Successful Farming
Successful Farming is a US agricultural media brand, founded in 1902 and owned by People Inc., that delivers news, market data, and farming guidance to farmers, ranchers, and agribusiness professionals via agriculture.com, a print and digital magazine, newsletters, and the "15 Minutes With a Farmer" podcast.
- Company typePrivate
- Founded1902
- HeadquartersDes Moines, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Successful Farming does
Successful Farming is a US agricultural media brand founded in 1902 and currently operated as part of the People Inc. publishing family. It serves active farmers, ranchers, and agribusiness professionals with practical information across crop production, livestock, machinery, markets, weather, farm management, policy, and rural life. The brand reaches its audience through a multi-channel distribution footprint: the agriculture.com website (which integrates Barchart Solutions commodity market data), a print and digital magazine sold via the buySub subscription platform, email newsletters, social media, and the "15 Minutes With a Farmer" podcast launched around 2024 and distributed on Apple Podcasts, Spotify, and YouTube.
Underlying the content operation is a digital media platform that aggregates agricultural news, integrates third-party market data feeds, and distributes editorial and multimedia content across web, email, and podcast channels. The technology stack is described as a digital media platform with news aggregation, market data integration, podcast distribution, and newsletter delivery systems; no proprietary AI, API, or SDK surface is disclosed.
Successful Farming monetizes through three primary streams: print and digital magazine subscriptions (recurring), digital advertising on agriculture.com (display, sponsored content, partner article placements), and email newsletter subscriptions. Pricing is gated through the buySub qualification flow; specific subscription prices are not disclosed in the available data. Customers are segmented into a primary persona (farmers and ranchers needing operational decision support) and a secondary persona (agribusiness professionals seeking market intelligence), served via a horizontal segmentation approach rather than industry verticals.
Successful Farming firmographics
Firmographics- Name
- Successful Farming
- Legal name
- Successful Farming
- Website
- https://agriculture.com
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Successful Farming is a US agricultural media brand, founded in 1902 and owned by People Inc., that delivers news, market data, and farming guidance to farmers, ranchers, and agribusiness professionals via agriculture.com, a print and digital magazine, newsletters, and the "15 Minutes With a Farmer" podcast.
- Ownership category
- akta.pro rank
Successful Farming industry classification
Industry- Product category
- Agricultural Media and Publishing
- akta.pro primary industry
- Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
Keywords
Where Successful Farming is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Markets served
Successful Farming business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions sold through buySub platform. Subscribers pay for access to the Successful Farming publication.
- Digital Advertising: The website and digital platform generate advertising revenue through display ads, sponsored content, and partner article placements.
- Newsletter Subscriptions: Email newsletter subscriptions providing targeted agricultural news and market updates.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Successful Farming product offering
Product offeringCore offering
Successful Farming publishes agricultural news, market data, and farm management information for farmers and ranchers across the United States. Its offerings include the agriculture.com website, a print and digital magazine subscription, email newsletters, and the "15 Minutes With a Farmer" podcast. The platform covers crops, livestock, machinery, weather, markets, and farm business management, with commodity price data integrated from Barchart Solutions.
Product overview
Successful Farming is a digital content publishing platform and magazine that provides agriculture news, market information, and educational content for farmers and ranchers. The platform offers news coverage across multiple categories (Business, Crops, Livestock, Machinery, Technology, Weather, Markets), a podcast series called '15 Minutes With a Farmer', and magazine subscription services. The company operates as part of the People Inc. publishing family. The website features commodity price data provided by Barchart Solutions. No standalone software products, modules, or platform architecture is described in the source content.
Differentiator
Problem solved
Functional benefit
Products and services
- Successful Farming Magazine Subscription Print and digital magazine subscription providing in-depth agricultural content and features for farmers and ranchers, sold via the buySub platform.
- agriculture.com Digital News Platform Main digital platform providing free and subscription-based agricultural news, commodity prices (integrated from Barchart Solutions), market newswire, market analysis, and category-specific coverage for farmers and ranchers.
- Agricultural Email Newsletters Email newsletter subscriptions providing targeted agricultural news, commodity market updates, and category-specific content delivered directly to subscribers.
- 15 Minutes With a Farmer Podcast Podcast featuring candid conversations with farmers and ranchers about challenges and triumphs, available on Apple Podcasts, Spotify, and YouTube.
Companies that use Successful Farming
Customer profileSegments2 records
Ideal customer profiles2 records
Successful Farming technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Successful Farming partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- People Inc.coreSuccessful Farming is owned and operated as part of the People Inc. publishing family, a large multi-brand media company.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Successful Farming competitors and assessment
Company assessmentDirect peers
- Farm Journal / AgWeb: Farm Journal Media publishes AgWeb and related agricultural publications, providing news, market data, and multimedia content to US farmers. Directly comparable as a heritage agricultural media brand with similar audience, content categories, and multi-channel distribution.
- Agri-Pulse: Agri-Pulse is an agricultural policy and agribusiness news outlet serving industry professionals and farm broadcasters. Comparable as an agricultural news brand with overlapping audience of farmers, agribusiness, and policy professionals.
- The Old Farmer's Almanac: The Old Farmer's Almanac is a heritage weather and farming publication providing long-range forecasts and agricultural advice to farmers and rural audiences. Comparable as a long-established agricultural information brand with weather and lifestyle content overlap.
- CropLife: CropLife is a B2B agricultural media brand covering crop inputs, agronomy, and precision agriculture for ag retailers and crop advisors. Comparable as agricultural trade media with overlapping crop and machinery coverage and agribusiness audience.
- Farm Futures: Farm Futures is a US agricultural publication covering markets, crops, machinery, and farm management. Directly comparable as an ag-focused news and analysis brand serving commercial farmers with overlapping content scope.
- AgDaily: AgDaily is a digital-native agricultural news and lifestyle publication covering farming, ranching, and rural life. Comparable as a competing ag news brand serving similar farmer and rural audiences through digital-first distribution.
- Hoard's Dairyman: Hoard's Dairyman is a long-standing dairy industry publication providing news, market data, and management content to dairy farmers. Comparable as a heritage agricultural media brand with livestock specialization that overlaps with Successful Farming's livestock coverage.
- DTN / Progressive Farmer: DTN/Progressive Farmer is a leading agricultural news, market data, and weather platform serving US farmers with editorial content, commodity pricing, and decision-support tools. Directly comparable as a multi-format agricultural media brand serving the same farmer audience with overlapping content categories.
Emerging players
- AgFunder News: AgFunder News is a digital news outlet covering agtech, agrifood tech, and agricultural innovation. Comparable as a digital-native agricultural news brand with partial overlap on technology and farm management coverage.
Others
- Barchart: Barchart is a financial and commodity market data provider whose data feeds Successful Farming's commodity pricing. Comparable as a market data infrastructure provider and ecosystem partner rather than a direct editorial competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Successful Farming social profiles
Digital presenceSuccessful Farming financial estimates
Financial estimateRevenue estimate
Valuation estimate
Successful Farming leadership team
Management profileNumber of profiles
Profiles1 record
Successful Farming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Successful Farming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Successful Farming
What does Successful Farming do?
Successful Farming publishes agricultural news, market data, and farm management information for farmers and ranchers across the United States. Its offerings include the agriculture.com website, a print and digital magazine subscription, email newsletters, and the "15 Minutes With a Farmer" podcast. The platform covers crops, livestock, machinery, weather, markets, and farm business management, with commodity price data integrated from Barchart Solutions.
Is Successful Farming a public or private company?
Successful Farming is a private company. It is classified as corporate owned and is currently operating.
When was Successful Farming founded?
Successful Farming was founded in 1902. It employs 1 to 10 people.
Where is Successful Farming based?
Successful Farming is headquartered in Des Moines, United States, in the North America region.
How does Successful Farming make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Advertising and newsletter Subscriptions.
Who are Successful Farming's main competitors?
Direct peers on record are Farm Journal / AgWeb, Agri-Pulse, The Old Farmer's Almanac, CropLife, Farm Futures, AgDaily, Hoard's Dairyman and DTN / Progressive Farmer. AgFunder News is listed as an emerging player. Barchart is listed as an others.
Does Successful Farming have an API?
No public API is recorded for Successful Farming.
What industry is Successful Farming in?
Successful Farming's product category is Agricultural Media and Publishing. Its primary akta.pro industry code is AFACAJAG, Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support).