FEINBRAND

What FEINBRAND does

FEINBRAND Marketing GmbH is a Hamburg-based full-service marketing and advertising agency founded in 2010, operating from a single headquarters in the Hamburg Barmbek district. The agency provides integrated marketing services spanning consulting, concept development, copywriting, design, and production across multiple media channels including TV, print, out-of-home (OOH), radio, digital, social media, events, and promotions. Its client base consists primarily of enterprise brands across consumer goods (Beiersdorf/NIVEA, Colgate, Häagen Dazs, Hansaplast), media (BILD/Axel Springer), beverages (Tchibo, Bionade), telecommunications (Mobilcom-Debitel, Telefonica, T-Online), tobacco (Reemtsma, Gauloises), retail (Otto), and nonprofit sectors (BUND), with the agency's portfolio demonstrating campaign execution across image advertising, sales promotions, brand redesigns, experiential activations, event series, corporate communications, pop-up experiences, and microsite/digital builds.

The agency's documented portfolio projects include the BILD image and sales campaigns across TV, OOH, and print; the NIVEA SUN outdoor promotion using cargo bikes and pedestrian promoters; the Digitalrepublic pop-up experience for Mobilcom-Debitel touring German cities in 2015; the VARIÉTÉ LIBERTÉ multi-city event series for Gauloises; the complete brand redesign of pluss Personalmanagement; the Bionade website redesign; and the Tchibo coffee greetings microsite. FEINBRAND positions itself around "activating and vivid" marketing and emphasizes its Hamburg Barmbek location over a glass-tower presence, with a self-described "Mojo" creative culture. Distribution is direct-to-enterprise through project-based engagements, with no disclosed partnerships, channel alliances, or platform integrations.

The firm is privately held as a German GmbH with no disclosed external investors, venture capital, or private equity involvement. It is managed by four named directors (Diana Rickwardt, Glenn Deiters, Gerrit Rickwardt, and Daniel Jeleč) and operates with a 1-10 employee headcount. No revenue figures, funding history, financial statements, or pricing details are publicly disclosed. Geographic scope is regional, focused on Hamburg and the broader German market, with no global footprint claims. The underlying technology stack is conventional marketing production tooling with no proprietary software, no API offerings, and no disclosed AI, data, or platform capabilities.

Name

FEINBRAND

Legal name

FEINBRAND Marketing GmbH

Website

https://feinbrand.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FEINBRAND Marketing GmbH is a Hamburg-based full-service marketing and advertising agency founded in 2010, providing consulting, concept development, copywriting, design, and production across TV, print, digital, and experiential channels for enterprise clients in Germany.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAEAH

Employer Brand Strategy & Talent Branding

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYMPAAAEAJ

Rebrand & Brand Refresh Programs

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

Keywords

• Marketing agency services
• Advertising campaign development
• Brand design services
• Digital campaign production
• Experiential event marketing

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Marketing and Advertising Services: Full-service marketing and advertising agency providing consulting, concept development, copywriting, design, and production across various media channels and platforms.

Distribution channels1 record

Marketing channels1 record

Core offering

FEINBRAND is a full-service marketing and advertising agency that consults, conceives, writes copy, designs, develops, and produces integrated campaigns for enterprise clients across all media channels. Its work spans image and sales campaigns, brand redesigns, digital and social media campaigns, websites and microsites, promotional activations, event series, and corporate communications.

Product overview

FEINBRAND is a full-service marketing and advertising agency based in Hamburg Barmbek, Germany. The agency provides integrated marketing services including consulting, concept development, copywriting, design, and production across all media channels. Their portfolio showcases diverse client work spanning image and sales campaigns (BILD, NIVEA, Beiersdorf brands), brand redesigns (PLUSS, Treibstoff), digital experiences (Bionade website, Tchibo microsite), promotional activations (NIVEA SUN outdoor promotion), event series (VARIÉTÉ LIBERTÉ for Gauloises), corporate communications (Reemtsma diversity initiative), and pop-up experiences (Digitalrepublic for Mobilcom-Debitel). The agency works with major clients including Beiersdorf, Otto, NIVEA, Tchibo, and Reemtsma.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Advertising Agency Services Full-service marketing and advertising agency offering consulting, concept development, copywriting, design, development, and production across multiple media channels and platforms for enterprise brand clients.
• Integrated Campaign Services Integrated campaign development and production spanning TV, print, out-of-home (OOH), radio, digital, and social media for enterprise brand clients.
• Brand Identity & Design Services Complete brand identity, logo, stationery, marketing materials, and visual design services for enterprise clients (e.g., pluss Personalmanagement, Treibstoff).
• Digital & Web Development Services Website design and development, microsite creation, and digital campaign assets for enterprise clients (e.g., Bionade website redesign, Tchibo Kaffeegrüße microsite).
• Interactive Promotional Applications Design and development of interactive promotional applications, including iPad-based games and digital giveaways, for brand activations.
• Event & Experiential Marketing Services Multi-day event series, pop-up experience worlds, and experiential marketing activations for enterprise clients (e.g., Gauloises VARIÉTÉ LIBERTÉ event series, Mobilcom-Debitel Digitalrepublic pop-up).
• Corporate Communications Services Internal and external corporate communications campaigns including employee engagement, diversity initiatives, and corporate messaging for enterprise clients (e.g., Reemtsma diversity campaign).
• Field Promotion & Sampling Services Outdoor and field-based promotional activations including product sampling, mobile promoter teams, and on-location brand experiences for consumer goods clients (e.g., NIVEA SUN outdoor promotion).

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Jung von Matt: Major independent German creative agency with strong Hamburg roots and full-service integrated campaigns across ATL, digital, social, and brand design. Most comparable direct peer given shared Hamburg heritage, mid-to-large brand client roster, and integrated campaign model.
• Scholz & Friends: Hamburg-headquartered independent creative agency offering strategy, design, and integrated campaigns for German enterprise brands. Highly comparable given shared geography, full-service offering, and blue-chip German client focus.
• Serviceplan Group: Large Munich-based German-independent agency group with full-service creative, media, digital, and tech capabilities. Closest large independent peer in terms of integrated cross-channel service model and major German enterprise client roster.
• Grabarz & Partner: Independent Hamburg-based creative agency with integrated campaigns across digital, social, and brand work for German enterprise clients. Comparable on city, independent ownership, and integrated creative-services positioning.
• Kolle Rebbe (Accenture Song Germany): Formerly independent Hamburg creative agency, now part of Accenture Song. Direct comparable on integrated brand campaigns, Hamburg presence, and German enterprise clients prior to its network acquisition.
• thjnk Hamburg: Independent Hamburg-based creative/advertising agency with integrated strategy and full-service campaign execution. Comparable on size tier, independent ownership, geographic base, and integrated offering.
• Antoni (advertising agency): Berlin-based independent German creative agency with integrated campaigns and brand work for major enterprise clients. Comparable peer on independent ownership, integrated offering, and major-brand portfolio strength.

Broad incumbents

• DDB Germany (DDB Worldwide): German arm of the global DDB network, providing integrated campaigns across creative, digital, and media to enterprise clients. Broader incumbent peer competing for the same German enterprise pitches with network scale.
• Ogilvy Germany: German operation of WPP-owned Ogilvy network with full-service creative, advertising, and brand strategy offerings. Competes for the same multinational enterprise client rosters (Beiersdorf, Tchibo-class accounts).
• Dentsu Germany: German arm of global Dentsu network offering creative, media, and digital services. Network-scale incumbent competing for enterprise client mandates in the German market FEINBRAND serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/feinbrand
• Facebookfacebook.com/feinbrand
• LinkedInlinkedin.com/company/feinbrand-digital-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEINBRAND