Big Brothers Big Sisters of Northeast Wisconsin

What Big Brothers Big Sisters of Northeast Wisconsin does

Big Brothers Big Sisters of Northeast Wisconsin (BBBSNEW) is an independent 501(c)(3) nonprofit youth mentoring organization affiliated with Big Brothers Big Sisters of America, headquartered at 520 N. Broadway St., Suite 220 in Green Bay, Wisconsin. Founded in 1977 (with roots in a 1972 informal program) and rebranded to its current name in 2018, the organization operates across Brown, Door, Shawano, Oconto, and Kewaunee counties. Its mission is to create and support one-to-one mentoring relationships between adult volunteers ("Bigs") and youth aged 5 to 19 ("Littles"), the majority of whom come from households earning under $25,000 (53%), single-parent homes (53%), or situations involving parental incarceration (21%).

The organization delivers three core programs: Community-Based Mentoring (volunteers meet youth for outings in the community, averaging 38-month match durations), Site-Based Mentoring (volunteers meet youth at school sites during lunch or after-school programs, averaging 15-month matches), and The Big Club (a group mentoring format operated in partnership with Boys & Girls Club locations in Green Bay and Door County). In 2024, BBBSNEW served 617 children and created 216 new matches. There is no proprietary technology platform; the underlying "technology" is a professionally-supported matching process involving background checks, screening interviews, and ongoing match support from a team of 11-50 staff.

Revenue is generated entirely through philanthropic channels: individual donations (one-time and recurring monthly), corporate event sponsorships, planned giving/legacy gifts, in-kind Amazon Wishlist donations, and a portfolio of annual fundraising events including Big Night Out (gala), Golf for Kids' Sake, Kornhole for Kids' Sake, Fun for Kids' Sake, Pickleball for Kids' Sake, and a Miles for Matches biking competition. The 2025 Big Night Out raised a record-breaking $299,000+. BBBSNEW reports no pricing model — services are free to participating families and mentors serve without compensation.

Name

Big Brothers Big Sisters of Northeast Wisconsin

Legal name

Big Brothers Big Sisters of Northeast Wisconsin

Website

https://bbbsnew.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Brothers Big Sisters of Northeast Wisconsin is an independent 501(c)(3) nonprofit that delivers one-to-one youth mentoring programs across Brown, Door, Shawano, Oconto, and Kewaunee counties in Wisconsin, serving 617 children aged 5-19 in 2024 through community-based, site-based, and group mentoring models funded by donations, corporate sponsorships, and annual fundraisers.

Ownership category

akta.pro rank

Product category

Youth Mentoring Services

NAICS

Child and Youth Services (62411)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industry

Student Mentoring & Peer Support Programs (EDAJALAL)

Keywords

• Youth mentoring services
• Mentorship programs
• Nonprofit youth services
• Volunteer mentoring
• Community youth development

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and monthly recurring donations from individuals supporting youth mentoring programs. Donations help cover background checks, volunteer screening, personal safety training, and professional match support.
2. Event Sponsorships: Corporate sponsorships for annual fundraising events including Big Night Out, Golf for Kids' Sake, Kornhole for Kids' Sake, Fun for Kids' Sake, and Pickleball for Kids' Sake. Sponsors receive brand visibility and community engagement opportunities.
3. Planned Giving: Legacy gifts and planned giving options allowing donors to combine charitable giving with financial and estate planning goals.
4. Amazon Wishlist: In-kind donations of items supporting match activities, youth engagement, and special moments throughout the year.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Big Brothers Big Sisters of Northeast Wisconsin (BBBSNEW) is a 501(c)(3) nonprofit youth mentoring organization that recruits, screens, and matches adult volunteer mentors (Bigs) with children ages 5-19 (Littles) facing adversity. It delivers three core programs — Community-Based Mentoring, Site-Based Mentoring, and Big Club group mentoring — across Brown, Door, Shawano, Oconto, and Kewaunee counties in Northeast Wisconsin. All programs are provided free of charge to participating youth and families.

Product overview

Big Brothers Big Sisters of Northeast Wisconsin operates a portfolio of youth mentoring programs, including three core offerings: Community-Based Mentoring (one-on-one outings and activities in the community), Site-Based Mentoring (one-on-one mentoring at schools during lunch or afterschool programs), and Big Club (group mentoring at Boys & Girls Club locations). Supporting these programs are child enrollment services and volunteer mentor recruitment. The organization serves youth in Brown, Door, Shawano, Oconto, and Kewaunee counties in Northeast Wisconsin. This is not a technology product but a nonprofit service organization providing mentoring programs.

Differentiator

Problem solved

Functional benefit

Brands

• The Big Club: Group mentoring program in partnership with Boys & Girls Club of Greater Green Bay and Boys & Girls Club of Door County

Products and services

• Community-Based Mentoring One-on-one mentoring relationships where matched adult volunteers (Bigs) and youth (Littles) engage in outings and activities together in the community, such as park visits, museum trips, and shared hobbies. Available across Brown, Door, Shawano, Oconto, and Kewaunee counties.
• Site-Based Mentoring One-on-one mentoring at the Little's school during lunch or in afterschool programs, helping kids build confidence and discover their potential through games, arts and crafts, and hands-on projects. Operated at schools across Brown, Door, and Shawano counties.
• Big Club Group Mentoring Group mentoring program pairing volunteer mentors with youth at Boys & Girls Club locations in Green Bay and Door County, meeting twice monthly with facilitated activities that build trust and positive relationships. Sponsored by Festival Foods and Capital Credit Union.
• Child Enrollment Program Program allowing parents and guardians to enroll their children (Littles) to be matched with adult mentors (Bigs) for ongoing mentoring relationships. Parents approve matches, approve activities, and maintain ongoing communication with agency staff.
• Mentor Inquiry and Volunteer Recruitment Process for recruiting and screening adult volunteers (Bigs) to become mentors, including background checks, interviews, and training requirements. Volunteers commit approximately one hour per week.

Quantifiable outcome

• 84% of youth maintained low depressive symptoms or showed improvement
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and supporting.

• Festival FoodscoreGTM or Marketing Partner · 1 January 2023Generous sponsor of The Big Club group mentoring program at Boys & Girls Club locations. Support enables the organization to provide consistent mentoring experiences and supplies for Bigs and Littles.
• Capital Credit UnioncoreGTM or Marketing Partner · 1 January 2023Co-sponsor of The Big Club program and presenting sponsor of Mini Boss on Broadway, supporting youth entrepreneurship experiences at the Broadway Farmers' Market.
• Nicolet BankcoreGTM or Marketing PartnerPresenting sponsor of Kornhole for Kids' Sake tournament for Door County, supporting youth mentoring programs in the region.
• U.S. VentureflagshipGTM or Marketing PartnerPresenting sponsor of Big Night Out annual gala event, the organization's largest annual fundraiser raising record-breaking amounts.
• Fox Communities Credit UnioncoreGTM or Marketing PartnerSponsor of Match of the Year award at the Summer Picnic, recognizing outstanding mentoring relationships.
• Cornerstone Foundation of Northeastern WisconsincoreGTM or Marketing PartnerSponsor of Paul J. Schierl Volunteer of the Year Award, recognizing dedicated volunteers.
• Green Bay Packers Give BackcoreGTM or Marketing PartnerSponsor of Summer Picnic celebration event for matches and supporters.
• BelmarkcoreGTM or Marketing PartnerPresenting sponsor of Fun for Kids' Sake in Shawano County, supporting local youth mentoring programs.
• Boys & Girls Club of the Bay and Lakes RegioncoreStrategic or Co-development PartnerCollaborative partner for The Big Club group mentoring program, providing venue and operational support for bi-weekly mentoring sessions.
• Brown County Sheriff's DepartmentsupportingStrategic or Co-development PartnerCommunity partner supporting youth mentoring programs and providing resources for families.
• Green Bay Police DepartmentsupportingStrategic or Co-development PartnerCommunity partner supporting youth mentoring programs and providing resources for families.
• Family Services of Northeast WisconsinsupportingStrategic or Co-development PartnerCommunity partner providing counseling, treatment, crisis services, and family support resources for enrolled families.
• Glenbrook Elementary (Pulaski Community School District)coreStrategic or Co-development PartnerPartnership of the Year recipient for hosting one of the longest-running site-based mentoring programs for over 15 years.
• Prevea HealthsupportingGTM or Marketing PartnerSponsor of Miles for Matches biking competition fundraiser benefiting BBBSNEW.
• Green Bay Area Public School DistrictcoreStrategic or Co-development PartnerMajor school partner with site-based mentoring programs at 15 schools including Baird, Danz, Eisenhower, Fort Howard, Edison Middle, Howe, Jefferson, Keller, Kennedy, Lincoln, Nicolet Elementary, Preble High, Sullivan, Washington Middle, and Webster Elementary.

Scale indicators12 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Big Brothers Big Sisters of Madison: Wisconsin-affiliated BBBS chapter serving the Madison area. Operates the same national youth mentoring model with community-based and site-based programming, providing a direct regional peer benchmark for program scale and outcomes.
• Big Brothers Big Sisters of Greater Milwaukee: Sibling Wisconsin BBBS affiliate operating in the Milwaukee metropolitan area. Runs the same one-to-one youth mentoring model, school partnerships, and event-based fundraising, making it the most operationally comparable peer within the same state.
• YMCA of Greater Green Bay: Regional youth services organization that helped originally found BBBSNEW in 1977. Operates comparable youth development, child care, and family support programs in the same Northeast Wisconsin geography.
• Boys & Girls Club of the Bay and Lakes Region: Direct operating partner via The Big Club group mentoring program in Green Bay and Door County. While distinct mission-focused, it serves the same at-risk youth population in the same geography through structured out-of-school programming.
• Family Services of Northeast Wisconsin: Community partner providing counseling, treatment, and crisis services to BBBSNEW-enrolled families. Operates the same geography and serves overlapping youth and family populations with complementary social services.

Others

• MENTOR (National Mentoring Resource Center): National umbrella organization providing resources, research, and advocacy for youth mentoring. Not a direct operator but functions as an ecosystem convener and federal funding partner for agencies like BBBSNEW.
• United Way of Brown County: Major financial partner of BBBSNEW and a comparable community-based funder of youth services in the Brown County region. Represents a peer nonprofit funder rather than a direct service competitor.

Broad incumbents

• Big Brothers Big Sisters of America: National umbrella organization that BBBSNEW is affiliated with. Operates the 230+ agency network, sets program standards, and provides brand and infrastructure that BBBSNEW directly leverages under the same one-to-one youth mentoring model.
• Boys & Girls Club of America: National youth development organization serving at-risk youth ages 6-18 through club-based programming. Adjacent competitor for youth development funding and corporate partnerships, with comparable fundraising event infrastructure.
• 4-H (National 4-H Council): National youth development organization with extensive school-based programming and volunteer mentor models. Competes for youth development funding and corporate sponsorships through a comparable youth-focused mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bbbsnew
• Facebookfacebook.com/bbbsnew
• LinkedInlinkedin.com/company/bbbsnew
• Instagraminstagram.com/bbbsnew
• Xx.com/bbbsnew

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Big Brothers Big Sisters of Northeast Wisconsin