ARA Publicidad Sport

What ARA Publicidad Sport does

ARA Publicidad Sport is a privately-held, micro-sized advertising agency headquartered in Leganés, in the southern Community of Madrid region of Spain. Founded in 2005 and organized as a Sociedad Limitada (ARA PUBLICIDAD SPORT, S.L., CIF B84477116), the firm operates with a headcount of 1-10 employees and offers a 360-degree service portfolio spanning both traditional and digital advertising channels. Its core service lines include digital strategy (SEM, social media, SEO, web analytics), offline strategy (television, radio, print, outdoor billboards, bus signage), web design (including work aligned with Spain's government-backed KIT Digital program), corporate event management, and graphic design and layout. The firm also produces and distributes its own local door-to-door newspapers (Leganés Al Día, Getafe Al Día) and operates an online Hemeroteca (newspaper library) showcasing its publication portfolio.

The company's commercial model is anchored in long-term, contract-based relationships with sports clubs, professional associations, and municipal governments in southern Madrid. Its flagship client is Getafe C.F., the La Liga Primera División football club, for which ARA serves as exclusive official advertising agency, managing stadium billboards at Coliseum Alfonso Pérez, the official GTF magazine, video scoreboard, press room, and photocall. Similar official-magazine production roles exist with CD Leganés (Sentimiento Pepinero) and the Getafe Transporters Association (ATG), and the firm produces annual and Christmas festival programs for six municipalities: Getafe, Leganés, Móstoles, Pinto, Parla, and Fuenlabrada. Go-to-market is direct and relationship-driven, with inquiries handled via the company website, phone, and email, and revenue derives from professional-services fees, advertising-space rental and management, and publication production contracts. Pricing is quote-based and tailored to client objectives and budget, with no publicly disclosed tiers.

Name

ARA Publicidad Sport

Legal name

ARA PUBLICIDAD SPORT, S.L.

Website

https://arasport.es

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

ARA Publicidad Sport is a small Madrid-based advertising agency offering 360-degree digital and traditional advertising, magazine production, and event services. It serves sports clubs, municipal governments, and local SMEs across southern Madrid as exclusive agency for Getafe C.F.

Ownership category

akta.pro rank

Headquarters

HQ city

Leganés

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising Space Rental and Management: Management and rental of advertising spaces including stadium billboards (vallas), bus signage, billboards (vallas publicitarias), and press advertising. The company contracts various media spaces and manages advertising for clients.
2. Creative and Design Services: Graphic design, branding, logo design, and marketing materials production for print and digital media. Services include web design and SEO.
3. Magazine and Publication Production: Production and management of official magazines for sports clubs (Getafe C.F., CD Leganés) and organizational publications, including editorial composition and distribution.
4. Corporate Events Management: Integrated event packages including catering, merchandising, event styling (atrezzo), and coordination services for corporate events and brand activations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

ARA Publicidad Sport is a 360° advertising agency that manages advertising spaces across traditional (TV, radio, print, billboards, bus signage, stadium) and digital (SEM, social media, SEO, web design) channels for clients in the Madrid region. The company also produces official magazines and publications for sports clubs (Getafe C.F., CD Leganés) and professional associations, manages stadium advertising at Coliseum Alfonso Pérez, designs corporate events, and produces local festival programs and door-to-door newspapers for southern Madrid municipalities.

Product overview

ARA Publicidad Sport is a full-service advertising agency offering a comprehensive 360-degree service portfolio spanning both digital and traditional advertising channels. Their core offerings include Digital Strategy Services (SEM, social media, web design with SEO/analytics), Offline Strategy Services (TV, radio, print, billboards), and Corporate Events Management. They specialize in sports club magazine production, serving as the exclusive agency for Getafe C.F. and CD Leganés, producing official magazines (GTF and Sentimiento Pepinero), managing stadium advertising (billboards, video scoreboard, photocall), and handling press room operations. Additionally, they produce official magazines for the Getafe Transporters Association (ATG), local festival programs for six municipalities in southern Madrid, local newspapers (Leganés Al Día, Getafe Al Día), and offer outdoor advertising, graphic design, and bus signage services.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Services Digital marketing services including SEM, social media management, and targeted advertising to grow client brands in digital environments. Targeted at Madrid-region SMEs and sports organizations.
• Offline Strategy Services Traditional advertising services covering television, radio, print media, direct mail, telephone calls, brochure distribution, business alliances, and billboards. For Madrid-region businesses and sports clubs.
• Web Design Services Website creation, SEO positioning, web analytics, and website security services, including work with the Spanish government's KIT Digital program. For SMEs and organizations needing web presence.
• Corporate Events Services Corporate experience design and management including integrated packages, event marketing strategies, brand activations, on-site advertising, recruitment, and consultancy. For sports clubs and corporate clients.
• Outdoor Advertising Visibility campaigns through outdoor advertising strategies in key public spaces including billboards and stadium signage. For local businesses and brands seeking physical presence.
• Local Press Advertising Local news publishing and advertising management in print media, promoting community knowledge, citizen participation, and local ties. Includes door-to-door local newspapers Leganés Al Día and Getafe Al Día.
• Graphic Design / Layout Services Logo design, branding, print materials, and digital materials solutions that enhance clients' visual identity. Includes editorial layout for magazines and publications.
• Getafe C.F. Official Magazine (GTF) Official magazine of Getafe Club de Fútbol, produced and managed by ARA Publicidad Sport for fans of the Primera División club.
• Stadium Billboard Advertising Advertising management on Getafe C.F. stadium billboards at Coliseum Alfonso Pérez to maximize campaign impact and profitability. For brands advertising at LaLiga matches.
• Video Scoreboard Advertising Management of video scoreboard advertising in the Getafe C.F. stadium to reach mass audiences and enhance campaign impact during matches.
• Press Room Management Strategic planning and management of the Getafe C.F. press room operations.
• Stadium Photocall Advertising Strategic planning and management of stadium photocall advertising at Coliseum Alfonso Pérez to highlight brands and successful promotions.
• CD Leganés Official Magazine (Sentimiento Pepinero) Official magazine of CD Leganés, produced and managed by ARA Publicidad Sport for the pepinera fan community.
• ATG Official Magazine (Revista Oficial ATG) Official magazine of the Getafe Transporters Association (Asociación de Transportistas de Getafe), produced and managed by ARA Publicidad Sport.
• Local Festival Programs Festival programs for municipalities in the southern Madrid area including Getafe, Leganés, Móstoles, Pinto, Parla, and Fuenlabrada, including annual festivals and Christmas editions.
• Bus Signage Advertising Advertising rental and bus vehicle signage services across the Madrid region.
• Leganés Al Día / Getafe Al Día Local Newspapers

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Getafe C.F., S.A.D.flagshipStrategic or Co-development PartnerOfficial exclusive agency for Getafe Club de Fútbol managing all advertising supports including stadium billboards (vallas), official magazine (GTF), video scoreboard, press room, and photocall at Coliseum Alfonso Pérez stadium. Getafe C.F. plays in Spain's Primera División (top tier).
• CD LeganéscoreStrategic or Co-development PartnerOfficial production and management partner for CD Leganés official magazine 'Sentimiento Pepinero', providing editorial composition and publishing services for the club.
• Asociación de Transportistas de Getafe (ATG)coreStrategic or Co-development PartnerProduction and management of ATG official magazine, providing regular publication services for the Getafe Transporters Association.
• Municipal Governments (Madrid Region)coreStrategic or Co-development PartnerProduction and management of festival programs for multiple municipalities: Getafe, Leganés, Móstoles, Pinto, Parla, and Fuenlabrada in the southern Madrid region. Programs include annual festivals and Christmas editions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mediapro: Major Spanish media and advertising group with deep sports content and rights business. Closest direct peer to ARA in producing and commercializing sports media around Spanish football, though at vastly larger scale.
• Grupo Trison: Spanish group specialized in brand experiences, events, and integrated marketing activations. Directly comparable to ARA's corporate events and integrated campaign offerings.
• Kitchen: Spanish creative agency offering brand strategy, creative, and digital services. Comparable in size and market positioning as a domestic Spanish agency serving integrated brand and digital needs.

Broad incumbents

• Publicis Groupe: Global advertising holding group operating in Spain across creative, media, digital, and PR. Overlaps with ARA's full-service positioning at a national and enterprise scale.
• Havas Media: Global advertising network with a Spanish operation offering integrated media planning, digital, and brand services. Competes for the same Madrid-region advertiser budgets as ARA, with much broader capabilities.
• McCann Worldgroup: Global advertising network with operations in Spain covering creative, media, and digital. Comparable in offering 360° advertising services but at much larger scale than ARA.
• Ogilvy: WPP-owned global creative and advertising network with Spanish offices serving brand advertising, digital, and PR clients. Comparable in delivering integrated campaigns, though at enterprise scale.
• DDB Worldwide: Omnicom-owned global creative network with Spanish presence. Competes for integrated brand and digital campaigns that ARA also delivers for Madrid-region clients.
• TBWA Worldwide: Omnicom-owned global advertising network with Spanish offices offering creative, digital, and media services. Competes for full-service advertising clients in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ara-publicidad-sport
• Instagraminstagram.com/ara_publicidad_sport?igshid=OGQ5ZDc2ODk2ZA==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARA Publicidad Sport