Hospital da Cidade

What Hospital da Cidade does

Hospital da Cidade is a multi-specialty private hospital in Salvador, Bahia, Brazil, operating since February 18, 2000, as part of Grupo Promédica's Rede Preferencial alongside Hospital Jorge Valente, with the legal entity Bahia Serviços de Saúde S/A. The facility operates 60 beds (10 ICU, 10 adult emergency, 40 hospitalization), a 24-hour surgical center supporting cardiac and neurological procedures, a hemodynamics service, diagnostic imaging center, gastroenterology center, special wound care, and DATALAB (a PALC-accredited clinical laboratory distributed across Salvador and the metropolitan region). It applies Manchester Triage Protocol in emergency and operates a Núcleo de Pesquisa, Ensino e Comunicação (NPEC) running accredited medical residencies in General Surgery, Internal Medicine, and Intensive Care Medicine (CNRM), plus specializations through AMIB, CBC, and SBCM, in partnership with 27 academic and healthcare institutions including UFBA and UFRB. Technical direction is led by Dr. André Fraife (CRM-BA: 10737), and the institution is managed in partnership with Instituto Sócrates Guanaes (ISG) since founding.

The hospital generates revenue primarily through per-service billing to 18+ health insurance plans (convênios) — including Promédica, Planserv, Unimed, Bradesco Saúde, SulAmérica, Petrobras Distribuidora, and Cassi — supplemented by private-pay patients requiring upfront deposits adjusted to treatment costs. Hospital daily rates run from 10h to 10h the next day. Distribution combines direct service delivery at the single Salvador facility (Rua Saldanha Marinho, 88, Caixa D'Água) with insurance-payer channel relationships and an in-network laboratory footprint via DATALAB. Service-line revenue streams span emergency care, inpatient stays, surgical procedures, diagnostic imaging, cardiac diagnostics, gastroenterology, laboratory testing, and teaching activities coordinated through NPEC.

Market positioning is anchored on externally validated quality credentials — two consecutive years of the UTI Eficiente seal (Epimed Solutions/AMIB, ranking among 228 efficient ICUs out of 1,800+ nationally), PALC laboratory accreditation, and a 26-year regional reputation — combined with the residency-program pipeline that supplies continuous medical talent. Patient acquisition relies on health-insurance network inclusion and referrals rather than direct-to-consumer marketing, and ancillary services (a newly launched valet parking program via Bahia Park) suggest incremental investment in patient experience over geographic or capacity expansion.

Name

Hospital da Cidade

Legal name

Bahia Serviços de Saúde S/A

Website

https://hospitaldacidade.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Hospital da Cidade is a 60-bed multi-specialty private hospital in Salvador, Bahia (Brazil), founded 2000 and operating under Grupo Promédica. It delivers 24/7 emergency, ICU, surgical, diagnostic, and laboratory (DATALAB) services to health-insurance beneficiaries and private patients, alongside accredited medical residency programs.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), General Medical and Surgical Hospitals (622110), General Medical and Surgical Hospitals (62211)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Medical Laboratories (8071), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Academic Medical Centers (AMCs) & Teaching Hospitals (HLAFAAAA)

akta.pro secondary industry

Hospital-Based Emergency Departments (EDs) (HLAFADAA)

Keywords

• Acute hospital services
• Emergency medical care
• Intensive care medicine
• Diagnostic imaging services
• Medical residency training

Headquarters

HQ city

Saldanha Marinho

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hospital Healthcare Services: Revenue generated from emergency care, hospitalization, surgical procedures, diagnostic services, and outpatient consultations. Services billed through health insurance plans (convênios) and private payments. Hospital daily rates apply for accommodation.
2. Health Insurance Network: Contracts with multiple health insurance providers including Promédica, Planserv, Casseb, Geap Saúde, Unimed, Bradesco Saúde, TRT5 Saúde, Mediservice, APUB Saúde, SulAmérica, CAPESESP, Cassi, Fundação Assefaz, Petrobras Distribuidora, Postal Saúde, Seguros Unimed, Nordeste Saúde, and Blue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hospital da Cidade is a multi-specialty acute care hospital in Salvador, Bahia, Brazil, providing 24/7 adult emergency care with Manchester triage, 40-bed inpatient hospitalization, a 10-bed intensive care unit (UCI), a 24-hour surgical center handling elective, urgent and emergency procedures (including cardiac and neurological surgery), diagnostic imaging, cardiac diagnostics with hemodynamics, a gastroenterology center, special wound care, and an in-house PALC-accredited clinical laboratory (DATALAB). Through its NPEC nucleus, the hospital also runs multiple accredited medical residency and specialization programs, positioning graduate medical education as a parallel service line.

Product overview

Hospital da Cidade is a multi-specialty hospital in Salvador, BA, offering a unified set of clinical and surgical services organized around a 60-bed capacity (10 ICU, 10 emergency, 40 inpatient). The core care platform comprises 24/7 emergency, inpatient hospitalization, intensive care (UCI), and a surgical center capable of cardiac and neurological procedures. Diagnostic services include a full imaging center, cardiology diagnostics with hemodynamic services, gastroenterology center, clinical laboratory (DATALAB with PALC accreditation), and special wound care. The institution operates NPEC, its teaching and research nucleus coordinating multiple medical residency programs (General Surgery, Internal Medicine, and Critical Care Medicine – all CNRM-accredited) and specialization courses (CBC Surgery, SBCM Clinical Medicine, AMIB PEMI), positioning education as a strategic differentiator. A newly launched valet service (via Bahia Park partnership) rounds out patient convenience amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergência 24h (24-hour Emergency Department) 24-hour adult emergency care unit staffed with qualified clinical physicians and a complete nursing team, applying the Manchester Triage Protocol for risk classification and patient prioritization. Targets adult patients in Salvador/BA needing immediate clinical or surgical emergency care.
• Internamento (Hospitalization Unit) Hospitalization unit with 40 beds distributed between wards and private rooms, offering continuous medical and nursing care along with multiprofessional support for clinical and surgical specialties. Designed for adult inpatients in Salvador/BA.
• Unidade de Cuidados Intensivos (UCI) Intensive care unit with 10 beds equipped for high-complexity clinical and surgical patients requiring continuous monitoring and permanent surveillance, staffed by a specialized multidisciplinary team. General ICU has received the UTI Eficiente seal two consecutive years (2025 and 2026).
• Centro Cirúrgico (Surgical Center) 24-hour surgical center prepared for elective, urgent, and emergency surgeries across multiple complexity levels, including cardiac and neurological procedures, with full pre- and post-operative support. Targets patients requiring general or specialty surgery in Salvador/BA.
• Centro de Diagnóstico por Imagem (Diagnostic Imaging Center) Diagnostic imaging center serving inpatients and outpatients, offering conventional radiology, CT scans, ultrasound, echocardiography, Doppler vascular studies, ECG, Holter monitoring, ambulatory blood pressure monitoring (MAPA), and EEG. Patients access results via the MezzoW portal.
• Centro de Gastroenterologia (Gastroenterology Center) Dedicated gastroenterology center for digestive system examinations and procedures including upper GI endoscopy, colonoscopy, polypectomy, sigmoidoscopy, and elastic band ligation. Targets adult patients requiring diagnostic or therapeutic GI procedures.
• Diagnóstico em Cardiologia (Cardiac Diagnostics) Cardiovascular diagnostic service offering comprehensive cardiac evaluation including ECG, MAPA, 24-hour Holter, transthoracic and transesophageal echocardiogram, and hemodynamic studies. Supports diagnosis for adult patients in Salvador/BA.
• Serviço de Hemodinâmica (Hemodynamics Service) 24-hour hemodynamics service providing cardiovascular diagnostics and interventions including cardiac catheterization and angioplasty with stent placement, with multidisciplinary team for immediate cardiovascular emergencies. Provides high-complexity cardiovascular care to adult patients.
• Curativos Especiais (Special Wound Care) Special wound care service treating complex wounds using bioactive dressings and advanced technologies to promote efficient healing, reduce complications, and restore patient quality of life. Targets patients with difficult-to-heal wounds.
• DATALAB – Laboratório de Análises Clínicas (Clinical Laboratory) Clinical analysis laboratory serving the hospital and Promédica network with PALC accreditation from SBPC/ML, modern equipment, and specialized technical staff. Provides home collection services and online results via Pixeon WebLaudos portal. Targets inpatients, outpatients and Rede Promédica beneficiaries.
• NPEC – Núcleo de Pesquisa, Ensino e Comunicação (Teaching and Research Nucleus) Teaching and research center dedicated to medical education and scientific development, coordinating medical residency programs, specialization courses, and continuing education for healthcare professionals. Manages the hospital's network of 27 institutional academic partnerships.
• Residência Médica em Clínica Médica – CNRM (Internal Medicine Residency) Two-year internal medicine residency program accredited by CNRM, covering general clinical medicine, emergency care, and hospitalization units with mandatory rotations in Cardiology, Gastroenterology, Nephrology, Pulmonology, and ICU. Targets medical school graduates seeking CNRM-accredited training.
• Residência Médica em Cirurgia Geral – CNRM (General Surgery Residency) Two-year surgical residency program accredited by CNRM, focused on diagnosis and treatment of prevalent surgical pathologies, with rotations across multiple specialties including Trauma, Vascular Surgery, and ICU. Targets medical graduates seeking surgical training.
• Residência Médica em Medicina Intensiva – CNRM (Critical Care Medicine Residency) Critical care medicine residency program accredited by CNRM, training physicians for specialized intensive care with emphasis on evidence-based practice, ethical conduct, and multidisciplinary integration. Targets physicians pursuing critical care specialization.
• Programa de Cirurgia Geral – CBC (General Surgery Training Program) General surgery training program accredited by the Brazilian College of Surgeons (CBC), focused on comprehensive formation and development of surgical competencies for prevalent surgical pathologies. Targets medical graduates seeking CBC-accredited surgical training.
• Curso de Especialização em Clínica Médica – SBCM (Clinical Medicine Specialization) Two-year clinical medicine specialization course accredited by SBCM, structured like a medical residency with mandatory rotations in Cardiology, Gastroenterology, Nephrology, and Pulmonology. Targets physicians seeking SBCM-accredited specialization.
• Programa de Especialização em Medicina Intensiva (PEMI) – AMIB Intensive care medicine specialization program accredited by AMIB with 60 hours per week of intensive practical training at Certified Training Centers (CeFI), developing technical, clinical, and decision-making skills. Targets physicians pursuing critical care specialization.
• Residência Multiprofissional em Atenção à Saúde Hospitalar Multiprofessional residency program integrating Biomedical Sciences, Physiotherapy, and Nursing professionals into collaborative teams for comprehensive care of critical patients in medium and high-complexity settings. Targets graduates in biomedicine, physiotherapy, and nursing.
• Serviço de Valet (Valet Parking Service) Valet parking service operated in partnership with Bahia Park, providing convenience for patient and visitor vehicle handling, eliminating the need to find parking spots and facilitating hospital access. Targets patients, companions and visitors at Hospital da Cidade.

Quantifiable outcome

• Recognition as efficient ICU - only 228 out of 1,800+ units nationwide
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Universidade Federal da Bahia (UFBA)coreStrategic or Co-development Partner · 1 January 2014Partnership since 2002 for nursing residency in intensive care. Major academic partner in healthcare education network of 27 institutions including universities and technical schools.
• Universidade Federal do Recôncavo da Bahia (UFRB)minorStrategic or Co-development Partner · 1 January 2014Academic partnership established in 2014 for clinical nutrition residency training as part of teaching hospital network.
• Grupo PromedicacoreStrategic or Co-development Partner · 18 February 2000Parent healthcare network that owns Hospital da Cidade as part of Rede Preferencial alongside Hospital Jorge Valente. Provides institutional framework, shared services, and network of medical centers including Centro Médico Itaigara, Pituba, Cidade Baixa, Iguatemi, and Ondina.
• Instituto Sócrates Guanaes (ISG)coreStrategic or Co-development Partner · 18 February 2000Strategic partner in hospital management since founding in 2000, focused on continuous investment in health education as strategy for care qualification and promotion of more humane hospital environment.
• Epimed SolutionsminorOthersHealthcare analytics company that evaluates ICU performance and awards UTI Eficiente seal. Hospital achieved recognition among top 228 ICUs out of 1,800+ evaluated.
• AMIB (Associação de Medicina Intensiva Brasileira)minorOthersBrazilian Intensive Care Medicine Association that partners with Epimed Solutions for UTI Eficiente certification program. Credentials medical residency programs in intensive care.
• SBPC/ML (Sociedade Brasileira de Patologia Clínica/Medicina Laboratorial)minorOthersProfessional society that awards PALC (Programa de Acreditação de Laboratórios Clínicos) certification to DATALAB laboratory, certifying quality and safety in clinical procedures.
• Bahia ParkminorGTM or Marketing PartnerValet parking service partner providing convenience services for patients, companions, and visitors. Located at hospital premises offering practical vehicle handling.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hospital Jorge Valente: Companion hospital within the same Grupo Promédica Rede Preferencial network in Salvador. Both are private acute-care hospitals serving Promédica beneficiaries, sharing institutional framework, payer contracts, and management approach with Hospital da Cidade.
• Hospital Aliança: Private hospital in Salvador offering general medical-surgical, ICU, emergency, and diagnostic services. Competes with Hospital da Cidade for insured patients across multiple health plans in the same metro region.
• Hospital Santa Izabel: Private teaching hospital in Salvador with multi-specialty care, residency programs, and broad health-insurance acceptance. Comparable to Hospital da Cidade in teaching mission and clinical service breadth within the same city.
• Hospital Português: Historic private general hospital in Salvador with broad multi-specialty services, ICU, and residency programs. Direct competitor for adult emergency, surgical, and inpatient volumes in the Bahia market.
• Hospital São Rafael: Large private general hospital in Salvador offering comparable multi-specialty services, ICU, surgical center, and emergency care. Direct regional competitor for the same private-pay and insured patient population in Bahia.

Broad incumbents

• Rede D'Or São Luiz: Brazil's largest private hospital network with extensive multi-specialty services, ICU, and emergency care. Operates broadly across the country including Bahia; overlaps with Hospital da Cidade in general services but at vastly greater scale and capital base.
• Hospital Moinhos de Vento: Major private hospital in Porto Alegre with broad clinical services, ICU, residency programs, and quality accreditations. Comparable as a teaching general hospital serving insured patients, with a similar profile of recognized clinical quality.
• Hospital Sírio-Libanês: High-end private hospital in São Paulo with ICU, surgical, residency programs, and clinical quality leadership. Comparable to Hospital da Cidade in offering accredited residency programs and multi-specialty teaching hospital profile, but operates at national premium scale.
• Hospital Israelita Albert Einstein: Premier Brazilian private hospital system with comprehensive multi-specialty services, ICU, teaching programs, and quality certifications. Sets the benchmark for quality outcomes and residency accreditation in Brazil, comparable service profile to Hospital da Cidade though at vastly larger scale.

Others

• DATALAB – Medicina Laboratorial: Wholly-owned laboratory subsidiary of Hospital da Cidade (within Grupo Promédica). Provides clinical analysis services across Salvador and metropolitan region with PALC accreditation. Listed as both peer and subsidiary to capture the lab adjacency; comparable to independent Brazilian diagnostic labs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hospitalcidade
• Facebookfacebook.com/npechc
• LinkedInlinkedin.com/company/hospital-da-cidade

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospital da Cidade