14001, and Halal certifications. The group describes itself as the national market leader in dairy desserts and yogurts in Spain, selling primarily through retail channels (large-scale distribution and food-service) and exporting to more than 30 countries via production facilities in Spain, Portugal, and the United States.

The business model is a classic branded packaged-goods operation: own-brand manufacturing at scale across 14+ production sites, sold predominantly through third-party retailers, with revenue weighted approximately 90% to the Spanish domestic market and the balance to Portugal, the Americas, and other international markets. Approximately 850 employees support an automated production base that is being expanded under a €45M investment program running through 2025. Customer reach runs through mass-market grocery retailers rather than named enterprise contracts, implying high volume throughput against low individual-customer concentration but meaningful channel and category exposure.

In 2024 the group reported €255M of revenue (+11% YoY), with international sales up 25% and its US subsidiary growing more than 40%. Growth is being driven by a combination of organic launches (kefir, protein desserts, ambient cakes), acquisitions (Tradición Casera and Vital Healthy Foods), and a joint venture (MyProvo with Agotzaina in early 2026) entering the prepared/protein meal segment. A Reina TI subsidiary houses IT and cybersecurity capabilities but no AI-driven product differentiator has been disclosed. The strategic posture is best read as scale-driven product diversification within a mature domestic leadership position, with international expansion — particularly in the United States — as the primary growth lever.

Name

Grupo Postres Reina

Legal name

POSTRES Y DULCES REINA S.L.

Website

https://grupopostresreina.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Postres Reina is a Spanish packaged-food manufacturer founded in 1926, producing dairy desserts, yogurts, kefir, cakes, and plant-based products. Spain's national market leader in dairy desserts, it serves retail and food-service customers across more than 30 countries from 14+ plants in Spain, Portugal, and the USA.

Ownership category

akta.pro rank

Product category

Dairy Desserts & Yoghurt Manufacturing

NAICS

Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118)

SIC

Dairy Products (2020), Food And Kindred Products (2000), Ice Cream & Frozen Desserts (2024), Bakery Products (2050)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industries

Refrigerated Ready-to-Eat Foods (Deli Salads, Sandwiches, Meal Kits) (CRADACAH), Cookies, Biscuits & Crackers (CRADABAD), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)

Keywords

• Dairy desserts
• Yogurt manufacturing
• Ice cream products
• Protein foods
• Coffee products

Headquarters

HQ city

Caravaca

HQ country

Spain

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dairy desserts and yoghurts: Core product category driving the majority of group revenue. The group maintains market leadership in Spain in the desserts, yoghurts, proteins, and dairy products categories. Domestic market represents 90% of total turnover.
2. Protein products: Growing product line including protein desserts and supplements, including the MyProvo brand launched in 2026.
3. Ice cream (Surivan): Ice cream and frozen product line under the Surivan brand.
4. Coffee and beverages (Salzillo): Coffee and tea products under the Salzillo Tea & Coffee brand, including a new coffee interpretation centre opened in 2026.
5. Condiments and food ingredients (Condi): Condiment and food ingredient products under the Condi Alimentar brand.
6. International sales: International business reached €25.5 million, representing 10% of total group turnover, with +25% growth vs 2023 and +35% growth over two years. Supported by production facilities in Portugal and the USA.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Postres Reina is a Spanish food manufacturing group that produces and sells a diversified portfolio of consumer food products including dairy desserts, yoghurts, protein-enriched products, ice cream, coffee, tea, kefir, cakes, and prepared (4th/5th range) foods. Products are manufactured across 14+ production facilities in Spain, Portugal, and the United States and distributed to more than 30 countries, with the flagship Postres Reina brand leading Spain's dairy desserts and yoghurt market.

Product overview

Grupo Postres Reina operates as a diversified food manufacturing group with a multi-brand portfolio. The core business centers on Postres Reina (desserts, yoghurts, dairy products), supplemented by specialized subsidiaries: Cafés Salzillo (coffee/tea), Surivan (ice cream), Reina Proteínas/MyProvo (protein products), Reina TI (digital transformation), plus regional companies in Portugal (DoceReina, Condi Alimentar) and the USA (Reina Meals). Recent acquisitions include Tradición Casera (long-life yoghurts) and Vital Healthy Foods (4th/5th range fresh foods). The group employs over 850 professionals across 14 production facilities, distributing to more than 30 countries, with 2024 turnover of €255 million.

Differentiator

Problem solved

Functional benefit

Brands

• Surivan: Ice cream brand of Grupo Reina
• Cafés Salzillo
• Reina Proteínas
• MyProvo
• Condi

Products and services

• Postres Reina Dairy Desserts and Yoghurts The flagship brand of Grupo Reina offering a wide range of dairy desserts, yoghurts, and traditional Spanish sweets; serves as the primary revenue driver representing 90% of domestic market turnover. Target customers: mass-market retail consumers in Spain and 30+ countries.
• Reina Proteínas (EXTRAPROTEÍNAS) Protein product line targeting fitness and sports nutrition consumers, including the EXTRAPROTEÍNAS range developed with brand ambassador Ilia Topuria.
• MyProvo Protein brand launched in partnership with Agotzaina offering products with 100% egg-derived protein for consumers seeking high-protein food options.
• Surivan Ice Cream Ice cream and frozen product line under the Surivan brand (Feel the Taste), produced at the Caravaca de la Cruz facility undergoing a second phase expansion.
• Cafés Salzillo / Salzillo Tea & Coffee Coffee and tea products manufactured under the Salzillo brand, with a new Coffee Interpretation Center inaugurated in 2026.
• Kéfir (Strawberry 180g and Mango 180g) Fermented dairy kefir products available in fruit varieties (Strawberry 180g and Mango 180g), expanding the group's healthy product portfolio.
• Reina Cakes (Cookies & Cream and Dubai Style Chocolate) Range of cakes including Cookies & Cream and Dubai Style Chocolate varieties, expanding into trending dessert flavours.
• Agua de Cantalar (Water)

Quantifiable outcome

• 11% revenue growth in 2024, reaching €255 million turnover; EBITDA margin of 11.5%, up 20% vs 2023
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Nuria VivancoscoreGTM or Marketing Partner · 6 March 2026Reina and Nuria Vivancos renewed their sports sponsorship contract for another padel circuit season, marking nine consecutive years of partnership. This is one of the group's longest-running brand ambassador relationships.
• AgotzainacoreStrategic or Co-development Partner · 4 February 2026Reina and Agotzaina formed a joint partnership to launch MyProvo, an innovative brand offering 100% egg-derived protein products. MyProvo launched in Spanish retail stores in February 2026, targeting consumers seeking high-protein food products.
• Sergio AriasminorGTM or Marketing Partner · 19 December 2025Reina Proteínas signed a sports sponsorship agreement with young padel player Sergio Arias, natural of Caravaca de la Cruz, as part of the group's commitment to supporting sports.
• Ilia TopuriacoreGTM or Marketing Partner · 19 May 2025Ilia Topuria (MMA fighter) was incorporated as brand ambassador for Reina Proteínas. A dedicated Extra Proteins product line was developed in collaboration with him. Exclusive promotions were launched to drive brand awareness and product sales among active lifestyle and fitness consumers.
• Rainforest AllianceminorOthersGrupo Reina has a commitment to Rainforest Alliance certification, which includes requirements for sustainable sourcing, respect for human rights and fair labour conditions, traceability of certified products, and transparency in reporting to Rainforest Alliance and interested parties.

Scale indicators7 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Hero Group: Swiss-headquartered multi-category food group with dairy, desserts, baby food and preserves; comparable to Grupo Reina's multi-category diversification and Iberian presence.
• Nestlé: Diversified global CPG with dairy desserts (e.g. La Lechera), yoghurts, ice cream and coffee; competes broadly with multiple Grupo Reina sub-brands but from a much wider portfolio.

Direct peers

• Müller: UK-anchored dairy desserts and yoghurt specialist with significant private-label and branded European exposure; closely comparable category focus even if geographically complementary.
• Central Lechera Asturiana: Leading Spanish dairy cooperative with broad yoghurt, milk and dairy dessert presence; competes head-to-head with Grupo Reina on Spanish supermarket shelves.
• Lactalis: World's largest dairy group with significant yoghurt, dessert and ingredient operations across Iberia and Europe; a global-scale competitor that overlaps with Reina across multiple dairy categories.
• Kaiku: Basque-origin Spanish dairy cooperative with strengths in yoghurts, dairy desserts and coffee; directly comparable product mix and Iberian distribution.
• Capsa Food (Larsa): Spanish dairy group producing yoghurts, desserts and dairy beverages under Larsa and other brands; a direct Spanish shelf competitor in dairy desserts and yoghurts.
• Ehrmann: Family-owned German/European dairy desserts and yoghurt manufacturer (e.g. Almighurt); highly comparable in scale, product type and private ownership to Grupo Reina.
• Danone: Global dairy and plant-based leader with a strong yoghurt and dessert portfolio across Spain and Europe; directly competes with Postres Reina in Spanish dairy desserts, yoghurts, and protein lines.

Emerging players

• Yeo Valley: UK-based organic and probiotic dairy brand with strong kefir, yoghurt and high-protein positioning; overlap with Reina's kefir launches and healthy-protein sub-brand strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Postres Reina