Charlier Brabo Group

What Charlier Brabo Group does

Charlier-Brabo Group (CBG) is a privately held Belgian family-owned food company founded in 1945 and headquartered in Aartselaar, Belgium, where it operates a 20,000 m² facility supported by roughly 70 employees. The company positions itself as a 'House of Good Food,' providing sales, marketing, and distribution services across four B2B verticals: retail brands, private label, foodservice, and industry. Its commercial model is to act both as the owner of a portfolio of more than 25 ambient-food brands (including ELVEA, Cocagne, Tajín, Costa d'Oro, Vivien Paille, and Polenghi) and as the outsourced commercial partner for third-party brands seeking access to retail and industrial channels.

The core product technology is specialization in ambient food — products safely stored at room temperature — across packaged formats including canned goods, glass containers, brik cartons, and dried foods. The catalog spans 575 SKUs across nine categories: vegetables, fruit, oils, pasta, sauces, snacking, fish, meat, and international cuisine specialties under a 'Food of the World' line. Revenue mechanics are transactional across two main streams: (1) brand distribution and sales, where CBG handles sales, marketing, and distribution of owned and partner brands to retail, foodservice, and industrial buyers, and (2) private label services, where CBG develops and manages store-brand programs for retail chains and foodservice operators. Pricing is bespoke B2B; no public pricing, contract values, or revenue figures are disclosed.

The go-to-market is sales-led and direct, anchored by a multi-language corporate website (Dutch, French, English, German) and a contact-form inquiry process feeding dedicated Category Managers. Distribution is international, with active partner relationships in 29 countries across Europe, the Americas, Asia Pacific, and Africa, and the company holds IFS Logistics and IFS Broker certifications and memberships in amfori, BSCI, and ESMA to satisfy food-safety, social-compliance, and European specialty-trade procurement standards.

Name

Charlier Brabo Group

Legal name

Charlier-Brabo Group

Website

https://food.cbg.be

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Charlier-Brabo Group is a Belgian family-owned ambient-food distributor and private-label developer that owns 25+ brands across 575 products, serving retail, foodservice, and industrial buyers in 29 countries from its 20,000 m² facility in Aartselaar.

Ownership category

akta.pro rank

Product category

Food Distribution Services

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

Keywords

• Ambient food distribution
• Private label development
• Foodservice supply
• Brand distribution services
• Canned food products

Headquarters

HQ city

Aartselaar

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Brand Distribution & Sales: CBG handles sales, marketing, and distribution of their portfolio of 25+ owned quality brands to retail, foodservice, and industrial customers across 29 countries.
2. Private Label Services: CBG leverages decades of expertise to develop and manage private label products for retail, foodservice, and industrial clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Charlier-Brabo Group (CBG) is a B2B commercial partner specializing in ambient food products — items that can be safely stored at room temperature, including canned goods, glass containers, cartons (brik), and dried foods. The company provides sales, marketing, and distribution services for 25+ owned quality brands and develops private label products for retail chains, foodservice operators, and industrial clients across 29 countries. Operating from a 20,000 m² facility in Aartselaar, Belgium, CBG manages 575 products across categories including vegetables, fruit, oils, pasta, sauces, snacking, fish, and meat.

Product overview

Charlier-Brabo Group (CBG) operates as a 'House of Good Food,' providing sales, marketing, and distribution services for retail brands, private label, foodservice, and industrial sectors. CBG specializes in ambient food products—items safely stored at room temperature—including canned goods, glass, cartons, and dried foods. The portfolio consists of 25+ quality brands (ELVEA, Cocagne, First State, TARGET, Avila, Albatros, BONNER, Chatka, Costa d'Oro, Due Fagiani, El Manara De Djerba, Ferrer, La Chasse, Márdel, Polenghi, San Carlo, SIOF, Sublimix, Tajín, Victoria, VIDECA, Violet, Vivien Paille, Wild Hibiscus) and product categories spanning vegetables, fruit, food of the world, oils, pasta, sauces, snacking, fish, and meat. Services include full-service support covering sourcing, development, sales, and marketing for partners and private label solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Development & Management End-to-end private label product development and management service for retail chains, foodservice operators, and industrial clients, covering sourcing, quality assurance, and distribution of store-brand food products.
• ELVEA Quality brand within the CBG portfolio offering ambient vegetable products including canned and dried vegetables for retail, foodservice, and industrial customers.
• Cocagne Quality brand within the CBG portfolio offering ambient fruit products including canned, glass, and dried fruit for retail, foodservice, and industrial customers.
• Costa d'Oro Quality brand within the CBG portfolio offering cooking and food oils for retail, foodservice, and industrial customers.
• Tajín Quality brand within the CBG portfolio offering sauce products for retail, foodservice, and industrial customers.
• Vivien Paille Quality brand within the CBG portfolio offering pasta products for retail, foodservice, and industrial customers.
• San Carlo Quality brand within the CBG portfolio offering pasta and snacking products for retail, foodservice, and industrial customers.
• Wild Hibiscus Quality brand within the CBG portfolio offering fruit products for retail, foodservice, and industrial customers.
• First State Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• TARGET Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• Avila Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• Albatros Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• BONNER Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• Chatka Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• Due Fagiani Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• El Manara De Djerba Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• Ferrer Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• La Chasse Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• Márdel Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• Polenghi Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• SIOF Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• Sublimix Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• Victoria Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• VIDECA Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• Violet Quality brand within the CBG portfolio offering ambient food products for retail, foodservice, and industrial customers.
• Retail Brand Distribution & Sales Sales, marketing, and category management service for retail brand partners, placing consumer-sized packaged food products on store shelves across CBG's 29 partner countries.
• Foodservice Supply Supply of ambient food products to foodservice establishments including restaurants, hotels, and catering operations, providing consistent quality and reliable supply for professional kitchens.
• Industrial Bulk Supply Supply of industrial quantities and bulk ingredients for food manufacturing and processing companies, offering competitive pricing and consistent quality for manufacturing operations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sysco: Largest US foodservice distribution company, supplying restaurants, healthcare, and hospitality operators with broad ambient, fresh, and frozen food. Large-scale broad incumbent whose foodservice customer base overlaps with CBG's foodservice vertical.
• Bidcorp: Global foodservice distribution group with operations across multiple continents supplying restaurants, hotels, and catering operators. Larger-scale broad incumbent with overlapping B2B foodservice customer base, though broader in scope and scale than CBG.
• UNFI (United Natural Foods): North America's largest publicly traded wholesale distributor of natural, organic, and conventional food to retailers and foodservice. Broad incumbent in food distribution serving the same B2B retail and foodservice customer base as CBG.

Direct peers

• Bakkavor Group: UK-listed private label fresh and ambient food manufacturer supplying major European and US retailers. Comparable B2B model with deep retailer relationships, private label development expertise, and multi-category food expertise.
• Euro Food Brands: UK-based food brand management company that represents, markets, and distributes a portfolio of specialty food brands across European retail and foodservice channels. Closest direct peer to CBG's model of brand ownership, sales, and distribution of ambient food brands.
• Greencore Group: UK/Ireland-listed leading private label convenience food manufacturer serving major European and US retailers and foodservice operators. Comparable as a B2B private label food platform with multi-category reach and category management capabilities.
• Dot Foods: Largest US food industry redistributor supplying ambient, refrigerated, and frozen food to distributors and foodservice operators. Comparable as a multi-category ambient food distribution platform targeting B2B customers with broad SKU coverage.
• Sligro Food Group: Dutch-listed foodservice and retail food distribution group operating across Benelux with broad ambient food coverage. Comparable in B2B foodservice and retail distribution of packaged food, with similar end-customer verticals.
• Empire Foods: UK-based B2B food brand and product distributor with multi-category ambient food portfolio. Similar scale and model of representing and distributing brands to retail and foodservice in European and international markets.
• Spearhead International: European food group supplying fresh and ambient food products to retail, foodservice, and industrial customers across multiple countries. Similar multi-category, multi-geography B2B food distribution platform serving the same customer verticals as CBG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlier Brabo Group