Lulu Production
- Company typePrivate
- Founded2015
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
Lulu Production firmographics
Firmographics- Name
- Lulu Production
- Legal name
- LULU Production sp. z o.o.
- Website
- https://luluproduction.pl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lulu Production industry classification
Industry- Product category
- Media Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Studio Campus / Production Facility Operators (MPADAIAC), Music Producers & Production Teams (MPAIAHAB)
Keywords
Where Lulu Production is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Lulu Production business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- TV Production Services: Production of TV shows, series, documentaries, and live programs for broadcasters and streaming platforms. Revenue generated through production fees for creating content for TV channels and platforms such as Polsat, TVN, TVP, Netflix.
- Commercial and Advertising Production: Production of advertisements, sponsored content, branded campaigns, internet campaigns, music videos, photo sessions, and social media content for direct clients and agencies.
- Sponsored Content and Branded Content: Creation of integral branded content materials for clients, including making-of and BTS content. The company is recognized as the most frequently chosen producer of sponsored programs in Poland.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Lulu Production product offering
Product offeringCore offering
LULU Production is a Warsaw-based full-service film and television production house that produces TV series, commercials, branded content, documentaries, feature films, and photo sessions. The company delivers end-to-end production services — including permits, equipment, casting, locations, and post-production — for Polish broadcasters, international streaming platforms, advertising agencies, and direct corporate clients. It is recognized as one of the most frequently chosen producers of sponsored programs in Poland.
Product overview
Lulu Production is a creative production house (kreatywny dom produkcyjny) that operates as a service-based production company rather than a software platform. The company offers a comprehensive portfolio of media production services including TV shows (such as Top Model photo sessions, Super Pies, and Aż Chce Się Żyć), branded content and commercial campaigns (for clients like Xiaomi, NAM cosmetics, Corega, and Iggy Pop/Browar Tenczynek), documentary series (Swoją Drogą, TOPR w Górach), feature films (Dziewczyna i Kosmonauta), mini-series (Domowe Rozgrywki), and TV series (KIBIC). The company provides full-service production capabilities including permits, professional equipment, casting, locations, and an experienced team of producers, directors, editors, cinematographers, and photographers.
Differentiator
Problem solved
Functional benefit
Products and services
- Television Series and Entertainment Format Production End-to-end production of scripted and unscripted television series and entertainment formats for broadcast clients. Covers development support, crew, equipment, location, and post-production. Delivered to Polish broadcasters including TVN, Polsat, and TVP.
- Original Scripted Production for Streaming Platforms Production of original scripted series and premium documentary programming for international streaming platforms such as Netflix and Discovery+. Delivered with platform-specific creative and technical specifications.
- TV Commercial Production Turnkey production of television commercials and advertising films for agencies and direct brand clients. Covers pre-production, shoot, and post-production on a project basis.
- Branded Content and Sponsored Program Production Production of sponsored programs and branded content integrating advertiser messages into editorial or entertainment formats. A core differentiator for the company, recognized as the most frequently chosen producer of sponsored programs in Poland.
- Documentary Production Production of documentary films and series for broadcasters, streaming platforms, and direct clients. The company's portfolio includes 30+ documentary films delivered across its tenure.
- Feature Film Production Production of feature-length films including credits for co-owner Bartosz Cerkaski as director. The company has produced 9 feature films across its portfolio.
- Photo Session and Fashion Film Production Production of photo sessions and fashion films supporting advertising, editorial, and brand clients. The company has completed 70+ photo sessions across its portfolio.
Companies that use Lulu Production
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Lulu Production technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lulu Production partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Polski Instytut Sztuki Filmowej (Polish Film Institute)coreCo-financing partner for feature film 'Dziewczyna i Kosmonauta' (2023). The Polish Film Institute provided funding support for this feature film production, demonstrating a strategic co-development relationship for film projects.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Lulu Production competitors and assessment
Company assessmentBroad incumbents
- Fremantle: RTL Group's global content production arm producing entertainment, drama and branded formats worldwide with Polish operations; competes with Lulu for broadcaster commissions and branded-content sponsorships.
- ITV Studios: International production and distribution arm of ITV with global drama, entertainment and formats operations; comparable to Lulu as a multinational competitor chasing the same sponsored-content and broadcaster production budgets.
- Banijay (Banijay Poland / Endemol Shine Poland): World's largest independent TV production group with a Polish footprint via Banijay Poland; comparable as a competing producer of sponsored programs, entertainment shows and formatted content for Polish broadcasters and global streamers.
- All3Media: Independent global TV production group spanning scripted, unscripted and branded formats; comparable to Lulu as another scaled producer of sponsored programs and entertainment content for major broadcasters.
Direct peers
- Platige Image: Warsaw-based production and VFX studio producing commercials, film, game cinematics and TV content; overlaps with Lulu on commercials and branded content production for Polish and international clients.
- Opus Film: One of Poland's largest film and TV production services companies producing features, series and commercials; comparable to Lulu as a Polish production-services peer serving similar broadcasters, brands and feature film projects.
- Telekino (Telewizyjna Agencja Produkcji): Polish in-house broadcaster production arm producing entertainment and informational programs for TVP; comparable to Lulu as a domestic producer of broadcaster-commissioned shows and sponsored programming.
- Papaya Films: Polish creative production house producing commercials, branded content, music videos and short-form digital campaigns for brands and agencies; closest direct comp to Lulu on domestic commercial and branded-content production.
Regional players
- Studio Filmowe KADR: Historic Polish feature film studio producing cinema and high-end drama; comparable to Lulu's 'Dziewczyna i Kosmonauta' push as a domestic peer now competing for feature film commissions and film institute co-financing.
- Sobiesław Zasada Film Studio (or local film studio comparables): Polish feature film and commercial production entity; comparable to Lulu as a regional peer chasing international co-productions and feature film commissions outside the dominant Polish broadcasters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lulu Production social profiles
Digital presenceLulu Production financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lulu Production leadership team
Management profileNumber of profiles
Profiles3 records
Lulu Production funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lulu Production M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lulu Production
What does Lulu Production do?
LULU Production is a Warsaw-based full-service film and television production house that produces TV series, commercials, branded content, documentaries, feature films, and photo sessions. The company delivers end-to-end production services — including permits, equipment, casting, locations, and post-production — for Polish broadcasters, international streaming platforms, advertising agencies, and direct corporate clients. It is recognized as one of the most frequently chosen producers of sponsored programs in Poland.
Is Lulu Production a public or private company?
Lulu Production is a private company. It is classified as family owned and is currently operating.
When was Lulu Production founded?
Lulu Production was founded in 2015. It employs 11 to 50 people.
Where is Lulu Production based?
Lulu Production is headquartered in Warsaw, Poland, in the Europe region.
How does Lulu Production make money?
Three revenue lines are on record. TV Production Services are the primary driver. The others are commercial and Advertising Production and sponsored Content and Branded Content.
Who are Lulu Production's main competitors?
Broad incumbents on record are Fremantle, ITV Studios, Banijay (Banijay Poland / Endemol Shine Poland) and All3Media. Direct peers are Platige Image, Opus Film, Telekino (Telewizyjna Agencja Produkcji) and Papaya Films. Regional players are Studio Filmowe KADR and Sobiesław Zasada Film Studio (or local film studio comparables).
Does Lulu Production have an API?
No public API is recorded for Lulu Production.
What industry is Lulu Production in?
Lulu Production's product category is Media Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPADAIAC, Studio Campus / Production Facility Operators. Its NAICS code is 51211 and its SIC code is 7812.