Norsk Sjømat
Norsk Sjømat is a Norwegian processor of salmon, trout, and cod serving HORECA, retail, private-label, and sashimi customers across 40+ countries via a vertically integrated farming-to-export group headquartered in Stranda.
- Company typePrivate
- Founded1996
- HeadquartersStranda, Norway
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Norsk Sjømat does
Norsk Sjømat Stranda AS is a Norway-based processor of Atlantic salmon, fjord trout, and cod, headquartered in Stranda with a corporate office in Tromsø. The group operates a vertically integrated value chain spanning fish farming (Norsk Sjømat Oppdrett AS), primary processing at a 10,000m² facility in Stranda, by-product conversion into fish oil and fish meal (Vital Seafood AS, 60%-owned), and wild-catch operations (Nergård AS, majority stake). Its product portfolio is organized into portions (IQF, IVP, and MAP formats), fillets (Trim C/D, Trim E, plus Sashimi Loin and 8-piece cuts), and smoked/gravlax items produced from traditional Norwegian recipes. Technology centres on modern processing equipment combined with hand trimming for precision and standardization, with a 2024-added IVP stand-up-bag packaging line targeted at private-label customers.
The business operates a B2B enterprise sales model with quote-based pricing, selling to HORECA (hotels, restaurants, catering), retail/grocery chains, private-label buyers, and premium sashimi/sushi restaurants across 40+ countries. Distribution is anchored by owned regional entities (Storm Seafood Inc. for the US, Skaar Japan K.K. for Japan) and recurring participation in major trade shows including Seafood Expo Global, Gulfood, THAIFEX-Anuga Asia, Seafood Expo North America, and World Seafood Shanghai. The group reports 3+ Billion NOK turnover (2019), 200,000+ tonnes of finished goods sold annually, 500+ employees, and 0% raw material waste. It is privately held, controlled by founders Per Magne Grøndahl and Bjarte Tunold via Norsk Sjømat og Nergård Holding AS, and holds a comprehensive certification stack (BRC, FDA, HACCP, ASC, MSC, Global GAP, Kosher, SMETA) supporting international market access.
Norsk Sjømat firmographics
Firmographics- Name
- Norsk Sjømat
- Legal name
- Norsk Sjømat Stranda AS
- Website
- https://norsksjomat.no
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- Norsk Sjømat is a Norwegian processor of salmon, trout, and cod serving HORECA, retail, private-label, and sashimi customers across 40+ countries via a vertically integrated farming-to-export group headquartered in Stranda.
- Ownership category
- akta.pro rank
Norsk Sjømat industry classification
Industry- Product category
- Seafood Processing
- NAICS
- Seafood Product Preparation and Packaging (311710), Food Manufacturing (311)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)
- akta.pro secondary industries
- Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Fresh & Frozen Seafood Fillets (Portioned, Skinless/Boneless) (AFANALAA)
Keywords
Where Norsk Sjømat is headquartered
LocationHeadquarters
- HQ city
- Stranda
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Norsk Sjømat business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Seafood Product Sales: Revenue generated from processing and selling salmon, trout, and cod products globally. Products sold in over 40 countries worldwide with a focus on B2B relationships with HORECA sector, retail, and private label clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B enterprise pricing - quotation based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Norsk Sjømat product offering
Product offeringCore offering
Norsk Sjømat is a leading Norwegian processor of farmed Atlantic salmon, trout, and cod, operating a 10,000m² state-of-the-art facility in Stranda, Norway. The company processes raw fish into portions, fillets, smoked salmon, and gravlax using modern equipment combined with traditional Norwegian hand-trimming methods, offering multiple packaging formats (IQF, IVP, MAP). Products are sold B2B to HORECA, retail, and private-label clients across 40+ countries, with 200,000+ tonnes of finished goods sold annually.
Product overview
Norsk Sjømat is a fully integrated Norwegian seafood company offering a comprehensive portfolio of salmon, trout, and cod products. The core offering centers on Atlantic Salmon (Salmo Salar) and Trout (Oncorhynchus Mykiss), with products organized into three main categories: Portions (IQF, IVP, MAP formats), Fillets (Trim C/D, Trim E, Sashimi Loin), and Smoked/Gravlax products. Cod (Gadus Morhua) is sourced from northern Norwegian waters. The company also operates Vital Seafood AS for fish oil and fish meal production from processing by-products. Products are sold across 40+ global markets with a focus on both retail and HORECA channels. The group also includes Nergård AS (wild fish operations) and Norsk Sjømat Oppdrett AS (salmon/trout farming) following the 2020 merger creating Norsk Sjømat ASA.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlantic Salmon (Salmo Salar)
Companies that use Norsk Sjømat
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Norsk Sjømat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Norsk Sjømat partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Nergård AScoreNergård og Norsk Sjømat går sammen og skaper morgendagens sjømatkonsern – Norsk Sjømat ASA. Nergård is the second largest fishing company in Norway, with significant Norwegian fishing rights. The merger creates a fully integrated seafood company with both fishing and aquaculture operations. Planned IPO in Q4 2020.
- Storm Seafood Inc.core60% majority stake acquired in 2005 to represent group's interests in the US market. Combined participation at Seafood Expo North America. Partnership enables US market expertise alongside Norwegian seafood excellence.
- Vital Seafood AScoreVital Seafood AS produces fish oil and fish meal from fresh quality controlled raw material of salmon and trout. Located at Kyrkjegata 57, 6200 Stranda. 60% owned by Norsk Sjømat Group. Utilizes raw material waste to produce high-quality fish oil and fish meal.
- Skaar Japan K.K.minorMinority stake acquired in 1999 to facilitate sales in the Japanese market. Represents group interests in Japanese market.
- Norsk Sjømat Oppdrett AScoreFish farming operation established in 2012. Accounts for live farming of salmon and trout for the group, with target to produce 50% of raw material needed for value added production in Norway.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Norsk Sjømat competitors and assessment
Company assessmentDirect peers
- Bakkafrost P/F: Faroese vertically integrated salmon farmer and processor with significant value-added and smoked salmon operations. Comparable in farming-plus-processing model and premium product positioning in the Atlantic salmon category.
- SalMar ASA: Norwegian-listed Atlantic salmon farming and processing company with significant value-added processing capacity. Directly comparable in core farmed salmon product, processing footprint, and global export reach.
- Mowi ASA: World's largest Atlantic salmon farmer and processor headquartered in Norway. Operates fully integrated farming, processing, and value-added smoked/seafood operations across multiple continents, making it the most direct comparable to Norsk Sjømat's salmon farming-plus-processing model.
- Lerøy Seafood Group: Vertically integrated Norwegian seafood group with farming, wild catch, and value-added processing of salmon, trout, and whitefish. Closely comparable to Norsk Sjømat's salmon/trout/cod product mix and integrated value chain.
- Cermaq Group AS: Global salmon farming and processing company owned by Mitsubishi Corporation, with operations in Norway, Chile, and Canada. Comparable in farmed Atlantic salmon processing and global B2B distribution.
- Grieg Seafood ASA: Norwegian-listed Atlantic salmon farming and processing company with operations in Norway, Scotland, and Canada. Directly comparable in core farmed salmon processing and export distribution model.
Others
- Vital Proteins: Consumer wellness brand using marine collagen and fish-derived ingredients. Tangentially comparable as a downstream user of fish-derived raw materials that overlaps with the by-product stream produced by Norsk Sjømat's Vital Seafood AS subsidiary.
- Norwegian Seafood Association (Sjømat Norge): Industry body representing Norwegian seafood exporters and processors. Norsk Sjømat is a member and award recipient; useful for industry context and benchmarking of Norwegian seafood exporter economics.
Broad incumbents
- Clearwater Seafoods: Vertically integrated seafood harvester and processor with a broad portfolio of shellfish, groundfish, and other species. Comparable as a B2B seafood processor with multi-product, multi-geography distribution, though it does not specialize in farmed salmon.
Regional players
- Scottish Sea Farms: Joint venture between SalMar and Lerøy producing Atlantic salmon in Scotland. Comparable product (farmed Atlantic salmon) and value-added processing, but primarily serving UK/European markets rather than Norsk Sjømat's full 40+ country footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Norsk Sjømat social profiles
Digital presenceNorsk Sjømat compliance and trust
Trust signalCompliance10 records
Norsk Sjømat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norsk Sjømat leadership team
Management profileNumber of profiles
Profiles6 records
Norsk Sjømat subsidiaries and ownership
Company hierarchySubsidiaries6 records
Norsk Sjømat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norsk Sjømat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norsk Sjømat
What does Norsk Sjømat do?
Norsk Sjømat is a leading Norwegian processor of farmed Atlantic salmon, trout, and cod, operating a 10,000m² state-of-the-art facility in Stranda, Norway. The company processes raw fish into portions, fillets, smoked salmon, and gravlax using modern equipment combined with traditional Norwegian hand-trimming methods, offering multiple packaging formats (IQF, IVP, MAP). Products are sold B2B to HORECA, retail, and private-label clients across 40+ countries, with 200,000+ tonnes of finished goods sold annually.
Is Norsk Sjømat a public or private company?
Norsk Sjømat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Norsk Sjømat founded?
Norsk Sjømat was founded in 1996.
Where is Norsk Sjømat based?
Norsk Sjømat is headquartered in Stranda, Norway, in the Europe region.
How does Norsk Sjømat make money?
One revenue line is on record: seafood Product Sales.
Who are Norsk Sjømat's main competitors?
Direct peers on record are Bakkafrost P/F, SalMar ASA, Mowi ASA, Lerøy Seafood Group, Cermaq Group AS and Grieg Seafood ASA. Others are Vital Proteins and Norwegian Seafood Association (Sjømat Norge). Clearwater Seafoods is listed as a broad incumbent. Scottish Sea Farms is listed as a regional player.
Does Norsk Sjømat have an API?
No public API is recorded for Norsk Sjømat.
What industry is Norsk Sjømat in?
Norsk Sjømat's product category is Seafood Processing. Its primary akta.pro industry code is AFAKACAG, Frozen Meat, Poultry & Seafood Manufacturing, with a secondary code of CRADADAG, Frozen Seafood Meals & Value-Added Seafood. Its NAICS code is 311710 and its SIC code is 2092.