We Are 4C
We Are 4C is EMEA's largest independent Salesforce Platinum Partner, delivering consulting, implementation, managed services, and analytics/AI across the full Salesforce and DocuSign cloud ecosystem to 500+ enterprise, mid-market, and nonprofit customers from 11 offices in five countries.
- Company typePrivate
- Founded1997
- HeadquartersMechelen, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingServices
What We Are 4C does
We Are 4C is a Belgian-headquartered, EMEA-focused Salesforce consultancy founded in 1997 by Johan Van Genechten and operating as a Salesforce Platinum Partner — one of only ~95 worldwide at that tier as of 2019. The company employs more than 300 people across 11 offices in five countries (UK, France, Belgium, Denmark, Netherlands, UAE), holding over 1,000 Salesforce certifications and claiming delivery of more than 1,500 Salesforce projects to over 500 customers. Its core offering spans the full Salesforce cloud ecosystem (Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, CPQ & Billing, Pardot, Field Service Lightning, Einstein, Heroku) plus the DocuSign Agreement Cloud, structured around four capabilities: Design (consultation, advisory, change management), Build (implementation, customisation, integration), Learn (analytics, data science, proprietary TellMi AI platform), and Evolve (managed services with dedicated Salesforce Champions). 4C is the only DocuSign Agreement Cloud implementation partner in EMEA and the Salesforce Master Navigator CPQ partner.
The business model is predominantly professional services, with revenue generated through project-based Salesforce implementations, day-rate consulting, and 2–4 week advisory sprints, alongside a managed services stream that delivers 90%+ renewals and NPS of 50+ under a dedicated Salesforce Champion model. Customer satisfaction scores range from 9.13 to 9.65 out of 10 across service lines. A proprietary AI platform, TellMi, adds a small productised layer for cross-language analysis of unstructured data. The company is targeting enterprise and mid-market customers across financial services, manufacturing, high tech, real estate, and nonprofit verticals, with named clients including Worldpay, Maersk, Fujifilm, Emaar, Innocent Drinks, Red Cross, and Level Shoes. As of 2024, Salesforce Ventures has invested in 4C, and Wipro has announced plans to acquire the company, which would integrate it into a global IT services conglomerate.
We Are 4C firmographics
Firmographics- Name
- We Are 4C
- Legal name
- We Are 4C
- Website
- https://weare4c.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- We Are 4C is EMEA's largest independent Salesforce Platinum Partner, delivering consulting, implementation, managed services, and analytics/AI across the full Salesforce and DocuSign cloud ecosystem to 500+ enterprise, mid-market, and nonprofit customers from 11 offices in five countries.
- Ownership category
- akta.pro rank
We Are 4C industry classification
Industry- Product category
- CRM Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Management Consulting Services (54161)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industries
- Customer Experience (CX) & Digital Experience (BPAHAEAC), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
Keywords
Where We Are 4C is headquartered
LocationHeadquarters
- HQ city
- Mechelen
- HQ country
- Belgium
- HQ region
- Europe
Offices7 records
Markets served
We Are 4C business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Salesforce Consulting & Implementation Services: Professional services revenue from consulting, implementation, and customisation of Salesforce CRM across all clouds (Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, CPQ, Pardot, Field Service, Heroku). Revenue generated through project-based engagements, day-rate consulting, and advisory programmes.
- Salesforce Managed Services: Recurring managed service contracts providing ongoing Salesforce support, administration, maintenance, and optimisation. Customers receive a dedicated certified Salesforce Champion. NPS of 50+ and renewal rate of over 90% across the managed service customer base.
- Advisory Services: Strategy consulting engagements structured around three workstreams: Roadmap, Process, and Change. Typically delivered as 2-4 week agile sprints to help organisations scope, define, and execute digital transformation.
- Analytics and AI Services: Data strategy, business intelligence, and data science services including TellMi AI platform, Tableau integration, Einstein Analytics, and custom prediction/AI models to help customers learn from and predict future events.
- DocuSign Agreement Cloud Implementation & Support: DocuSign setup, integration, and support services. 4C is DocuSign's International Partner of the Year and the only Agreement Cloud implementation partner in EMEA. Quick Start packages can get clients running in 5 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Salesforce Org Review |
| Per seat | Monthly | Salesforce CPQ - Per User License |
| Subscription | Annual | Salesforce Managed Service - Custom Packages |
| Subscription | Annual | Salesforce NPSP - Nonprofit Discount |
| One time/ perpetual license | Pay-as-you-go | DocuSign Quick Start - 5 Day Package |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
We Are 4C product offering
Product offeringCore offering
We Are 4C is a Salesforce Platinum consulting partner that delivers end-to-end CRM implementation, advisory, integration, and managed services across multi-cloud environments. The firm operates its own proprietary AI/analytics platform, TellMi, which augments its Salesforce delivery with embedded conversational AI, KPI tracking, and data insights for enterprise clients.
Product overview
We Are 4C is EMEA's largest independent Salesforce Platinum Partner offering a comprehensive suite of Salesforce consulting and implementation services combined with proprietary AI-powered solutions. The core portfolio spans Salesforce's full cloud ecosystem including Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, CPQ & Billing, Pardot, Einstein AI, Field Service Lightning, and Heroku, complemented by consulting services for design, implementation, analytics, and managed support. Key proprietary offerings include TellMi (AI platform for unstructured data analysis) and advisory services including Customer Company Roadmap, Change Management, Data Strategy, Business Intelligence, and Data Science. Partner products integrated into the practice include DocuSign Agreement Cloud, Tableau, DigitalGenius, SpringCM, and Conga for extended contract management and analytics capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- 4C4U: Dedicated nonprofit consulting team set up exclusively to help charities and nonprofits tackle organizational pain points through digital transformation and automation.
Products and services
- Salesforce Implementation Services End-to-end implementation of Salesforce CRM across Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Experience Cloud, tailored for enterprise and mid-market organizations undergoing CRM transformation.
- Managed Services Ongoing administration, optimization, and support of live Salesforce environments, providing continuous platform health, release management, and user enablement for enterprise clients.
- Salesforce Advisory and Strategy Consulting Strategic advisory services covering CRM roadmap design, cloud selection, transformation planning, and value realization assessments for organizations modernizing customer engagement.
- Salesforce Integration Services Integration of Salesforce with third-party enterprise systems, custom applications, and data platforms to unify customer data across the technology stack.
- TellMi AI Platform Proprietary AI/analytics platform offering conversational AI, KPI monitoring, and data insights to enhance Salesforce deployments with intelligent automation and reporting.
Quantifiable outcome
- Increased efficiency by 97% and boosted revenue by 20% for Enclothed
- +8 more outcomes
Companies that use We Are 4C
Customer profileNamed customers31 records
Segments5 records
Ideal customer profiles2 records
We Are 4C technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability13 records
Feature5 records
We Are 4C partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CloudSociuscore4C acquired CloudSocius in December 2016, expanding 4C's presence in the UK, Europe, and the Middle East. The acquisition bolsters 4C's position as a leading Salesforce consultancy and increases its Salesforce certifications and industry expertise. CloudSocius founders Gareth Stephens, Tom Boyce, and Rob Darbyshire joined 4C's leadership team.
- Salesforcecore4C is EMEA's largest independent Salesforce Platinum Partner with over 1000 Salesforce certifications and 300+ people. They have held Salesforce Platinum status for over 5 years. As a Platinum Partner, 4C receives access to Salesforce resources, certifications, and co-selling opportunities. They implement all Salesforce clouds and products including Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, CPQ, Pardot, Field Service, Einstein AI, and Heroku.
- DocuSigncore4C is DocuSign's International Partner of the Year and the only Agreement Cloud implementation partner in EMEA. They offer DocuSign setup, integration and support services. Quick Start packages can get clients running with DocuSign e-Signature and DocuSign Gen in 5 days.
- DigitalGeniusminor4C and DigitalGenius launched an AI partnership. DigitalGenius is an AI platform that puts contact centers on autopilot by understanding conversations, automating repetitive processes and delighting customers. 4C has a team of more than 15 AI specialists working on AI projects including DigitalGenius implementations.
Scale indicators23 records
Recent moves8 records
Expansion highlights6 records
We Are 4C competitors and assessment
Company assessmentRegional players
- Cloudreach (Atos): Cloudreach (now part of Atos) is a UK/EMEA-focused cloud consultancy with Salesforce capabilities. Comparable to 4C on EMEA enterprise cloud transformation, though with broader multi-cloud focus beyond Salesforce.
Direct peers
- Slalom: Slalom is a global Salesforce Platinum consulting partner with similar multi-cloud implementation, advisory, and managed service capabilities across multiple regions. Highly comparable as a tier-1 Salesforce SI with comparable headcount and enterprise focus.
- Simplus (Infosys): Simplus was a Salesforce Platinum Partner focused on multi-cloud implementations and CPQ/Billing, acquired by Infosys in 2020. Direct competitor to 4C in Salesforce implementation and Q2C, with similar trajectory of acquisition by a larger IT services firm.
- Persistent Systems (Salesforce practice): Persistent Systems is a global Salesforce Summit Partner with strong CPQ and multi-cloud capabilities, competing directly with 4C for enterprise CRM implementation work. Comparable on Salesforce Platinum-tier service delivery and offshore-enabled delivery model.
- Virtusa (Salesforce practice): Virtusa operates a Salesforce practice with multi-cloud implementation services, serving financial services and healthcare verticals. Comparable to 4C as a Salesforce-focused consulting peer with similar enterprise client base.
- Silverline (Huron Consulting): Silverline is a Salesforce Platinum Partner focused on financial services and healthcare CRM implementations. Comparable as a mid-sized Salesforce SI with similar managed service and multi-cloud delivery model.
- Ust Global (Salesforce practice): UST is a global Salesforce Platinum Partner with strong CPQ, Sales Cloud and Service Cloud implementation capabilities, competing directly with 4C in the EMEA enterprise Salesforce market.
Broad incumbents
- Capgemini Salesforce Practice: Capgemini is a global Salesforce Platinum Partner with significant EMEA presence, offering multi-cloud implementation and managed services. Direct overlap with 4C on enterprise Salesforce projects in Europe and globally.
- Accenture Salesforce Business Group: Accenture operates one of the largest Salesforce practices globally as a global SI partner. Overlaps with 4C on large multi-cloud Salesforce transformations, but operates as part of Accenture's broader IT services portfolio rather than as a Salesforce-focused specialist.
- Deloitte Digital (Salesforce practice): Deloitte Digital has a large global Salesforce practice offering CRM strategy, implementation and managed services. Comparable on enterprise transformation work but operates within a Big Four professional services framework.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
We Are 4C social profiles
Digital presenceWe Are 4C financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Are 4C leadership team
Management profileNumber of profiles
Profiles4 records
We Are 4C subsidiaries and ownership
Company hierarchySubsidiaries1 record
We Are 4C funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Are 4C M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Are 4C
What does We Are 4C do?
We Are 4C is a Salesforce Platinum consulting partner that delivers end-to-end CRM implementation, advisory, integration, and managed services across multi-cloud environments. The firm operates its own proprietary AI/analytics platform, TellMi, which augments its Salesforce delivery with embedded conversational AI, KPI tracking, and data insights for enterprise clients.
Is We Are 4C a public or private company?
We Are 4C is a private company. It is classified as venture growth investor backed and is currently operating.
When was We Are 4C founded?
We Are 4C was founded in 1997. It employs 101 to 250 people.
Where is We Are 4C based?
We Are 4C is headquartered in Mechelen, Belgium, in the Europe region.
How does We Are 4C make money?
Five revenue lines are on record. Salesforce Consulting & Implementation Services are the primary driver. The others are salesforce Managed Services, advisory Services, analytics and AI Services and docuSign Agreement Cloud Implementation & Support.
Who are We Are 4C's main competitors?
Cloudreach (Atos) is listed as a regional player. Direct peers are Slalom, Simplus (Infosys), Persistent Systems (Salesforce practice), Virtusa (Salesforce practice), Silverline (Huron Consulting) and Ust Global (Salesforce practice). Broad incumbents are Capgemini Salesforce Practice, Accenture Salesforce Business Group and Deloitte Digital (Salesforce practice).
Does We Are 4C have an API?
No public API is recorded for We Are 4C.
What industry is We Are 4C in?
We Are 4C's product category is CRM Consulting Services. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541511 and its SIC code is 7370.