Glossy.tv

What Glossy.tv does

Glossy.tv (operating as Glossy Branding Agency) is a private Belgian digital brand transformation agency headquartered in Ghent, founded in 2004. The firm provides end-to-end branding services covering brand strategy, brand identity design, art direction, graphic design, web design, video production, and social media campaigns. Its service delivery is structured around a proprietary four-step methodology called 'Branding Through Strategy©,' a Design Thinking-based framework that moves clients from brand definition and strategic positioning through art direction and final implementation across online and offline channels. The methodology is trademarked and represents the agency's primary process differentiator, though the firm has no proprietary software platform or technology product.

Name

Glossy.tv

Legal name

Glossy Branding Agency

Website

https://glossy.tv

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Glossy.tv is a private Belgian branding agency in Ghent delivering brand strategy, identity design, and digital brand transformation via a proprietary 'Branding Through Strategy©' methodology to startups, SMBs, and enterprises across diverse industries.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Branded Entertainment & Long-Form Content (Series, Shorts, Films) (MPADAEAG)

Keywords

• Brand strategy services
• Brand identity design
• Graphic design agency
• Web design services
• Social media campaigns

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy and Identity Services: Professional services revenue from developing innovative brand strategies, designing brand identities, and creating brand content for clients. Engagement-based work involving strategy sessions, design, and implementation support across digital and print channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Glossy.tv is a Belgian Digital Brand Transformation Agency that provides brand strategy, brand identity design, art direction, graphic design, web design, video production, and social media campaign services to businesses. The agency delivers its work through a proprietary four-step 'Branding Through Strategy©' methodology based on Design Thinking principles, covering brand definition, strategic positioning, visual design, and implementation across digital and offline channels.

Product overview

Glossy.tv is a Belgian Digital Brand Transformation Agency offering comprehensive branding services. The company operates as a single integrated service offering rather than a software platform or modular product. Their core services include brand strategy, brand identity design, art direction, graphic design, web design, video production, and social media campaigns. These services are delivered through their proprietary 'Branding Through Strategy©' methodology, a 4-step process based on Design Thinking principles that guides clients through brand definition, strategic positioning, visual design, and brand implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services Strategic brand consulting that helps define brand ethos, worldview, and positioning through analysis of services, target audiences, and company culture. Designed for B2B clients ranging from startups to established enterprises.
• Brand Identity Design Visual identity creation including logo design, color palettes, typography systems, and brand identity guides that create a lasting first impression. For B2B clients developing or refreshing their brand.
• Art Direction & Graphic Design Creative visual design solutions for brand communications including advertising campaigns, social media content, packaging, and print materials. For B2B brands executing brand campaigns and communications.
• Web Design & Development Website design and development services creating digital brand experiences with responsive layouts and interactive elements. For B2B clients needing brand-aligned digital presence.
• Video Production Motion graphics, animation, and video content creation including brand films, promotional videos, and social media animations. For B2B brands producing brand video content.
• Social Media Campaigns Social media strategy and content creation for brand deployment across digital platforms. For B2B brands executing social media presence.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• School of BrandingminorOthersGlossy.tv operates School of Branding (schoolofbranding.be), an educational platform offering branding training and courses. This extends the agency's expertise to educational offerings and thought leadership, while also serving as a marketing channel.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MetaDesign: MetaDesign is an international brand agency with strong European roots offering brand strategy, identity, and design services. Comparable to Glossy.tv in serving European and global brands with design-thinking-driven methodologies.
• Saffron Brand Consultants: Saffron is an independent brand consultancy delivering brand strategy and identity services to global clients. It mirrors Glossy.tv's strategy-first branding approach and serves a comparable mix of corporate and cultural clients.
• Interbrand: Interbrand is a global brand consultancy providing brand strategy, naming, identity, and valuation services. It is a direct comparable for Glossy.tv's brand strategy + identity offering, particularly for enterprise clients.
• Pentagram: Pentagram is a globally recognized independent design agency offering brand strategy, identity, and design services across industries. It is the most direct peer to Glossy.tv in terms of integrated brand transformation work and partner-led creative model.
• Wolff Olins: Wolff Olins is a global brand agency focused on brand strategy, identity, and experience design for major global brands. It competes with Glossy.tv for premium brand transformation briefs across industries.
• Landor & Fitch: Landor & Fitch is a leading global brand consulting and design firm specializing in brand strategy, identity, and experience design. It competes for the same brand transformation mandates as Glossy.tv at a larger international scale.
• Elmwood: Elmwood is a design and brand consultancy known for brand strategy and identity work across consumer-facing sectors. It is comparable to Glossy.tv in scope, methodology, and client profile.

Regional players

• Studio Dumbar: Studio Dumbar is a renowned Dutch design agency specializing in brand identity and visual design. It is a comparable European branding peer with similar design-led methodology and a strong reputation in Benelux markets.
• Total Design: Total Design is a Dutch independent creative agency with a strong focus on brand identity and integrated design. It is comparable to Glossy.tv as a similarly-sized European branding specialist serving cultural and corporate clients.

Broad incumbents

• FutureBrand: FutureBrand is a global brand transformation network offering strategy, design, and experience services. As a larger incumbent in the same space, it competes for enterprise brand mandates that Glossy.tv also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/glossy_tv
• Facebookfacebook.com/glossy.tv
• LinkedInlinkedin.com/company/glossy-tv
• Instagraminstagram.com/glossy_branding_agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glossy.tv