Fresh Start

What Fresh Start does

Fresh Start Limited is a privately held, family-owned Trinidadian agro-processing company founded in 1994 that manufactures fresh fruit juices and fruit juice concentrates using all-natural, locally sourced West Indian fruits. Its core product portfolio comprises two lines: Fresh Start Fruit Juices (ten flavours including Orange, Grapefruit, Passion Fruit, Pineapple, Sorrel, Mauby, Lime, and tropical blends, packaged in 525ml, 1.8L, and 1 US gallon formats) and Fresh Start Concentrates (eight flavours in 750ml and 1 US gallon formats, designed for the hospitality sector for cordials, cocktails, and sorbets). Manufacturing is conducted at a single facility at the IDC Industrial Estate, Diamond Vale, in Diego Martin Village, Trinidad and Tobago, using natural juices and pulps as inputs with no proprietary technology stack or AI/ML components disclosed.

The company operates a multi-channel go-to-market model spanning B2C retail, B2B hospitality, wholesale distribution, and nascent cross-border e-commerce. Its main national distributor, HADCO LTD, handles logistics to retail and food-service customers across Trinidad and Tobago. Retail shelf placement is secured across major local chains — Massy Stores, Pricesmart, Tru-Valu, Xtra Foods, SuperPharm, JTA Supermarkets, Westbees, and Pennysavers — while a separate food-service channel supplies hotels and restaurants (including Hyatt Trinidad, Pita Pit, IrieBites, Pappy's BFC, and 10+ other accounts). International reach is limited to a partnership with Caribshopper.com for direct-to-consumer shipping to the continental USA. The revenue model is transactional goods sales across consumer, retail, and hospitality buyers, with no subscription, licensing, or platform component.

Name

Fresh Start

Legal name

Fresh Start Limited

Website

https://freshstartlimited.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Start Limited is a family-owned Trinidadian manufacturer, founded in 1994, that produces fresh fruit juices and concentrates from local West Indian fruits for retail, hospitality, and export-to-USA consumers.

Ownership category

akta.pro rank

Product category

Fruit Juice Manufacturing

NAICS

Soft Drink Manufacturing (312111), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

akta.pro secondary industries

Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Fruit juice manufacturing
• Beverage concentrates
• Agro-processing
• Fresh juice production
• Caribbean beverages

Headquarters

HQ city

Diego Martin Village

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fruit Juice Sales: Fresh Start generates revenue through the sale of fresh fruit juices and fruit juice concentrates to consumers via retail stores and to businesses in the hospitality sector.
2. Wholesale and Distribution: Products are sold in bulk to wholesale customers including retailers and food service establishments, with HADCO LTD serving as the main distributor in Trinidad and Tobago.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

Fresh Start Limited manufactures and distributes fresh fruit juices and fruit juice concentrates made from all-natural juices and pulps of purely West Indian fruits. The company produces 10 juice flavors (Orange, Grapefruit, Fruit Punch, Passion Fruit, Pineapple, Sorrel, Mauby, Lime, Orange Pineapple, Passion Pineapple) and 8 concentrate flavors in multiple package sizes, serving both retail consumers and the hospitality industry.

Product overview

Fresh Start Limited is a Trinidadian agro-processing company specializing in the production of fresh fruit juices and fruit juice concentrates made from all-natural West Indian fruits. The company operates two main product lines: Fresh Start Fruit Juices (available in 525ml, 1.8L, and 1 US gallon sizes with ten flavors including Orange, Grapefruit, Passion Fruit, Pineapple, Sorrel, Mauby, Lime, and tropical blends) and Fresh Start Concentrates (available in 750ml and 1 US gallon sizes with eight flavors, designed for the hospitality industry for making cordials, cocktails, and sorbets). Both product lines are manufactured locally in Trinidad and Tobago since 1994, featuring re-sealable packaging and maintaining high industry standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Start Fruit Juices Fresh fruit juices made with natural juices and pulps of purely West Indian fruits, available in 525ml, 1.8L, and 3.8L/1 US gallon re-sealable sizes. Ten flavors including Orange, Grapefruit, Fruit Punch, Passion Fruit, Pineapple, Sorrel, Mauby, Lime, Orange Pineapple, and Passion Pineapple. Targeted at household consumers and retail customers across Trinidad and Tobago.
• Fresh Start Concentrates Fruit juice concentrates/cordials made using natural flavors of West Indian fruits, available in 750ml and 1 US gallon sizes. Eight fresh fruit flavors designed for mixing with water to create fruit cordials, cocktails, or sorbets. Primarily targeted at the hospitality industry, hotels, restaurants, catering services, and food service establishments in Trinidad and Tobago.

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• HADCO LTDcoreChannel Partner/ Reseller/ DistributorHADCO LTD serves as the main distributor of Fresh Start products throughout Trinidad and Tobago, handling logistics and distribution to retail and food service customers across the country.
• Massy StorescoreChannel Partner/ Reseller/ DistributorMassy Stores is a major retail chain partner selling Fresh Start products to consumers through their supermarket locations in Trinidad and Tobago.
• Pricesmart Membership ShoppingcoreChannel Partner/ Reseller/ DistributorPricesmart is a warehouse club retail partner selling Fresh Start products to their member customers in Trinidad and Tobago.
• Tru-Valu SupermarketsminorChannel Partner/ Reseller/ DistributorTru-Valu Supermarkets is an independent retail partner selling Fresh Start products in Trinidad and Tobago.
• Xtra FoodsminorChannel Partner/ Reseller/ DistributorXtra Foods is an independent retail partner selling Fresh Start products in Trinidad and Tobago.
• SuperPharm LtdminorChannel Partner/ Reseller/ DistributorSuperPharm is a pharmacy and health retail chain selling Fresh Start products, indicating presence in health-conscious retail channels.
• JTA SupermarketsminorChannel Partner/ Reseller/ DistributorJTA Supermarkets is an independent retail partner selling Fresh Start products in Trinidad and Tobago.
• Caribshopper.comminorChannel Partner/ Reseller/ DistributorCaribshopper.com is an e-commerce platform partner enabling international shipping of Fresh Start products to customers in the USA.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Tree Top: US-based apple and fruit juice/concentrate manufacturer producing private-label and branded juices and ingredients for retail and foodservice. Comparable as a juice and concentrate producer with a similar product format and channel mix, focused on US retail.
• Citrosuco: Brazilian orange juice processor producing NFC juices, frozen concentrates, and bases for global beverage customers. Comparable as a vertically integrated fruit-juice and concentrate manufacturer serving global B2B and B2C channels, with far greater scale and a different fruit mix.
• Welch's: US grape and fruit juice brand producing bottled juices, juice drinks, and concentrates for retail and foodservice. Comparable as a fruit-based CPG juice brand with retail and foodservice channel exposure, though specializing in grape.
• SunOpta: North American plant-based foods and beverages company producing fruit juices, smoothies, and ingredient concentrates. Comparable as a juice and concentrate manufacturer with overlapping product structure and retail/foodservice exposure, though with broader plant-based portfolio.
• Lassonde Industries: Canadian public company producing a broad portfolio of fruit juices and beverages (Motto, Allen's, Rougemont) as well as private-label juice and concentrate products. Comparable as a multi-region fruit-juice and concentrate manufacturer with established retail scale, although focused on North American markets rather than Caribbean.
• Tropicana (PepsiCo): Flagship global fruit-juice brand under PepsiCo producing bottled juices, juice drinks, and concentrates. Comparable as a packaged fruit-juice brand competing in retail and foodservice globally; vastly larger than Fresh Start but occupying an overlapping end-consumer category.
• Simply (The Coca-Cola Company): Premium fruit-juice brand under Coca-Cola producing chilled bottled juices from named fruits. Comparable as a premium-branded bottled juice competitor with global retail reach, competing for the same health-conscious consumer shopping for bottled juice.

Direct peers

• Tru Juice: Jamaican brand of packaged fresh fruit juices and juice drinks serving Caribbean retail and diaspora consumers. Directly comparable as another regional Caribbean fruit-juice CPG competing in similar retail and foodservice channels across overlapping consumer demographics.
• Angostura Holdings: Trinidad-headquartered beverage manufacturer producing bitters, rum-based drinks, and mixers for global distribution. Directly comparable as a homegrown Trinidadian CPG beverage company with a long operating history, broad retail and hospitality channel presence, and family/founder ownership roots.
• SM Jaleel & Co. Trinidad-based manufacturer of Caribbean soft drinks and bottled beverages (including brands such as Caribbean Spritz). Closely comparable in geography, product format (bottled non-alcoholic beverages), and serving local retail/hospitality channels across the Caribbean.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/freshstartjuices
• Xx.com/freshstartltd
• LinkedInlinkedin.com/company/fresh-snacks-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Start