What Beat-it.nl does

Beat-it.nl (legal entity: Beat It B.V.) is a Dutch B2B e-commerce platform founded in 1999 and headquartered in Epe, Netherlands. The company operates a webshop at beat-it.nl selling IT hardware and software — including computers, monitors, printers, networking equipment, storage, components, telecom devices, and enterprise software (Microsoft Office, Windows Server, Adobe Creative Cloud, VMware, etc.) — to Dutch business customers and, secondarily, government/institutional buyers.

The platform runs an asset-light, drop-ship model with no inventory held internally. Product data is sourced from specialist data suppliers (e.g., Icecat) and directly from manufacturers, while orders are passed to the world's largest global distributors and manufacturers for fulfillment. An automated pricing engine continuously selects the lowest available price among multiple distributors in real time, supporting a lowest-price guarantee on many items and 1-4 business day delivery within the Netherlands (with 80% of shipments delivered before noon). The catalog spans nearly 500,000 articles across new, refurbished, open-box, and recertified conditions. Beat-it.nl has been an HP Nederland e-business partner since 1999 and also carries APC, Juniper Networks, and Extreme Networks.

The business model combines transactional one-time sales of hardware and software with a Financial Lease offering (€1,000+ purchases, 12-36 month terms, 9.5% effective interest) for a modest recurring-revenue layer. Distribution is exclusively through the owned webshop, supported by national radio/TV advertising, an SEO-optimized catalog, blog content, and a Facebook presence. The company serves 71,000+ business customers with a 1-10 employee footprint, an 87% solvency ratio per Creditsafe, and a Trustpilot Excellent rating. In September 2017, Beat-it.nl acquired the intellectual property of bankrupt competitor Afuture VOF.

Name

Beat-it.nl

Legal name

Beat It B.V.

Website

https://www.beat-it.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Beat-it.nl is a Dutch B2B e-commerce platform founded in 1999 that sells IT hardware and software to over 71,000 business customers via an asset-light drop-ship model, sourcing directly from global distributors to offer a lowest-price guarantee with 1-4 day delivery.

Ownership category

akta.pro rank

Product category

IT Hardware and Software Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B IT hardware
• Business software licensing
• IT procurement reseller
• Dropship IT distribution
• Enterprise IT webshop

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Hardware Sales: One-time sale of physical hardware products (computers, monitors, servers, networking equipment, printers, components, etc.) sourced directly from distributors and manufacturers. No inventory held by Beat-it.nl.
2. Software Sales: One-time and subscription software sales including Microsoft Office, Windows Server, Adobe Creative Cloud, Visio, Project, Exchange Server, VMware, and other business software.
3. Financial Lease: Leasing of products from €1,000 excl. BTW in 12, 24, or 36 monthly installments. Effective interest rate 9.5%. Decision within 3 working days.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Beat-it.nl operates a B2B e-commerce webshop selling IT hardware and business software to Dutch business customers. The company holds no inventory, instead sourcing directly from the world's largest distributors and manufacturers, with an automated pricing engine that displays the lowest supplier price in real time. Approximately 500,000 articles are offered across computers, monitors, printers, networking equipment, storage, components, telecom, accessories, and enterprise software, complemented by a financial lease option.

Product overview

Beat-it.nl operates as a B2B e-commerce platform (webshop) for IT hardware and software, founded in 1999 and serving over 71,000 business customers. The core offering is an online marketplace that aggregates inventory and pricing from the world's largest distributors, offering products in multiple conditions (new, refurbished, open box, etc.) with a lowest-price guarantee. The product portfolio spans computers and workstations, monitors, printers and scanners, data storage devices, networking equipment, components, telecom, and software including Microsoft Office/Windows Server, Adobe Creative Cloud, and other enterprise software. The platform also provides quotation services, multiple payment methods including financial lease, and sells through partner brands such as HP/HPE, APC, Juniper Networks, and Extreme Networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Beat-it.nl IT Webshop
• Financial Lease

Quantifiable outcome

• Delivery before 12:00 PM for 80% of shipments

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HP (Hewlett Packard) NetherlandscoreChannel Partner/ Reseller/ Distributor · 1 January 1999One of the first e-business partners of HP Nederland since the early days of e-commerce in the Netherlands (1999). Partnership solidified officially from 2002. Beat-it.nl was among the first webshops to make the full HP product portfolio digitally accessible to Dutch business customers. HP is one of Beat-it.nl's most important brands, offering laptops, workstations, servers, printers, and network equipment. The partnership is described as built on trust, innovation, and customer focus, with Beat-it.nl maintaining direct links with HP distributors and manufacturers for fast delivery (1–4 business days). HP Care Packs and next-business-day replacement support available.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Centralpoint: One of the largest Dutch B2B resellers of IT hardware, software, and workplace technology — directly comparable to Beat-it.nl as a Dutch B2B IT procurement destination serving enterprises, institutions, and government buyers with broad multi-vendor catalogs.
• Alternate.nl: Dutch online IT retailer offering a broad catalog of computer hardware, components, peripherals, and software with a price-comparison-driven proposition similar to Beat-it.nl's lowest-price model.
• Coolblue Business: Dutch e-commerce leader's B2B arm selling IT hardware, software, printers, and workplace technology to business customers — overlapping heavily with Beat-it.nl's product mix while operating at much larger scale.
• Proshop: Dutch e-commerce IT retailer specializing in computers, components, and business hardware with competitive pricing — directly comparable in target buyer and product depth.
• Megekko: Dutch online IT retailer focused on PC components, peripherals, and complete systems with strong price competitiveness — comparable in B2C/B2B mix and price-led positioning.
• Azerty: Dutch online IT specialist offering PCs, components, networking, and business hardware with price-matching — comparable in assortment breadth and B2B service focus.

Regional players

• Reichelt Elektronik: Large German online electronics and IT distributor offering competitive pricing across a broad catalog of hardware and components — relevant as a regional peer with comparable model but operating in a different primary geography.
• Mindfactory: Major German IT e-commerce specialist for hardware, components, and peripherals — comparable business model and assortment, but serving Germany as its primary market rather than the Netherlands.

Broad incumbents

• Insight Enterprises: Global Fortune 500 IT solutions provider offering hardware, software, and services to enterprises — a much larger incumbent serving overlapping buyer needs with broader portfolio including services and managed offerings.
• Amazon Business: Amazon's B2B procurement platform offering IT hardware, software, and workplace supplies to business buyers — a broad incumbent whose price-led marketplace model directly threatens niche specialists like Beat-it.nl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Beatitnl
• Xx.com/Beatitnl
• LinkedInlinkedin.com/company/beat-it-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beat-it.nl