ReverseTap
ReverseTap, a product line of NPC Co., Ltd. (South Korea, founded 1965), designs and distributes counter-pressure beer dispensing systems — proprietary dispensers and growler cups — to commercial venues such as bars, breweries, stadiums, and festivals across 7+ countries via exclusive regional distributors.
- Company typePrivate
- Founded1965
- HeadquartersGunpo, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ReverseTap does
ReverseTap is a brand and product line of NPC Co., Ltd. (formerly National Plastic Co., Ltd., a Korean plastics manufacturer established in 1965 and headquartered in Yongin-si, Gyeonggi-do), focused on counter-pressure beer dispensing systems for commercial venues. The core technology allows beer to rise from growlers and kegs into a cup without breaking down carbonation, eliminating foam and waste; the company claims this delivers 122 cups per half-barrel keg versus 99 with conventional taps, an 8-second pour time versus 15 seconds, and a 66% reduction in labor (three employees can run 12 taps versus nine). The hardware portfolio spans the RD S-, SF-, SL-, PL-, and B-series single- and dual-port dispensers — including the Twin Premium unit with a 7-inch LCD for venue-side video advertising — plus a tightly integrated proprietary cup line (RT-520D, RT-400D, RT-700D, RT-520P1, RT-400P1, RT-520G1, and the RT520E1 festival cup) available in disposable and reusable variants with custom branding at a 100,000-unit MOQ. Accessories (RF25/35 growler filling adapter, nozzles, grippers) and software/firmware updates round out the system.
The go-to-market is exclusively B2B and channel-led: ReverseTap sells through appointed regional exclusive distributors (The Growler Station in the US, ReverseTap HK in Hong Kong/Macau/Taiwan, Lenne Creation in France, NPC SANSENG in Singapore/Malaysia/Philippines/Indonesia, NPC SIAM in Thailand, NPC VINA in Vietnam, and Beer Tech in South Korea) and supplements this with a consultation-based direct inquiry pipeline on reversetap.com. Revenue is generated from one-time dispenser hardware sales, recurring sales of proprietary cups, accessories and customization, and — in Twin Premium deployments — advertising enabled by the on-unit LCD display. Pricing is not publicly disclosed; deals are sized per venue through direct consultation, and the company relies on a differentiated value proposition (20% sales lift per keg from waste reduction, 47% faster pouring, and labor savings) sold to bars and pubs, breweries and taprooms, stadiums and event venues, and outdoor festivals.
The business is certified for global deployment across major regulatory regimes — CE (including RoHS and REACH), FCC, KC, FDA, LFGB, MID, NSF, Korea Food Sanitation Act, and Bis-phenol A-free testing — and its parent (NPC Co., Ltd.) operates four Korean factories (Banwol, Jeongeup, YoungNam, Chungwon, Asan) under ISO 9001 (since 1997), with retail subsidiaries in Thailand (NPC SIAM, 2012) and Malaysia (NPC NUSAJAYA, 2015; NPC TODA, 2015), plus a long-standing joint venture in Singapore (Sanseng National Plastic, 1981). Revenue figures, headcount, and capital structure are not disclosed in available data; the company is privately held with no disclosed external investors.
ReverseTap firmographics
Firmographics- Name
- ReverseTap
- Legal name
- NPC.CO.,LTD.
- Website
- https://reversetap.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ReverseTap, a product line of NPC Co., Ltd. (South Korea, founded 1965), designs and distributes counter-pressure beer dispensing systems — proprietary dispensers and growler cups — to commercial venues such as bars, breweries, stadiums, and festivals across 7+ countries via exclusive regional distributors.
- Ownership category
- akta.pro rank
ReverseTap industry classification
Industry- Product category
- Commercial Beer Dispensing Equipment
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Pump Dispensers (Lotion, Treatment, Foamer) (IMALALAD)
Keywords
Where ReverseTap is headquartered
LocationHeadquarters
- HQ city
- Gunpo
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
ReverseTap business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Dispenser Hardware Sales: Revenue from selling ReverseTap dispenser units including RD S-Series, RD SF-Series, RD SL-Series, RD PL-Series, and RD B-Series. These are capital equipment purchases for commercial venues.
- Disposable and Reusable Cups: Recurring revenue from specialized cups required for the ReverseTap system. Cups are available in disposable and reusable variants with custom printing options for branded venues.
- Accessories and Customization: Additional revenue from accessories and product customization options including nozzles, adapters, grippers, and branded/customized products.
- Advertising Revenue: The Twin Premium dispenser's built-in 7-inch LCD display enables venues to generate advertising revenue through video content display, creating an additional revenue stream for customers.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
ReverseTap product offering
Product offeringCore offering
ReverseTap manufactures and sells counter-pressure beer dispensing hardware for commercial venues. Its core product is a proprietary dispenser system where beer rises through the cup from a growler or keg without breaking down carbonation, eliminating foam and waste. The lineup includes single-port and dual-port (Twin Premium) dispensers, plus proprietary cups required to operate the system.
Product overview
ReverseTap is a beer dispensing system comprising two main product lines: beer dispensers and growler cups. The dispenser lineup includes the RD S-Series, RD SF-Series, RD SL-Series, RD PL-Series, and RD B-Series, with specific models like RD-SL2 (Twin Premium with dual ports and LCD display), RD-S2, RD-SF2, RD-BF1, RD-B1, and RD-BL2. The cup offerings include RT-520D, RT-400D, RT-700D, RT-520P1, RT-400P1, RT-520G1, and RT520E1 (Festival Cup) variants, available in both disposable and reusable options. The system features reverse-flow technology where beer rises automatically from the growler/keg to minimize waste and enable faster pouring.
Differentiator
Problem solved
Functional benefit
Brands
- Twin Premium: Dual discharge port dispenser with 7-inch LCD display, video content capability, and dual beer serving functionality
- Single Tall
- Single Flat
- ReverseTap Cup
Products and services
- RD S-Series Beer Dispenser Single-port counter-pressure beer dispenser designed for countertop installation in commercial venues, part of the ReverseTap RD dispenser lineup.
- RD SF-Series Beer Dispenser Single-flat counter-pressure beer dispenser variant optimized for specific installation configurations in commercial venues.
- RD SL-Series Beer Dispenser Single-tall counter-pressure beer dispenser variant designed for taller installation configurations in commercial venues.
- RD PL-Series Beer Dispenser Premium-line counter-pressure beer dispenser with enhanced features and performance specifications for commercial venues.
- RD B-Series Beer Dispenser Base-model counter-pressure beer dispenser in the RD series lineup for commercial venues.
- Twin Premium Dual-Port Dispenser Dual-port counter-pressure beer dispenser with integrated 7-inch LCD display for video playback and advertising, able to serve two different beers simultaneously; waterproof dispensing area, water-resistant control section; USB for video content and software upgrades.
- Single Tall Dispenser Single-port tall-style counter-pressure dispenser with capacity up to 409ml (standard 330ml/12oz) and compact 92 x 110mm dimensions, suitable for smaller venues.
- Single Flat Dispenser Single-port flat-style counter-pressure dispenser with 25mm and 35mm inlet compatibility for convenient growler filling.
- ReverseTap Cups Proprietary disposable and reusable cups designed for use with the ReverseTap dispenser system, available in multiple variants (RT-520D, RT-400D, RT-700D, RT-520P1, RT-400P1, RT-520G1, RT520E1 Festival Cup). Custom printing available with minimum order quantity of 100,000 units for branded venues.
- RF25/35 Growler Filling Adapter Growler filling adapter accessory for RF25/35 inlet sizes, enabling convenient filling of growlers with ReverseTap dispensers.
Quantifiable outcome
- 20% sales increase per keg through waste reduction (122 cups vs 99 cups from half-barrel keg)
- +4 more outcomes
Companies that use ReverseTap
Customer profileSegments4 records
Ideal customer profiles3 records
ReverseTap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ReverseTap partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Sanseng National Plastic (Pte) Ltd.minorJoint venture established in Singapore in March 1981, representing an early international partnership for NPC Co., Ltd. (parent company of ReverseTap).
- The Growler StationcoreExclusive US distributor for ReverseTap products. The Growler Station provides turnkey solutions including equipment, packaging, design, counter pressure filling, digital services, and fully customizable options. They serve as the go-to solutions provider for all US customers beyond just filling equipment.
- ReverseTap HKcoreExclusive distribution partner for Hong Kong, Macau, and Taiwan. ReverseTap HK was developed to resolve disadvantages of conventional beer tap systems and works with major breweries to introduce ReverseTap into different scenarios. The team consists of beer lovers and draught system specialists.
- NPC SANSENGcoreDistribution partner covering Singapore, Malaysia, Philippines, and Indonesia markets.
- NPC SIAMcoreDistribution partner covering Thailand market.
- NPC VINAcoreDistribution partner covering Vietnam market.
- Lenne CreationcoreDistribution partner covering France market.
- Beer TechminorLocal distribution partner in South Korea based in Goyang-si, Gyeonggi-do.
Scale indicators5 records
Recent moves20 records
Expansion highlights5 records
ReverseTap competitors and assessment
Company assessmentDirect peers
- GrowlerWerks: GrowlerWerks makes the uKeg pressurized growler and growler filling hardware, directly addressing the same on-premise craft beer and growler filling segment that ReverseTap's Single Tall/Flat dispensers target. Comparable product category, customer type, and recurring accessory/consumable model.
- Taprite (Tytler Associates): Taprite is a US manufacturer of draft beer dispense equipment including faucets, couplers, regulators, and complete dispense systems. Comparable to ReverseTap as a draft dispense equipment specialist serving breweries and on-premise venues, though with a more traditional product line.
- KegWorks: KegWorks distributes and retails commercial draft beer dispense equipment, kegerators, growler filling stations, and tap systems. Overlaps with ReverseTap on the venue-side draft dispense and growler filling category, though primarily a retailer/distributor rather than OEM.
- Micro Matic: Micro Matic is one of the largest global manufacturers of commercial draft beer dispensing systems, including keg couplers, taps, and dispense gas equipment. It is the closest direct competitor to ReverseTap's counter-pressure dispensers, serving breweries, bars, stadiums, and distributors worldwide.
- Perlick: Perlick designs and manufactures commercial bar and beverage dispensing equipment, including draft beer towers, faucets, and dispense systems used in bars, stadiums, and restaurants. Its product line and target customer base overlap directly with ReverseTap's RD-series dispensers.
Broad incumbents
- True Manufacturing: True Manufacturing is a long-established US commercial refrigeration and foodservice equipment maker. Comparable to ReverseTap as a foodservice equipment manufacturer with overlapping bar/restaurant equipment distribution channels, though it is not specialized in draft beer dispense.
- Hoshizaki: Hoshizaki is a global incumbent in commercial ice machines, refrigeration, and beverage dispense equipment. Its broader beverage dispense and bar equipment portfolio competes with ReverseTap at large venues and through foodservice distribution, though it is not specialized in counter-pressure draft technology.
- Cornelius (IMI Cornelius / Marmon Beverage): Cornelius is a global incumbent in beverage dispense equipment, including draft beer, soft drink, and coffee systems, serving major QSR and convenience chains. Comparable to ReverseTap as a large-scale beverage dispense platform with overlapping draft beer capabilities but a much broader portfolio.
- Middleby (draft and beverage dispense lines): Middleby is a diversified commercial foodservice equipment conglomerate whose portfolio includes beverage dispense and bar equipment brands. Comparable to ReverseTap as a much larger player that could bundle competing draft dispense solutions into broader venue equipment contracts.
Emerging players
- U-Line: U-Line makes undercounter refrigeration, ice makers, and beverage dispense units including kegerators and growler filling stations. Comparable to ReverseTap on growler and countertop beer dispense equipment at smaller commercial and premium residential venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ReverseTap social profiles
Digital presenceReverseTap compliance and trust
Trust signalCompliance23 records
ReverseTap financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReverseTap leadership team
Management profileNumber of profiles
ReverseTap subsidiaries and ownership
Company hierarchySubsidiaries5 records
ReverseTap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReverseTap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReverseTap
What does ReverseTap do?
ReverseTap manufactures and sells counter-pressure beer dispensing hardware for commercial venues. Its core product is a proprietary dispenser system where beer rises through the cup from a growler or keg without breaking down carbonation, eliminating foam and waste. The lineup includes single-port and dual-port (Twin Premium) dispensers, plus proprietary cups required to operate the system.
Is ReverseTap a public or private company?
ReverseTap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReverseTap founded?
ReverseTap was founded in 1965. It employs 11 to 50 people.
Where is ReverseTap based?
ReverseTap is headquartered in Gunpo, South Korea, in the Asia region.
How does ReverseTap make money?
Four revenue lines are on record. Dispenser Hardware Sales are the primary driver. The others are disposable and Reusable Cups, accessories and Customization and advertising Revenue.
Who are ReverseTap's main competitors?
Direct peers on record are GrowlerWerks, Taprite (Tytler Associates), KegWorks, Micro Matic and Perlick. Broad incumbents are True Manufacturing, Hoshizaki, Cornelius (IMI Cornelius / Marmon Beverage) and Middleby (draft and beverage dispense lines). U-Line is listed as an emerging player.
Does ReverseTap have an API?
No public API is recorded for ReverseTap.
What industry is ReverseTap in?
ReverseTap's product category is Commercial Beer Dispensing Equipment. Its primary akta.pro industry code is IMALALAD, Pump Dispensers (Lotion, Treatment, Foamer). Its NAICS code is 333914 and its SIC code is 3561.