M Tag
- Company typePrivate
- Founded1975
- HeadquartersÉchirolles, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
M Tag firmographics
Firmographics- Name
- M Tag
- Legal name
- M TAG
- Website
- https://m-tag.fr
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where M Tag is headquartered
LocationHeadquarters
- HQ city
- Échirolles
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
M Tag business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Public Service Delegation Contract: M Tag operates as a Société Publique Locale (SPL) under a public service delegation contract with SMMAG (67% ownership) and Grenoble Alpes Métropole (33% ownership). Revenue comes from the public contract compensating for service obligations.
- Ticket Sales and Transport Titles: Sale of transport tickets and passes to passengers, including digital and contactless payment options.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
M Tag product offering
Product offeringCore offering
M Tag operates the M réso public transport network under a public service delegation contract with SMMAG and Grenoble Alpes Métropole, delivering bus and tram services across the Grenoble metropolitan area. The company provides 5 tram lines and multiple bus line tiers (Chrono, Proximo, Flexo), supported by a Billettique ticketing system, contactless payment, and the Appli M mobile application. Services are sold directly to passengers and to partner employers via the M'PRO program.
Product overview
M Tag operates the M réso public transport network as a unified platform offering bus and tram services across the Grenoble metropolitan area. The product portfolio centers on the core M réso network supplemented by the Billettique ticketing system (including dematerialized tickets and contactless payment), the Appli M mobile application, and Bus à haut Niveau de Service (BHNS) high-capacity bus lines. Additional services include the LEMON innovation laboratory for mobility experimentation and pedagogical animations for schoolchildren. The company is structured as a Société Publique Locale (SPL) with Grenoble Alpes Métropole and SMMAG as shareholders, operating under a public service delegation contract.
Differentiator
Problem solved
Functional benefit
Products and services
- M réso Public Transport Network Core public transport network operated by M Tag, encompassing bus and tram services across the Grenoble metropolitan area. Includes 5 tram lines, 7 Chrono bus lines, 13 Proximo bus lines, and 27 Flexo bus lines serving 49 municipalities.
- Billettique Ticketing System Ticketing and fare collection system for the M réso network, including dematerialized tickets and contactless bank card payment options.
- Appli M Mobile Application Mobile application for the M réso network, providing information and services to passengers for planning travel and accessing the network.
- Bus à haut Niveau de Service (BHNS) High-level service buses offering enhanced capacity and service quality on key routes within the M réso network.
- Animations pédagogiques (Educational Animations) Educational animations and safety awareness programs delivered by M Tag employees in schools, teaching children about safe behavior in public transport and road safety topics.
- LEMON Mobility Experimentation Laboratory Innovation laboratory created by M Tag with technical partner Transdev to experiment new mobility solutions including Monetrans contactless payment and Chrono en Marche active mobility facilitation.
Quantifiable outcome
- 93% of fleet running on green energy (2025)
- +2 more outcomes
Companies that use M Tag
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
M Tag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
M Tag partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TransdevcoreM Tag and Transdev co-created the LEMON laboratory (Laboratoire d'Expérimentation des Mobilités) in 2015 to experiment innovative mobility solutions for the Grenoble metropolitan area. Projects include Monetrans contactless payment and Chrono en Marche active mobility facilitation.
- SMMAG (Syndicat Mixte des Mobilités de l'Agglomération Grenobloise)coreSMMAG is the public transport authority holding 67% of M Tag shares. M Tag operates under a public service delegation contract with SMMAG for the operation of the M réso network.
- Grenoble Alpes MétropolecoreGrenoble Alpes Métropole holds 33% of M Tag shares as a Société Publique Locale structure.
Scale indicators21 records
Recent moves6 records
Expansion highlights5 records
M Tag competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
M Tag social profiles
Digital presenceM Tag compliance and trust
Trust signalCompliance3 records
M Tag financial estimates
Financial estimateRevenue estimate
Valuation estimate
M Tag leadership team
Management profileNumber of profiles
Profiles1 record
M Tag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M Tag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M Tag
What does M Tag do?
M Tag operates the M réso public transport network under a public service delegation contract with SMMAG and Grenoble Alpes Métropole, delivering bus and tram services across the Grenoble metropolitan area. The company provides 5 tram lines and multiple bus line tiers (Chrono, Proximo, Flexo), supported by a Billettique ticketing system, contactless payment, and the Appli M mobile application. Services are sold directly to passengers and to partner employers via the M'PRO program.
Is M Tag a public or private company?
M Tag is a private company. It is classified as state government owned and is currently operating.
When was M Tag founded?
M Tag was founded in 1975. It employs 1,001 to 5,000 people.
Where is M Tag based?
M Tag is headquartered in Échirolles, France, in the Europe region.
How does M Tag make money?
Two revenue lines are on record. Public Service Delegation Contract is the primary driver. The others are ticket Sales and Transport Titles.
Does M Tag have an API?
No public API is recorded for M Tag.