What INSANE does

INSANE is a Brazilian independent game studio founded in 2009, headquartered in São Paulo, with a single-product focus on Profane, a player-driven Sandbox MMORPG for PC/Windows. After an early period of building several games to build experience, the studio committed exclusively to Profane in 2015; the title is currently in Alpha and is being developed by a team of approximately 50 professionals. The product design centers on action combat, open PVP, full-loot mechanics, territorial domination, and a living, dynamic open world, positioned against mainstream themepark MMOs for a niche seeking harder-core, player-driven RPG experiences.

On the technology side, the studio has built a proprietary game engine supporting sandbox MMORPG mechanics tailored to Profane's combat and world-simulation design. Distribution is direct-to-consumer via insa.ne and a dedicated game portal at profanemmo.com, with no publisher middleman disclosed. Marketing and community-building run through LinkedIn, Facebook, and Instagram, and the studio operates a formalized internship program (six months to two years, bi-annual cohorts, cross-departmental rotations) that doubles as a talent pipeline.

INSANE is privately held, founder/team-owned, and self-funded; the source data records no external investment, no M&A activity, no partnerships, no patents, and no awards. The company is in a pre-revenue development phase: pricing for Profane is not publicly disclosed, revenue mechanics have not been commercialized, and the stated expected stream (subscription/recurring) is forward-looking rather than realized. Operating status is active, with a live website and ongoing development, but there is no public launch timeline in the available data.

Name

INSANE

Legal name

INSANE

Website

https://insa.ne

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

INSANE is a Brazilian independent game studio developing Profane, a player-driven Sandbox MMORPG in Alpha for PC/Windows, built by approximately 50 professionals using a proprietary engine, and funded internally without external investors.

Ownership category

akta.pro rank

Product category

MMORPG / Online PC Gaming

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Indie Game Studios (MPAFAAAC)

Keywords

• Sandbox MMORPG development
• PC online games
• Independent game studio
• Action combat games
• Open world RPG

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Game Sales / In-Game Monetization: Revenue model not explicitly disclosed in available sources. As a game studio developing a premium MMORPG with open PVP and full loot mechanics, revenue is expected to derive from game sales and/or in-game transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

INSANE is an independent Brazilian game studio that develops Profane, a player-driven Sandbox MMORPG for PC/Windows featuring action combat, open PVP, full loot mechanics, and territorial domination within a living, dynamic open world. The game is currently in Alpha stage and is the studio's sole focus, with nearly 50 professionals working on its development.

Product overview

INSANE is a Brazilian independent game studio developing Profane, a Sandbox MMORPG. Profane is the studio's main priority and only game, currently in Alpha stage, targeting PC/Windows. The studio employs approximately 50 professionals on the project. Additionally, INSANE operates an internship program that provides learning journeys, mentorship, and cross-departmental experience for undergraduate students.

Differentiator

Problem solved

Functional benefit

Brands

• Profane: A Sandbox MMORPG set in a living and dynamic world, with action combat, open PVP, full loot, territorial domination. An ambitious and daring project delivering an authentic RPG experience.

Products and services

• Profane Profane is a Sandbox MMORPG set in a living and dynamic open world, featuring action combat, open PVP, full loot mechanics, and territorial domination. It targets PC/Windows gamers seeking an authentic, immersive, player-driven RPG experience. Currently in Alpha stage of development.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• NCSOFT: Korean publisher-developer of major MMORPGs (Lineage, Aion, Blade & Soul) — comparable as a global MMORPG operator with sandbox-PVP lineage relevant to Profane's design DNA.
• Kakao Games: Publisher of Black Desert Online globally and operator of multiple PC MMORPGs; relevant as a comparable publishing/distribution channel for a sandbox MMORPG like Profane.
• ZeniMax Online Studios (Elder Scrolls Online): Developer of Elder Scrolls Online, a major Western MMORPG with sandbox-style PVP (Alliance War, Cyrodiil) — a comparable incumbent MMORPG competing for similar PC RPG players.
• Square Enix (Final Fantasy XIV): Developer of Final Fantasy XIV, the dominant subscription-based PC MMORPG; relevant as the genre's commercial benchmark and a competitor for PC MMORPG player time and wallet share.
• Jagex (RuneScape): Long-running developer of RuneScape, a sandbox MMORPG with strong community and subscription/microtransaction monetization — a relevant comparable for Profane's business model and audience.
• ArenaNet (Guild Wars 2): Developer of Guild Wars 2, a major Western MMORPG with structured World vs World PVP and sandbox elements; comparable to Profane in PC MMORPG positioning.
• Pearl Abyss (Black Desert Online): Developer of Black Desert Online, a large-budget sandbox MMORPG with action combat, open-world PVP, and node-based territorial control — directly comparable to Profane's combat and territorial-domination mechanics.

Regional players

• Webzen (MU Online, Legend of Mir): Korean publisher of long-running PC MMORPGs with full-PVP / open-world server mechanics; comparable as a regional MMORPG publisher that has extended into global markets similar to Profane's intended footprint.

Direct peers

• Star Vault: Swedish developer of Mortal Online and Mortal Online 2, the closest direct competitor to Profane as a full-loot, open-PVP, sandbox MMORPG targeting PC hardcore players.

Emerging players

• Intrepid Studios (Ashes of Creation): Independent studio developing Ashes of Creation, a node-based open-world PVP / sandbox MMORPG — closely comparable to Profane in target audience, design philosophy, and indie-studio stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/insanegamestudio
• LinkedInlinkedin.com/company/insane-game-studio
• Instagraminstagram.com/insanegamestudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSANE