Bali BikeHouse

What Bali BikeHouse does

Bali BikeHouse (legal name BaliBikeHouse) is a Bali-based, privately-held vehicle rental and tourism platform founded in 2014 in Jimbaran, Badung. The company operates an asset-light marketplace that aggregates 40+ independent partner rental companies across Bali, exposing customers to a combined fleet of 1,000+ scooters and motorbikes and 300+ cars through a single booking interface. Beyond two-wheelers and economy family cars, the platform has added a luxury/super-car vertical (Ferrari, Lamborghini, Rolls-Royce, Porsche, BMW, Range Rover) and a catalogue of 22 curated tours and activities spanning cultural, nature, watersports, and multi-day overland experiences, the last of which now extends to East Nusa Tenggara (Sumba, Labuan Bajo, Flores).

The technology stack is a web-based booking and content platform (balibikehouse.com) with WhatsApp as the primary customer engagement channel and a Telegram bot (BikeHouseBot) as a secondary touchpoint. Select fleet units carry GPS tracking devices for security and location verification, and certain premium vehicles feature OEM connected dashboards (TomTom navigation on Yamaha XMAX Tech SE ABS, Apple CarPlay in select cars). A library of 21+ SEO-oriented educational guides on Bali licensing, vehicle selection, delivery logistics, and safety supports organic acquisition.

The business model is transaction-based: revenue is generated from daily and monthly rental fees (own and partner inventory), commissions or margins on tour bookings, and ancillary fees for delivery, accessories, and optional insurance. Pricing is set in Indonesian Rupiah across tiers ranging from IDR 70,000/day for budget scooters to over IDR 100M/day for exotics. GTM is direct-to-consumer via the website and WhatsApp, supported by event-driven tour promotion; the company does not use resellers or marketplace channels. Customers are individual tourists — short-term visitors, digital nomads/long-stay renters, luxury travelers, and experience-seekers — served by a 7-8 person core team.

Name

Bali BikeHouse

Legal name

BaliBikeHouse

Website

https://balibikehouse.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bali BikeHouse is a Bali-based, asset-light vehicle rental marketplace founded in 2014 that aggregates 40+ partner rental companies to offer 1,000+ scooters/motorbikes, 300+ cars, luxury supercars, and curated tours to inbound tourists across Bali and East Nusa Tenggara.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321), Recreational Goods Rental (532284)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cruiser & Touring Motorcycle Rentals (THADAHAB)

akta.pro secondary industry

Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits) (THAAAGAC)

Keywords

• Scooter rental
• Motorbike rental
• Car rental
• Vehicle rental aggregator
• Tour booking

Headquarters

HQ city

Jimbaran, Badung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Vehicle Rental Fees: Daily rental fees for motorbikes, scooters, and cars. Revenue earned per rental transaction with pricing varying by vehicle type, duration, and partner. Both owned fleet and partner inventory generate rental income.
2. Tour and Activity Bookings: Commission or margin on tour packages including cultural tours, adventure activities, and guided experiences across Bali and surrounding regions.
3. Delivery and Accessory Services: Fees for delivery/pickup services, helmet rental, GPS devices, phone holders, and other accessories bundled with rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bali BikeHouse is a vehicle rental aggregator platform operating in Bali that connects travelers with 40+ partner rental companies, providing access to 1,000+ scooters and motorbikes, 300+ cars, and luxury supercars via a single online booking interface. The platform also books curated tours and activities, and delivers vehicles free of charge to hotels, villas, and airports across the island. Revenue is generated from daily rental fees, tour commissions, and ancillary delivery and accessory charges.

Product overview

BaliBikeHouse is a vehicle rental and tourism platform operating as a marketplace that connects travelers with 40+ partner rental companies across Bali. The platform offers a unified booking experience for three core service categories: motorbike/scooter rental (with over 1,000 vehicles including Honda Beat, Vario, PCX, Yamaha NMAX, XMAX, Kawasaki Ninja, KLX, Versys, Suzuki V-Strom, and Royal Enfield models), car rental (including budget city cars, family SUVs/MPVs, and 300+ vehicles), and luxury supercar rental (Ferrari, Lamborghini, Porsche, Rolls-Royce, Mercedes-Benz, BMW, Range Rover). A fourth service pillar comprises guided tours and activities (22 tours covering culture, nature, adventure, and skills), complemented by educational Bali travel guides. The platform differentiates through free island-wide delivery/pickup, insurance package options, GPS tracking on select vehicles, and WhatsApp/Telegram-based concierge support. The offering architecture is partner-aggregated rather than owned-asset, functioning as an intermediary layer between customers and local rental providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorbike and Scooter Rental Daily and monthly rental of scooters, maxi scooters, and motorcycles from brands including Honda, Yamaha, Kawasaki, Suzuki, and Royal Enfield, with engine sizes from 110cc to 1200cc. Targeted at Bali tourists and long-stay visitors needing two-wheel transportation, with delivery across Bali included.
• Car Rental Daily and monthly rental of economy city cars, family SUVs/MPVs, and standard vehicles with delivery across Bali areas including Ubud, Canggu, Seminyak, Nusa Dua, Kuta, and the airport. Targeted at Bali travelers needing four-seat transport, family groups, and longer-distance trips.
• Luxury Car Rental Premium and supercar rental including Ferrari, Lamborghini, Porsche, Rolls-Royce, Mercedes-Benz, BMW, and Range Rover vehicles for airport arrivals, villa stays, and special events. Targeted at high-net-worth tourists and VIP travelers seeking exotic or luxury vehicles in Bali.
• Tours and Activities Curated day tours and multi-day packages including cultural heritage tours, nature excursions, water adventures, and private trips across Bali, Sumba, Labuan Bajo, and West Bali. Targeted at experience-seeking tourists wanting guided, English-speaking-led packages beyond self-guided vehicle rental.
• Ride Smart Safety Lessons Personalized one-on-one motorcycle and scooter lessons priced per session, focused on building riding confidence and understanding Bali road habits. Targeted at travelers needing skills training before riding in Bali.

Quantifiable outcome

• 4.8-4.9 customer satisfaction rating on Google Maps based on 160+ reviews
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• 40+ Partner Rental CompaniescoreChannel Partner/ Reseller/ DistributorNetwork of 40+ independent rental companies across Bali that provide vehicles through Bali BikeHouse's platform. Partners offer vehicles ranging from budget scooters to luxury cars, enabling the platform to aggregate 1,000+ scooters/motorbikes and 300+ cars. This partner network is foundational to the business model, allowing rapid scaling without owning all inventory.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rentalcars.com (Booking.com): Global car rental aggregator owned by Booking Holdings, operating across hundreds of markets including Indonesia. Comparable aggregator business model for the car rental portion of Bali BikeHouse's offering, though not focused on Bali tourism specifically.
• Viator (Tripadvisor): Global tours and activities platform with extensive Bali inventory. Comparable on the curated tour offering segment and the experience-seeking tourist customer Bali BikeHouse serves.
• DiscoverCars: International car rental comparison and booking platform operating in Indonesia. Comparable aggregation and booking model to the car rental side of Bali BikeHouse, with broader geographic reach but less focus on Bali-specific tourism service.
• Klook: Asia-Pacific travel activities and services platform with car and tour bookings in Bali. Comparable aggregator marketplace approach and overlapping tourist customer base; broader scope but addresses the same Bali experience economy.
• GetYourGuide: Global tours and activities marketplace with strong Bali offerings (cultural tours, water sports, day trips). Comparable on the tour and activity side of Bali BikeHouse's business, though does not focus on rental mobility.

Direct peers

• Bikago: Bikago is a Bali-based scooter and motorbike rental platform offering online booking, delivery, and insurance options. Directly comparable to Bali BikeHouse in customer segment (Bali tourists), product (scooter/motorbike rental), and aggregator-with-delivery model.
• Bali Scooter Rental (BSR): Long-established Bali scooter and motorbike rental operator serving tourists with delivery and tour packages. Comparable core product and customer segment to Bali BikeHouse, with a similar mix of own-fleet and partner inventory.
• ScooterDoc Bali: Bali-focused scooter rental service offering airport delivery, well-maintained fleet, and online booking. Targets the same short-term Bali tourist use case as Bali BikeHouse with comparable pricing tiers and service model.

Regional players

• BaliBudaya Tours: Bali-focused tour operator offering cultural and adventure tours across the island. Comparable on the tour package side of Bali BikeHouse's business with overlapping customer segments but no vehicle rental offering.
• Lombok Scooter Rent: Scooter rental service focused on Lombok, an adjacent Indonesian tourist island to Bali. Comparable product and business model but operates in a different geography, making it a potential expansion template or direct competitor if Bali BikeHouse expands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/balibikehouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bali BikeHouse