Arrow Leadership

What Arrow Leadership does

Arrow Leadership (legally Arrow Leadership Ministries) is a Canadian-registered charity and US 501(c)(3) nonprofit founded in 1991 by Leighton Ford to develop the next generation of Jesus-centered Christian leaders. It is headquartered in Abbotsford, British Columbia, with a US mailing address in Sumas, Washington, and operates through a global Arrow Leadership Global network in 10 countries (Australia, Canada, Denmark, England, Ireland, New Zealand, Norway, Philippines, Poland, USA) with 10 nationally-led programs alongside the home program. The organization runs an 11-person board and a small full-time staff supplemented by post-secondary interns.

The core product is the Arrow Leadership Program™, offered in an 18-month Emerging Stream ($9,500 per participant, ages 25-40) and a 15-month Executive Stream ($15,500 per participant, senior leaders), combining three intensives at third-party venues, one-on-one mentoring, coaching, professional assessments, and peer cohort learning under a proprietary Jesus-Centered Leadership framework. Adjacent paid products include Sharpened™ (a two-month virtual process at $750), Arrow Entrepreneur™ (marketplace leaders), Personalized Coaching, Leadership Tune-Up, and High Impact Workshops. Free offerings include the Leadership Scorecard assessment, monthly online workshops, downloadable resources, a podcast (The Polished Arrow), and a blog, supported by a WordPress site and Moodle LMS.

Revenue is generated through four streams: per-seat program fees, one-time retail sales of books and merchandise via the Arrow store, tax-deductible donations in Canada and the US, and ministry-partnership-driven institutional placements (with channel discounts rather than direct fees). Distribution combines direct website enrollment, personal consultation calls, ministry and academic partnerships (20+ ministry partners including The Salvation Army, Jews for Jesus, YFC Canada, ACSI; 10+ academic-credit partners including Gordon Conwell, Wheaton, Briercrest, Calvin, Tyndale, Ambrose, Crown), and alumni referrals. The organization is a member of ECFA and CCCC, indicating external accountability standards, and reports lifetime impact of more than 2,000 leaders developed and 1,300+ alumni.

Name

Arrow Leadership

Legal name

Arrow Leadership Ministries

Website

https://arrowleadership.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Arrow Leadership is a Canadian nonprofit (founded 1991) that runs 15-18 month Jesus-centered leadership development programs plus a shorter Sharpened course, serving Christian ministry, nonprofit, and marketplace leaders globally through direct enrollment and ministry and academic partnerships.

Ownership category

akta.pro rank

Product category

Christian Leadership Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business, Professional, Labor, Political, and Similar Organizations (8139), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Religious Organizations (8131)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Change Management & Transformation Leadership (EDABAAAD)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)

Keywords

• Leadership development programs
• Christian leadership training
• Executive coaching services
• Transformational mentoring programs
• Ministry leadership development

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Program Fees: Revenue from enrollment fees for the Arrow Leadership Program™ (Emerging Stream at $9,500 and Executive Stream at $15,500), Sharpened™ program ($750 per person), and coaching services. Partner pricing and group discounts are available.
2. Product Sales (Store): Sale of leadership resources, books, training materials, apparel, and drinkware through the Arrow Leadership store. Products include books like 'Jesus Centered', 'Leading Me', 'Great Questions for Leading Well', and branded merchandise.
3. Donations and Charitable Contributions: Tax-deductible donations from supporters in Canada (registered charity #87027 5534 RR0001) and the US (501(c)(3) organization, EIN 56-1526335). Accepts one-time and monthly gifts, credit card and bank transfer donations. Members include ECFA and CCCC for accountability.
4. Ministry Partnership Fees: Free ministry partnerships offering exclusive discounts on programs to partner organizations. Revenue is derived from full-price enrollments from partner organizations rather than direct partnership fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Arrow Leadership develops Christian leaders through multi-month transformational programs (Emerging Stream 18-month, Executive Stream 15-month, Sharpened 2-month, Arrow Entrepreneur), combined with one-on-one mentoring, professional coaching, assessments, and organizational consulting. The organization sells books, branded merchandise, and training resources through an online store, and draws supplementary revenue from charitable donations. Programs are delivered through a hybrid model of in-person intensives at premier venues and virtual learning connections.

Product overview

Arrow Leadership offers a comprehensive suite of Jesus-centered leadership development programs and resources. The flagship offering is the Arrow Leadership Program™ with two distinct streams: Emerging Stream (18-month program for leaders ages 25-40) and Executive Stream (15-month program for senior leaders). Additional programs include Sharpened™ (a two-month personal leadership development process), Arrow Entrepreneur™ (marketplace leaders program), and Vision & Call Internship. The organization provides supplementary services including Personalized Coaching, Leadership Tune-Up sessions, and High Impact Workshops. A resource ecosystem includes the Leadership Scorecard assessment tool, free Leadership Tools and Downloads, monthly Leadership Workshops, and an Alumni Portfolio of graduate-created content. The Arrow Store offers books (Jesus Centered, Leading Me, Great Questions For Leading Well), training materials, apparel, and drinkware. Arrow also maintains ministry and academic partnership networks and a global alliance operating in 10 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Sharpened™: A two-month personal leadership development process for sharpening as a Jesus-centered leader.
• Arrow Leadership Program™
• Vision & Call Internship Program
• Arrow Entrepreneur™

Products and services

• Arrow Leadership Program - Emerging Stream An 18-month transformational leadership development program for young Christian leaders ages 25–40, featuring three four-day intensives, virtual learning connections, one-to-one mentoring, professional assessments, and a personalized leadership development plan. Priced at $9,500 per participant with partner pricing available.
• Arrow Leadership Program - Executive Stream A 15-month highly personal leadership development experience for senior Christian leaders in non-profit, church, ministry, and marketplace settings, featuring Jesus-centered transformation, blended learning, coaching with approved coaches, professional assessments, individualized feedback, and spouse participation. Priced at $15,500 per participant with partner pricing available.
• Sharpened A two-month personal leadership development process for Jesus-centered leaders emphasizing sharpened identity, purpose, discernment, courage, resilience, freedom, and focus. Features eight 90-minute virtual connections, access to a Learning Portal, and one coaching session. Priced at $750 per person with group pricing and payment plans available.
• Arrow Entrepreneur A specialized program developed for Christian business owners and marketplace leaders, providing coaching, mastermind sessions, and intensive events for entrepreneurs seeking to grow as Jesus-centered leaders.
• Personalized Coaching One-on-one coaching uniquely tailored to individuals, combining a Jesus-centered approach to help leaders find clarity and concrete steps to reach their personal and professional goals.
• Leadership Tune Up A one-on-one coaching session designed to help leaders move in the right direction with greater focus and clear next steps using Arrow's proven framework for breaking through barriers.
• High Impact Workshops A wide range of high impact workshops and seminars available for teams, groups, and organizations, presented either face-to-face or via webinar format.
• Vision & Call Internship A part-time paid internship program (12–15 hours weekly) for post-secondary students in the Abbotsford office, offering mentoring from experienced leaders, apprenticeship-model learning, and intentional development of vocation and calling over a May–January or September–May cycle.
• Arrow Leadership Store An online store selling Jesus-centered resources including books (Jesus Centered, Great Questions For Leading Well, Leading Me, Who Am I?), training kits (Leading Together), apparel (Arrow Hooded Sweatshirt, Polo Shirts), drinkware (Arrow Insulated Cork Mug), and bookmarks.

Quantifiable outcome

• Over 2,000 Arrow leaders developed globally
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

30 partnerships are on record, tiered core, major and regional.

• Youth for Christ CanadacoreStrategic or Co-development PartnerNational youth ministry organization partnered with Arrow for leadership development. Tim Coles, National Director, sends 2-3 staff annually through Arrow programs, especially senior and executive leaders. Emphasizes Arrow model of affirmation and blessing others.
• Jews for JesuscoreStrategic or Co-development PartnerInternational missions organization with decade-long partnership. Susan Pearlman, Chief Partnership Officer, reports significant impact on leaders who are stronger and more effective. Recognizes exceptional thought and expertise in Arrow programs.
• The Salvation Army (USA & Canada)coreStrategic or Co-development PartnerMajor Christian charity organization with multiple leaders developed through Arrow programs. K. Kendall Mathews supervises 350 employees and $35M budget and shares Arrow learning with all those he leads. Juan Chirinos serves as Divisional Youth Secretary.
• Association of Christian Schools International (ACSI)majorStrategic or Co-development PartnerOrganization representing Christian schools globally, partnered for leadership development of educators and administrators.
• Citygate NetworkmajorStrategic or Co-development PartnerNetwork of churches and ministries receiving Arrow leadership development programs and resources at partner pricing.
• CDN Baptist Youth Family TeammajorStrategic or Co-development PartnerBaptist denomination youth and family ministry team in Canada partnered for leadership development.
• CCI-CanadamajorStrategic or Co-development PartnerChristian Camping International Canada partner receiving leadership development for camp and outdoor ministry leaders.
• Kentro NetworkmajorStrategic or Co-development PartnerNetwork organization partnered with Arrow for leadership development resources and programs.
• Pacific District (CPD)regionalStrategic or Co-development PartnerRegional district of a Christian denomination receiving Arrow programs at partner pricing.
• EFCC (Evangelical Fellowship of Canada)majorStrategic or Co-development PartnerCanadian evangelical alliance partner for leadership development.
• Envision (CMA)majorStrategic or Co-development PartnerChristian Missionary Alliance mission organization including Kristi Todd as participant developing leadership.
• ONMB (Ontario Multi-Ethnic Baptist Fellowship)regionalStrategic or Co-development PartnerRegional fellowship of ethnic Baptist churches in Ontario partnered for leadership development.
• P2C (Power to Change)majorStrategic or Co-development PartnerChristian organization focused on evangelism and discipleship receiving Arrow leadership training.
• Sherwood Park Alliance ChurchregionalStrategic or Co-development PartnerLocal church partner receiving Arrow leadership development for staff and leaders.
• Tenth ChurchcoreStrategic or Co-development PartnerMajor Vancouver church where Ken Shigematsu (Class 1) pastors. Ken describes Arrow as better than any formal ministry for preparing him to serve the Church.
• True Charity NetworkmajorStrategic or Co-development PartnerNetwork focused on charity and social justice receiving leadership development from Arrow.
• Eastern District ConferenceregionalStrategic or Co-development PartnerRegional conference partner receiving Arrow programs at partner pricing.
• Western Canadian DistrictregionalStrategic or Co-development PartnerRegional district partner in Western Canada for Arrow leadership programs.
• YFC CanadamajorStrategic or Co-development PartnerYouth for Christ Canada national organization partnered for leadership development of staff.
• EMCC CanadamajorStrategic or Co-development PartnerChristian ministry association receiving leadership development programs.
• Gordon Conwell Theological SeminarycoreStrategic or Co-development PartnerPremier theological seminary offering Doctor of Ministry, Master of Arts in Christian Ministry, and Master of Arts in Christian Leadership with Arrow credit opportunities.
• Wheaton CollegecoreStrategic or Co-development PartnerRenowned Christian liberal arts college offering Master of Arts in Evangelism and Leadership with Arrow credit.
• BriercrestmajorStrategic or Co-development PartnerBiblical college offering Masters of Arts in Leadership, Theology, and Systems (MALTS) with Arrow credit.
• Calvin SeminarymajorStrategic or Co-development PartnerTheological seminary offering graduate programs with Arrow credit opportunities.
• KairosmajorStrategic or Co-development PartnerTheological institution offering Master of Theological Studies and Master of Divinity with Arrow credit.
• Tyndale UniversitymajorStrategic or Co-development PartnerSeminary offering Graduate Diploma Programs with Arrow credit opportunities.
• Ambrose UniversitymajorStrategic or Co-development PartnerUniversity offering Masters of Divinity, Masters of Arts in Leadership and Ministry, and Masters of Arts in Intercultural Ministry with Arrow credit.
• Crown CollegemajorStrategic or Co-development PartnerCollege offering MA Christian Studies, MA Global Leadership, MA Ministry Leadership, Master of Divinity, MBA, and MA Organizational Leadership with Arrow credit.
• MB Biblical SeminaryregionalStrategic or Co-development PartnerRegional seminary partner offering theological education with Arrow credit.
• Acadia Divinity CollegeregionalStrategic or Co-development PartnerRegional divinity college partner offering theological education with Arrow credit opportunities.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Catalyst: Catalyst produces leadership conferences, content, and resources specifically for church and ministry leaders - a directly comparable faith-based leadership development brand targeting many of the same senior Christian leaders and churches as Arrow.
• Praxis: Praxis runs cohort-based fellowships and programs integrating faith, work, and leadership for Christian entrepreneurs and leaders, directly overlapping Arrow's marketplace-leader focus and faith-based leadership development methodology.
• The Transforming Center: The Transforming Center offers spiritual formation and leadership development cohorts for ministry leaders (with a women-leader emphasis), overlapping Arrow's executive/senior leader segment and faith-based transformation methodology.
• C12 Group: C12 Group runs peer advisory boards and leadership development for Christian CEOs and business owners, mirroring Arrow's faith-based, cohort-style leadership development model. It competes for the same Christian executive decision-maker with a marketplace-leader focus overlapping Arrow Entrepreneur.
• VantagePoint3: VantagePoint3 provides leadership development for pastors and ministry leaders using cohort-based, peer-learning models similar to Arrow's Emerging and Executive Streams. It targets overlapping customer segments in the US and Canada.
• LeaderSource: LeaderSource provides coaching, consulting, and leadership development resources for pastors and church staff, competing with Arrow for the same ministry-leader segment with comparable cohort and training offerings.

Broad incumbents

• Global Leadership Network: Global Leadership Network produces the Global Leadership Summit and large-scale leadership development content for Christian leaders worldwide, serving a broader audience but overlapping Arrow's core Christian-leader target market.
• Cru (Campus Crusade for Christ): Cru is a large, established global Christian ministry that develops leaders through missionary and leadership programs and is also a customer/partner of Arrow - making it both an incumbent competitor and a distribution partner in the leadership development space.
• The Navigators: The Navigators is a longstanding global Christian organization focused on discipleship and leadership multiplication, operating a broader ministry portfolio but overlapping Arrow's faith-based leader-development mission and methodology.

Others

• Christianity Today: Christianity Today is a major Christian media organization publishing leadership content, books, and resources for pastors and ministry leaders - adjacent rather than directly competitive, but serving the same Christian leader information diet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ArrowLeadership
• YouTubeyoutube.com/@arrowleadership
• Facebookfacebook.com/jesuscentered
• LinkedInlinkedin.com/company/arrow-leadership
• Instagraminstagram.com/arrowleadershipministries

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrow Leadership