Reach Out Centre for Kids

What Reach Out Centre for Kids does

Reach Out Centre for Kids (ROCK) is a registered Canadian charitable non-profit founded in 1970 and headquartered in Burlington, Ontario, where it operates as the designated Lead Agency for child and youth mental health in Halton Region under the Ontario Ministry of Children, Community and Social Services. The organization delivers free, publicly funded mental health care to children and youth from birth through age 17, plus autism services, Fetal Alcohol Spectrum Disorder (FASD) programming, eating-disorder prevention and residential treatment through Danielle's Place, and a 24/7 crisis line. Service delivery is organized across 13 sites in Halton Region, with centralized Access and System Navigation acting as the single front door for referrals flowing from primary care, schools, family physicians, and partner agencies; ROCK also routes calls through the province-wide One Stop Talk virtual walk-in counselling network in partnership with Kids Help Phone.

The platform is built around multidisciplinary clinical teams - psychologists (supported by a CPA-accredited residency program), social workers, child and youth counsellors, and family support workers - coordinated through standardized clinical pathways and partnership agreements with adjacent providers including Woodview, Bob Rumball, Pah!, Distress Centre Halton, the Halton FASD Collaborative, One-Link, and OITP. Non-clinical program lines include the Burlington Family Resource Centre/EarlyON early-years services, equity initiatives such as Queer@ROCK serving 2SLGBTQ+ youth, and targeted prevention campaigns. The 2022 merger with Nelson Youth Centres added residential and youth justice-adjacent capacity.

The business model is government-funded and donor-supported: the majority of operating revenue flows from MCCSS transfer payments tied to Lead Agency designation and service-level volumes, supplemented by one-time grants (e.g., a 2016 Bell Let's Talk award), individual donations, and corporate philanthropy. End-users - families and children within Halton Region - access services at no cost. The 2022 spin-off of PSN (Psychology Services Network) into a separate entity indicates active portfolio management to keep ROCK focused on direct service delivery. Credentialing and quality assurance rest on Accreditation Canada Exemplary Standing (granted 2020) and three consecutive Nonprofit Employer of Choice awards (2023, 2024, 2025).

Name

Reach Out Centre for Kids

Legal name

Reach Out Centre For Kids

Website

https://rockonline.ca

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Reach Out Centre for Kids (ROCK) is a Burlington, Ontario-based charitable non-profit and designated Lead Agency delivering free, publicly funded mental health, autism, FASD, and eating-disorder services to children and youth aged 0-17 across 13 sites in Halton Region.

Ownership category

akta.pro rank

Product category

Child and Youth Mental Health Services

NAICS

Child and Youth Services (62411), Outpatient Mental Health and Substance Abuse Centers (621420), Child Care Services (62441)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• Child youth mental health
• Community mental health services
• Autism services
• Crisis counseling
• Family support programs

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government-Funded Mental Health Services: ROCK is a nonprofit organization designated by the Ministry of Children, Community, and Social Services (MCCSS) as the Lead Agency for child and youth mental health in Halton Region. Services are provided free of charge to clients, funded through government contracts and grants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ROCK is a community-based, non-profit mental health agency that provides assessment, therapy, counselling, autism (ABA) services, crisis support, and prevention/early intervention programs to children and youth from birth to age 17 (with limited services extending to age 25) and their families. As the Ministry-designated Lead Agency for child and youth mental health in Halton Region, it operates as the single point of access (Access and System Navigation) for community-based mental health services, delivering care across three streams: Individual Mental Health Services, Group-Based Mental Health Services, and Specialized Services including EarlyON and FASD support.

Product overview

ROCK (Reach Out Centre for Kids) is a non-profit community-based mental health agency serving as the Lead Agency for child and youth mental health services in Halton Region, Ontario. The organization operates a multi-service portfolio delivering compassionate, person-centred mental health supports through three main service streams: Individual Mental Health Services (assessment, therapy, trauma treatment, intensive services, and coordinated service planning), Group-Based Mental Health Services (including Queer@ROCK for 2SLGBTQIA+ youth, therapeutic groups, social skills groups, and parent/caregiver groups), and Specialized Services (EarlyON Child & Family Centre, FASD support, and Our Community Cares). Key sub-brands include Danielle's Place (eating disorder prevention with programs like Dove Confident Me, Free Being Me, and Embrace & Empower) and ROCK's 24/7 Crisis Line. Services are accessed through the Access and System Navigation (ASN) single point of entry, with additional crisis support via One Stop Talk. Programs operate across 13 sites in the Halton Region, with specialized offerings for children birth to 21 years.

Differentiator

Problem solved

Functional benefit

Brands

• Access and System Navigation (ASN): Single point of access service for children, youth, families and professionals seeking community-based mental health services in Halton Region.
• Danielle's Place
• Nelson Youth Centres
• Community Youth Programs (CYP)
• Coordinated Service Planning (CSP)
• EarlyON Child & Family Centre
• Our Community Cares (OCC)
• Queer@ROCK

Products and services

• Individual Mental Health Services
• Group-Based Mental Health Services
• Specialized Services
• ROCK's 24/7 Crisis Line
• Access and System Navigation (ASN)
• Autism Services
• Danielle's Place
• Fetal Alcohol Spectrum Disorder (FASD) Services
• EarlyON Child & Family Centre
• Our Community Cares (OCC)
• Trauma Treatment Services
• Coordinated Service Planning (CSP)
• One Stop Talk
• Queer@ROCK

Quantifiable outcome

• Achieved Exemplary Standing with Accreditation Canada in December 2020
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Woodview Mental Health and Autism ServicescoreStrategic or Co-development PartnerPartner organization in the Access and System Navigation network. Both organizations provide child and youth mental health services in Halton Region.
• Bob RumballcoreStrategic or Co-development PartnerPartner organization in the Access and System Navigation network providing services to children and youth with complex needs.
• Pah!supportingStrategic or Co-development PartnerPartner in the Access and System Navigation network, collaborating on service delivery for children and youth.
• One Stop TalkcoreStrategic or Co-development PartnerProvince-wide initiative connecting children and youth to mental health counselors. ROCK participates in this initiative providing access to immediate support.
• Kids Help PhonecoreStrategic or Co-development PartnerCanada's only 24/7 e-mental health service. ROCK crisis staff connect clients to Kids Help Phone services for additional support.
• Distress Centre HaltonsupportingStrategic or Co-development PartnerProvides telephone support and emotional support to people in distress or crisis. ROCK crisis staff provide immediate support to parents/caregivers when calling with children and youth.
• Halton FASD CollaborativecoreStrategic or Co-development PartnerPartnership providing multi-disciplinary FASD assessments, recommendations, and assistance with referrals to appropriate community programs.
• One-LinkcoreChannel Partner/ Reseller/ DistributorAccepts referrals from primary healthcare to children's mental health community-based services. One-Link facilitates coordinated referrals across the system.
• Ontario Intensive Treatment PathwaysupportingStrategic or Co-development PartnerProvincial initiative for intensive treatment services that ROCK participates in to support children and youth with complex mental health needs.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mind Your Mind: Ontario-based non-profit delivering youth mental health programming, resources, and engagement — directly comparable in target demographic (youth 14–25) and free-access community-service model.
• Strongest Families Institute: Canadian mental health organization delivering distance-based pediatric and family mental health services across provinces — comparable clinical service model for children/youth and families.
• Stella's Place: Ontario-based youth mental health organization providing a similar mix of clinical, peer-support, and wellness programming for youth and young adults, with comparable free or low-barrier access models.
• Woodview Mental Health and Autism Services: Partner organization in ROCK's Access and System Navigation network serving children and youth in Halton Region with comparable mental health and autism services. Operates a parallel Lead Agency-adjacent mandate within the same geography.

Broad incumbents

• Kids Help Phone: Canada's only 24/7 national e-mental health service for youth. ROCK's crisis staff actively connect clients to Kids Help Phone, making it both a partner and a much larger-scale incumbent in the youth mental health support space.
• Canadian Mental Health Association (CMHA): National charitable organization delivering mental health services, advocacy, and programming across Canada with overlapping youth mental health initiatives but a much broader adult-and-system portfolio.

Emerging players

• Jack.org: Canadian non-profit focused on youth mental health education, advocacy, and peer-to-peer programming. Comparable target population (youth) and education-and-prevention mandate, though without ROCK's clinical service depth.

Regional players

• Distress Centre Halton: ROCK's partner crisis-line provider serving the same Halton Region geography with comparable telephone and emotional-support services — direct operational overlap and shared referral pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ROCKreachout
• Facebookfacebook.com/ROCKreachout
• LinkedInca.linkedin.com/company/rock-reach-out-centre-for-kids
• Instagraminstagram.com/rockreachout

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Out Centre for Kids