Asociación de Agencias de Turismo de Cusco

What Asociación de Agencias de Turismo de Cusco does

Asociación de Agencias de Turismo de Cusco (AATC) is a non-profit trade association (gremio) founded in 1979, representing more than 190 certified tourism agencies operating in the Cusco region of Peru. Its core function is to serve as the collective representative body and certifying authority for member agencies, with a stated mission to promote sustainable, safe, and high-quality tourism services centered on the cultural and natural heritage of Cusco, including the Machu Picchu sanctuary and the Camino Inca trail system.

AATC operates a professional association business model: revenue is generated through membership dues, certification and training program fees, donations, and conservation-related grants rather than commercial product sales. With 51-100 employees, the organization delivers member services, training delivery (in-person and via online courses and a mobile app), advocacy, and coordination with Peruvian regulatory and conservation bodies including SERNANP, PROFONANPE, MINCUL, MINCETUR, and GERCETUR. The "Aliados por la Conservación" sustainability seal and the recently announced 12-million-sol reforestation partnership anchor a sustainability agenda that ties member agencies to conservation funding mechanisms.

The association's strategic agenda in 2024-2025 has emphasized governance renewal (new Board of Directors elected in February 2025 for the 2025-2027 term), expanded training partnerships (Cusco Idiomas, Miguel Becerra insurance advisory, Camino Inca guide certification), and ecosystem buildout through digital channels and conservation funding vehicles. There are no commercial technology products or proprietary AI/ML systems disclosed; AATC's competitive position rests on institutional recognition, regulatory access, and the network of member agencies rather than on a technology platform.

Name

Asociación de Agencias de Turismo de Cusco

Legal name

Asociación de Agencias de Turismo del Cusco

Website

https://aatccusco.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Non-profit trade association founded in 1979 representing 190+ certified tourism agencies in Peru's Cusco region, providing standards enforcement, training, sustainability programs, and advocacy before national conservation and tourism authorities.

Ownership category

akta.pro rank

Product category

Tourism Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYBPAIAMAK

Environmental Permitting & Impact Assessment (EIA/NEPA)

Business & Public Services/Public Sector & Government Administration/Environmental Protection & Natural Resources Administration

Keywords

• Trade association services
• Tourism advocacy
• Industry representation
• Member training programs
• Sustainable tourism

Headquarters

HQ city

Cusco

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees and Dues: AATC generates revenue through periodic membership dues (cuotas sociales mensuales) paid by active member agencies, as well as entry fees (cuotas de ingreso) for new members. Additional income sources include extraordinary fees, donations, revenue from organizing events, and contributions from national or foreign agencies or foundations. The association also manages the FOCAATC collective fund, generating interest income.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Asociación de Agencias de Turismo del Cusco (AATC) is a non-profit regional trade association founded in 1979 that unites and represents more than 190 certified travel and tourism agencies in the Cusco region of Peru. Its core offering is membership-based industry representation, providing member agencies with regulatory advocacy before national tourism authorities, training and capacity-building programs, access to official tourism circuit information (Inca Trail availability and Machu Picchu ticket systems), strategic partnerships (language training and insurance advisory), and coordination of collective sustainability initiatives such as reforestation campaigns.

Product overview

The Asociación de Agencias de Turismo de Cusco (AATC) is a regional trade association representing over 190 tourism agencies, not a technology company or software product vendor. Its service portfolio centers on membership representation, industry advocacy, and member enablement. The core offering includes tourism agency membership services with access to training, regulatory guidance, and networking. Operational products include the Inca Trail availability system for tracking and booking the Camino Inca, and Machu Picchu ticket information through official Tu Boleto integration. Strategic partnership services include the Cusco Idiomas language training program and Miguel Becerra insurance advisory. The association also runs environmental initiatives such as the Million Trees for Machu Picchu reforestation program, and conducts annual training programs for Inca Trail personnel in collaboration with government agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Agency Membership Services

Quantifiable outcome

• Over 190 certified tourism agencies represented
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• SERNANP (Servicio Nacional de Áreas Naturales Protegidas por el Estado)coreStrategic or Co-development Partner · 16 April 2025SERNANP partnered with AATC and PROFONANPE to revitalize the 'Un millón de árboles para Machupicchu' reforestation campaign, originally initiated by AATC in 2018 under president Lic. Silvia Uscamayta Otárola. The campaign aims to plant one million trees in the Machu Picchu Historic Sanctuary. SERNANP is the government body overseeing natural protected areas in Peru and is key to the association's sustainability agenda.
• PROFONANPE (Fondo de Promoción a las Áreas Naturales Protegidas por el Estado)coreStrategic or Co-development Partner · 16 April 2025PROFONANPE, a specialized entity for efficient and transparent fund management in conservation, signed a cooperation agreement with SERNANP to channel up to 12 million soles for reforestation of the Machu Picchu Historic Sanctuary. AATC originally conceived the 'Un millón de árboles para Machupicchu' initiative, and PROFONANPE now manages the funding without requiring state budget allocation. This partnership represents an innovative public-private conservation financing model.
• AFEET Perú Capítulo CuscominorGTM or Marketing Partner · 25 March 2025AATC co-promoted the webinar 'El Rol de las Mujeres en el Sector Turismo' organized by AFEET Perú Capítulo Cusco on March 28, 2025. AFEET Perú is a professional association dedicated to fostering tourism development with a social and sustainable orientation, with over 40 years of trajectory and chapters across Peru. The webinar aimed to visibilize and recognize women's contributions to the tourism industry.
• SERNANP, MINCUL, GERCETURcoreStrategic or Co-development Partner · 1 January 2025For the 2025 Camino Inca training program, AATC partnered with SERNANP, MINCUL (Ministry of Culture), and GERCETUR (Regional Commerce, Tourism and Crafts Management) to provide updates on regulations and standards for the Inca Trail network, ensuring member agencies operate in compliance with current requirements.
• Clínica O2minorStrategic or Co-development Partner · 1 January 2025Clínica O2 provided specialized training in first aid and emergency response in high-altitude environments during AATC's 2025 Camino Inca training program for porters, guides, and office staff of member agencies.
• SERNANP (Sello Aliados por la Conservación)coreStrategic or Co-development Partner · 1 January 2025AATC acts as a strategic ally of SERNANP in guiding member agencies through the process of obtaining the 'Aliados por la Conservación' seal, a five-year renewable certification recognizing environmental commitment in the Machu Picchu Historic Sanctuary. AATC provides technical assistance, documentation support, and coordinates with SERNANP specialist Rousseau Ardiles for the 30-day certification process.
• TravelbotminorStrategic or Co-development Partner · 1 January 2025AATC partnered with Travelbot to deliver the virtual course 'Herramientas digitales para potenciar tus ventas' (Digital Tools to Boost Your Sales) in two sessions covering digital marketing, tourism experience promotion, digital store configuration, personalized customer service, and online sales optimization.
• Cusco IdiomasminorStrategic or Co-development PartnerA strategic partnership between AATC and Cusco Idiomas offers AATC member agencies preferential rates on language training programs in English, Portuguese, and Quechua. The programs are tailored to the tourism sector, covering real-world contexts such as customer service, route explanation, and incident resolution. Cusco Idiomas provides flexible schedules, in-person and virtual modalities, small groups or one-on-one classes, and recognized certifications. This agreement strengthens the professional development of tourism workers in Cusco.
• Miguel Becerra (Insurance Broker)minorStrategic or Co-development PartnerThe partnership between AATC and Miguel Becerra, an insurance broker, provides AATC member agencies with personalized advisory services and tailored insurance solutions for the tourism sector. The agreement covers insurance for guides, porters, transport units, and office assets. Miguel Becerra offers free initial consultations to AATC members, step-by-step guidance on securing coverage without disrupting operations, and direct support in managing claims.
• 5ta Brigada del Ejército del PerúminorStrategic or Co-development PartnerAATC collaborated with the 5th Brigade of the Peruvian Army for the 45th anniversary flag-raising ceremony (Izamiento del Pabellón Nacional) on April 28, 2024, at the Plaza de Armas de Cusco. This collaboration reflects AATC's civic engagement and national identity initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• IATA (International Air Transport Association): Global airline association that supports travel-agency distribution systems (e.g., BSP, NDC) used by many of AATC's member agencies. Related as an upstream travel-industry trade counterpart enabling and connecting member agencies' businesses.
• UNWTO (World Tourism Organization / OMT): United Nations specialized agency for tourism policy and sustainable tourism. Connected to AATC through shared focus on sustainable tourism and adoption of similar frameworks, though operating at intergovernmental level rather than as an industry trade body.
• SERNANP (Servicio Nacional de Áreas Naturales Protegidas por el Estado): Peru's national parks authority regulating the Machu Picchu Historic Sanctuary. AATC's formal regulatory counterpart for conservation permitting and the 'Aliados por la Conservación' seal — a regulator/government body, not a competitor, but a key counterparty shaping AATC's value proposition.
• MINCETUR (Ministerio de Comercio Exterior y Turismo del Perú): Peru's national ministry governing tourism, including the 'Buenas Prácticas' recognition in which AATC's 231 nationally certified companies participate. Not a peer in the competitive sense, but the primary ministerial counterpart defining tourism policy that AATC's members operate under.
• PROFONANPE: Peruvian trust fund for protected natural areas that channels conservation financing — co-architect with SERNANP and AATC of the 'Un millón de árboles para Machupicchu' funding model (12M soles). Adjacent ecosystem participant rather than a direct trade-body competitor.

Direct peers

• APAVIT (Asociación Peruana de Agencias de Viajes y Turismo): Peru's national travel-agency trade association. AATC operates as the Cusco regional arm under the Gremio Representativo Nacional alongside APAVIT, so they share mission, member type, and regulatory relationship with MINCETUR.
• CANATUR (Cámara Nacional de Turismo del Perú): Peru's national tourism chamber covering travel agencies, hotels, and operators. Like AATC, CANATUR represents industry members to government, advocates on regulation, and runs training and events — but at the national level rather than Cusco-only.

Broad incumbents

• WTTC (World Travel & Tourism Council): Global travel-and-tourism industry council aggregating major private-sector players. AATC is the local gremial counterpart to WTTC's industry-aggregation role, but WTTC operates at a global scale with corporate (not small-agency) membership.

Emerging players

• AFEET Perú: Asociación Femenina de Ejecutivas de Empresas Turísticas — a Peruvian tourism professional association with 40+ years of trajectory. AATC co-promoted AFEET's March 2025 'El Rol de las Mujeres en el Sector Turismo' webinar, evidencing direct overlap in audience, advocacy, and event programming.

Regional players

• ABAV Brasil (Associação Brasileira das Agências de Viagens): Brazil's national travel-agency trade association. Comparable in role (aggregating travel agencies, advocacy, training, events) and Latin American travel-trends exposure, though operating in Brazil rather than Peru/Cusco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AatcCusco
• Facebookfacebook.com/AATC.CUS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Asociación de Agencias de Turismo de Cusco