Lashings Cricket
Los Angeles Cricket is a 501(c)(3) non-profit serving the LA cricket community through a free 1,875+ member portal, the LAC Scorebook live scoring app, a MiLC franchise (Los Angeles Lashings), and partnerships with LA Knight Riders and LA28 Olympics.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lashings Cricket does
Los Angeles Cricket is a 501(c)(3) non-profit organization headquartered in Los Angeles, California, dedicated to the promotion and development of youth and professional cricket in the local community. The organization serves a horizontal base of cricket stakeholders - youth and adult players, coaches, parents, teams, and fans - through a free community portal with 1,875+ members, and it operates the Los Angeles Lashings T20 Minor League Cricket (MiLC) franchise as a sanctioned player pathway from domestic cricket to Major League Cricket (MLC) and USA Cricket.\n\nIts core technology is the LAC Scorebook, a free live ball-by-ball scoring application accessible via web that allows community users to set up matches without technical expertise, generate digital scorecards, and share live match updates. The platform layer also includes a community portal providing a "Find Cricket" tool, live streams, league team intake, and member ticket pricing, alongside the LA Pabellón e-commerce storefront for branded merchandise (jerseys at $34.99, t-shirts at $29.99, caps at $19.99).\n\nThe business model is multi-stream and community-led: one-time merchandise sales, ticketing for MLC matches featuring the LA Knight Riders (from $50 with member pricing), recurring membership engagement through the portal, and donations processed via Givebutter, Venmo, PayPal, and Zelle that fund youth programs, coach support, player assistance, field growth, and sustainability initiatives. Strategic partnerships with the LA Knight Riders MLC franchise, Major League Cricket, and LA28 Olympics (including breakdowns at the Sepulveda Basin / Pomona venue and a ticket raffle for the July 22, 2028 Men's Opening Ceremony) anchor the organization's positioning as the official cricket organization for Los Angeles.
Lashings Cricket firmographics
Firmographics- Name
- Lashings Cricket
- Legal name
- Los Angeles Cricket
- Website
- https://lashingscricket.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Los Angeles Cricket is a 501(c)(3) non-profit serving the LA cricket community through a free 1,875+ member portal, the LAC Scorebook live scoring app, a MiLC franchise (Los Angeles Lashings), and partnerships with LA Knight Riders and LA28 Olympics.
- Ownership category
- akta.pro rank
Lashings Cricket industry classification
Industry- Product category
- Community Cricket Organization / Non-Profit Sports Development
- NAICS
- Spectator Sports (71121), Other Spectator Sports (711219), Sporting Goods Retailers (45911)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Cricket Leagues (MPAKAAAF), Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)
Keywords
Where Lashings Cricket is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lashings Cricket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Merchandise Sales: Sale of branded merchandise including jerseys, t-shirts, caps, and other apparel through the LA Pabellon shop e-commerce platform.
- Ticket Sales: Revenue from sale of tickets to MLC matches and other cricket events. Tickets start from $50 with member pricing available.
- Membership Fees: Community portal membership offering benefits including member ticket pricing, access to exclusive content, and other member-only features.
- Donations and Fundraising: Donations processed through Givebutter platform supporting youth programs, coach support, player assistance, community cricket, field growth, and sustainable future initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Los Angeles Cricket Jersey |
| Unit Pricing | Pay-as-you-go | Los Angeles Cricket T-Shirt |
| Unit Pricing | Pay-as-you-go | Los Angeles Cricket Glossary T-Shirt |
| Unit Pricing | Pay-as-you-go | Los Angeles Cricket Cap - FlexFit |
| Unit Pricing | Pay-as-you-go | MLC Match Tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lashings Cricket product offering
Product offeringCore offering
Los Angeles Cricket (Lashings Cricket) runs a free community membership portal for LA-area cricket stakeholders, distributes a free live scoring application (LAC Scorebook) for local matches, sells branded apparel and accessories through the LA Pabellón e-commerce shop, and operates the Los Angeles Lashings T20 Minor League Cricket franchise as part of a developmental pathway to Major League Cricket. The organization is also involved in LA28 Olympic cricket preparations, including ticketing support and community engagement around the Men's Opening Ceremony match on July 22, 2028.
Product overview
Los Angeles Cricket operates a community platform combining a free portal for cricket participants (players, coaches, fans) with a live scoring app (LAC Scorebook), an e-commerce shop (LA Pabellon) for branded merchandise, and a minor league cricket franchise (Los Angeles Lashings). The platform serves 1,875+ members and operates as a 501(c)(3) non-profit organization dedicated to youth and professional cricket development in Los Angeles. Key offerings include the Community Portal (with Find Cricket, ticket access, and live streams), LAC Scorebook (free live scoring), merchandise sales, and the Los Angeles Lashings T20 franchise competing in Minor League Cricket.
Differentiator
Problem solved
Functional benefit
Brands
- LA Pabellón: The official merchandise shop of Los Angeles Cricket, selling apparel including jerseys, t-shirts, caps, and other cricket merchandise.
- LAC Scorebook
- Los Angeles Lashings
- LA Cricket Community Portal
Products and services
- LAC Scorebook Free live ball-by-ball scoring application built for the local Los Angeles cricket community, enabling easy match setup, live scoring, digital scorecards, and live match update sharing without requiring technical work.
- LA Cricket Community Portal Free online membership portal serving as the home base for cricket in Los Angeles, providing access to Find Cricket, LAC League Team Intake, free live scoring, member-priced MLC match tickets, and live streams for players, parents, coaches, teams, and fans.
- LA Pabellón (Merchandise Shop) E-commerce storefront selling Los Angeles Cricket branded apparel and accessories including jerseys, t-shirts, and caps.
- Los Angeles Cricket Jersey Official Los Angeles Cricket branded jersey sold individually at $34.99 (reduced from $39.99).
- Los Angeles Cricket T-Shirt Los Angeles Cricket branded t-shirt available in white, sold at $29.99 (reduced from $34.99).
- Los Angeles Cricket Cap – FlexFit Los Angeles Cricket branded FlexFit cap sold at $19.99 (reduced from $24.99).
- Los Angeles Lashings Minor League Cricket Franchise LA T20 Minor League Cricket (MiLC) franchise representing Los Angeles, providing a developmental pathway from domestic cricket through MiLC to Major League Cricket (MLC) and USA Cricket. Featured players include Ravi Timbawala, Dale Phillips, Neeraj Goel, and Harkaran Gujral.
Quantifiable outcome
- 1,875+ community members served through the LA Cricket Community Portal
Companies that use Lashings Cricket
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Lashings Cricket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lashings Cricket partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LA Knight RiderscoreLA Knight Riders is the MLC (Major League Cricket) franchise representing Los Angeles. Los Angeles Cricket is partnered with LAKR, hosting home matches at Knight Riders Cricket Ground in Pomona. LAKR broke ground on the new MLC & LA28 Cricket Venue in Pomona, with Los Angeles Cricket involved in the groundbreaking ceremony.
- Major League Cricket (MLC)coreMLC is the professional T20 cricket league in the United States. Los Angeles Cricket serves as the local cricket organization for LA, hosting MLC matches and promoting the league through its community portal and ticket sales.
- LA28 OlympicscoreLos Angeles Cricket is involved in the LA28 Olympics cricket preparations, including the groundbreaking of the cricket venue at Sepulveda Basin. The organization is running promotions for Olympic Cricket tickets including a raffle for two tickets to the Men's Opening Ceremony match on July 22, 2028.
- GivebutterminorGivebutter is the trusted fundraising platform used by Los Angeles Cricket to process donations securely. Donations support youth programs, coach support, player assistance, community cricket, field growth, and sustainable future initiatives.
- Los Angeles Lashings (MiLC Franchise)coreLos Angeles Lashings is the T20 Minor League Cricket (MiLC) franchise representing Los Angeles. The organization serves as a pathway from domestic cricket to MiLC to MLC to USA cricket. Featured players include Ravi Timbawala, Dale Phillips, Neeraj Goel, Harkaran Gujral, and others.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Lashings Cricket competitors and assessment
Company assessmentEmerging players
- CricClubs: CricClubs provides cricket league management, live scoring, and club/community software for amateur cricket organizations worldwide; competes with LAC Scorebook for the same grassroots cricket organizer persona in the US market.
- CricHeroes: CricHeroes is a global cricket scoring and community platform offering live scoring, tournament management, and player stats; directly comparable to LAC's LAC Scorebook product, with broader geographic reach but overlapping feature set for grassroots cricket organizers.
Regional players
- Bay Area Cricket: Bay Area Cricket is a Northern California community cricket organization running leagues, youth development, and grassroots programs analogous to LAC's LA operation; comparable as a regional peer focused on the same mission of growing cricket in a non-traditional US metro.
- New York Cricket Club: New York Cricket Club organizes community cricket, leagues, and youth programs in the New York metro area; serves as a regional peer operating a comparable grassroots cricket mission in a different US geography.
- Atlanta Cricket League: Atlanta Cricket League runs amateur cricket leagues and tournaments in the Atlanta metro area; comparable to LAC as a regional cricket community operator serving South Asian diaspora and broader cricket interest in a non-traditional US market.
Broad incumbents
- American Cricket Enterprises (ACE): ACE is the commercial entity that founded and operates Major League Cricket and Minor League Cricket in the United States; LAC is a downstream grassroots partner feeding ACE's league structure, making ACE the dominant commercial incumbent in the same US cricket ecosystem.
- Major League Cricket (MLC): MLC is the professional T20 cricket league in the United States and a direct strategic partner of Los Angeles Cricket; both are anchored on developing cricket fandom and infrastructure in the US, though MLC operates at the league/professional tier while LAC focuses on grassroots community and pathways.
- USA Cricket: USA Cricket is the national governing body for cricket in the United States, sanctioning both MLC and the national team pathway that LAC's Domestic-to-MiLC-to-MLC-to-USA funnel feeds into; structurally adjacent as the apex body for the same player pipeline LAC develops at the community level.
Direct peers
- LA Knight Riders (LAKR): LA Knight Riders is the MLC franchise representing Los Angeles, hosting home matches at Knight Riders Cricket Ground in Pomona; LAC operates as the community/grassroots counterpart to LAKR with shared brand visibility and venue partnership in the same LA market.
- Minor League Cricket (MiLC): Minor League Cricket is the developmental T20 league under MLC; LAC operates the Los Angeles Lashings MiLC franchise, making MiLC the league-system peer in which LAC competes franchise-to-franchise across the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights5 records
Customer concentration
Lashings Cricket social profiles
Digital presenceLashings Cricket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lashings Cricket leadership team
Management profileNumber of profiles
Lashings Cricket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lashings Cricket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lashings Cricket
What does Lashings Cricket do?
Los Angeles Cricket (Lashings Cricket) runs a free community membership portal for LA-area cricket stakeholders, distributes a free live scoring application (LAC Scorebook) for local matches, sells branded apparel and accessories through the LA Pabellón e-commerce shop, and operates the Los Angeles Lashings T20 Minor League Cricket franchise as part of a developmental pathway to Major League Cricket. The organization is also involved in LA28 Olympic cricket preparations, including ticketing support and community engagement around the Men's Opening Ceremony match on July 22, 2028.
Is Lashings Cricket a public or private company?
Lashings Cricket is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Lashings Cricket founded?
Lashings Cricket was founded in 2019. It employs 11 to 50 people.
Where is Lashings Cricket based?
Lashings Cricket is headquartered in Los Angeles, United States, in the North America region.
How does Lashings Cricket make money?
Four revenue lines are on record. Merchandise Sales are the primary driver. The others are ticket Sales, membership Fees and donations and Fundraising.
Who are Lashings Cricket's main competitors?
Emerging players on record are CricClubs and CricHeroes. Regional players are Bay Area Cricket, New York Cricket Club and Atlanta Cricket League. Broad incumbents are American Cricket Enterprises (ACE), Major League Cricket (MLC) and USA Cricket. Direct peers are LA Knight Riders (LAKR) and Minor League Cricket (MiLC).
Does Lashings Cricket have an API?
No public API is recorded for Lashings Cricket.
What industry is Lashings Cricket in?
Lashings Cricket's product category is Community Cricket Organization / Non-Profit Sports Development. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAAAF, Cricket Leagues. Its NAICS code is 71121 and its SIC code is 7997.