McCue & Associates

What McCue & Associates does

McCue & Associates is a full-service B2B marketing firm headquartered in Clinton, Massachusetts, founded in 2001 by Michael S. McCue after his 14-year tenure as Marketing Manager at The L.S. Starrett Company. The firm provides integrated marketing services—including public relations, advertising, media planning and placement, branding, digital marketing, creative services, and tradeshow marketing—exclusively to manufacturing technology clients. Its core customer base consists of global manufacturers of machine tools, cutting tools, measuring equipment, and related industrial software, primarily in North America (USA and Canada). Notable long-tenure clients include The L.S. Starrett Co., EMUGE-FRANKEN USA (~20 years), Greenerd Press & Machine (20+ years), Saint-Gobain Abrasives/Norton (10+ years), Methods Machine Tools (since 2009), OPEN MIND Technologies (since 2017), Simonds International (since 2013), and Behringer Saws (since 2015), with newer additions Wintriss Controls (2019), GROB Systems (2022), and Flex Machine Tools (2024).

The firm operates on a professional services revenue model, billing clients on project or retainer bases for its eight service lines (PR, Media, Digital, Product Marketing, Corporate Marketing, Creative, Design, and Tradeshow), with all pricing treated as non-disclosed per client agreements. GTM motion is sales-led and relationship-driven, leveraging deep industry media relationships across trade publications (Modern Machine Shop, Manufacturing Engineering, Quality Magazine) and major events (IMTS, FABTECH). The firm is privately held under founder ownership, with no institutional investors, subsidiaries, or acquisition history. Quantified client outcomes include over 3.7 million PR impressions and 250 leads on the Starrett W4900 launch, $1.25 million first-year sales and 65 signed distributors on MultiTAP, and multiple AdScore/Signet/AdQ industry awards in 2022 and 2025. The company currently operates with 1-10 employees from a single Clinton, MA headquarters relocated there from Lancaster in 2015.

Name

McCue & Associates

Legal name

McCue & Associates LLC

Website

https://mccueassociates.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

McCue & Associates is a privately held, full-service B2B marketing firm founded in 2001 that provides integrated PR, advertising, media planning, branding, digital marketing, and tradeshow services exclusively to manufacturing technology clients across North America.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• B2B marketing services
• Manufacturing technology marketing
• Integrated marketing communications
• Trade media planning
• Public relations services

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Services Revenue: The firm generates revenue through providing comprehensive B2B marketing services to manufacturing technology companies. Services are billed on a project or retainer basis, including public relations, advertising creative and placement, media management, branding, collateral development, digital marketing, and strategic consulting. Account billings are typically non-disclosed per client agreements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

McCue & Associates is a full-service B2B marketing firm that strategizes, plans, and executes integrated marketing programs for manufacturing technology clients. The firm delivers public relations, advertising, media planning/placement, digital marketing, branding, collateral development, and tradeshow marketing services primarily to North American operations of global manufacturers of machine tools, cutting tools, measuring equipment, and related software.

Product overview

McCue & Associates is a full-service B2B marketing firm providing integrated marketing services to manufacturing technology clients. Their service offerings include Public Relations (news releases, media relations, press kits, trade show support), Media Services (print/digital/social planning and placement), Digital Marketing (content marketing, webcasts, email, social media, SEO), Product Marketing (branding, positioning, naming, pricing), Corporate Marketing strategy, Creative Services (concept, copy, design, production), Design (packaging, POP, corporate identity), and Tradeshow services (booth design, graphics, show selection). These services work together as an integrated marketing offering rather than individual product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Public relations service covering news releases, outreach programs, company news backgrounders, press kits, event management, feature story writing, trade press relations, and trade show support for B2B manufacturing technology clients.
• Media Services Media planning, analysis, buying, and placement across print, digital, and social media channels for B2B manufacturing technology clients.
• Digital Marketing Digital marketing services including content marketing, webcasts, email direct marketing, e-newsletters, social media content direction, website design direction, and SEO for B2B manufacturing technology clients.
• Product Marketing Product marketing services including product concept development, naming, branding, pricing strategy, positioning, entry/exit recommendations, introduction programs, and campaign execution for manufacturing technology clients.
• Corporate Marketing Corporate marketing strategy services for B2B manufacturing and technology clients.
• Creative Services Creative services including concept development, copywriting, design, production, and collateral development for marketing materials.
• Design Services Design services including packaging design, point-of-purchase design, and corporate identity development.
• Tradeshow Services Trade show services including show selection, booth design direction, layout/positioning, and graphics for manufacturing technology trade shows including IMTS.

Quantifiable outcome

• Over 3.7 million PR impressions and 250+ leads generated for Starrett W4900 launch within 10 months
• +6 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• IGEMSminorGTM or Marketing Partner · 11 April 2024McCue & Associates client Flex Machine Tools partnered with IGEMS to elevate waterjet cutting technology in North America. McCue facilitated PR coverage of the partnership.
• 3D SystemsminorStrategic or Co-development Partner · 1 October 2015Methods Machine Tools entered into partnership with 3D Systems (provider of 3D printers, print materials and cloud-sourced custom parts) to form Methods3D subsidiary. McCue & Associates provided PR services to launch Methods3D into the 3D printing technology industry.
• Abom79 (Adam Booth)minorGTM or Marketing PartnerSocial media influencer partnership between Starrett and Adam Booth (Abom79), a leading metalworking manufacturing social media influencer. Booth toured Starrett headquarters and filmed video content for YouTube channel as part of Made in America campaign.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Godfrey: Mid-sized B2B marketing agency focused on industrial, manufacturing, and technology clients, offering integrated marketing, PR, and content services. Closely comparable to McCue in client base and integrated offering, with similar boutique-to-mid positioning.
• Stein IAS: B2B agency built around industrial and technical manufacturing clients, delivering integrated marketing, PR, and content programs. Directly comparable in vertical focus, integrated service offering, and B2B manufacturing client base.
• Doremus & Company: Omnicom-owned B2B marketing agency specializing in industrial and technology marketing, with deep experience in manufacturing, machine tools, and engineering audiences—the same vertical and service mix as McCue & Associates.
• Walt & Company: Boutique B2B PR and marketing agency focused on industrial, technology, and manufacturing clients. Directly comparable vertical specialization, boutique scale, and PR-led product-launch service model.
• Industrial Strength Marketing: Boutique B2B marketing agency dedicated to industrial manufacturers, providing similar integrated services: PR, trade advertising, digital, and trade-show support for metalworking and machine-tool clients.
• Harpell Associates / Harvest Marketing & Communications: Boutique B2B marketing agency serving industrial and manufacturing clients with PR, advertising, and integrated marketing services. Comparable in size, vertical specialization, and integrated service mix to McCue & Associates.

Broad incumbents

• Lewis Global Communications: Global B2B marketing and communications agency with dedicated industrial manufacturing practice; competes for the same industrial PR, advertising, and digital mandates McCue serves, including trade-media placement and product launches.
• gyro (ABM): Large global B2B creative and media agency serving industrial manufacturers and technology vendors. Same customer category and full-service offering (PR, advertising, digital, content) as McCue, but at a materially larger scale.

Others

• IMC (Industrial Marketing Council) member agencies / BMA (Business Marketing Association) agencies: Industry association ecosystem for B2B/industrial marketers. Provides networking, training, and best-practice context for agencies like McCue competing for the same manufacturing marketing spend.
• Modern Machine Shop / Gardner Business Media: Trade-media publisher (Modern Machine Shop, Manufacturing Engineering) that McCue places advertising and PR in; functions as a channel partner and competitive intelligence source for manufacturing marketing agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/McCueAssociates
• Facebookfacebook.com/McCueAssociates
• LinkedInlinkedin.com/company/mccue-&-associates-llc
• Instagraminstagram.com/mccueassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCue & Associates