Luxury Homes of Tennessee

What Luxury Homes of Tennessee does

Luxury Homes of Tennessee is a privately held, boutique luxury residential real estate brokerage founded in 2019 and headquartered in Franklin, TN. It operates a network of affiliated independent REALTOR® and broker agents across 12 cities in five U.S. states — Tennessee, Georgia, Texas, Florida, and Alabama — through separately licensed LLC subsidiaries (Luxury Homes of Tennessee LLC #264482; Luxury Homes of Texas LLC #9012261; Luxury Homes of Georgia LLC #80596; Luxury Homes of Florida LLC #CQ1068114; Luxury Homes of Alabama LLC #160357). The firm markets over $1B in recent luxury real estate sales, 60 years of combined agent experience, and a "fiercely independent," locally owned boutique positioning against national franchises, with Aaron Kirchner serving as CEO and Broker across multiple state markets.

The platform is built around three layers. The consumer surface is the luxuryhomes.ai website (operated by Agenta, "The Real Estate Production Company") with state-level search, IDX listing display powered by MLS GRID / RealTrac, a Property Organizer member feature, and the Luxury Portfolio digital magazine. The agent layer consists of the Blok-powered Agent Portal (luxuryhomes.bloklaunchpad.co) and a proprietary Luxury Homes Mobile App that consolidates broker/transaction-coordinator/help-desk communication and auto-triggers firm-produced social media graphics and direct mail on every new listing or buyer submission. Layered on top are three specialty programs — Buy Before You Sell, Luxury Homes Auctions (where the listing agent retains full commission), and the Concierge Program, which fronts pre-sale improvement costs interest-free and recovers them at closing. Marketing is centralized across email, paid search (Google Ads), paid social (Meta Ads), Vimeo-hosted brand and agent videos, SEO-optimized state/city landing pages, and on-property open houses.

Revenue is generated primarily from real estate brokerage commissions on luxury buy-side and sell-side transactions, supplemented by auction commissions and pass-through recovery of Concierge Program costs; pricing and agent commission splits are not publicly disclosed. The customer base is high-net-worth individuals and families buying and selling luxury homes typically priced from roughly $1M to $7M+, with a secondary segment of independent REALTORS being recruited into the firm's affiliation model, and a smaller Corporate/Commercial real estate sub-team.

Name

Luxury Homes of Tennessee

Legal name

Luxury Homes of Tennessee LLC

Website

https://luxuryhomes.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxury Homes of Tennessee is a privately held boutique luxury residential real estate brokerage founded in 2019 in Franklin, TN, operating a multi-state network of affiliated independent REALTOR® and broker agents across 12 cities in Tennessee, Georgia, Texas, Florida, and Alabama.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real estate brokerage commissions: Primary revenue stream is standard real estate transaction commissions earned by affiliated agents on luxury home sales and purchases (buy-side and sell-side). The firm emphasizes that agents retain full commission on auction transactions.
2. Auction transaction commissions: Commissions earned via the Luxury Homes Auctions online auction service for unique/estate properties.
3. Concierge program recovery: Fronted pre-sale improvement costs are recovered (with no interest) at closing, generating a non-commission revenue component tied to closed transactions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Luxury Homes of Tennessee is a privately held luxury real estate brokerage that provides buy-side and sell-side representation for high-end residential properties across Tennessee, Georgia, Texas, Florida, and Alabama. The firm operates through a network of affiliated REALTOR® agents supported by a proprietary mobile app, an agent portal, centralized marketing, and specialty programs including Buy Before You Sell, Luxury Homes Auctions, and an interest-free Concierge pre-sale improvement program.

Product overview

Luxury Homes is a unified platform-plus-modules architecture: the Luxury Homes Website (luxuryhomes.ai) is the core consumer-facing property-search and brokerage platform, supported by the Luxury Homes Mobile App and the separate Luxury Homes Agent Portal (powered by Blok at luxuryhomes.bloklaunchpad.co) for agent workflows, with a Property Organizer member feature for saved-search/account management. Layered on top are the three Programs (Buy Before You Sell, Luxury Homes Auctions, and the Concierge Program) that extend the platform's seller-side capabilities, plus the Luxury Portfolio digital magazine as a branded marketing deliverable. The website itself is operated by Agenta on behalf of the Luxury Homes family of state LLCs (Tennessee, Texas, Georgia, Florida, Alabama) per the privacy policy and site footer.

Differentiator

Problem solved

Functional benefit

Brands

• Luxury Homes Auctions: Online auction service offered by Luxury Homes to sell unique homes, with agents earning full commission.

Products and services

• Luxury Homes Brokerage Representation Buy-side and sell-side real estate representation for luxury residential properties in 12 cities across TN, GA, TX, FL, and AL, delivered by affiliated REALTOR® agents.
• Buy Before You Sell Program Program that enables Luxury Homes clients to purchase their next home before selling their current one, eliminating the risk of missing out on a desired property.
• Luxury Homes Auctions Online auction service for selling unique client properties within the Luxury Homes Programs suite; listing agents earn full commission on auction sales.
• Concierge Program Interest-free program that fronts pre-sale home improvement and staging costs so sellers can maximize their sale price; the firm recovers the fronted costs at closing.

Quantifiable outcome

• $1B+ in recent luxury real estate sales
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, moderate and minor.

• BlokcoreTechnology or IntegrationBlok powers the Luxury Homes technology platform. The Agent Portal (luxuryhomes.bloklaunchpad.co and portal.luxuryhomes.ai) is hosted by Blok, and the website is 'Powered by Blok'. Blok is the underlying real estate technology stack that supports marketing, transaction, and portal infrastructure for the firm.
• Agenta (Real Estate Production Company)coreTechnology or IntegrationAgenta (The Real Estate Production Company DBA Agenta) provides websites, hosting, digital marketing, and other technology to the firm. Agenta is the data processor for the Sites, handles CCPA requests via [email protected], and is the underlying provider of the firm's websites.
• Google (Analytics, Ads, reCAPTCHA)coreTechnology or IntegrationGoogle services integrated across the Luxury Homes websites for analytics (Google Analytics), remarketing advertising (Google Ads), and bot/abuse protection (reCAPTCHA) on contact forms. Privacy policy directs users to Google's privacy policy for these services.
• Meta (Facebook / Instagram Ads)moderateGTM or Marketing PartnerMeta Ads is used on behalf of Clients to remarket advertising and understand performance of marketing services, per the firm's privacy policy.
• MLS GRID / RealTraccoreTechnology or IntegrationMLS data distributed by MLS GRID and RealTrac powers the IDX listing display on Luxury Homes websites (e.g., listings for 1863 Burland Cres, 917 Knox Ave, etc.). Listings are 'courtesy of RealTrac as distributed by MLS GRID.' The firm participates as an IDX consumer for the Memphis Area Association of REALTORS® listings.
• Compass RE (Ivy Vick, Kara McCormick, Deborah Koford, Molly Mason)minorOthersCompass-affiliated listing agents are the listing brokers on featured Luxury Homes IDX listings (e.g., 1863 Burland Cres listed by Ivy Vick of Compass; 4102 Kimbark Dr listed by Kara McCormick of Compass RE; 5011 High Park Hill Dr listed by Deborah Koford of Compass RE; 917 Knox Ave listed by Molly Mason of Compass Tennessee, LLC). The IDX disclaimer notes that 'Some or all of the listings displayed may not belong to the firm whose website is being visited.'
• Battle Ground Realty (McClain Holloway Franks)minorOthersBattle Ground Realty is the listing broker on the 1100 McCall Ct, Brentwood property shown in IDX listings.
• Benchmark Realty, LLC (Ashley Dugger)minorOthersBenchmark Realty is the listing broker on the 1013 Paris Ave, Nashville property shown in IDX listings.
• Zeitlin Sotheby's International Realty (Erin Johnston)minorOthersZeitlin Sotheby's International Realty is the listing broker on the 8928 Calendula Ln, College Grove property shown in IDX listings.
• Century 21 Premier (Leann Esser)minorOthersCentury 21 Premier is the listing broker on the 130 West 12 Stones Xing, Goodlettsville property shown in IDX listings.
• WEICHERT, REALTORS - The Andrews Group (Tish Roney)minorOthersWEICHERT, REALTORS - The Andrews Group is the listing broker on the 127 Country Hills Dr, Hendersonville property shown in IDX listings.
• VimeomoderateTechnology or IntegrationVimeo is the embedded video hosting provider for the Luxury Homes brand video and per-agent profile videos referenced from the Resources page.
• Affiliated Luxury Homes Agents (Aaron Kirchner, Hollie Baker, Patrick Murray, Lisa Kirchner, Jason Warner, James Sallinger, and others)coreChannel Partner/ Reseller/ DistributorIndependent REALTOR® agents who affiliate with the firm under the 'Join Us' program act as the primary customer-facing channel, delivering buy-side and sell-side representation. The firm provides each agent with marketing, technology, transaction coordination, and 24/7 broker support, while agents bring their local relationships and listings to the brand.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sotheby's International Realty: Global luxury real estate brand affiliated with the Sotheby's auction house, serving ultra-high-net-worth buyers and sellers. Comparable in luxury positioning, brand-driven marketing, and affiliated-agent network model.
• Christie's International Real Estate: Luxury real estate network leveraging the Christie's auction-house brand. Comparable in HNW customer focus, premium marketing programs, and broker-affiliate distribution model.
• The Agency: Boutique luxury real estate brokerage operating across the U.S. and internationally, with a brand-led, concierge-style model. Comparable in customer segment, boutique positioning, and emphasis on marketing-driven luxury listings.
• Compass: Tech-enabled national luxury-leaning brokerage with an in-house agent platform and aggressive recruiting economics. Directly comparable in target customer (luxury buyers/sellers) and core offering (commission-based representation supported by proprietary technology).
• Engel & Völkers: Global luxury real estate franchise focused on premium residential markets. Comparable as a multi-region luxury brokerage with a strong brand and disciplined agent-affiliation model.

Others

• Houzz: Home design, remodeling, and real-estate marketplace platform. Comparable as an ecosystem participant in the luxury home journey (renovation, design inspiration, agent connect), though not a direct brokerage competitor.

Regional players

• Premier Sotheby's International Realty: Regional affiliate of Sotheby's International Realty focused on Florida and surrounding luxury markets. Comparable in luxury positioning and concierge service model, with geographic overlap in the subject's Florida footprint.

Broad incumbents

• eXp Realty: Cloud-based, agent-centric brokerage with a national footprint. Comparable in emphasizing technology and agent-affiliation economics, though with a much broader product range and different commission structure.
• Berkshire Hathaway HomeServices: National brokerage franchise with a significant luxury segment (Luxury Collection). Comparable in serving luxury home buyers/sellers across many U.S. states, though broader in scale and product mix than the subject.
• Coldwell Banker: Large national real estate brand with a dedicated luxury division (Coldwell Banker Global Luxury). Comparable in luxury customer segment and multi-state footprint, though offering a much broader mass-market product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/luxuryhomesoftennessee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxury Homes of Tennessee