Museo Storico Italiano della Guerra

Name

Museo Storico Italiano della Guerra

Legal name

Museo Storico Italiano della Guerra Onlus

Website

https://museodellaguerra.it

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cultural Museum Services

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Museums (712110)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Historical museum services
• Military history collections
• Cultural heritage education
• Educational museum programs
• Castle and fortress tourism

Headquarters

HQ city

Rovereto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Museum entry tickets sold at standard and reduced rates, with free admission for visitors under 18 years of age.
2. Membership and Sponsorship: Annual membership programs allowing supporters to become 'Soci' or 'Sostenitori' of the museum, as well as corporate partnership opportunities for businesses.
3. Donations and 5 per mille: Individual donations and tax designation contributions (5 per mille of income tax).
4. Editorial Production: Publishing of books and educational materials related to the museum's collections and historical themes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MITAG operates a historical museum inside the Castello di Rovereto, a Venetian fortress in Trentino, presenting Italian war history from the 19th century through World War II through uniforms, weapons, photographs, documents, and everyday objects. The core visitor experience includes permanent collections, the castle itself, rotating temporary exhibitions, and guided tours, supported by digital tools (MobiCult app, podcast) and accessibility services. Educational programs for schools and families, plus an editorial publishing line, complement the on-site museum visit.

Product overview

MITAG is a historical museum organized as a unified institution offering multiple interconnected visitor experiences. The core offering includes the main museum with permanent collections spanning from the 19th century to World War II, the Castello di Rovereto (Venetian fortress), and rotating temporary exhibitions—all included with admission. Digital touchpoints include the MobiCult mobile app for guided visits and the 'Cose di fronte' podcast produced with RaiPlay Sound. Educational services for schools and families provide structured learning experiences, while accessibility services including touchable objects, audio descriptions, LIS video guides, and easy-to-read materials ensure inclusive access.

Differentiator

Problem solved

Functional benefit

Brands

• MobiCult: Free mobile app guiding visitors through the museum and castle with audio/video descriptions, in-depth content, and testimonies available in Italian, English, German, and Italian Sign Language (LIS).
• Cose di fronte

Products and services

• MITAG Museum Permanent Collection Visit Main on-site museum experience presenting Italian military history from the 1800s through WWII for general visitors, tourists, and educational groups. Included with standard museum admission.
• Castello di Rovereto (Castle Visit) Self-guided and group visits to the Castello di Rovereto, a Venetian fortress in Trentino. Visitors explore architectural evolution and historical features. Included with museum admission.
• Mostre Temporanee (Temporary Exhibitions) Rotating temporary exhibitions covering different historical periods and contemporary themes, showcasing archive materials and addressing contemporary questions. Admission included with museum ticket.
• MobiCult Visitor App Free mobile application guiding visitors through the museum and castle with audio and video descriptions, in-depth content on significant objects, and testimonies. Available in Italian, English, German, and Italian Sign Language (LIS).
• Cose di fronte Podcast Podcast produced in collaboration with RaiPlay Sound in which ten museum objects tell their own stories. Available digitally for broad audiences.
• Servizi Educativi per Scuole (School Educational Services) Educational services and activities designed for school groups, covering history from the Middle Ages to World War II, with curriculum-aligned programs.
• Servizi per Famiglie (Family Services) Tailored visit tools and activities for families with children to explore the museum together, including child-friendly activities and visit materials.
• Accessibility Services (Accessibilità) Accessibility services for visitors with disabilities, including touchable objects, audio descriptions, video guides in Italian Sign Language (LIS), and Easy-to-Read (ETR) language cards.
• Guida Facile (Easy Guide) Easy-to-read guide explaining the museum in plain language, supporting accessibility for visitors with cognitive or reading difficulties.
• Produzione Editoriale (Editorial Publishing) Publishing of books and educational materials related to the museum's collections, heritage, and historical themes.

Quantifiable outcome

• App available in 4 languages (IT, EN, DE, LIS)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Croce Nera Austriaca (Austrian Black Cross)minorStrategic or Co-development Partner · 15 June 2026MITAG President Mederle attended the Festsitzung (annual ceremony) of the Austrian Black Cross in Vienna, representing international collaboration in military history preservation and research.
• RaiPlay SoundcoreStrategic or Co-development PartnerCollaborative production of the 'Cose di fronte' podcast, where museum objects tell their stories. Distributed through RaiPlay Sound platform, extending museum reach to digital audiences nationwide.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Imperial War Museums (London): Network of British museums covering 20th-century conflict including WWI and WWII. Larger, multi-site institution with deeper resources, but directly comparable on military-history collection scope, educational programming, and accessibility initiatives.
• Deutsches Historisches Museum: Germany's national historical museum in Berlin covering broader German history with a permanent exhibition that includes early 20th-century and WWII sections. Larger and broader in scope, but overlapping in subject matter and educational programming.

Regional players

• MUSE - Museo delle Scienze di Trento: Major science museum in Trento within the same Trentino cultural-tourism circuit as MITAG. Not a history museum, but a direct peer on visitor demographics, school-group logistics, and regional destination positioning.
• Fondazione Museo Storico del Trentino: Regional history foundation in Trentino that produces historical publications, exhibitions, and educational programming on Trentino and 19th–20th century Italian history. Operates in the same regional tourism catchment as MITAG and shares overlapping audiences and partner institutions.
• Museo di Castelvecchio (Verona): Civic museum housed in a medieval castle in Verona, combining built heritage (a fortified structure comparable to the Castello di Rovereto) with curated art and historical collections. Comparable on the castle-museum hybrid format and Italian regional visitor base.

Direct peers

• Historisches Museum der Pfalz: German regional historical museum with strong temporary exhibition programming and educational services. Comparable on the mix of permanent collection, rotating exhibitions, and structured school-group offerings typical of mid-sized European history museums.
• Mémorial de Caen: French museum and memorial complex in Caen focused on WWII and 20th-century conflict, with strong educational programming. Direct comparable in mission, period coverage, and school-group orientation.
• Museo Nazionale del Risorgimento Italiano: Italian national museum of the Risorgimento in Turin, covering 19th-century Italian history with overlapping collections of uniforms, weapons, and documents from the same era as MITAG's holdings. Direct comparable on Italian historical narrative and audience.
• Heeresgeschichtliches Museum (Vienna): Austrian military history museum in Vienna covering comparable periods and themes (19th century through WWII), with collections of uniforms, weapons, and documents. Closest direct international peer given MITAG's engagement with the Austrian Black Cross and shared Central European military-history subject matter.

Emerging players

• Museo Nazionale Ferroviario di Pietrarsa: Italian specialty museum focused on railway history, combining industrial-era collections with visitor programming. A useful specialty-museum peer on the Italian non-profit museum format, with overlap on collection-driven educational services.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@museomitag
• Xx.com/MuseoGuerra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museo Storico Italiano della Guerra