Air Additions

What Air Additions does

Air Additions Pty Ltd is an Australian privately held HVAC air diffusion equipment distributor, founded in 1996 and operating from Coopers Plains, Queensland with a second branch in Wangara, Western Australia. The company supplies the commercial, industrial, and residential HVAC industry across Australia and New Zealand with a comprehensive range including flexible ducting (RAYFLEX, RAYLOCK, RAYLUM, RAYSTEEL sub-brands), Rayflow grilles and diffusers, Branch Take Offs and Y-Pieces built around a patented Duo step-fitting system, dampers and volume control dampers, custom and standard sheetmetal products, zone control systems (including Siemens-branded controls), copper and pair coil products compliant with AS/NZS 1571, installation accessories (including the proprietary Australian Made Ezyduct plastic duct cover), and ventilation products. Core technology rests on proprietary mechanical fittings developed by an in-house R&D function, UV-stabilized food-grade polyethylene rotation molding, fire-rated ducting to AS 4254, and a Thermafuser ST Series marketed at up to 40% HVAC energy savings.

The business model is wholesale hardware distribution plus light custom fabrication. Revenue is generated by selling stock and custom-made sheetmetal and pre-insulated panel board components to HVAC contractors, climate wholesalers, and installers. Pricing follows unit list pricing with a $20 surcharge on orders below A$100 and 30-day payment terms from statement date, with interest charged at the Commonwealth Bank standard overdraft rate on overdue amounts. Go-to-market is sales-led, supported by a dedicated sales and customer service team operating across Australia and New Zealand, a national customer service hotline (1300 301 960), an online product enquiry form, phone/email/fax ordering, and a credit-application onboarding flow. Air Additions differentiates on same-day delivery within 24 hours across Australia, in-stock availability at both branches, custom manufacturing to specification, and standards-compliant proprietary product designs. No external funding, parent company, acquisitions, or AI/ML capabilities are disclosed.

Name

Air Additions

Legal name

AIR ADDITIONS PTY LTD

Website

https://airadditions.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Air Additions is a privately held Australian HVAC air diffusion equipment distributor, founded in 1996, serving commercial, industrial, and residential contractors and climate wholesalers across Australia and New Zealand from branches in Queensland and Western Australia.

Ownership category

akta.pro rank

Product category

HVAC Air Distribution Equipment

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Steam & Air-Conditioning Supply (4961), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

akta.pro secondary industries

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

Keywords

• HVAC distribution
• Air diffusion equipment
• Flexible ducting
• Grilles and diffusers
• Sheetmetal fabrication

Headquarters

HQ city

Acacia Ridge

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Equipment Distribution: Sale of HVAC air diffusion equipment including grilles, diffusers, flexible duct, dampers, zone controls, sheetmetal, copper products, and installation accessories. The company operates as a distributor/wholesaler to commercial, industrial, and residential HVAC markets.
2. Custom Fabrication: Custom made sheetmetal and pre-insulated panel board components to suit customer specifications for commercial, industrial or residential applications. This includes starter kits, return air boxes, and cushion boxes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Air Additions distributes and manufactures HVAC air diffusion equipment for the commercial, industrial, and residential sectors across Australia and New Zealand. Its core product range includes flexible ducting, grilles and diffusers, dampers, branch take-offs, sheetmetal components, zone control systems, copper and pair coil, and ventilation products, sold primarily to HVAC contractors, installers, and climate wholesalers. The company also offers custom sheetmetal fabrication and guarantees same-day/24-hour delivery of stock items across Australia.

Product overview

Air Additions is a distributor of HVAC (Heating, Ventilation, and Air Conditioning) equipment serving the commercial, industrial, and residential sectors across Australia and New Zealand. The product portfolio consists of multiple interconnected product lines: flexible ducting products (RAYFLEX, RAYLOCK, RAYLUM, RAYSTEEL brands) serve as the distribution backbone; Rayflow Grilles & Diffusers provide air outlets and terminals; Branch Take Offs & Y-Pieces enable system routing; Dampers & Volume Control Dampers manage airflow; Sheetmetal Products offer custom ductwork solutions; Zone Control Systems provide multi-zone HVAC control; Copper & Pair Coil products handle refrigerant lines; Installation Accessories support fitting and mounting; and Ventilation Products cover exhaust and fan needs. Same day delivery with 24-hour stock availability is offered across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Rayflow: Brand for grilles and diffusers product line
• RAYFLEX
• RAYLOCK
• RAYLUM
• RAYSTEEL

Products and services

• Flexible Ducting (RAYFLEX, RAYLOCK, RAYLUM, RAYSTEEL) Comprehensive range of flexible ducting in sizes 150mm to 600mm, including RAYFLEX standard polyester, RAYLOCK heavy duty, RAYLUM triple lock aluminium semi-flexible, and RAYSTEEL stainless steel variants. Available in plain and thermally insulated options (R0.6, R1.0, R1.5, R2.0), fire rated to AS 4254. Sold to HVAC contractors, wholesalers, and installers.
• Rayflow Grilles & Diffusers Comprehensive range of air distribution products including round diffusers, multi-directional outlets, down jet diffusers, ceiling diffusers (flat face and bevel face), bar grilles, linear slot diffusers, curved blade diffusers, egg crate grilles, double deflection registers, half chevrons, door grilles, outside air louvres, swirl diffusers, and Thermafuser units. Manufactured from aluminium, steel, and plastic for commercial, industrial and residential HVAC applications.
• Branch Take Offs & Y-Pieces Duo patented step fittings providing up to 10 combinations from one fitting. Manufactured from UV stabilised Food Grade Alkatuff Polyethylene, completely insulated to prevent cold tracking. Available in uninsulated and insulated variants. Sold to HVAC contractors and installers.
• Dampers & Volume Control Dampers Economical airflow control products including opposed blade dampers, stream splitter dampers, manual and motorised volume control dampers (RAYFLOW brand), and non-return dampers. Constructed from lightweight materials and marine grade aluminium for corrosion protection.
• Sheetmetal Products Custom and standard sheetmetal products including straight duct, transitions, bends, reducers, take-offs, fittings, cushion boxes, return air boxes, V-boxes, boots, return air plenums, drip trays, starting collars, flex joiners, removable filters, and back draft dampers. Available in insulated or non-insulated configurations, in sheetmetal or pre-insulated panel board.
• Zone Control Systems Control systems for ducted heating and cooling with two to eight zone capacity, protected zone labelling, two point control capability, programmable spill zones, and remote connection options. Includes SIEMENS branded zone controls and associated motorised inline dampers (24V and 240V).
• Copper & Pair Coil High quality copper pipe and fittings suitable for split system air conditioners using R410A refrigerant, including pair coil (standard and fire-rated), soft drawn and hard drawn copper, elbows, couplings, and comprehensive fire-rated pipe insulation. All products comply with Australian Standard AS 1571.
• Installation Accessories Range of installation accessories including mounting kits, pipe duct, tapes, solders, sealants, wall brackets (zinc plated powder coated and stainless steel), unit mounting solutions, Ezyduct plastic duct cover (Australian Made), Colourbond hat sections, anchors, and roof flashings.
• Ventilation Products Commercial and residential ventilation products including ceiling exhaust fans, in-line centrifugal fans, roof top exhaust fans, wall plate exhaust fans, in-line axial fans, and single speed inline fans. Characterised by high performance, long life, and quiet operation.

Quantifiable outcome

• Up to 40% HVAC energy saving with Thermafuser ST Series

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Actrol (Reece Group): Specialist HVAC/R refrigeration wholesaler within the Reece Group serving contractors across ANZ. Direct peer in HVAC distribution with a comparable target customer base of contractors and installers.
• Coolair Airconditioning: Australian HVAC distributor and contractor focused on commercial and residential air conditioning. Direct peer in the ANZ HVAC distribution channel serving similar contractor and installer customers.
• Tradelink: National Australian distributor of plumbing, bathroom, and HVAC products. Direct peer — both sell through trade counters to HVAC contractors and plumbers across Australia with multi-branch footprints.

Broad incumbents

• Daikin Australia: Leading global HVAC OEM with a substantial Australian distribution operation. Comparable in the ANZ HVAC market and sells through similar contractor channels; competes on system-level sales where Air Additions supplies air diffusion components.
• Carrier Australia: Global HVAC OEM with Australian commercial HVAC operations. Comparable broad incumbent; Air Additions' commercial diffusers, dampers, and zone controls interface directly with Carrier systems.
• Rinnai Australia: Major HVAC and hot water equipment manufacturer/distributor active in Australia. Comparable as a broader HVAC incumbent overlapping with Air Additions' residential and light commercial customers, though more OEM than distributor.
• Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA): Australian arm of MHI's HVAC business (referenced in Air Additions' own marketing imagery). Comparable broad incumbent overlapping on commercial and residential HVAC projects in ANZ.
• Reece Group: Australia's largest plumbing and HVAC distributor (ASX: REH) with national branch coverage. Comparable as a broad ANZ HVAC supply incumbent; Air Additions competes in a narrower air-diffusion niche but faces the same contractors and wholesalers.
• Fujitsu General Australia: Major split-system and ducted air conditioning OEM/distributor in Australia. Comparable as a broad ANZ HVAC player intersecting with Air Additions' residential ducted and commercial installation channels.

Emerging players

• Pacific HVAC Engineering: Australian specialist HVAC engineering supplier. Comparable emerging/specialist peer with partial overlap in ductwork, fittings, and air distribution components to commercial HVAC customers in ANZ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Additions