Huesch & Partner

What Huesch & Partner does

Huesch & Partner Logistikberater Partnergesellschaft is a privately held German management and logistics consulting firm headquartered in Cologne, founded in 1974 by Bernd Huesch. The firm serves family-owned businesses through international corporations across beverage, food, logistics, building materials, electrical, furniture, healthcare, and banking, with a primary vertical focus on the German beverage industry — breweries, beverage wholesalers (Getränkefachgroßhandel/GFGH), soft drink producers, and beverage logistics providers. Its offering is structured around four pillars: Logistics (supply chain, warehouse and transport planning), AI and Digitalization (strategy, low-code DigitalTools on Microsoft Power Platform, BigData and process analytics), Strategy (restructuring, transformation, price/condition systems, process-cost controlling), and Tools — six proprietary in-house tools (EventControl, OverheadControl, ProControl, SuccessControl, TransControl, WarehouseControl) plus the AI Beverage forecasting/optimization module.

The firm makes money through project-based professional services consulting engagements priced on a quote-by-project basis, with travel costs billed separately and prices adjustable after four months. Delivery is direct-to-client with senior partner involvement; no reseller or distributor channel exists. Go-to-market is sales-led and trust-driven, anchored on trade publication thought leadership in GetränkeZeitung, INSIDE Getränke, and GETRÄNKEFACHGROSSHANDEL, plus the firm-owned annual Huesch Symposium held under the patronage of the Bundesverband des Deutschen Getränkefachgroßhandels e.V. (BVGfGH). Direct client referrals — evidenced by named enterprise customers including Krombacher Brauerei, Dr. August Oetker KG, Bitburger Braugruppe/Trinkkontor, and EDEKA Rhein-Ruhr/Trinkgut — form the bottom-of-funnel conversion channel.

On May 28, 2025, founder Bernd Huesch executed a notarized transfer of leadership and equity rights to his son Maximilian Huesch, formalizing the next-generation transition. The firm employs a small, senior bench of consultants experienced in transformation, M&A, supply chain, and process analytics, supplemented with junior capacity (e.g., REFA-trained analysts building Power Apps tools inside cold-storage operations). Revenue is not publicly disclosed, and the firm operates as a private partnership with no external institutional shareholders.

Name

Huesch & Partner

Legal name

Huesch & Partner Logistikberater Partnergesellschaft

Website

https://huesch.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Huesch & Partner is a Cologne-based German logistics and management consulting firm, founded in 1974, that delivers supply chain optimization, digital transformation, and AI-powered forecasting primarily to breweries, beverage wholesalers, and beverage logistics providers across the DACH region.

Ownership category

akta.pro rank

Product category

Logistics and digitalization consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Data Platform, BI & Analytics Integration (BPAEAAAI), Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)

Keywords

• Logistics consulting
• Supply chain optimization
• Digital transformation consulting
• Beverage industry advisory
• AI demand forecasting

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Management and Logistics Consulting: Professional consulting services for supply chain optimization, digital transformation, strategic restructuring, and operational efficiency improvement. Services include logistics consulting, AI and digitalization consulting, strategy development, and custom tool implementation. Clients range from family businesses to international corporations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Huesch & Partner is a professional logistics, digitalization, and strategy consulting firm that advises beverage, food, freight, building materials, electrical, healthcare, and banking clients on supply chain optimization, digital transformation, AI-driven forecasting, process cost transparency, and organizational restructuring. Engagements are delivered as project-based consulting and supported by a proprietary tool suite (AI Beverage plus the six "Control" tools) and low-code DigitalTools built on Microsoft Power Platform, with hands-on implementation and end-user training so clients can independently operate the tools after the engagement.

Product overview

Huesch & Partner is a logistics and management consulting firm offering advisory services rather than a packaged software product company. Its consulting toolkit consists of proprietary tools (EventControl, OverheadControl, ProControl, SuccessControl, TransControl, WarehouseControl) used within client engagements, plus the AI Beverage module for demand forecasting and optimization in the beverage industry. The company also offers DigitalTools based on Microsoft Power Apps and Power Platform. The portfolio is structured around four pillars — Logistics, AI and Digitalization, Strategy, and Tools — delivered as consulting engagements tailored to each client's needs.

Differentiator

Problem solved

Functional benefit

Brands

• AI Beverage: AI-powered forecasting and optimization tool for the beverage industry
• EventControl
• OverheadControl
• ProControl
• SuccessControl
• TransControl
• WarehouseControl

Products and services

• Logistik (Logistics Consulting) End-to-end logistics consulting for beverage, food, freight, building materials, electrical, and healthcare clients, covering supply chain and verticalization, warehouse planning (Lagerplanung), procurement logistics, transport logistics and distribution, and premium/incentive systems including dispatcher training.
• KI und Digitalisierung (AI and Digitalization Consulting) AI and digital transformation advisory for the beverage and adjacent industries, encompassing the AI Beverage forecasting and optimization module, Digital Strategy development, low-code DigitalTools on Microsoft Power Apps/Power Platform, and Big Data and Process Analytics for supply chain transparency.
• AI Beverage Proprietary AI-powered forecasting and optimization module for the beverage industry, delivering demand prediction, inventory planning, and process optimization embedded within consulting engagements.
• Strategie (Strategy Consulting) Strategic advisory across strategic alignment and market approach, assortment and customer design, organization and leadership, price and conditions systems, process cost controlling and process P&L, and restructuring, transformation, and reorganization for clients in degressive and competitive markets.
• Tools Implementation (Proprietary Control Tools) Deployment of the firm's proprietary management toolkit (EventControl, OverheadControl, ProControl, SuccessControl, TransControl, WarehouseControl) within client consulting engagements, including employee training so tools can be operated independently in-house thereafter.

Quantifiable outcome

• Over 3,000 completed consulting projects since 1974
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered minor, flagship and core.

• Madamfo Ghana e.V.minorOthers · 13 May 2026Charitable partnership through donation of €1,000 from Huesch Symposium 2026 proceeds. Madamfo Ghana implements sustainable development projects in Ghana including schools, water wells, and community support.
• Bundesverband des Deutschen Getränkefachgroßhandels e.V. (BVGfGH)flagshipStrategic or Co-development Partner · 23 April 2026Official patronage and close collaboration for annual Huesch Symposium. The association represents German beverage wholesalers and provides platform for industry dialogue and transformation initiatives. Joint events drive thought leadership and industry change.
• BEHN Getränke GmbHcoreStrategic or Co-development PartnerActive project partnership for warehouse planning and logistics optimization. Support included data analytics, volume simulation, efficient warehouse processes definition, and operational implementation for new warehouse location in Oeversee.
• LOGIPACKcoreStrategic or Co-development PartnerCollaboration in the Logistik Lounge at BrauBeviale and LOGICircle events. Partnership focused on sustainable returnable packaging and circular logistics in the beverage industry.
• EDEKA Rhein-RuhrcoreStrategic or Co-development PartnerStrategic advisory relationship for Trinkgut (EDEKA beverage retail chain). Huesch & Partner was involved in the sale to Torsten Toeller and construction of the new central warehouse in Hamm. Trinkgut operates 269 locations with approximately €950 million net revenue.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Wieselhuber & Partner: Munich-based mid-market consulting firm for family-owned and industrial enterprises. Comparable to Huesch & Partner in serving German family-owned and mid-market industrial clients across transformation and restructuring.
• Miebach Consulting: Global logistics and supply chain consultancy with one of the strongest beverage-industry practices worldwide. Comparable to Huesch & Partner in vertical specialization on beverage logistics and supply-chain optimization for breweries, GFGH, and FMCG clients.
• Camelot Management Consultants: International supply chain and value chain consultancy with a strong consumer-goods and beverage practice. Comparable to Huesch & Partner in supply-chain digitalization and transformation advisory for beverage and FMCG end markets.
• Barkawi Management Consultants: Munich-based supply chain and operations consultancy. Comparable to Huesch & Partner in mid-market German supply-chain and logistics optimization engagements and in vertical depth within FMCG/industrial clients.
• P3 Group: International consultancy with strong logistics and digital practice. Comparable to Huesch & Partner in data-driven logistics optimization, though more weighted toward automotive and technology end markets.
• H&Z Strategy: Munich-based strategy and transformation consultancy. Comparable to Huesch & Partner in transformation and restructuring advisory delivered to German mid-market and enterprise clients across consumer/industrial verticals.
• Kerkhoff Group: German management consultancy specialized in procurement and supply chain. Comparable to Huesch & Partner in mid-market German supply-chain transformation work and emphasis on cost transparency and controlling.
• Horvath: German management consultancy with deep controlling and performance management DNA. Comparable to Huesch & Partner in process-cost analysis, controlling, and transformation advisory for German mid-market enterprises.
• Staufen AG: German operational excellence and production/logistics consultancy with a large mid-market footprint. Comparable to Huesch & Partner in transformation and supply-chain consulting for German industrial and consumer clients, though at materially larger scale.

Broad incumbents

• McKinsey & Company (Operations Practice): Global generalist consultancy whose Operations Practice serves German beverage and logistics clients. Comparable to Huesch & Partner in supply-chain and transformation themes, but at much larger scale and broader industry coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/huesch-&-partner-logistikberater
• Facebookfacebook.com/hueschundpartner

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huesch & Partner