Hex Group
Hex Group is a Northeast Ohio-based technology consulting firm serving startups, scaleups, and technology-driven ventures with startup advisory, full-lifecycle software product development, and technology operations services acquired via direct consultative sales.
- Company typePrivate
- Founded-
- HeadquartersCleveland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hex Group does
Hex Group, LLC is a private technology consulting firm headquartered in Northeast Ohio that advises founders, scaleups, and technology-driven ventures across the lifecycle from ideation through launch and scale. The firm is led by founder and managing director Rob Sable, whose positioning centers on over 20 years of experience in technology strategy, operations, and leadership across companies of all sizes. Service delivery is organized around three integrated lines: Startup Advisory (vision planning, customer validation, revenue and growth modeling, product strategy, fundraising preparation), Software Product Development (full-lifecycle coverage from user research and wireframing through MVP launch and ongoing SDLC implementation), and Technology Operations (process automation, innovation workshops, organizational transformation, and product development acceleration). The firm emphasizes a user-centered methodology that begins with research before committing to architecture and build decisions.
The firm's underlying work consists of bespoke consulting and custom software development rather than a packaged product; client deliverables referenced publicly include the EmployStream SaaS hiring automation platform, the integrated go-forward platform for ALICE Training Institute, and an automated assessment platform for Human Capital Assessments capable of processing tens of thousands of assessments. There is no proprietary software product branded to Hex Group, no disclosed AI/ML capability, no patents or trademarks, and no third-party integrations. Technology delivery appears to rely on standard cloud-based SaaS patterns and conventional SDLC practices rather than a differentiated technical stack.
Commercially, Hex Group operates as a professional services firm on project-based or retainer engagements, with no publicly disclosed pricing, rate cards, or tiers. Go-to-market is sales-led and consultative: clients are acquired through a website contact form, direct outreach, and founder-level relationships, with LinkedIn as the only documented marketing channel. Geographic scope spans the Cleveland, Akron, and Canton metros plus nationwide delivery. The firm has no disclosed funding rounds, institutional investors, M&A activity, partnerships, awards, certifications, or leadership changes, and appears to be a small founder-owned LLC.
Hex Group firmographics
Firmographics- Name
- Hex Group
- Legal name
- Hex Group, LLC
- Website
- https://thehexgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hex Group is a Northeast Ohio-based technology consulting firm serving startups, scaleups, and technology-driven ventures with startup advisory, full-lifecycle software product development, and technology operations services acquired via direct consultative sales.
- Ownership category
- akta.pro rank
Hex Group industry classification
Industry- Product category
- Technology Consulting
- NAICS
- Management Consulting Services (54161), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Hex Group is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hex Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Technology Consulting Services: Professional consulting fees charged for startup advisory services, software product development guidance, and technology operations transformation. Engagements appear to be project-based or retainer arrangements for ongoing strategic partnership, working with founders and organizations from ideation through launch and scale.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Hex Group product offering
Product offeringCore offering
Hex Group is a technology consulting firm that helps startups and scaleups with three core offerings: Startup Advisory, Software Product Development, and Technology Operations. The firm pairs strategy, product design, and engineering to deliver MVPs, shipped products, and operational improvements for early-stage and growth-stage companies.
Product overview
Hex Group is a technology consulting firm offering a portfolio of professional services rather than a unified software product. The company provides three core service offerings: Startup Advisory Services (vision planning, customer feedback, product strategy, fundraising prep), Software Product Development (full SDLC from ideation through MVP launch), and Technology Operations (process automation, organizational transformation). The company has also developed client-specific SaaS platforms including EmployStream (hiring automation), ALICE Training Institute's integrated platform, and Human Capital Assessments' automated assessment system. These represent client work rather than Hex Group's own branded product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Startup Advisory Strategic advisory service for startups and scaleups, pairing founders and executive teams with senior guidance on product strategy, growth, and technology decisions. Intended for early-stage and growth-stage companies that need fractional leadership and senior perspective without hiring full-time executives.
- Software Product Development End-to-end custom software development service spanning product design and engineering for web, mobile, and SaaS applications, including MVPs and shipped products. Designed for startups and scaleups that lack in-house product engineering capacity and need a fractional technical team to build and ship software.
- Technology Operations Operational transformation and ongoing technology operations support for startups and scaleups, helping clients stabilize and scale their technology function as they grow. Intended for companies facing operational or technology-operations challenges at the growth stage.
Companies that use Hex Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Hex Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hex Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Hex Group competitors and assessment
Company assessmentDirect peers
- Thoughtbot: Thoughtbot is a design and development consultancy that partners with startups and established companies on product strategy, design, and full-lifecycle software development. It mirrors Hex Group's combination of product strategy, user research, prototyping, and engineering delivery for a similar SMB/startup buyer.
- Atomic Object: Atomic Object is a custom software product development consultancy that designs, builds, and ships software for startups, scaleups, and established companies. It is a directly comparable boutique services firm with a similar end-to-end product development model and client base.
- Andela: Andela is a global technology talent and consulting platform that places engineers and delivers software product teams for startups and enterprises. It overlaps with Hex Group on fractional/staff-augmented technical delivery for venture-backed clients.
- Saggezza: Saggezza is a US-based technology consulting firm delivering custom software, data, and digital transformation services to mid-market and enterprise clients. It is comparable in operating model (boutique tech consulting) and is also a Midwest-headquartered peer serving similar technology-driven clients.
Emerging players
- Toptal: Toptal is a freelance talent marketplace connecting companies with software engineers, designers, and product consultants on a project basis. It competes for the same on-demand technical leadership and product development budgets as Hex Group via a marketplace model rather than a boutique consultancy.
Broad incumbents
- Slalom: Slalom is a large US technology and management consulting firm delivering strategy, product, engineering, and transformation services across industries. It serves many of the same scaleup and technology-driven venture clients but at much greater scale and breadth than Hex Group.
- Accenture: Accenture is a global professional services firm with extensive technology strategy, digital transformation, and product engineering practices. It is the largest incumbent offering overlapping capabilities to the same technology-driven venture and enterprise clients.
- West Monroe Partners: West Monroe is a US business and technology consulting firm serving mid-market and enterprise clients across industries with digital, technology, and operational transformation services. It competes for the same growth-stage and transformation engagements Hex Group targets but at significantly larger scale.
- Thoughtworks: Thoughtworks is a global technology consultancy that designs, builds, and runs custom software and digital platforms for enterprise and growth-stage clients. It is a broader incumbent offering overlapping software product development and technology transformation capabilities.
- McKinsey & Company: McKinsey is a global management consulting firm whose Digital and QuantumBlack practices advise technology-driven companies on strategy, product, and transformation. It serves a similar founder/executive buyer on the strategy and transformation portion of Hex Group's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Hex Group social profiles
Digital presenceHex Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hex Group leadership team
Management profileNumber of profiles
Profiles1 record
Hex Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hex Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hex Group
What does Hex Group do?
Hex Group is a technology consulting firm that helps startups and scaleups with three core offerings: Startup Advisory, Software Product Development, and Technology Operations. The firm pairs strategy, product design, and engineering to deliver MVPs, shipped products, and operational improvements for early-stage and growth-stage companies.
Is Hex Group a public or private company?
Hex Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hex Group founded?
Hex Group was founded in -1. It employs 1 to 10 people.
Where is Hex Group based?
Hex Group is headquartered in Cleveland, United States, in the North America region.
How does Hex Group make money?
One revenue line is on record: technology Consulting Services.
Who are Hex Group's main competitors?
Direct peers on record are Thoughtbot, Atomic Object, Andela and Saggezza. Toptal is listed as an emerging player. Broad incumbents are Slalom, Accenture, West Monroe Partners, Thoughtworks and McKinsey & Company.
Does Hex Group have an API?
No public API is recorded for Hex Group.
What industry is Hex Group in?
Hex Group's product category is Technology Consulting. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 54161 and its SIC code is 8742.