Multi-Materials Stewardship Board

What Multi-Materials Stewardship Board does

Multi-Materials Stewardship Board (MMSB) is a Crown corporation of the Government of Newfoundland and Labrador, established under provincial Waste Management Regulations and operating since 1997 to administer waste diversion and recycling programs across the province. The organization manages five core programs: the Used Beverage Containers Recycling Program (operating a deposit-refund system through 53+ independently owned and licensed Green Depot locations), the Used Tire Management Program (collecting a $3-$9 environmental levy per new tire), and three Extended Producer Responsibility (EPR) programs covering electronics (via EPRA oversight), oil and glycol (via UOMA), and paint (via Product Care Association). MMSB does not develop proprietary recycling technology; rather, it licenses depot operators, contracts with third-party processors including Hebert's Recycling Inc. (beverage container processing in Mount Pearl) and Coastal Tire Recycling (tire-derived aggregate in Conception Bay South), and exercises regulatory oversight on industry-led EPR organizations.

MMSB's funding model is transaction-based and consumer-paid rather than commercially derived: 8 cents is charged per non-alcoholic beverage container (5 cents refunded to consumers) and 20 cents per alcoholic container (10 cents refunded), with unrefunded amounts funding collection logistics and depot handling. No traditional commercial revenue stream exists; MMSB is not investor-backed, venture-funded, or publicly traded. The organization serves individual residents across Newfoundland and Labrador, K-12 schools (via the Get Matched! matched-refund program), municipalities and regional waste management authorities (curbside recycling available to 83% of residents), and businesses (eligible for the Solid Waste Management Innovation Fund up to $50,000).

Programmatically, MMSB supplements its core recycling operations with waste education initiatives (Think Green at Home/School/Work, Champions For A Greener Future), curbside recycling support, funding programs, and partnerships including the NL Crime Stoppers illegal dumping reporting initiative and the April 2024 collaboration with the Beverage Container Recycling Network of Canada (BCRNC). Operational scale metrics include over 4 billion beverage containers recycled since 1997, 500,000+ tires diverted annually, 6 million kilograms of electronics diverted since 2013, and 1.4 million litres of paint diverted since 2012. The organization maintains 11-50 employees and is headquartered in St. John's, NL.

Name

Multi-Materials Stewardship Board

Legal name

Multi-Materials Stewardship Board

Website

https://mmsb.nl.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Multi-Materials Stewardship Board is a Newfoundland and Labrador Crown corporation administering province-wide deposit-refund, tire, electronics, oil, and paint recycling programs through 53+ licensed Green Depots and EPR partnerships, serving all NL residents.

Ownership category

akta.pro rank

Product category

Waste Management and Recycling Services

NAICS

Administration of Air and Water Resource and Solid Waste Management Programs (92411), Waste Collection (5621)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Solid Waste & Recycling Services Administration (BPAIACAH)

akta.pro secondary industry

Roll-Off / Containerized MSW Collection (Commercial & Industrial) (EUAIAAAD)

Keywords

• Beverage container recycling
• Tire management program
• Electronics recycling services
• Extended producer responsibility
• Waste diversion programs

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Others, Marketing or Sales

Revenue model

1. Beverage Container Deposits: A small deposit (8 cents for non-alcoholic, 20 cents for alcoholic beverages) is applied to most ready-to-drink beverages at point of sale. Part of the deposit is refunded to consumers who return containers to Green Depots, while the remaining portion covers collection, transportation, processing, and administration costs.
2. Tire Environmental Levy: A one-time environmental levy is applied when purchasing new highway tires: $3.00 per tire for rim size 17 inches or less, and $9.00 per tire for rim size greater than 17 inches and up to 24.5 inches. This levy funds the Used Tire Management Program.
3. Green Depot Handling Fees: MMSB pays each Green Depot a per-container handling fee for collecting used beverage containers. Green Depots are independently owned and operated enterprises licensed by MMSB.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

MMSB operates Newfoundland and Labrador's regulated waste diversion programs, including a province-wide beverage container deposit-refund system administered through a network of 53+ licensed Green Depot retailers, a Used Tire Management Program funded by environmental levies, and oversight of Extended Producer Responsibility programs for electronics, oil and glycol, and paint. It also delivers public waste education, curbside recycling support covering 83% of provincial residents, and grant funding programs for community, school, and business waste reduction initiatives.

Product overview

MMSB operates as a comprehensive recycling and waste management organization offering multiple interconnected programs. The core portfolio includes the Used Beverage Containers Recycling Program (utilizing the Green Depot Network of 53+ depots and the Xpress Account system), the Used Tire Management Program, and Extended Producer Responsibility programs for Electronics, Oil & Glycol, and Paint managed through provincial partnerships (EPRA, UOMA, Product Care). Supporting services include Waste Education Programs, Curbside Recycling (Blue Bag Program), and Funding Opportunities including the Solid Waste Management Innovation Fund and Get Matched! School Recycling Program. MMSB also participates in the Beverage Container Recycling Network of Canada for national collaboration. The organization works in accordance with Newfoundland and Labrador's Waste Management Regulations to divert materials from landfills and promote environmental sustainability.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 4 billion beverage containers recycled since 1997
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Beverage Container Recycling Network of Canada (BCRNC/RCRCB)coreStrategic or Co-development Partner · 1 April 2024BCRNC is comprised of representatives from beverage container recycling agencies across Canada's provinces and territories. Since April 2024, MMSB has been collaborating with BCRNC on a national marketing campaign to promote recycling of plastic beverage containers. BCRNC member agencies manage over 7 billion containers annually across Canada.
• Electronic Products Recycling Association (EPRA)coreStrategic or Co-development PartnerEPRA is an industry-led Extended Producer Responsibility (EPR) organization that handles electronic waste in Newfoundland and Labrador. MMSB provides oversight for this program, ensuring industry compliance with operational requirements and diversion targets.
• Used Oil Management Association (UOMA)coreStrategic or Co-development PartnerUOMA is an industry-led EPR organization managing used oil and glycol recycling in Newfoundland and Labrador. MMSB collaborates with UOMA-Atlantic for the province's program, which handles used oil, filters, plastic containers, aerosol containers, and antifreeze.
• Product Care AssociationcoreStrategic or Co-development PartnerProduct Care Association is an industry-led EPR organization managing paint recycling in Newfoundland and Labrador. They operate over 65 collection sites throughout the province for household paint and aerosol paint recycling.
• Hebert's Recycling Inc.coreTechnology or IntegrationHebert's Recycling Inc. is a New Brunswick-based, family-owned recycling company with a processing facility in Mount Pearl, NL. They collect, process, and transport recyclable beverage container materials from Green Depot locations. They purchase all PET, HDPE, aluminum, and tetra pak containers from MMSB.
• Coastal Tire RecyclingcoreTechnology or IntegrationCoastal Tire Recycling operates a facility in Conception Bay South, NL that processes collected used tires into Tire Derived Aggregate (TDA). TDA is used in civil engineering applications including road construction, transportation infrastructure, and building projects.
• Green Depot Affiliates (Schools and Organizations)coreChannel Partner/ Reseller/ DistributorGreen Depot affiliates are a network of schools and organizations in Labrador that act as Green Depots to accept used beverage containers included in MMSB's Beverage Container Recycling Program. This extends recycling access to remote communities.
• Scotia Recycling Limited NewfoundlandcoreChannel Partner/ Reseller/ DistributorScotia Recycling Limited Newfoundland owns and operates multiple Green Depot locations including Corner Brook, Mount Pearl, Paradise, and Stephenville. They also operate mobile collection events in areas like Burgeo.
• Evergreen RecyclingcoreChannel Partner/ Reseller/ DistributorEvergreen Recycling owns and operates multiple Green Depot locations in St. John's including Torbay Road, Blackmarsh Road, Cowan Avenue, and Elizabeth Avenue locations.
• Apco Recycling (Grand Falls-Windsor)minorChannel Partner/ Reseller/ DistributorApco Recycling operates the Grand Falls-Windsor Green Depot location.
• Broadening Horizons (Gander)minorChannel Partner/ Reseller/ DistributorBroadening Horizons owns and operates the Gander Green Depot location.
• NL Crime StoppersminorStrategic or Co-development PartnerMMSB and NL Crime Stoppers have partnered to encourage Newfoundlanders and Labradorians to report illegal dumping. Anonymous reports can be made through a hotline, website, or mobile app, with awards of up to $2,000 for information leading to convictions.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Product Care Association of Canada: Industry-led non-profit operating paint, lighting, and other product recycling programs across multiple provinces including NL. MMSB is a partner/regulator of Product Care in NL but their national, multi-stream operator model makes them an emerging adjacent peer.
• Electronic Products Recycling Association (EPRA): Industry-led non-profit operating electronics collection and recycling programs in multiple Canadian provinces. MMSB provides regulatory oversight for EPRA's NL program, making EPRA a downstream operator with significant peer overlap on electronics stewardship.
• Call2Recycle Canada: National industry-funded stewardship organization managing battery and cell phone recycling programs across Canada. Adjacent peer operating a similar EPR-style depot/retailer collection model on a national basis.

Direct peers

• Stewardship Ontario: Industry-funded stewardship body that administers the Ontario Blue Box program and other residential recycling streams under provincial regulation. Closest structural peer to MMSB as another Canadian provincial EPR administrator.
• Tire Stewardship BC: British Columbia's industry-led tire recycling stewardship organization that funds and manages the province's tire recycling program. Direct operational peer to MMSB's Used Tire Management Program.
• Recycle BC: Residential packaging and paper recycling program administrator for British Columbia, operating under provincial EPR regulation. Highly comparable operating model to MMSB with depot/curbside collection and producer-funded structure.
• Alberta Recycling Management Authority (ARMA): Provincial body that operates tire, electronics, paint, and used oil recycling programs in Alberta under EPR-style regulation. Comparable provincial mandate and multi-program structure to MMSB, including an overlapping tire/EPR program portfolio.
• Divert Nova Scotia: Nova Scotia's solid waste resource management organization operating extended producer responsibility programs and supporting municipal diversion. Atlantic Canada peer with overlapping mandate and small-population profile similar to MMSB.
• Multi-Material Stewardship Manitoba (MMSM): Manitoba's industry-funded stewardship organization for packaging, printed paper, and household hazardous waste under provincial EPR regulation. Direct analog to MMSB's program portfolio and Crown-style mandate in another small Canadian province.
• Éco Entreprises Québec: Quebec's designated stewardship organization responsible for financing and managing curbside recycling of printed paper and packaging under provincial EPR law. Closest francophone provincial EPR peer to MMSB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mmsbnl
• Facebookfacebook.com/rethinkwastenl
• LinkedInlinkedin.com/company/multi-materials-stewardship-board-mmsb-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multi-Materials Stewardship Board